I can extract side effects

"Mr. Wei, look at these two trending searches. One is about the squinting-eyed spokesperson for Squirrel Snacks, and the other is about fashion magazines intentionally making up and vilifying Chinese women."

Sheng Changya pointed to the news hotspots on her mobile phone and introduced to Wei Kang.

"The debate about whether squinting is beautiful or ugly is already raging on the Internet, and this is our opportunity."

Wei Kang glanced at the news pictures, and couldn't help but be stunned: "No way, it's so ugly that it's worth arguing? It's intentional, right?"

Then he suddenly realized: "That's right, everyone is not blind, and they must know ugliness, so this will arouse people's disgust towards the fashion industry, and they will be more eager for oriental beauty. Then we will definitely attract attention when we market as a domestic brand, right? ?”

Sheng Changya nodded: "That's right, this is not only an opportunity to become famous, but also an opportunity for us to build our brand image, so we can take advantage of this opportunity to rise to the top."

Randomly click on a few scenes of fierce battles, some of them are ugly, some are beautiful, and some are reasonable.

Netizens from the three factions were exhaling their fragrance and wrestling with each other, killing each other hard.

She asked back: "Mr. Wei, don't you think it's strange? Why can such an obviously ugly image get such strong public support?"

"As for the squinting eyes that have been popular in the fashion industry for so many years, no one has raised any objections. Why do people suddenly feel that this is an insult?"

Wei Kang was puzzled and said: "I remember when you said that. There used to be a very famous ugly model named Li Yan. She had a typical squint-eyed look. It is said that she was an international supermodel who won awards abroad and got soft hands." , is considered by Westerners to be a representative of oriental beauties, but it's a pity that her eyes are too hot, and I really can't appreciate them."

"Indeed, squinting eyes became popular all over the world as early as Li Yan's time, but there were no voices of doubt at that time. Why are there so many people protesting strongly now? They even overwhelmed the voices supporting squinting eyes .”

After finishing speaking, he looked at Sheng Changya, waiting for the other party to give an explanation.

Sheng Changya smiled slightly and said, "Didn't you see that these two groups of people are very different? Those who agree are people in the fashion industry. They think they can define and lead the aesthetics, but they are just a group of cultural compradors, relying on the advertisements of foreign brands. It’s nothing more than a meal, and it’s nothing more than being a dog to the father of the foreign brand sponsor.”

"The ones who are against it are the masses, non-professional fashion people, and self-media. They don't have many advertisements for big foreign brands, and they all rely on domestic product marketing and traffic for a living."

"So it is normal for the two sides to fight. Fortunately, we are also a domestic product. We are naturally on the side of the people, and we will naturally be welcomed by them."

"Why is the fashion industry willing to be a dog for so many years, isn't it for the advertising fees of the sponsors?"

"You need to know how many fashion media have been supported by the sky-high advertising fees of foreign big brands every year. When I was in O'Laiya, the bulk of my annual marketing expenses were these advertising fees."

"For so many years, domestic brands are really weak. If they can't stand up and make a lot of money, they can't pay sky-high advertising fees. Naturally, they can only sit back and watch the aesthetic discourse power be taken away by foreign big names."

"But now Huaxia has risen, the domestic economy is getting better and better, and the economic capabilities of the masses have also become stronger."

"In recent years, many domestic brands have become bigger and stronger. We can also ride the wind and seize the opportunity to become a giant in the domestic beauty industry. At that time, we can expel the hegemony of foreign aesthetic definitions and regain the right to speak aesthetically. So you can decide the true oriental beauty by yourself.”

"This aesthetic hegemony is not expelled, and domestic products will never rise, because what is beautiful is always defined by foreign countries, and the clothes and makeup you design yourself will never be beautiful. This competition cannot continue, because it is sure to lose. "

"This battlefield, at first glance, is an aesthetic debate, but it is actually a cultural struggle, and at a deeper level, it is ultimately an economic competition."

"As long as China continues to rise and domestic products continue to rise, squinting aesthetic culture will undoubtedly die, and those cultural compradors who rely on the advertising fees of foreign big brands to survive and are in the interest chain of big-name commodities are doomed to die."

"Now, we and self-media are naturally in the same group. Most of their income comes from domestic products and traffic, and the newly emerging domestic products especially like to cooperate with self-media, so we can use this opportunity to carry out a wave of domestic product marketing. .”

"And the people are also very fond of domestic products. Now Chinese people's interest in domestic products and national culture is increasing rapidly. Take Hanfu as an example. This year, the sales of Hanfu nationwide have experienced a terrifying increase, which directly caused Hanfu manufacturers in various places to be overwhelmed. Price increase. In the past three years, the sales volume of Hanfu has increased by 10 times.”

"Not to mention Juwei and Xiaomi in the mobile phone industry, DJI in the drone industry, Haiwei in the surveillance industry, XGIMI in the projector industry, etc."

"In this way, our brand not only has good product effects, but also adopts a unique national style design with oriental beauty, and then shoots posters with models with oriental classical beauty. It must be able to attract strong attention and be welcomed by the public."

"Mr. Wei, take a look at my marketing plan. Although some details will need to be changed according to the current situation, it will remain largely unchanged..."

Wei Kang and Sheng Changya discussed carefully and deliberated for a long time before finalizing the marketing plan.

At this time, it was getting late, Sheng Changya immediately went home from get off work.

She recently rented a two-bedroom apartment in Kunming City, the rent is much cheaper than Haishi City, it is very comfortable to live in, and it is not far from the company.

I ordered a takeaway at home and ate while watching the computer.

After browsing the news for a while, netizens are still fighting fiercely.

Then he opened WeChat and sent a few text messages to a well-known beauty blogger "Sister Qiyue Loves Planting Grass".

