I Have 100 Million Stores

"Oh, let's listen." Upon hearing this, Cao Xingyu immediately stopped his hand movements and looked up at the other party.

"The first team of the R&D Center Division has completed the function upgrade!" After Liu Ting reported, seeing Cao Xingyu's puzzled expression, she immediately remembered that Mr. Cao didn't know some of her arrangements, and quickly explained:

"Because this time our APP upgrade involves two major parts."

"One part is to increase the related functions of the preparatory shop."

"The other part is the merchant entry function."

"After discussing with Zhan Wentao, we divided the current 40-odd staff of the product division into two groups, so that the two tasks can be carried out simultaneously, so as to maximize our efficiency."

"The team that is currently developing the related functions of the preparatory shop has completed the development work!"

"Oh, that's it." Cao Xingyu nodded after hearing this.

Regarding these detailed arrangements, as the management team nowadays becomes more and more mature, he naturally doesn't need to worry about it.

"Is the prep store function okay..."

In this regard, Cao Xingyu was not surprised.

In the final analysis, this function is actually very simple. It is to add a "Real King Preparatory Store" button in the functional interface of the Real King APP store.

Click this view button, you can jump to a new interface, and in the new interface, all the real king brand reserve store information is displayed in the form of a list, of course, only the name and a picture of a signboard are displayed .

To see the details, you need to click on a single store to view the details.

The details provide some basic information of the store, such as the address, picture, menu, business scope, etc., for members to view. In addition, there is also a voting function.

This vote was arranged by Cao Xingyu before for members to vote for the shops they want to buy from the Real King brand.

In the main list, the display is also sorted according to this number of votes. The higher the number of votes, the higher the display.

In addition to these interfaces displayed to users, a related management background has to be developed.

That is, the APP managers of Real King Group can dynamically add some store information in the background.

In the final analysis, this function is actually a combination of the most common small functions such as "addition, deletion, modification, and checking" in the software industry, and there is no too complicated technology.

In the case of working overtime, it took a little more than two days to complete this function. This speed is quite satisfactory.

"Good job." Cao Xingyu encouraged, and then asked:

"Our first batch of preparatory stores, what stage is it now? Can they open?"

"The decoration and other things are coming to an end soon. The follow-up is the arrival of facilities and equipment. It is estimated that it will be opened in three or five days." Liu Ting responded.

"That's a pity..." Cao Xingyu couldn't help but muttered.

While the APP is upgrading and launching the concept of preparatory stores, if the first batch of 68 preparatory stores can be listed, the effect will definitely be better. At least, interested members can immediately experience those preparatory stores.

But now no preparatory store has officially opened, and 68 stores are being renovated...

It always feels weird!

Members want to visit the store and have no chance!

In this case, the effect will definitely not be the best!

The sensational effect will also be greatly reduced!

Thinking of this, Cao Xingyu fell into a thought. He wanted to see if there is any way to improve the impact this time. It is best to make the IP of the Real King reserve store a hit.

Now that we have taken the first step and want to build this IP well, there is no reason not to make it better and more extreme. It will not waste the effort.

This is Cao Xingyu's style of doing things. There is no such thing as perfunctory things that he decides to do.

Either you don't do it, you have to work hard to do it in a good direction.

Cao Xingyu still attaches great importance to this IP. As long as it is done well, it will become one of the signs of the Real King brand in the future.

"Is there any way to stimulate everyone's participation..."

"At the same time it can have some other effects and benefits..."

After seeing Cao Xingyu sinking into thinking, Liu Ting, who already knew Mr. Cao very well, consciously stopped talking, and stood by and waited patiently.

After a while.

Cao Xingyu raised his brows, thought of a good idea, and said, "This function will take another half day to optimize."

"Add a concept of'title'."

"Ah? Naming? What do you mean?" Liu Ting suddenly didn't understand.

But subconsciously told her that President Cao should have some amazing ideas this time!

"It's very simple. Haven't our first batch of preparatory stores open yet?" Cao Xingyu explained with a smile:

"In that case, why not use this opportunity to play a little more mysteriously?"

"And in the future, all of our pre-opening stores will actually have a pre-opening preparation period, so this gameplay can actually continue."

"And the naming I mentioned, as the name implies, is to let members name our preparatory stores! Leave the name of the store to them!"

