I Have 100 Million Stores

The latest website: If it is a permanent 50% discount, others may not know it, but Sun Binhong, who has been in the high-end hotel industry for more than ten years, understands the market too!

This price will infinitely reduce the profit margin of the hotel!

In the end it will even reach the point where there is no money at all!

Become the kind of business that is purely a loss for money!

It is worth mentioning that in five-star hotels, there are actually many different grades, and the charging standards are also very different.

The grade is mainly divided according to standards and services.

Among them are top luxury, such as Marriott's St. Regis, Luxury Collection, Ritz-Carlton, Hilton Group's Waldorf Astoria and Conrad, Hyatt's Park Hyatt, Four Seasons, Mandarin Oriental, Banyan Tree, Peninsula, Bulgari, Fairmont, Sofitel Legend, etc.

In this category of luxury hotels, the most common room prices are around two thousand, and the most expensive presidential suites cost tens of thousands.

Of course, the services, hardware facilities, etc. of this type of hotel are all top-notch. Not only do they have personal butler services, but also their hardware equipment is far ahead of other five-star hotels. They all use top-notch materials and choose Design and decoration by the best designers in the world.

As long as you stay in this type of hotel, you can quickly feel the difference brought about by top luxury hotels.

Its location is also generally in prime locations, often in super first-tier cities.

The second category can be called luxury. This category of hotels includes Marriott's Marriott Hotel, jw Marriott Hotel, Westin Hotel, Intercontinental Hotel, Hyatt's Grand Hyatt, Shangri-La, Kempinski, etc. .

The price of ordinary rooms in this type of hotel is generally between 1,000-2,000 yuan.

Compared with top luxury hotels, this type of luxury hotels is much worse.

In addition to the relatively formative selection of hotel decoration and materials, there are two most obvious differences. The first is that you can't feel the exquisite one-to-one service of a personal butler, and the second is the size of the room.

The room size of the top luxury category is between 45-70 square meters, and the room size of the luxury hotel is generally between 35-48 square meters.

The third category is the common standard five-star hotels. This category of hotels generally adheres to the basic standards of five-star hotels, and the price range is between 300-1200. The prices of this category are obviously relatively close to the people. NS.

It can be seen from this that not all five-star hotels are expensive, mainly because domestic officials do not recognize the titles of higher-star hotels such as six-star and seven-star hotels, so five-star hotels create a very expensive Illusion, after all, the most famous ones are indeed more expensive.

In Sun Binhong’s impression and understanding, most of the hotels under the Xie Group are standard five-star hotels, and only a few luxury five-star hotels.

The original Qianda Hotel in Sansha City is not among the few luxury hotels.

This means that the price itself is not high. In this case, if there is a 50% discount, one can imagine how low the price will eventually be.

Maybe it will be between 200-600 in the end.

This is an extremely exaggerated price.

You know, in the high-end hotel industry, there is no such thing as small profits but quick turnover.

Because this industry has a certain particularity, many of its hard expenditures cannot be changed.

For example, all kinds of consumables in the room, such as shower gel, bedding, pajamas, towels, etc.

These are all fixed costs, and the five-star hotels are basically well-known brand goods. The higher the level of the hotel, the higher the cost in this regard.

For another example, a five-star hotel with 400 rooms has a management team of at least 450-600 people.

Including various staff such as cleaning, chefs, technicians, waiters, security and so on.

Although the salaries of hotel industry practitioners are relatively low, the expenditure required for such a large staff team is not a small amount.

There is also the well-known construction cost. The general total investment for the land acquisition and construction of a five-star hotel starts at 1 billion yuan.

Let me talk about statistics.

The average payback time for domestic five-star hotels is 25 years.

In other words, it will take 25 years to recover the series of capital investment invested in building a hotel.

Of course, this is just an average figure, and there must be miracles of return on investment for outstanding hotels.

But this data has fully demonstrated that the high-end hotel industry has never been a project that can see returns in the short term.

It is more inclined to investments that belong to the real estate category.

It is conceivable from this that if the price is discounted by 50% and the profit margin is compressed, then the current cycle will be greatly extended!

Even if the hotel is full every day, there is no profit at all!

Because with the increase of customers, the demand for consumables will greatly increase, and the cost will naturally continue to rise at that time, which is not profitable at all!

To put it simple, straightforward and easy to understand, if a high-end hotel could make money by cutting prices, someone would have done it a long time ago! Why wait until this time?

Moreover, in recent years, due to various reasons such as oversupply, life in the high-end hotel industry has not been easy.

More than half of high-end hotels are in a state of loss.

Back then, the reason why Xie Group sold so many hotels in a package was also due to a large part of this aspect. Otherwise, how could it be called inferior assets?

It is because of year-round losses!

