In recent years, in the field of modern design, there is a quiet rise of design forms, which are valued by more and more top enterprises.

This form of design is called: ‘vi’ design, also known as ‘visual identity’ design.

In layman’s terms, it is to design a series of things, tangible or intangible, for an enterprise or organization, that can bring intuitive feelings to the viewer.

Includes:

Company name, corporate logo, corporate shape, standard word, standard color, symbolic pattern, slogan….

Includes:

Product styling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, display and print publications….

For example, when you mention QQ, your first reaction is ‘fat penguin’ and its blue chat interface; when you mention Taobao, your first reaction will be an orange icon….

With the continuous implementation of the ‘Immortal Club’, Lu Li felt that it was time to give the club a whole set of ‘visual identity’ design.

The design of the ‘Eternal Life Club Invitation’ should be there, and it should no longer be as simple as an A4 piece of paper!

The style of the ‘Immortal Club Contract’ should be there!

The design of the ‘Immortal Club Membership Card’ must be there!

Members of the ‘Immortal Club’ must have costumes!

Even, in the future, the ‘Immortal Club’ city building will also have!

……

Words such as ‘mysterious, majestic, and inoffensive’ will become the core elements of the visual identity design of the Changsheng Club.

Various thoughts flashed through Riku’s mind.

At this time, in front of the computer, the ‘global talent pool data’ has also been refreshed!

Search for relevant talents for you: ‘3923’.

This is a list of the world’s top design talents (mainly physical patients and older people), ranked by popularity, design ability, and physical condition (all the world’s best talents can be listed).

Riku’s gaze swept over, and the first line was a world-class architect from an island country, called Tadao Ando, who designed a trilogy of churches including the Church of Light, as well as the Aurora Museum in the magic capital, and the International Design Center….

Lu Li entered the list of this master.

Immediately after, further information from Tadao Ando:

Nationality: Island

Age: 79

Physical condition: advanced cancer, has been removed gallbladder, duodenum, pancreas and spleen, relying on drugs to maintain….

Lu Li exit page.

Continue browsing.

He also saw ‘Chen Youjian’, the designer of the Celestial Empire Xiangjiang, who designed the existence of Coca-Cola’s logo in China.

Lu Li suddenly thought of Mr. I.M. Pei, the designer of the glass pyramid of the Louvre Museum in Paris, who died not long ago.

Unfortunately, at that time, Lu Li had not yet gained the ability.

……

Lu Li skimmed through it roughly, the content was very detailed and clear, and he was relatively satisfied with the completion of Morris’s work.

These talent pools, he attaches great importance to.

Because, whether it is a top master, or a scientist or a scholar, it is very likely that he will be hired and become his employee.

Riku smiled, he raised his hand and continued to add keywords in the search bar:

‘VI Designer, Magic Capital’

Hit enter and hit search!

Search for relevant talents: 3.

Three designers appeared in front of Lu Li’s eyes.

The first designer is very old, in his eighties, no disease or disaster….

The second designer is a middle-aged man, only about forty years old, talented, according to the data, he is the pillar of the family, has a virtuous wife, has a lovely daughter who has just entered elementary school, and is currently seriously ill and dying….

Lu Li’s gaze swept over the text without a trace of waves.

The middle-aged designer’s family is happy or not, regret is not regret, is he the pillar of the family… None of this has anything to do with Lu Li.

He only depends on whether this person has enough talent, and whether he can create benefits for the ‘Immortal Club’ is the most important thing.

In addition, among the two talents with similar conditions in various aspects, Lu Li’s selection method will be based on his aesthetics and senses as the final judging criteria.

For example, this time….

Lu Li looked at the third designer.

This is a young ‘costume beauty designer’ whose name is: ‘Tan Yanyu’.

Very temperamental, in the photo, she is wearing a cyan Chinese dress, her skin is as fair as jade, holding an oil-paper umbrella in her hand, quietly looking at the camera….

Lu Li clicked into the information of ‘Tan Yanyu’.

Physical condition: In 2017, he was diagnosed with a brain tumor (anaplastic ependymal meningioma), and now, it has reached the fifth stage, that is, the terminal stage….

Career evaluation:

2017 Forbes Celestial Empire Most Potential Designer.

Graduated from the Marangoni Institute, his design style likes to come from the traditional culture of the Celestial Empire to the Celestial Empire culture… Each series she designs insists on drawing inspiration from the culture of the Celestial Empire, such as ancient poems, Peking Opera masks, kites, terracotta warriors, traditional snacks, etc

She believes that the traditional culture of the Celestial Empire is her inexhaustible source of inspiration….

In the database, there are also some collections of Tan Yanyu’s works.

Lu Li withdrew his gaze and had already made a decision.

Although this Tan Yanyu may not be as good as the first two in terms of qualifications or design ability, Lu Li still decided to choose her!

This was a casual decision for Lu Li.

But for the first two designers, for the designer’s family, it was a very cruel scene….

But what can be done then?

No one can influence the decision of the land…

——————————————————————-

PS: In fact, any organization, group, or even individual, the feeling of his external packaging belongs to visual communication design!

Therefore, we must systematically set a series of packages for the Immortal Club!

Thank you all for your support!



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