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Chapter 223: Clear market positioning

Since the last time he talked with Mark, the owner of Terra Company, Tang Xiaochuan has always had one thing in his mind. He still remembers that Mark said that the battery power of the Blueprint car was indeed unique. At this point, Terra had to admit that it was slightly inferior. One chip.

However, in terms of car design, driving experience and ride comfort, the blueprint car is still too young, and these words have been stuck in Tang Xiaochuan's heart like a thorn.

Is it because the blueprint car is not long after its establishment, and the background is really insufficient? Is it because of the lack of talents in all aspects of automobile manufacturing, or the lack of technology?

When he came to Jiangcheng again, Tang Xiaochuan told Tang Hanmin, Lu Dehui and others about Mark's evaluation of the blueprint car.

After listening to Tang Xiaochuan’s words, Lu Dehui said: “Mark’s evaluation is indeed very pertinent. Our Blueprint Automobile is still a bit worse in this respect. It is slightly inferior to those old car manufacturing companies, and we have long known these shortcomings. What's more, now we have recruited top talents in various fields from Deguo, Meiguo, Yingguo and Italy respectively with high salaries!"

"For example, professional and high-tech talents in automobile structural design, suspension systems, materials, etc., this is already two months ago!"

Having said that, Lu Dehui said to a staff member next to him: "Go and bring the latest design to the boss!"

"Okay, President Lu!"

A designer quickly took a storage disk and plugged it into the projector. After the projector was turned on, a brand new car appeared on the screen.

"Boss, this is our newly designed car. Whether it is the car frame and internal structure layout design, or the suspension system, central control, seat, interior layout, etc., it is the latest design, and there are many zeros on it. The parts will use our company's newly manufactured high-quality and high-precision parts. We believe that if it is manufactured, there will be a qualitative improvement in the driving experience and the comfort of the car, and it will not lose to other brands of cars! "

Tang Xiaochuan asked: "Can it be made now?"

"This car has not completed all the design until yesterday, and workers are now building several units to verify its performance!"

"how long it takes?"

"This newly designed car has not yet prepared a production line, so it takes a bit slower to build a car. I think I can see the actual product by this time tomorrow!"

"Then I will wait for one day!"

It was not until the afternoon of the next day that the workers built five new cars in accordance with the new design ideas.

At the proving ground, a new car stopped in front of Tang Xiaochuan, and the test driver got out of the cab, "Boss, this is a new car. I like this design very much. The interior of the car is also very good. Take a look!"

Tang Xiaochuan opened the car door and stretched his head in to take a look. The brand new leather electric seats have a large distance between the front row and the back row. When he sits on it, there is a lot of space for his legs, feet, and body.

When the performance of various models of cars is not much different, the most important thing is to see the driving experience and the comfort of the car. When this car is not moving, Tang Xiaochuan feels quite comfortable sitting and leaning on the back. You can fall asleep on it.

"Does the seat have electric heating?"

"Yes! This function is more useful in the cold northern regions, and in the southern region this function is a tasteless one!"

"Turn on the cooling mode of the air conditioner to see its effect!" Tang Xiaochuan said.

The test driver turned on the air conditioner and the cold wind blew in. Tang Xiaochuan felt a burst of coolness, and there were multiple air outlets, not only at the front but also at the back.

"Does the air conditioner consume electricity?"

“The power consumption is not high. It mainly uses the electricity generated by the generator during the driving process to maintain the operation. It does not consume additional vehicle power. The electricity generated during the driving process can not only drive the air-conditioning operation, but also meet the maintenance of steady flow. The operation of the compressor!"

Tang Xiaochuan nodded and said, "This design is good. I am afraid that only our blueprint car has such a technology. Other auto manufacturing companies simply don't have this level of technology!"

This is true. The motor level of Blueprint Automobile is ahead of the world, and the utilization rate of electric energy is much higher than that of motors produced by other companies. The same is true for generator equipment.

It is precisely because the electric energy utilization rate of the blueprint car's motor is much higher than that of other electric car motors, its cruising range can far exceed other electric cars, plus the blueprint car's unique solid-state battery, its power storage is so large Unmatched by other electric cars!

"Driving, let me try how comfortable sitting in the back seat is!" Tang Xiaochuan said to the test driver.

"Ok!"

The test driver drove the car for more than 20 laps on the test drive site. No matter how fast the car was, the car was as stable as an old dog. Tang Xiaochuan fell asleep unknowingly while sitting in the car.

