Indulge in Life in America

Kobe, who is on his retirement tour, is also making his final contribution to the team he has played for his entire life. As a veteran Lakers, the total revenue last season was 371 million US dollars, but the ticket revenue did not exceed 100 million, "only" 93 million. The dollar, this has to do with their arena capacity, has nothing to do with the attendance rate, whenever the Staples Center is full, the Lakers' arena capacity is less than 19,000 people, more than Madison, Oracle Arena, United Center Waiting for the arena to be smaller, but the advantage is that the ticket price is high, so the box office revenue is not weaker than the same size arena.

This is the advantage of big-market teams. These big-market teams can not only sign huge broadcast contracts, but also attract fans to watch the game. No matter their record is good or bad, they can maintain a high attendance rate. What I envy is that the giant teams that sit on the big market can have celebrity fans. The existence of these celebrities will also increase the ticket price to a certain extent.

It is precisely because the big market is so profitable that in the past few years there have been reports that the league wants to build a team in Las Vegas, but when it comes to the problem of du ball, this plan has not been able to take place, but Xiao It's hard to say in a few years.

Many small clubs, including the Nets, whose home stadium is in New Jersey, have not been without the idea of ​​relocating to other cities, but not every team has the courage to give up the business for more than ten or even decades. The market, to open up new markets, a little carelessness will lose all the games.

However, it has gradually become a trend to increase the attendance rate by changing the arena. There are the Nets and Bucks, and the Kings and Pistons are near. More and more teams are beginning to replace the traffic with more convenient transportation and more seats. The new arena with higher technology will help attract fans to watch the game, increase attendance and increase ticket revenue.

Including the Warriors, don’t look at them in big cities, but they have already planned to change their homes. They want to be closer to San Francisco to attract more fans. The team will also increase ticket revenue by renovating the existing homes and increasing seats, such as McGrady. Sun Plaza Garden Arena.

The teams tried their best to increase the game day's income, which can be said to be ubiquitous. As the team owner, Yang Cheng naturally needs to be extra concerned.

Now there is more than half an hour before the start of the game. Instead of rushing into the game, he is standing in the player channel with Sean Marx. Just on the way, Sean Marx and Yang Cheng introduced the tickets of the teams in the league. The income situation gave Yang Cheng a general understanding.

Yang Cheng said with a glass of iced Coke in his hand, "Have you never thought about starting with the details?"

Sean Marx didn't understand, "Boss, you mean raising the price of Coke?"

Yang Cheng pointed to the blank space of the Coke Cup, "It can also be said that printing the player's signature on the outside of the paper cup can increase the added value? Provide a good excuse for the price increase?"

Sean Marx’s eyes lit up, "Good idea, the same routine can also be used on other peripherals, such as beer mugs, scarves, hats, etc. There are too many to say, adding 10% to the original price is not a problem. ."

Yang Orange smiled and continued, "Don't forget, the best money in the world is the money of children and women."

This time, Sean Marx immediately followed Yang Cheng's ideas. In the United States, the whole family goes out to watch football and can even be called a sports culture. Appreciating stadium performances on the spot is a way of leisure and entertainment.

For the fans of Country Z, there are many difficulties to be overcome to watch the NBA live. The round-trip flights, tickets, accommodation, etc. will cost a lot of money and the expenses are high.

But for native Americans, watching a game is very simple, just drive there.

So when you get to the stadium, you can't just sit there and watch the game, right? A series of expenses are very necessary. The first one is the parking fee. Tens of thousands of vehicles will gather in the parking lot on the day of the game, and the start will be at least 2 hours. The parking fee at the Barclays Center is $12 per hour and 24 hours per two hours. Sword, what? Watch the ball for free? Haha, there are almost no free parking places in the United States, especially New York.

So, how much can tens of thousands of cars make for one night?

After entering the stadium, you can't stop eating or drinking, right? A hot dog is US$5.75, a glass of beer is US$8.5, a glass of soda is US$5.25, and a glass of Coke is US$6.25. By the way, I also need to buy a hat for the child and a scarf for the wife. If you are more generous, you also need to give a family of three with genuine The jersey, calculate how much money contributed to the team this evening? The average $50 is getting smaller!

This is not the highest charging price in the league. The Warriors have done well in the past few years and naturally have the confidence to increase prices. It costs $30 to park at Oracle Arena, $6 for a hot dog, $7 for a glass of beer, and $7 for a glass of soda. For $6, a hat but with a change of team logo and color, it also sells for $25, which is tougher than the Lakers. Qiqi novels are published on the whole network

Like the Celtics, Knicks, and Heat, these big-market teams are also expensive, and those small-market teams are relatively friendly to fans, such as the Spurs. Don’t look at the Spurs’ record, but their stuff sells. The parking fee is only US$5, hot dogs are US$5, beer is US$5.5, soda is US$2.5, but the hat is more expensive at US$30.