"They can use their own names, or use names that are meaningful to them, etc. Anyway, as long as they conform to the core values ​​of socialism, prosperity, democracy, civilization, harmony, freedom, equality, justice, the rule of law, and patriotism. , Dedication, integrity, friendliness..."

"Of course, the final store name has to be reviewed by us, and it must be three-dimensional, and it can't cause any bad influence."

"And if you want to get the chance of naming, you have to visit the store and find the addresses of our preparatory stores that are still under renovation!"

"The first member who finds the address of the preparatory store will get this opportunity!"

"Um... Mr. Cao's brain is really unparalleled..." Liu Ting couldn't help feeling a bit of shock when he heard the words.

The idea...

It's awesome!

If you can give a name to a store, and nothing else, it sounds very attractive to ordinary people!

Not for everyone, but at least for some people, they are definitely willing to participate!

Nothing will be lost!

The sense of fun and participation is also full!

If you can find a few more, you can even create a chain brand that is related to you!

Although the real income of the shop has nothing to do with them, what they want is that brand!

In the future, entertain friends, you can easily pretend to be forced!

"Not enough." After that, Cao Xingyu added after thinking about it:

"Single naming, the attraction is a bit too weak, there is no substantial benefit, it is estimated that not many people will be attracted to participate."

"With fewer people participating, the effect will be greatly reduced."

"Add some more measures."

"In addition to the right to name, some additional rights can be obtained."

"We can make a permanent title of'Honorary Store Manager' and give it to each other!"

"This title can be shown to everyone to view when it receives personal information, and it can also be regarded as a thing that can be shown off to outsiders."

"Also, after the preparatory store has truly become a store of our real king brand, the honorary store manager will directly display the store information in an eye-catching position, allowing more people to view it."

"At the same time, as the honorary store manager of the store, he enjoys the permanent privilege of the store without queuing and the permanent 20% discount privilege of the store!"

"Hiss——" At the end of hearing, Liu Ting couldn't help but sucked in an air-conditioner.

Nowadays, the Shiwang brand is most complained about, and the only thing that can cause some pitfalls is the long queue time!

Especially for some shops with very hot business, it is easy to line up for an hour or two!

It is conceivable that there is no need to queue up for this privilege. For many people, it is a very tempting privilege!

Not to mention, there is also a very well-known "honorary store manager" title!

You can also get a permanent 20% discount for the store!

Now that there is a 20% discount, only the first 100 spiritual shareholder members, the number can be said to be extremely rare.

And those who have the 10% discount right are only owned by the top 100 members who checked in in each new store.

From this, it can be said that discounts are a rare species in Shiwang brand chain stores, and they are not directly obtained by spending and recharging like other chain brands!

Because of this, this also highlights the great value of Real King's brand discount rights!

Not only enjoy the discount, but more importantly, this card!

And now add the two together, plus another title...

To tell the truth, Liu Ting couldn't help but want to participate!

"Mr. Cao's business acumen is really amazing..." Rao still sighed Liu Ting, who had repeatedly experienced Cao Xingyu's surprise measures.

"Haha." Upon hearing this, Cao Xingyu just gave a faint smile and continued:

"Software upgrades are the top priority, and the existing functions should be optimized."

"First of all, for those preparatory stores that have not yet opened, we have to give you some clues in the store information, and we can't let members search aimlessly like the headless fly."

"In addition, members visit stores are conducted offline, and the function of filling in the address of our pre-stored store will naturally be placed on our APP."

"For the bottom of the detail page of each preparatory store, we provide a message board."

"For users to leave a message and fill in the address of the store and the name they want to be named."

"When our preparatory store is about to open, according to the time of the message, the first one to guess the address is the lucky winner of our store, who will receive our series of rewards."

"Okay, I'm going to make arrangements." Liu Ting nodded, fully understanding.

But what Liu Ting didn't realize was that Cao Xingyu's move had a deeper intention that he hadn't explicitly stated.

That is to increase the ‘interaction’ of the members.

To put it more bluntly, Cao Xingyu is laying out a social scene with a ‘shop as the core’.

This message board is obviously a function of social attributes.

Although it is very rudimentary for the time being, it is undeniable that this is the first step for Realking's brand APP to take social interaction, making this APP not only a small tool, but also some basic interactive functions.

According to Cao Xingyu's idea, as long as this message board is ready in the future, in fact, every official store can also launch a message board.