"Boss, after running 24 laps, are you still running?" the test driver asked.

Tang Xiaochuan rubbed his eyes and woke up, and said, "In this way, you can drive to the sand road or country dirt road to try it!"

"it is good!"

The test driver drove the car for dozens of kilometers on the national road, and then drove directly into the country sand road and dirt road. Tang Xiaochuan felt very stable in the car, which shows that the shock absorption effect of this car is very good. It is the credit of the new suspension system. When the car passes through the speed bump and some shallow potholes, the overall car body does not vibrate, and the suspension system completely absorbs the vibration force.

It has to be said that in order to achieve this degree of shock absorption, the design of the suspension system and the performance of its components are the most important!

After returning to Blueprint Automobile Company, Tang Xiaochuan said to Lu Dehui: "I sat for two hours and drove for two hours by myself. The driving experience and ride comfort are very good, and a lot of tests are needed next! "

Lu Dehui nodded and said, "Yes, test drive tests will be carried out under various road conditions, various climates, mountainous deserts, and extreme cold temperatures in the north! In addition to these, a lot of impact tests will be carried out!"

For the Blueprint car, the company has no precise positioning, whether to make it a general car brand, or to make it a luxury car brand.

On this issue, Tang Xiaochuan’s heart is actually very contradictory. If it is made into a luxury car brand, its sales will undoubtedly not rise. After all, the high price can discourage many people, but if it is made into general household and commercial use Brand cars, and I am a little sorry for its high-tech content.

Tang Xiaochuan asked: "Mr. Lu, how does the blueprint automobile company position its brand? How do you senior executives think about it?"

Lu Dehui thought for a while, and said: "This issue has been met by Mr. Tang and us several times, but has not been settled. He has abandoned a large number of low-end markets and chose high-end markets. Blueprint cars can completely compete with other luxury cars. Let’s compete, but sales channels and market recognition are our shortcomings. After all, its background is too shallow!"

"If you only choose the low-end market, its high-tech content and the materials used are too wasteful, reducing its value!"

"But if both are taken into account, it will undoubtedly lower its brand image and positioning. In the end, neither the low-end market nor the high-end car market agrees with our brand! So this is very contradictory! "

"In view of this, I personally think that another brand can be established, that is, in addition to the blueprint brand, our company establishes a brand to carry the positioning of luxury cars, and this brand is only for high-end, and the low-end market is completely left to Blueprint cars! If possible, set up another brand and only make top luxury cars!"

After listening to Tang Xiaochuan, he agreed with this plan. You must know that Terra's all-electric vehicle has a cruising range of more than 400 kilometers. In fact, many car owners say that the cruising range they claim has a lot of water. In fact, the cruising range. There is only a little bit more than 300, and every day it is parked, it will consume at least 1% of the electricity, and some even consume as much as 5% of the electricity.

Even so, Terra Motors is actually selling on the market at the price of luxury cars, and many people still pay for it.

"That's it!" Tang Xiaochuan made a final decision.

Then he held a high-level meeting of the Blueprint Automobile Company.

"How is the construction of the charging station? Has the construction speed increased?" Tang Xiaochuan asked a question.

Tang Hanmin said: “From the beginning, 200 houses were built every week, and now it’s increased to 500 every week. Now first-tier cities, second-tier cities, and prefecture-level cities across the country are working overtime to build. From now on, charging stations can be built to the county level, and they can be built in towns and villages in three months, and they can be spread all over the country within a year at most!"

"To build a charging station on such a large scale and complete the infrastructure in such a short period of time, the cost is huge!"

Tang Xiaochuan waved his hand: "Don't worry about insufficient funds. As long as the charging stations can be spread all over the country, any electric car can be charged at any time. Only in this way can new energy replace fuel!"

The requirements for these facilities of the charging station house are not high, and it does not take much time to build. The key is the laying of power lines, which requires the active cooperation of the power supply department and the installation of photovoltaic energy collection devices. The charging station wants to fully satisfy the car owners. The demand for charging, especially to be fully charged within a few minutes, cannot be met by the lines laid by the power supply department alone. It is necessary to install additional photovoltaic energy harvesting devices to convert into electrical energy, and to install pressurized steady current equipment, all of which require Professionals do it, so it will take longer.

"Let me tell you another good news. Feitian Technology has made great breakthroughs in the research and application of hydrogen energy. I wonder if we should set up another automobile manufacturing company to specialize in hydrogen energy!"

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