I can extract side effects

Haishi, Olympus headquarters.

Ichiro Takeuchi listened to the sales director's report with an uncertain expression, and fell into deep thought.

"President Takeuchi, the situation is almost like this. Sanqing's hard tube endoscope is powerful and menacing. We must respond as soon as possible."

"Please look at the photos taken by our sales staff. Regardless of the effect of the screen, the convenience of operation, or even anti-fog, cleaning and other functions, there is not much difference with our products."

"I checked. These two products have just obtained registration certificates, but they have not yet been officially launched. Maybe Sanqing wants to conduct clinical trials first, and use the test results to convince major hospitals."

"It can be seen from this that they are absolutely ambitious and prepared. If they do not actively respond, they may become our formidable enemies."

Ichiro Takeuchi picked up the document and looked at the photo printed on it, it was indeed very clear.

His heart sank, and he asked: "Has Kewei's CMOS chip been developed? The effect is so good?"

The sales director nodded and said: "According to the information we have obtained, with the strong support of Sanqing and HiSilicon, the trial production of CMOS high-end chips has gone smoothly. I believe that it will be officially mass-produced soon."

Takeuchi Ichiro's face instantly became gloomy.

The sales director hurriedly said: "But I heard that they just started making high-end chips, and it seems that the yield rate is not very high."

Ichiro Takeuchi looked a little better, and asked, "Is your source reliable?"

The sales director said in a low voice: "Don't worry, we have been paying attention to this matter since we knew that Kewei cooperated with Sanqing. It is not difficult to bribe the supervisor of the factory to get some inside information."

A smile appeared on Ichiro Takeuchi's face, and he nodded approvingly: "Good job, your performance this year has been achieved."

"From this point of view, although the imaging effect of Kewei's chip is good, the cost is very high."

Having said that, he couldn't help laughing out loud.

"In this case, let's fight a price war."

"Our high-end endoscope technology reserves are very deep. Some high-end products have a high market share and have been sold for many years. The cost has already been recovered, and the price can be lowered and promoted vigorously."

"Sanqing invests so much money in new products, the cost must be high, and it is impossible to sell them too cheaply. If we drop the price, they will lose one if they sell one. What are they fighting with us?"

"Hehe, I want to see how long they can last?"

"Sony's high-end CMOS chips sell well all over the world, and the cost of a single chip can be kept very low, while Kewei's chips are only used by the Sanqing family. How many orders can there be?"

"The cost gap between the two is completely incomparable, that is the difference between heaven and earth."

"Even if Sanqing is willing to spend money, if the product cannot be sold and the sales volume is poor, sooner or later he will suffer from heartache if he loses a lot, and he will definitely cut the meat to stop the loss."

"At that time, Sanqing will leave after a disastrous defeat, and we will still be the king of the endoscope market, and then we can just raise the price back, which is not a big deal."

The sales director was overjoyed, and immediately applauded warmly: "President Takeuchi, your sales strategy is really clever, and you will definitely be able to beat Sanqing to the ground."

"Hehe," Ichiro Takeuchi smiled, put the document on the table casually, and said, "Call two technicians, and then contact the hospital in Kunming City."

He straightened his collar, took out a tie from the drawer and tied it, got up and walked towards the door.

"Let's go, let's go on a field trip and see with our own eyes how good Sanqing's endoscopy is."

"There is an old saying in China that only by knowing yourself and the enemy can you win a hundred battles. I agree very much."

Two hours later, Ichiro Takeuchi and his team arrived at the First People's Hospital of Kunming City.

They also had no ink marks, so they directly approached Director Zhu of the General Surgery Department, and proposed to observe and study Sanqing's laparoscopic products.

Because Olympus products are also used in hospitals, and the relationship between the two parties is relatively harmonious, Director Zhu did not refuse.

After carefully inspecting Sanqing's products, Ichiro Takeuchi didn't say anything, but nodded and bowed, and asked with a smile to observe the actual operation effect.

Director Zhu waved his hand and called a general surgeon: "Xiao Huang, you just happened to have a cholecystectomy today. When the surgery is going on, let Mr. Takeuchi follow the stage."

Dr. Huang is a middle-aged man with a thin face. He looked at Ichiro Takeuchi, and nodded with a half-smile: "Director, it's no problem. Put it on me, and Mr. Takeuchi will return home with all his heart."