"Honey, are you there?"

"How is the evaluation done last time? Have you received the sample?"

After a long time, the other party did not reply.

Sheng Changya felt a little strange. This blogger has known each other since his debut. He used to cooperate with Ou Lai Ya often. Every time a new product is released, he will send it to the other party for evaluation. He will also give away free skin care products on a quarterly basis. The relationship can be said is pretty good.

Although the other party is not top-notch now, he is still a popular independent review blogger with hundreds of thousands of fans on Xiaofanshu, Bizhan and Langbo, and his influence cannot be underestimated.

And she still lives in Kunming City, so she has gotten closer to the other party since she came here.

The other party is not live broadcasting now, usually at this time, the reply to the text message is usually very fast.

Suddenly, she felt a bad feeling in her heart, and hurriedly made a phone call.

Soon, the other party connected, it was a crisp and sweet young voice.

"Sister Changya, long time no see, I'm so sorry, I've received your sample, and I haven't tried it yet."

Sheng Changya instinctively felt something was wrong, and asked bluntly: "July, you promised to do an evaluation as soon as you received it. It's been several days. You know I'm in a hurry."

"Give me a letter of approval. When will you give me the result?"

The other party faltered instantly: "Ah, no, actually, this, this, it's really hard to say."

Sheng Changya's voice became severe: "Is there any problem with you? Tell me if you have something to do, it's okay, but don't delay my time, because this matter is really important to me."

Sister Qiyue was silent for a while, and said frankly: "Sister Changya, you know I used to be an independent reviewer, so I can accept any manufacturer, but in recent months, I signed an MCN company, and two days ago I told them about you, and they said that according to the contract, I can’t accept the promotion of competing products casually.”

The girl's voice became lower and lower, and she seemed a little ashamed: "To be honest, we have been good sisters for so many years. If we hadn't signed a company, I would have accepted it without saying a word, but now I have to act according to the contract. I'm really sorry. Miss Chang Ya."

Sheng Changya's heart was filled with rage. This damn skinny MCN company must have not received the advertising fee, so they made excuses to play tricks behind their backs.

She took a long breath, stabilized her emotions, and smiled as if she didn't care.

"It's okay, sister, you also have difficulties, I understand. But when did you sign the company? It is said that the MCN company is very good at attracting traffic. Congratulations, you will soon become a top beauty blogger."

"Don't mention it," Sister Qiyue sighed instantly, and began to complain: "I understand, this MCN company is not as good as it said, it will give you resources for no reason. Then the account splitter didn’t give any traffic, but asked me to advertise the goods they picked up, so I fell into a trap.”

"Oh, how did this happen?" Sheng Changya was secretly happy, and quickly comforted her: "If this company doesn't work, why don't you just change to another company? There must be a good one."

Sister Qiyue burst into tears when she mentioned this: "It's not that easy, I said I wanted to terminate the contract, and they all said they had already spent money on promotion for me, if it didn't work, it was because my video and copywriting were not good, anyway, I said something Datong, it means that I have spent a lot of money on me, and I have to pay a lot of money if I want to terminate the contract."

"Woooooo..." Qiyue couldn't help but lamented: "I don't have so much money to pay, and it's not reasonable at all. I didn't make any money, so why should I pay it? It's going to kill me , Also, it is said that other MCN companies are also the same, this industry is like this, as long as you sign a contract, you can't escape."

"I really regret it, ah, it's so annoying, I really miss the time when I was free and free, I can do whatever I want, woo woo woo..." The more she spoke, the more sad she became, and there was already a hint of crying in her voice : "By the way, elder sister Changya, you know a lot. Is there any way you can get rid of them?"

Sheng Changya pondered for a while, and said, "Send me the contract for a look."

Sister Qiyue quickly hung up the phone and sent a contract, and then asked nervously, "How is it? Is there a way?"

Sheng Changya sighed and said: "Oh, I feel that you have been cheated. Look at this MCN company. I just searched it. It is a small company with no capital. It is impossible to invest a lot in promoting it for you. "

"And this contract is very unfavorable to you. The rights and interests are not equal at all. Not only does it not specify the resources that should be invested in you, but it will be shared with you 50-50. It also stipulates that you must accept various advertisements and cannot refuse. As for the termination of the contract, Because you signed an exclusive contract, the compensation for terminating the contract is very high, 3 million."

Sister Qiyue was startled, tears came down in an instant: "ah, what should I do? Then I was cheated to death."

Sheng Changya smiled secretly, and asked with concern: "I'm afraid it's more than that. By the way, have you talked to other MCNs about new contracts recently?"

Qi Yue couldn't help but nodded: "Ah, how do you know? Yes, there is another MCN who said that as long as I sign with them, they can help me terminate the contract and pay back the liquidated damages. I'm hesitating, because I'm really afraid of being tricked. I just want to be a free agent, and I don’t want to sign any company anymore.”

Sheng Changya clapped his hands and said: "Fortunately, you are still smart. Let me tell you, one of these MCN companies is a liar now, and the new company is actually a liar. They are doing charity, and they will pay you liquidated damages." , They just want to trick you into working, and after making money from you, when your original company comes to your door to sue you and ask you to pay liquidated damages, they just run away."

"You, you are too simple. Don't trust these companies in the future. They are all out to mess around. They are as smart as ghosts. You can't beat them."

Sister Qiyue nodded with tears in her eyes: "Yes, I got it. Sister Changya, you are very capable, and you work in a big company, so you know more than me. Is there anything you can do to save me?"

Sheng Changya smiled triumphantly, and said confidently: "I have a way to guarantee that you can terminate the contract smoothly without paying any compensation."

"Do you want to try it?"