I Developed Battlefield to Drive Players Around the World Crazy

Hardcore has hardcore fun, and entertainment has entertainment fun.

"Rainbow Six: Siege" has also repeatedly broken records.

It has even become a phenomenon-level popularity, not losing to the previous "Red Dead Redemption" and the original "The Legend of Zelda: Breath of the Wild".

The most core point is that this game is a game based on free operation strategy.

The continued popularity, coupled with the name of Nebula Games, allowed the game to spread among the players at a viral speed.

Especially the big goose game and the phoenix game.

In fact, the impact of the old games in the past was not that big.

The kind of traditional krypton gold has long been under the alternating impact of "Battlefield" and "Call of Duty", and it is completely operated by eating old books.

And later joined the buyout camp, most of them don't care, anyway, the players have paid the fee.

The ones who really feel stupid are the big goose games and the phoenix games.

Participate in a military custom project, and then use this project to establish a commercial product.

The two are also walking the buyout system, but it never occurred to me.

Nebula Games even directly engaged in a wave of free and in-app purchase strategies in "Rainbow Six: Siege". 11

Even if the cores are different, they are all biased towards realistic FPS games.

The impact is indescribable.

Even the two forced to change the already established publicity strategy.

Postponing the launch of the game.

After all, this is a little bit of a blow!

The senior executives in charge of these two projects in Big Goose and Phoenix also remembered the same as the ants on the hot pot.

But no matter how urgent it is, what can they do?

Can only pray that something happened to Rainbow Six.

In private, everyone is a designer in the industry.

There is also communication with each other.

"Today, the popularity of "Rainbow Six: Siege" seems to have increased again!"

"Yeah, I never expected that Nebula Games would make a wave of free games."

"If it goes on like this, the popularity of our project will not diminish, won't we be able to launch it next year?

"Yeah, all the propaganda investment in the early stage was wasted."

"That won't work if you don't go to waste, isn't it courting death now?"

"The key is to wait until next year, when there are new projects within the company, our game will be completely second-tier, and it will be difficult to get publicity resources. 35

"Then what can we do? There was a chance at that time, but now we are waiting to die!"

"But I don't know what the revenue of "Rainbow Six: Siege" is. VR games, especially in this project, are definitely big productions. Subsidies are definitely not enough."

"I think Xuan, can you really make money just by selling clothes and accessories?"

"There is definitely no problem with making money, the key is the profit point. I looked at the store in "Rainbow Six: Siege" and calculated that it is only 20,000 to 30,000 krypton when it is full, and it still involves some luck. of ornaments.

"The key is that this game has a large base, the number of players has exceeded 10 million, and there is one paying player in a thousand, which is incredible."

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Not only Big Goose Games and Phoenix Games, but also some other top domestic and foreign manufacturers are also watching the performance of "Rainbow Six: Siege".

Not for popularity, but to see whether this charging model of free and decorative decorations can be successful.

Although Chen Xu announced the free-to-play model before the game was launched, many people thought it was unreliable.

But after this number of users is counted, and the quality of the game is matched, in fact, many game manufacturers are aware of it.

That is, Nebula Games will never lose money, and will definitely make money.

But the point is how much you can earn.

In terms of the quality of the game "Rainbow Six: Siege", combined with the previous products of Nebula games.

There is no doubt that this is definitely a million-dollar game.

Of course this refers to the whole platform.

In the case of only the VR terminal, there must be a 50% discount.

And the sales of 5 million, coupled with the higher price of the VR terminal than the PC.

"Rainbow Six: Siege" is a sustainable operation even if it is free and in-app purchases.

But if the difference is too large, it is obviously not worth the loss.

But the next month was a month that left major game manufacturers at home and abroad stunned.

"Rainbow Six: Siege", the number of active users reached a new high in the first week of launch, but the number of online users at the same time fell a lot.

Then the second week, and the third week also continued to decline, until the fourth week when it stabilized.

The maximum number of simultaneous online users remains at 3.5 million.

Although compared to the peak, it has dropped nearly 4 times.

However, for people in the game industry, it is clear that this is a normal decline.

As a free VR game, there must be many people who want to try it at the beginning.

And this is only the highest number of online users, it does not mean that there are really only 3.5 million users.

What really stunned the industry was its earnings.

Chen Xu did not conceal this, but directly announced the relevant data.

The monthly flow is 810 million.

Compared with the previous buyout income of Nebula Games, it is not high.

But this is sustainable operation. If the ratio is too different, even sustainable operation will obviously not be worth the loss.

After all, making a profit in one day is a completely different concept from making a profit in a month.

But when the difference in numbers is not that big, this kind of continuous operation is quite scary.

And the more critical point of "Rainbow Six: Siege" is to prove that there are many players who are not disgusted with this payment model.

Because these players did find that, as Chen Xu said, these props in the game did not affect the balance of the game.

Should it be one shot or one shot.

At the same time, from the perspective of content mode, the follow-up content can be completely the same as the launch of DLC.

Just as major game makers thought, at the same time that "Rainbow Six: Siege" was launched for a month.

Chen Xu and Nebula Games brought another version update.

For ordinary players, what they see is the addition of two new operators who are ridiculed as "Black Mirror" and "Athlete's Foot", a new map, and new firearms they have.

The game has new content to play.

For the krypton 127 gold players who have completed the dress-up game of Rainbow Six, what they see is that the game is actually linked!

Not only brought new gun skins, but even the Ghost skins of Modern Warfare!

The EMP grenade operator Thatcher linked up with Simon Riley's character skin.

The same British nationality, the same army background, and even Thatcher is also a member of the SAS.

For manufacturers in the industry, it is completely understandable.

Linkage! Guys!

They all forgot about this trick!

They have already thought of what might happen in the future.

This month there is a Simon Riley linkage, next month is soap, Price!

In terms of classic characters, Nebula games are not lacking for so many years!

In the past, many game manufacturers in the industry were envious and emotional, that is, Nebula Games basically did not launch sequels, and continued to operate the already successful IP to make money.

But now this Nebula game can be considered playable!

Not to mention the realization of IP, the possibility of a sequel is still reserved.

After all, launching a sequel is a double-edged sword.

Everyone is happy with success, but failure will detract from the value of the existing IP.

But now this linkage?

This Nebula game is so profitable, and it is so profitable that the players are so happy that they even want to continue to pay from their pockets?

Looking at the "Rainbow Six: Siege" community of Nebula Games, countless players have petitioned for the launch of "Price" and "Arthur Morgan" linkage.

The heads of major manufacturers in the game industry are all numb.

You have all been given to PUA by Nebula Games!