I Developed Battlefield to Drive Players Around the World Crazy

November 15.

It's been two weeks since Monster Hunter went live.

This co-fighting game fully shows its charm.

The global sales of 10 million copies of the full version in two weeks have added a member to the 10 million club under Nebula Games.

But for players, as well as the game industry, what they are concerned about today is not the news that "Monster Hunter" has sold more than 10 million.

But another point that shocked the game industry.

On major game media websites and game communities, the terms 'Nebula Games', 'Wonderland (Eden) Mall', and 'Chen Xu' firmly occupy the hot search list.

Many players who opened the Wonderland game store, prepared to enter "Monster Hunter" to hone their skills, or were hunted by ancient dragons, all stared at the pop-up message in stunned eyes.

"From now on, the Wonderland (Eden) game mall will be transformed into a comprehensive digital sales platform, allowing all third-party game manufacturers to publish games in the store. After the approval, the Wonderland game manufacturers will provide corresponding promotion and services for the game. ’

'Including such as cloud archive, player community, creative workshop interface, etc...

A series of instructions that represent only one thing.

That is, Nebula Games is finally going to start a channel mall.

In fact, it is not surprising that Nebula Games has reached this step.

As Napoleon said, a soldier who does not want to be a general is not a good soldier.

After game designers succeed, most of them will want to set up their own studios, and then after the studios have successfully created popular games, they will set up their own game companies...

This is a common path to ascend, but the point is that the Nebula game is just too fast.

From fame to this step, but only about three years.

For players, it has not felt so surprising, but for some game designers in the industry, both domestic and foreign, they are all excited.

Although compared with traditional game malls, looking at the arrangement of Nebula Games from the introduction, there is a strict standard for the games that are registered in the mall.

But the key lies in the terms of sale and Nebula Games' terms of business commitment.

Unlike most of the game stores in the previous life, in the parallel world, most of the channel providers who have the right to speak about the traffic interface do so at a rate of 50% or even higher than 70%.

There is even an example of a 9:1 split. Of course, this kind of belongs to a middle-hand, that is, the game developer gave the game to a publisher, and then the publisher found a bigger publisher, and it was exploited layer by layer. Game development teams have only a tiny bit of profit in their hands.

And this is still divided, and even more excessive, you can't even control what kind of operation method your game should adopt.

You said buyout system? No! Must be free + props in-app purchase.

You said that there are no additional value-added props in the point card system? No! The point card system can be used, but the value-added paid items must be there!

What? Are you saying that this game developer can't beg for food on his knees?

That's right! If you say that, you are really kneeling and begging for food. That's all, how many people want to kneel and have no chance!

As for why so many game teams are willing.

There is no way to set up a platform to sell the official website, and there is absolutely no cost to publicize it.

As for the official game store, although there are a lot of users, it involves recommendation and rotation. Although there is some exposure, the algorithm is quite backward.

After all, the official is involved, and it cannot end because of the market.

So unless it is a real explosive game, it is rarely popular in the official mall.

But in fact, most games do not have the characteristics of fire, but they can meet the appetite of some players.

Therefore, even if the channel business has a high commission, it can ensure exposure after all.

If you are stronger than people, you can only chew your own bones and let the channel eat meat and drink soup.

Are you making money, kneeling, not shabby.

But if you really want to be able to stand and earn money, who would kneel?

Now the Fairyland Mall is only 30% of the share, which is enough to attract people, not to mention the promise to guarantee the corresponding exposure.

As for the number of users, there are many tens of millions of sales under Nebula Games, and even if other malls are excluded, there are at least millions of users in Wonderland itself.

The only point of concern is whether these users can pay for games other than Nebula Games.

After the news came out, both players, major game makers and distributors in the industry exploded.

"Fuck, have you heard? The old thief is going to switch to a comprehensive digital mall!""

"What? The old thief doesn't play games anymore?"

"Grass! Don't distort the meaning, what I said is that the Wonderland game mall is open to the public.

"Why haven't you heard of this? The key is the commission! It's only 30% of the commission!?"

"Really or fake? It feels too mysterious, it won't be a lie, right?"

"Actually, this is expected, and judging from the layout of the fairyland, the old thief was planning this matter a long time ago.

"Yeah! And after two years of training, the paid environment of the Wonderland game mall should not be a problem.

Domestic big goose games, foreign AE games, and other first- and second-tier manufacturers and distributors at home and abroad are also completely bombed.

Because of this split, Nebula Games didn't come in to eat a bite of meat, but wanted to knock the table off!

Although the 30% share, in fact, the channel side can still earn, the key is that the profit is far less than before.

"Chen Xu's move, not to mention how many interests he has given up, more of it is to offend all the people at home and abroad who rely on channels to eat!" Yao Xiaoguang in the big goose game knocked on the table, but his expression was Not too serious.

After all, the big goose game department is divided into several parts, what does the channel have to do with his game department?

"But Nebula Games is not afraid at all, because Chen Xu doesn't rely on these people at all." Someone answered.

Hearing this, Yao Xiaoguang also had a complicated expression, and at the same time he was a little envious.

"Yeah, it's mainly because Chen Xu is too evil! Almost all the games are popular!" Yao Xiaoguang said helplessly.

Especially when he thought that he asked Qin Yi to recruit Chen Xu, but he was fooled away by the other party.

This matter is not a joke, but it is also his black history in the industry.

"Sure enough, if the channel is threatened, we still have to wipe the buttocks from the game department!" Suddenly the phone on the table rang, Yao Xiaoguang picked it up and looked at it and couldn't help but smile.