Let every store develop into a small community.

Future members' opinions, opinions, comments, discussions and other aspects of the discussion and appeals of this store can be conducted here.

Of course, this is just a small idea of ​​Cao Xingyu that is not yet mature, and there is no way to follow this in practice for the time being, or that this idea is still a bit unrealistic.

Because there is a very important core, he has not yet thought of a solution.

That's how to increase the attractiveness of this small community so that members can't help but watch and discuss it every day?

After all, for the community, activity is one of the most critical indicators.

If you can't increase the activity of members, then this small community doesn't make much sense.

However, the scope of a single store is still a bit too small, and the number of people covered is certainly not enough. If you want to support this community, you have to let members discuss and exchange every day.

As for a catering shop, it is very difficult for ordinary people to take the initiative to pay attention when they don't go to patronize. This is a very realistic problem.

"Communityization, let’s think about it later. No hurry. This time, I’ll try the water in the preparatory store first, and slowly launch some small social functions, and plant the concept first, and then slowly adjust it according to the actual situation. Fumble and do it subtly." Cao Xingyu murmured in his heart, and did not continue to struggle.

You can't make a big fat man with just one bite, and I just want to develop a social scene when I just started taking out. This is obviously not a practical thing.

Today's Real King Group does not have so much energy to engage in two such huge scenes at the same time.

The most important thing is to stabilize the takeaway scene first.

"Mr. Cao, do I need to report to you about the progress of other things?" Liu Ting couldn't help asking when she was about to leave the office.

"Are there other things done?" Cao Xingyu asked casually after hearing this.

"Except for the upgrade of this preparatory store, there is nothing for the time being." Liu Ting responded.

"Oh, then there is no need to report, you just need to keep an eye on the progress." Cao Xingyu waved his hand, obviously he was not particularly concerned about the specific progress.

On the one hand, it is out of trust in Liu Ting.

On the one hand, it is appropriate to let go of the people below to carry bigger chess.

After all, as the Real King Group develops and grows step by step, there will only be more and more things. It is impossible for him to keep an eye on the progress of everything, at best, to see the results when everything is about to be completed.

This is an excellent leader!

Cao Xingyu thought so in his heart.

After a pause, Cao Xingyu ordered:

"There shouldn't be much work for the extra upgrade of the preparatory store. Let's go online as soon as possible after it is done. Then we will see how effective our preparatory store is after its launch."

Although Cao Xingyu had a general expectation of the effect of this measure in his mind, it has not really been tested by the market, and there will still be a gap between the imagination and the final result.

"By the way, we can arrange for Xiaoye to post a related video at station B. On the one hand, it is to introduce to you so that everyone can understand our rules immediately. On the other hand, it is to actually operate and provide a process-based video. Come out, reduce the cost of learning for members and lower the threshold for participation." Cao Xingyu finally added.

"Okay President Cao, I understand." Liu Ting nodded and turned to arrange.

...

night.

Yuan Delun returned to the Mei Tuan headquarters.

A high-level meeting of Mei Tuan is in progress in a conference room of the headquarters.

The people involved are still the executives of the Mei Tuan last time.

The issues discussed this time are still going on around the Shiwang Group.

At the beginning of the meeting, after learning about some of the measures taken by the Real King Group, the executives of Mei Tuan were shocked and felt a little helpless, and felt a little bit helpless.

After all, a permanent 1% rake is tantamount to completely breaking their business model!

No matter how you burned money before, no matter how you robbed the market, there has never been such a situation!

At the meeting, everyone discussed the issue of not following up, because it is impossible to follow up the other party’s measures. If they promote this so-called 1% rake, the impact on Mei Tuan will be immeasurable. It can even be said to be unbearable!

Therefore, at the meeting, everyone discussed and studied what the Xie Group’s true intentions really want to do!

Why do such a thankless and meaningless thing? !

In this regard, there have been discussions for nearly half an hour, but no one can tell why.

Even Li Huiwen, the well-known think tank of Mei Tuan, the super business ability, and the senior vice president of Mei Tuan to achieve outstanding results for many times, can't understand the purpose of the Xie Group!

If there is no "permanent" word, these people can definitely understand that the Xie Group is burning money to grab the market. After all, they can wait until the market has been seized, and the commission ratio can be adjusted up again, and then it will be stable. For harvesting.

This is also an Internet model that can be accepted by the world.

