Indulge in Life in America

Chapter 16: LV Building

Anthony Arnott, the eldest son of Bernard Arnott, founder, major shareholder and CEO of lvmh, is also the first heir to the richest family in France. He is the crown prince of the world's first luxury goods group. To be counted, Yang Orange is at best an A.

Sometimes, status is really hard to explain. For Michael Polk, an actual migrant worker, Yang Cheng, as Liu Yun’s son, is naturally regarded as a'royal member', not to mention that there is Yuanshan Capital standing behind. The proper expression of respect for this behemoth is also respect for the status of the Yang family.

  Similarly, Anthony's father, Bernard Arnott's personal wealth is similar to all assets of Yuanshan Capital, and they are the overlord of one field, the Yang family's influence in this area is much worse.

   Naturally, at this time, Yang Cheng became the Michael Pok just now, not to be doglegged, but it must be respected, and the other party is still older than him.

"Anthony, so you are in the Shanghai stock market?" Yang Cheng smiled and greeted each other. He is also a guy who can enjoy. He often travels around the world on a super yacht. The two still have some common interests in this regard, Yang Orange still remembers attending a yacht party held by Anthony, and had a good time.

Anthony was also a little surprised. He didn't expect to meet Yang Cheng, a little brother, and he hugged Yang Cheng and said, "Jason, wow, you are here too? I remember the last time I met in Las Vegas? "

   "Yes, I still remember that you guy won me half a million dollars." Yang Cheng pretended to be unhappy and punched Anthony.

   All the stars on the scene saw the young man who had just greeted him. At this time, they talked to the lvmh prince and raised the importance of Yang Orange by several levels.

   Anthony spread his hands out, "You know, I'm a master of poker." His English pronunciation is soft and soft, which sounds beautiful and pleasant.

   Even if the two of them are the most important guests present today, they cannot always occupy the center position. Anthony waved his hand to signal Michael Pok to go busy. It can also be seen that the position of the new LVCEO is quite different from that of Yves.

   "How did you come to the Shanghai stock market? Shouldn't you be busy traveling the world with your supermodel fiancee?" Yang Cheng took two glasses of new wine from the waiter and handed it to Anthony.

   "Thank you..." Anthony took the glass and thanked him, took a sip, nodded in satisfaction, and knew that it was their family's red wine.

   "It's a coincidence that this visit really has something to do with you. You know that a few years ago, my father, Mr. Gambling King from Macau, cooperated to build the LV Building in the Shanghai stock market..."

   Yang Cheng nodded, "I know, that's the boot building. To be honest, the design of that building is really..."

   Anthony obviously understood Yang Cheng's words, and he raised his glass to express his understanding, "Haha, I actually think so too, who knows how big the brains of those **** architects are.

Speaking of business, my father is going to sell 50% of the shares in this building. I came here this time to get in touch with your representatives from Yuanshan and talk about your intentions. The price is good. After all, the fertilizer does not flow into the outsiders’ fields. I knew it was you. Why don't you ask you to go to my yacht and have fun while talking? By the way, are you coming out of your love and preparing to take over the group? "

   Yang Cheng smiled bitterly, his own ugly thing has been spread all over the circle, and no one is really clear about it, and no one said bad things about him, but praised his special love.

   "I want to start, it's too early to take over the group, I also want to learn from you, enjoy life while young, and build a super yacht to take beautiful women around the world."

   Anthony seems to appreciate this attitude towards life, "It should have been so long ago. I am an expert when it comes to yachts. Would you like me to recommend one for you?"

   Yang Cheng does have plans to buy a yacht, but unfortunately, he is very nervous, so I am not in a hurry, so I can only shirk, "Okay, but don’t rush in advance, let’s talk about the lv building."

   "Yes, look at me, what do you think?"

   Yang Cheng searched for relevant information in his mind. In fact, the lv building was just a joking name, because the investor has the lvmh group, the real name of this boot building should be called Shangjia Center, located at 99 Xianxia Road.

   In 2007, gambling king He Hongyan and LVMH Group invested in this piece of land located at No. 99 Xianxia Road through Australia Entertainment China Group Co., Ltd. and LReal Estate Real Estate Company respectively.

Subsequently, the two parties invested 500 million US dollars (about 3.1 billion yuan) to build this building that looks like a "boot". The total construction area is 140,000 square meters, 28 floors above ground and 4 floors underground, of which 47,000 square meters are over. Grade A office building, 49,000 square meters of commercial facilities, and the rest are rooms for supporting facilities.

"What price are you asking?" Yang Cheng asked bluntly. This kind of commercial real estate is not difficult to return to the original cost. It is also located in the Shanghai stock market. As long as you don't manage it properly, the profit rate is not high but it is guaranteed, but the capital is recovered. This is the fundamental reason why the lvmh group wants to sell its equity. After all, their main business is not real estate.

   "5 billion, rmb." Anthony stretched out a slap.

   Yang Cheng immediately shook his head, "Impossible, no one will take this price."