The content of the above message is very simple, the highest specification promotes new game projects, there are no other requirements, there is only one purpose, and that is to be a competitor of Nebula Games.

It turns out that the major game distributors and manufacturers are unwilling to compete with Nebula Games. Apart from being a little afraid, the main thing is that it is unnecessary.

The market is so big, if you grab a good time slot, it's not that you can't make money.

Why fight to the death? Business.

But now Chen Xu is digging their roots!

Grab money out of their pockets! Is this bearable?

Not only Big Goose Games, but other major game manufacturers and distributors at home and abroad have also begun to take action.

The first is to directly target some top game manufacturers and big-name game designers.

Sign a special competition agreement, reduce the channel share, and give higher promotion conditions. There is only one fairyland mall that requires not to go to Nebula Games.

As for one-size-fits-all, these game manufacturers dare not. If they really want to do that, they will definitely become the first target of public criticism. No one is stupid.

If you spend money, it is unrealistic for all games, even if they have deep pockets, they can't afford it.

It can still be done by cutting down some first- and second-tier game products.

After all, how many domestic manufacturers of first- and second-tier games can be counted?

On the major channels, they even reached a perfect tacit understanding with each other.

Kill all the games that can be called cards. At that time, your Nebula games can only rely on self-developed card games, and there are at most various small independent games in the mall.

In the end, there is no way to become a top-notch channel, and at most it will become a niche boutique independent game mall.

This is the purpose of major game channel providers.

At the same time, various manufacturers with self-developed strength have also started the project of competing games.

As long as the Nebula game loses once, for the game mall, this vacuum period without the top card can be said to be fatal.

And this is only on the surface, as for private tricks, there are more.

"Do you really think that the Wonderland game mall is here to do charity, which is really a good thing for the game industry?"

・・For flowers 0‥...

"It's nothing more than wanting to completely monopolize and destroy other game channels, so as to achieve their hegemony. When that time comes, everyone will guess whether Nebula Games will increase the price or the price?

However, these unworthy tricks, in addition to fooling some unknowing people who eat melons, are simply farts for those who really pay attention to the game circle, especially players.

"Where did Heizi come from? Every game from "Battlefield" by Chen Xu is put here. It's clear who is for the players!"

"Tell a joke, the thief shouts to catch the thief!

"Support Chen Xu! I hope that there will be more and more excellent games in the future, and that there will be fewer and fewer games that deceive krypton and treat players as grandchildren!""

There was a mess on the Internet, but Chen Xu and everyone in Nebula's game were quite stable.

Because for this day, they have been preparing for more than a year.

For the sake of Wonderland and Garden of Eden, Gabe Newell and York Lennon, who were in charge of technology, also came to the Nebula Games headquarters from overseas branches to participate in this meeting.

"The experience of the mall will be our cornerstone, which must be strictly controlled." Chen Xu said to Gabe Newell.

In the short term, there is no way to compare the game library with those game manufacturers that have developed for many years.

For the current Wonderland game mall, the main core advantages are that Nebula Games' games are cheaper than other malls, as well as a good player community environment and a unique creative workshop.

000

"Don't worry, Mr. Chen! There is absolutely no problem with technology, and our operations customer service team has also been expanded!" Gabe Newell pushed his eyes, showing a seemingly simple and honest smile, and said very confidently.

"In terms of game content, there will be about 60 games in the early stage, including 5 medium-sized games. As for the follow-up of large-scale games, we can only rely on Chen you." York Lennon said to Chen Xu.

Compared to before, today's Liger and Tiger Entertainment has begun to slowly transform, and the personal connections accumulated in the past have at least allowed the initial lineup to be viewed temporarily.

But as a card, it is obviously only a Nebula game.

"The next game will be exclusive to the Wonderland Mall." Chen Xu nodded.

It has already officially competed, so attracting players with exclusive use is a very normal business method, after all, it is also used by the other party first.

"As soon as possible, "Monster Hunter" is a long-term game that can maintain players' usage time in the Wonderland mall, but for the mall, it needs a head game to stimulate players' consumption." York Lennon reminded .

"Don't worry, I will try to make a small and medium-sized game next. On the one hand, it is a platform for the game mall, and on the other hand, it is also to test the players' acceptance of this type of game.""

The people present were all his own, and Chen Xu didn't hide anything, he told the plan that he had already prepared.

"Acceptance?" York Lennon looked at Chen Xu.

"Yeah." Chen Xu nodded and handed the other party a piece of news collected on his phone.

After opening it, I glanced at it. This was a news from half a month ago, and there was a wave of discussion around the world at that time.

The main reason is that it is too special. The news content is: a bank in Delos was robbed. Four gangsters used firearms to hold the staff. The robbery plan was successfully implemented in only 5 minutes.

Of course a few days later, the gang was arrested.

And the reason why there was a storm of discussion was that the actions of this group of robbers were simply too professional. Judging from the surveillance released by the bank, it was even more professional than some movies.

"This is...?" York Lennon had some conjectures.

"Let the player play the bad guy, the real bad guy! Robbery is one of the main gameplay points, so I want to test the player's acceptance of this first, and also because the game is too large, we need to make super Huge art content, so it is possible to overdo it, and use some leftovers to make a game first

Chen Xu said.

"From a personal point of view, I think this type of game is simply too cool!" York Lennon's eyes lit up instantly, and the side that obviously belonged to his player's soul woke up.