But after adding the word ‘permanent’, it is tantamount to completely cutting off the possibility of burning money to grab the market!

This approach completely subverted the existing business models in their minds and exceeded their imagination!

Can't see any profit points in the future!

Finally, after nearly an hour of brainstorming.

A conclusion reached at the meeting is: The Xie Group is playing with fire and setting himself on fire! There is a pit in the brain!

Even Wang Xing and Li Huiwen agreed to this.

Because apart from this, I really can't think of other reasons.

In the end, these senior executives also reached an agreement on the corresponding plan, that is, as long as the real king brand is really as they say is a permanent 1% commission, then they will ignore it, let the other party toss, and temporarily give up the market in Sansha City. !

Although Sansha is the capital city of the province, it can be called a first-tier city, but compared with the national market of Meituan, the lack of a market will actually not have much impact!

Anyway, this market is not letting competitors hungry, but letting a real king group that is destined to die in the future, it doesn't matter!

Moreover, according to the model of Shiwang Group, are they really capable of covering the entire Sansha City?

Obviously impossible!

Therefore, the market that was eventually surrendered was actually the area in Beicheng District, and at most the Yueshan District in Hexi was included.

Two zones, the limit.

You must know that what they want is not just to let the market out, but even feel that they can go behind the scenes and take the initiative to let the other party expand the market as soon as possible and accelerate their death!

In terms of merchants and delivery personnel, they are actively transported to them through some hidden methods!

In order to increase their costs!

Expand their money burning speed!

After all, on the basis of not seeing any profit points, the larger the counterparty, the faster it will burn money, and the faster it will eventually die!

After the natural death of Shiwang Group, the market in Sansha City will naturally come back.

Based on this idea, Li Huiwen also decided on another more vicious measure to speed up the death of the Real King Group!

That is to transfer 1 billion funds to arrange a group of people from the company to participate in the so-called "Real King Brand Reserve Store" in their own name!

Take the initiative to provide funds to the other party!

After the renovation of the invested shop is completed, immediately apply for the real king brand to buy back!

Earn 10% a year!

Let Real King Group pay 300 million more!

This income, compared with the commission income of Rijindoujin, is actually not much in their eyes.

The reason why Li Huiwen did this was just to make the other party's funds drain more quickly!

And if it wasn't for the worry that Shiwang Group might not be able to make payments in the future, and that those shops might fall into Mei Tuan's own hands, Li Huiwen originally wanted to spend 5 billion in!

If you drop 50 million in, the other party will definitely die!

Because Real King Group is not only spending on this aspect, but also the costs in other aspects are rising day by day!

All the expenditures add up, and that is a huge number!

If you continue to burn money like this, even if the other party is behind the Xie Group, Li Huiwen dare to determine that it will not last long!

However, although the idea is good, there is one thing to say. Li Huiwen is still not sure about whether the Shiwang Group will continue to develop the preparatory shop.

After all, this preparatory store was prepared in response to their Mei Tuan acquisition of stores~www.readwn.com~ Now that they have decided to stop buying stores forcibly, will Shiwang Group stop this measure with a high probability?

Li Huiwen is also not sure about this, but this does not prevent him from arranging for this matter.

Maybe the Shiwang Group has not cancelled this measure out of a cautious attitude, then they can use this to cause a big blow to the Shiwang Group.

"It can last for six months, or as short as one or two months. This so-called real king brand will automatically disappear in Sansha City. With the 1 billion yuan we invested this time, there is a high probability that we will not get the so-called rise. 10% of the proceeds, but those shops can be our bargaining chips to recapture the Sansha City market in the future!" This is the concluding remark given by Li Huiwen at the end of the meeting.

I have to say that Li Huiwen's calculations are quite far away, and even the new round of market competition in Sansha City after the collapse of the Shiwang Group has been taken into consideration.

...

In a blink of an eye, a day passed quietly.

At less than 10 o'clock the next morning, after many days, a system message was pushed again in the Realking brand APP!

This time it is still APP update notification!

In this updated information, members are introduced in detail to the news about the Real King Reserve Store and the gameplay of ‘naming’.

As soon as the news came out, there was a sensation in an instant!

"Fuck, what prep store does the Real King brand have?! Can you still play like this?!"

ps: 6200 big chapter!

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Happy Dragon Boat Festival, I wish all book friends a happy holiday!