   "Hey, Jason, don't rush to refuse. If you have the intention, you can send a team over. You can't negotiate a multi-billion dollar deal here."

   "Also, but I definitely won't agree with this price." Yang Cheng's tone was firm.

   Anthony's expression is also a lot more serious, "Then what is the price in your heart."

   "3.5 billion." Yang Cheng was merciless and directly saved 1.5 billion.

   Anthony grinned, "Jason, I don’t know what to say. In your words, that’s impossible."

   Yang Cheng also shook his head indifferently. Obviously, the first contact between the two ended in failure.

  Of course, business belongs to business, and this will not affect the two people's minds of playing.

In the next charity auction, Yang Cheng took a lot of Gao Shi pictures at a price of 350,000 US dollars, which was slightly higher than the market price, but it was not a loss. Shengshi Antiques still has room for appreciation in the future. It is a charity auction, and the most important thing is love.

   After the cocktail party, Yang Chengyou and Fan Bingbing took a night tour of the Huangpu River, and then. . .

It's a pity that the other party went straight to the airport, and the schedule was very busy. Regarding Yang Cheng's careful thoughts, where he escaped Fan Bingbing's eyes, they were all adults. She didn't mind what happened to Yang Cheng. After all, she caught Yang Cheng. Ship, her future in the international fashion circle will be completely opened.

Her adversary international chapter is the best example. It relied on a Jewish billionaire to open up Hollywood’s popularity in one fell swoop, but unfortunately this relationship was not resolved in the end. It is rumored that the international chapter may have exposed the fact that Vivi is a pseudo-rich. Is it true that only the parties themselves know.

Yang Cheng knows something. As far as he knows, that vivi is indeed an individual shareholder of Time Warner. He holds a position on the board of directors and participates in Time Warner’s operations. He has a lot of money, but he is not as evil as the outside world. What Wall Street magic Hands or something.

Most of his assets are inherited. In addition, his Jewish identity has a good relationship with Wall Street and Hollywood bigwigs. He has also participated in some small Hollywood companies, which is of little value and not worth mentioning, but this person He is extremely withdrawn. He has lived in Manhattan for more than 10 years. He still speaks a strong Hebrew accent. He rarely interacts with other ethnic groups. He is the kind of Jewish nationalist.

   So the international chapter is not actually deceived, it is regarded as each taking what they need.

   Late at night, in the Linjiang suite, Yang Cheng was wearing pajamas, wiping her wet hair with a bath towel, while holding the phone, "Dad, what do you think, 5 billion, they dare to shout."

  "I read the information of Shangjia Center. The average rent for office buildings is 8 yuan/sqm/day, and the average rent for shopping malls is 9 yuan/sqm/day.

   And the Hang Lung Plaza, which wants to challenge, the first floor rent is 95-100 yuan/sqm/day, and the average office rent is 10-11 yuan/sqm/day.

   The price is unreasonable for its geographic location. Hongqiao is not a traditional high-end shopping area. The formation of a commercial district takes time to cultivate. However, the current Shanghai stock market is dominated by the Bund and Nanjing Road.

Also, although there are some high-end residential communities around Shangjia Center, it is difficult for these high-end customer groups to bring much business to the Shangjia Center luxury store. Because these people can often go in and out of the country, they do not need to be in the country. Buy luxury goods with such a big price difference.

   On the contrary, you can see that those high-end boutique supermarkets that improve the quality of daily life are promising. After all, many people are beginning to pay attention to the quality of life.

The most important thing is that, despite the fact that there are many big names, the stores in Shangjia Center are not the first stores or flagship stores in Shanghai stock market. For example, LV's stores in Shangjia Center are already in Shanghai. The fourth store is completely unattractive to customers.

I don’t know who made this brain-dead decision. Fortunately, it’s not your mother. Otherwise, I don’t have a place to put my old face. The person who proposed this purpose is probably an eye-opener, a complete idiot, let alone 5 billion, 3.5 billion. I feel bad. "

Originally, Yang Cheng listened carefully to Yang Sen’s analysis. With long experience, he felt that Dad’s analysis was very reasonable. Who knew that there was a complaint at the end, and he responded with a wry smile, "Hey, Dad, what can you say? Don't let Bernard hear, or he will have to fight you in Paris."

   Yang Sen raised his voice incredulously, "No? It's Bernard Arnott's idea? What does he think, instead of selling bags instead of selling houses? Isn't this nonsense."

   Yang Sen has the confidence to criticize the luxury king, Yang Cheng can't even think about it.

   quickly changed the subject, "Okay, dad, then you give me an instruction, do we want this equity? What is the psychological price if we want it."

On the other side of the phone, Yang Sen groaned, "You can figure it out by yourself. It is not a loss to buy it, but the management right must be in our own hands. It doesn't matter if we don't buy it. As for the price...no more than 600 million US dollars. No amount of money is worth it. We use this money to gamble on diamond mines in Colombia, and we make more money than him."

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