Rough calculations, the average family of three spends and man-hours watching the game. Excluding the items mentioned above, plus the tickets, the whole family will spend $676.4 to watch a Knicks game and to watch a Lakers game. At $545.1, watching a Warriors game costs $471.4, and watching a grandson game such as the Hornets costs the least, a total of $212.5. How much is the Nets? 450 dollars, not enough for the Warriors in San Francisco, it was a failure!

Although the ticket price has risen several times this year, Yang Cheng is still not satisfied. His goal is to catch up with the Knicks' consumption level, with a small target of 600, a medium target of 700, and a large target of 800. This is not a waste of money. Acquired the Nets.

Price increases, must increase prices, from tickets to jerseys, to burgers, fries, hot dogs, and Coke. All prices are increased. As long as the team can kill the Eastern Conference finals this year, all prices will be increased by 50% on this basis. This is Yang Cheng's death order to Sean Marx. As for how he operates, the fans can accept it willingly, and that is what he, the general manager, needs to consider.

Sean Marx is painful and happy now. It is painful to accept the dead task, but once the goal is completed, the benefits will be obvious. Yang Cheng has agreed that [] the team’s game-day income will increase by 10 points. , Marx’s salary can rise by 5%, and now Marx’s annual salary is 1.8 million US dollars. If it can rise by 20%, the annual salary will immediately rise to more than 2 million, and the extra money will be enough to buy a Lamborghini.

With money as motivation, can Sean Marx not work hard? After sharpening his head, he has to find a way to get the money out of the fans' pockets.

Waved to make Sean Marx go busy, Yang Cheng led Luo, greeted the celebrities on the sidelines all the way, and sat down in the seat reserved in advance.

Luo, who had been listening just now, suddenly came over and asked, "Are you going to make a profit again?"

Yang Cheng smiled triumphantly, "Of course, what do I do when I invest in a team without making money? I don't love basketball much."

This also tells Luo that he must be a good boss who loves basketball and sports, not for money, but only for feelings.

Before the start of the game, under the leadership of Paul, LeBron James came over to say hello to Yang Orange. It was nothing more than a polite remark. Yang Orange also praised the Nets getting better and better under your leadership. James is the world's top sports star, and he has the opportunity to cooperate in more fields in the future. The fastest updated novels https://

I forgot to mention that James was once a minority shareholder in Liverpool, but after Yang Cheng stepped in, all his shares were transferred. This investment made him tens of millions of dollars in vain, so James also specifically stated that he wanted to talk to Yang. Orange cooperates a lot in business investment.

Generally speaking, the atmosphere on both sides is very good, they are not enemies, and there are no hot occasions.

But this does not mean that the scene is not enthusiastic. On the contrary, the two sides played very openly and hardly saw a decent defense. It was a bayonet versus a bayonet. It depends on whoever stabbed the other to death, even if it wins~www.readwn.com~ It may be Yang Cheng. Through Marx’s pre-match training, the Nets played their lives for the three armies, especially after Wade joined the Nets, he had one of the few opportunities to show his face in front of the boss, dreaming of returning to the top overnight, scoring 37 points. With 6 rebounds and 8 assists, he led the team to a 7:0 small GC in the final moments of the game, which completely established the victory and successfully won this crucial battle.

Chris Paul, as the first super giant introduced by the team, has continued to perform consistently. He efficiently contributed 28 points and 13 assists in a double-double. He led the team and Wade separately in the connecting period and resisted several counterattacks from the other side. In the end the victory made great contributions.

After the game, James optimistically said in an interview that a loss of the game is nothing, and the Nets' performance tonight is worthy of victory, and finally praised Yang Cheng in a roundabout way, showing how good he is.

If a super star does not have a good emotional intelligence, it is difficult to stand at the top of the pyramid. Based on this, Yang Cheng changed his impression of James, and the two sides formed a good bond.

After the players left the field, Paul and Wade attended the post-match press conference. After that, at the invitation of Sean Marx, they went to the chairman's box on the upper floor of the arena. Yang Cheng was smoking a cigar and waiting for their arrival.

"Sit down, congratulations. Your efforts have been reported. This is a great victory." Yang Cheng personally poured two glasses of red wine to Paul and Wade. Marx accompanied him.

Paul is more familiar with Yang Cheng and raised his glass, "This is a victory for the team"

Wade agreed, "The Nets have a very good team atmosphere. Victory is the best reward, boss, thank you for bringing me to the Nets..."

Yang Cheng shrugged, "Your performance is worth every reward I paid, ok, let's talk about business, I guess you are also tired, you can go home to rest after talking earlier."