The hotels that really made money were not sold by the Xie Group in their pockets!

"Okay, I know about this, you can go out." Withdrawing his thoughts, Sun Binhong waved his hand.

"Okay." The assistant nodded, turned and left the office.

"What is the origin of this Shiwang Group? A company that I have never heard of before seems to have emerged out of thin air. It looks quite capable..." After a grunt, Sun Binhong decided to ask Xie Jianlin.

What exactly did the other party mean by this move?

Is it for marketing and fame?

what is this else?

Shouldn't it become the norm? !

There are too many questions in Sun Binhong's mind at this moment!

Later, I saw Sun Binhong take out his mobile phone and directly dialed Xie Jianlin's number.

...

Headquarters of Xie Group.

Xie Jianlin is taking a break in the office.

Whoever thinks, call one after another!

Within a few minutes, four or five phone calls were connected!

"How come these guys in the hotel industry come to inquire about the Real King Group all at once?" Xie Jianlin was a little confused.

I just sold three assets. Although there is a Qianda Hotel, does it attract such a large amount of attention?

To put it ugly, I have packaged and sold so many hotels before, and I have never caused such a big response!

Only one family is being sold now, why has this changed?

These people are really weird!

After a short pause, Xie Jianlin realized that things might not be easy.

At first, he thought that others were concerned about the sale. By the way, he learned about the background of Shiwang Group. After all, he will be in the same industry in the future. It is understandable.

But after several phone calls, Xie Jianlin felt that something was wrong.

What should have happened!

You know, there are no shortage of capital giants in the hotel field who called him just now.

This kind of person made a special trip to inquire about the real king group's details, and it reveals an unusual taste in itself.

"I should have asked." Xie Jianlin murmured afterwards.

Before answering the phone, others congratulated him on the phone, and after greetings, they asked him what Shiwang Group was like.

At that time, Xie Jianlin didn't really think much, and casually introduced a few words.

‘It seems I have to ask, I’m afraid that something happened to the Real King Group! Xie Jianlin thought secretly.

Just when he was about to call Xie Qing's phone, it was just then.

The phone's ringtone rings again!

"Old Sun?" Xie Jianlin glanced at the caller ID: "This guy actually called?!"

"It seems that something really happened!"

Now Xie Jianlin was sure in his heart.

Pressed to answer, and without waiting for the other person to speak, Xie Jianlin asked directly, "What's the matter, old grandson? Is there something going on with Shiwang Group?"

"Haha, thank you, don't try to understand and pretend to be confused." Sun Binhong smiled.

It sounds like the relationship between the two seems pretty good.

It's normal, after all, it is a transaction of tens of billions of dollars.

‘It looks like something is really happening! A short sentence made Xie Jianlin's heart immediately clear.

"I'm not pretending to be confused." After a pause, Xie Jianlin pouted and said: "Just before you called, as soon as I connected four or five phone calls, I asked Shiwang Group! You can't do it too? "

"Oh? So it seems that the turmoil caused by this incident is not small." Sun Binhong immediately noticed, and then thought that the practice of Real King Hotel really exceeded people's cognition, and he must be more than suspicious.

"What the **** is going on? Tell me quickly." Upon hearing this, Xie Jianlin quickly asked.

"Don't you know?" Sun Binhong was a little surprised at first, and then informed Xie Jianlin of the news announced by the Real King Hotel.

"What?" After hearing what Sun Binhong said, Xie Jianlin couldn't help but exclaimed: "50% off? Really?!"

Xie Jianlin was once also a major high-end hotel operator in China, and he is very familiar with the hotel industry.

In his opinion, any second kill, five get one free, these are all within an acceptable range.

Many hotels are not without any spikes, at most, the price of Real King Group is cheaper.

There are similar membership points redemption for live five get one free.

This cost is actually nothing.

The only thing he could not accept was this 50% discount!

This is incredible!

"Naturally it is true." Sun Binhong didn't doubt that Xie Jianlin pretended not to know, the other party's reaction was quite real.

After a pause, Sun Binhong continued: "Old Xie, what is the origin of the Shiwang Group? Doesn't it understand the rules of the hotel industry? How can anyone manage a hotel like this? Isn't this a nonsense!"

"If they continue to do so, how can a five-star hotel survive? Losing money and earning money, who is willing to do it?"

"..." And Xie Jianlin, who came back to his senses, was silent for the first time.

If it were replaced by the previous one, he would definitely not believe it immediately after hearing such news, and he would laugh at it on the spot.

Why are you kidding me?

But for now, put it on the Real King Group...

This thing is absolutely true!

no doubt!

There is no need for Sun Binhong to say anything, Xie Jianlin believed it 100%!

Just because the other party is Real King Group!