Logically speaking, it is impossible for friends and merchants to directly get started with competing products, but as long as the hospital acquiesces, this kind of thing cannot be stopped.

The hospital actually doesn't care about the commercial secrets between the manufacturers, as long as the equipment is not disassembled, they don't bother to care about it.

So in this industry, as long as the equipment and equipment arrive at the hospital, there are basically no secrets among the manufacturers.

Besides, there is a mixed bag of good and bad people in the hospital, and the sales representatives of major manufacturers hang out among them all day long, responsible for coordinating with the hospital's equipment department for stocking, purchasing, distributing equipment to major departments, and after-sales matters.

They even wore white coats, and they were very familiar with doctors in various departments. Maybe they caught a fake medical staff when a patient asked for directions.

Moreover, the representatives of the equipment manufacturers will follow up with the stage and provide technical support when there is surgery.

Especially when the new equipment has just arrived, the equipment representative has to teach the doctors how to use it to reduce the learning cost.

Not long after, Dr. Huang's surgery began.

Ichiro Takeuchi put on the surgical gown, disinfected it, washed his hands, and walked in.

Standing in front of the 55-inch screen, he saw the vivid operation and felt the same shock.

Takeuchi Ichiro's face suddenly became serious, but he quickly calmed down and observed every detail of the operation very carefully.

Watching and watching, the iceberg on his face gradually melted, replaced by an uncontrollable smile.

The sales director stood aside, looking at the boss with an unpredictable expression, feeling puzzled in his heart.

"It's strange why Mr. Takeuchi seems a little happy. Obviously, Sanqing's endoscope is very powerful, with clear images and powerful functions. Even compared with our products, there is no obvious disadvantage."

"Such a competitor, how terrible, why does he look unaware."

With such thoughts in mind, the sales director followed the boss to watch the whole operation.

After the operation, he and his boss hosted a banquet for all the doctors in the gastroenterology department.

It was not until the way back at night that he asked the question in his heart.

The corners of Ichiro Takeuchi's mouth curled up, he took out a bottle of men's perfume from the car and sprayed it on to get rid of the strong smell of liquor on his body, and then he said slowly.

"You are in this mountain, you don't know your true face, so you didn't notice it."

"But you are in sales after all, and you don't know much about technology, which is normal."

"Have you noticed that Sanqing's endoscopes are very similar to our products in terms of instrument shape, operation interface, and even structure?"

The sales director nodded blankly, thinking: "Isn't this nonsense? Our products have been sold for so many years, and they have long been the industry standard."

"So they don't have any innovations and breakthroughs in technology. They are still imitating us and using our product design ideas. Of course, this is normal, after all, we have been successful as pioneers for decades."

"However, this also proves from one aspect that Sanqing's technology in rigid tube endoscopy is just like this, and it does not have its own unique skills, which cannot pose a threat to us."

Ichiro Takeuchi took a trip to the back seat, and said leisurely: "There is an old saying in China, those who learn from me will live, and those who resemble me will die. I think it is very correct."

"Walking behind the ass of successful people will never surpass them. Only by walking your own way can you catch up and even overtake on detours."

"Sanqing is learning from us now, but there is no advantage in market and cost. How can it beat us?"

"They are just another Mindray that is willing to spend money and improve the quality, nothing to worry about."

Takeuchi Ichiro took out a bottle of red wine from the freezer and poured a small glass.

He swung the wine glass, staring at the bright red liquid, with a look of intoxication on his face.

"Sure enough, the ancients didn't lie to me. As a king, how lonely it is."

"Only good wine can soothe my loneliness. Come on, let's drink!"

*****

Shenzhen City, Mindray Medical Headquarters.

"Sanqing's endoscope is really so powerful?"

Li Ting, the boss of Mindray Medical, sat on the spacious leather sofa and asked kindly.

On the sofa opposite, Peng Hai and Xiao Zhang were sitting.

The two of them were so nervous that they didn't know how to put their hands and feet. They shrunk their shoulders and looked uneasy.

When Xiao Zhang heard the question, he immediately nodded and said like a chicken pecking rice: "Mr. Li, yes, we compared it with the Olympus endoscope, and there is no difference in all aspects."

Having said that, he quickly handed over a document, and said respectfully: "Mr. Li, here are the photos I took, and Peng Hai's technical analysis."

Li Ting took it with great interest, looked at it, and was immediately attracted.