Due to the investment relationship, especially the three valuable assets that have to be invested in the past, Xie Jianlin has already increased his understanding of the Real King Group these days. For this reason, he has turned over the Real King Group's information several times. .

Regarding the amazing management measures of the Shiwang Group, although he can't say that he is stunned, but he has also done it well!

Such a company offers a 50% discount on the hotel...

It's too normal!

This is exactly their style!

only...

Why do you want to do this?

Those brick-and-mortar catering stores lowered their prices, at most they only suppressed the high net profits, and there will still be small profits in the end.

But five-star hotels offer a 50% discount, which is definitely a loss!

There is no operating space!

What is the picture?

Xie Jianlin couldn't understand the intention of Shiwang Group's move!

"What's the matter, Lao Xie? Why didn't you speak?" Sun Binhong on the other end of the phone asked in confusion.

"It's okay, it's just a little unexpected." Xie Jianlin dealt with it.

"What's the situation with this Shiwang Group? Old Xie, tell me in detail?" Sun Binhong asked.

"It's just a company that hasn't been established for three months. Actually, I don't know the specific situation very well." Xie Jianlin replied.

"What? Just less than three months after its establishment?" Sun Binhong said with a look of surprise:

"In such a short period of time, can you fully acquire the assets of your Xie Group in Sansha City?"

"It seems that the other party has a lot behind it."

"It should be, there is mysterious capital behind it." Xie Jianlin didn't conceal this point, in other words:

"However, I know what you are worried about. Is it just that you are afraid that this momentum will be brought up by the other party? Is the price system of the high-end hotel industry that is generally accepted and accepted by the public be broken?"

"I don't think your worry is necessary at all."

"The other party is just a hotel, no matter how much noise, it can't make much waves."

"When can the hotel industry be affected by a hotel? What a joke!"

"As for whether other hotels will follow the trend and imitate, this is even more nonsense. As long as you are in the hotel industry and know the business, you can't do it like this. This is a self-defeating behavior."

"In the absence of a hotel, the hotel industry will not change at all!"

"I have similar thoughts about these." Sun Binhong smiled and nodded: "That's why I came to ask you about the situation of the Shiwang Group company."

"Oh, are you worried about the other party's expansion? Opening more five-star hotels? This will affect the industry?" Xie Jianlin immediately understood the other party's intentions and asked.

"Yes." Sun Binhong admitted: "After all, the other party bought the assets of your Xie Group in a big way."

"It is certainly not trivial to be able to make such a large transaction."

"If the other party continues to purchase hotels and operates in this way, the impact on the hotel industry will be extremely great."

"Hehe, just put ten thousand hearts." Upon hearing this, Xie Jianlin smiled and said:

"The main business of Real King Group is not a hotel."

"They mainly do physical chain stores."

"I calm down now, and after thinking about it carefully, at this moment, I can roughly understand the real intention of Shiwang Group's move this time."

"They should want to use this hotel to gain more attention in this eye-catching way, and then convert these traffic to their chain brands."

"So even if they pay a price, they can accept it."

"It should be what I guessed. Don't worry, you don't have to worry about it."

"Using this kind of self-defeating technique to gain eyeballs?" Sun Binhong raised his eyebrows, a little unbelievable.

"Otherwise? How to explain their behavior this time?" Xie Jianlin curled his lips and said, "Could it be that you thought they were thinking of changing the hotel industry?"

"Don't make trouble, let's not say whether the King Group has the strength to acquire more big hotels. If only one hotel loses money like this, it will already be overwhelming."

"If the quantity is large, who can withstand the 50% off price?"

"So, this situation is already obvious. The other party is just for eyeballs and attention."

"Yeah." Sun Binhong nodded after hearing this.

He thinks what Xie Jianlin said is quite reasonable.

"Let me see, you might as well arrange public relations as soon as possible to suppress the public opinion on the Internet, and suppress the heat of this matter. Everyone knows it. That will have more or less impact." Xie Jianlin After a reminder, he said:

"Okay, let's do this first, I'm busy here, and I'll talk in detail later when I have time."

Obviously, Xie Jianlin didn't want to say more, and was anxious to find Xie Qing for confirmation.

"Good." Sun Binhong replied.

Hang up ~www.readwn.com~ Xie Jianlin immediately dialed Xie Qing's number.

"Hey, dad, do you know?" There was a cheerful laugh on the other end of the phone.

"Yeah!" Xie Jianlin said solemnly: "What's the matter? How could Shiwang Group run the hotel like this? What are they going to do?"

"The specific intention... seems to be to build momentum!" Xie Qing replied.

"Building momentum?" Xie Jianlin pursed his lips, which was close to what he had just guessed.

Is it really to use the hotel to get more attention?

Just this way, the cost is not low!

"Father, actually..." Xie Qing paused and said meaningfully: "This is just the beginning!"

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