He compared the images, colors, and fluorescent effects, and couldn't help thinking: "It seems that Kewei's CMOS high-end chips are really made."

Turning to the back again, I looked at the comparison between 4k imaging and 1080p, and nodded again and again.

"Yes, the imaging difference of this mid-range machine is not too much, but there are some missing details, but it is generally quite clear."

Xiao Zhang interjected: "I've inquired about it, and I heard that the image chip used in mid-range machines is the same as that used in high-end machines, but it didn't meet the high standards of Sanqing and was removed. The performance is actually not bad, and it can be used under high power conditions. It will get hot after a long time, so some restrictions have been made."

"In relatively simple operations, such as minimally invasive appendicitis surgery, if you are proficient, you can complete it in half an hour. The time is very fast, so the doctor has increased the performance and has been using 2K imaging to complete the entire operation. There is no problem at all. .”

"Because there are relatively few high-end machines and they are not enough, doctors in the hospital like to use this mid-range machine for minor operations now. As for major operations, they must use high-end machines."

Li Ting chuckled: "It's really extravagant, even a 1080p mid-range machine is not worth it."

Xiao Zhang smiled and said: "After all, it is the First People's Hospital of Kunming City. It started with Sanqing. Naturally, there is no shortage of equipment and equipment. The doctors there are all spoiled."

"If they change to a community hospital or a town hospital, they will be very happy to have a mid-range machine."

Li Ting nodded and put the documents aside: "Okay, now it's time to talk about our equipment."

With a solemn face, he asked in a deep voice: "Xiao Zhang, tell me, what is the difference between our endoscope equipment and Sanqing?"

Xiao Zhang suddenly panicked, hesitated for a long time, and couldn't say a word.

Li Ting slapped the table and said sharply: "To be honest, say what you want."

Xiao Zhang was so heartbroken that he decided to go all out, and said: "Mr. Li, to be honest, there is still a big gap between our equipment and Sanqing's. There is no anti-fog feature.”

"The most terrible thing is," he lowered his head, not daring to look at the boss's face: "It's been bad for three days, and Director Zhu said he wants to complain to you."

"Oh, Director Zhu has opinions." Hearing this, Li Ting laughed angrily, and asked kindly: "Xiao Peng, tell me, what's wrong with it? How many times a month?" ?”

As a technician, Peng Hai didn't react that much. When he heard the boss's question, he gave a detailed account of the maintenance situation in the past six months.

Hearing this, Li Ting's face became more and more ugly, and finally fell silent.

After a while, he said quietly: "It seems that the technical department needs to rectify it in order to improve the quality, so as not to disappoint the old customers."

"But the top priority is that I still have a problem to solve."

He waved his hand, and Peng Hai and Xiao Zhang exited the office tactfully.

After a while, the technical director was called in.

As soon as he entered the door, Li Ting slapped the document in his hand on his face, drooling:

"Your technical department is full of dry food?"

"Look at Sanqing's endoscope, it's a competitive product."

"What are you guys doing every day? Huh? The product is not strong, the quality is poor, and customers are complaining to me every day."

"Tell me, what do I want you for?"

The technical director was as silent as a cicada, not daring to say a word.

Li Ting scolded and finally vented his anger.

He covered his face, feeling extremely bored in his heart: "Your sister, how can Sanqing find awesome technicians? What's the trick?"

"Why do I have a bunch of bastards here? It's like comparing people to others and throwing away things. I'm so pissed off."

"No, I have to learn from Sanqing. It doesn't make sense. It's all the technology of the supplier. Why can't he do it and I can't."

Thinking of this, a flash of inspiration suddenly appeared in his mind, and an idea popped up.

"That's right, it's not that our products are bad, it's that CMOS chips are bad."

"Isn't the difference between Sanqing and our endoscopes just in the chip? The other parts are the same."

"The CMOS chip we use is from Hynix, and Sanqing uses Kewei. Hynix is ​​not specialized in medical treatment. Kewei will customize it according to Sanqing's requirements and conduct in-depth optimization. Ordinary goods are much stronger."

"Then we will use the same as them, so it will be no problem."

Li Ting was immediately refreshed, and the depression in his heart was swept away.

He patted the table and said: "Go and contact Kewei, our next batch of endoscopes will use Kewei's CMOS chips, and the imaging effect will definitely be better than the current products."

"Yes, Mr. Li." The technical director squeezed out a smile and nodded frantically: "I'll do it right away."