I can extract side effects

"Mr. Wei, this is the first prototype we assembled."

"It mainly consists of five parts, namely capsule endoscopy, capsule remote control, capsule positioner, control equipment and supporting software."

The magnetically controlled capsule gastroscope is relatively large and is not a portable device, so Wei Kang came to the instrument laboratory to test it himself.

He picked up a white plastic capsule and looked at it carefully before his eyes.

The capsule is 2.5cm long and about 1cm in diameter. The upper half of the shell is transparent, and a miniature camera lens can be vaguely seen inside.

The weight is only 5g, and it is as light as nothing in the hand. The overall appearance is very delicate and exquisite, and it is definitely the crystallization of high-precision industry.

Lu Tingfeng picked up the different components of the equipment and explained them one by one.

"This looks like a small host is a control device, mainly to receive, process, and store the image information sent by the capsule endoscope, and the supporting system software can control the entire device."

"There are two things connected to the host, one is a capsule positioner, which can be placed next to the patient, and it contains a permanent magnet that can generate a magnetic field. With another handle-like remote control, it can precisely control the capsule endoscope entering the human body. , to achieve autonomous control and real-time shooting."

"Capsule endoscopy is very powerful. It can control and shoot from all angles in the stomach without missing any possible lesions. In addition, it has an extremely powerful function, that is, there is a tiny clamp hidden inside, which can be The lesion is biopsied and the diseased tissue is stored in a capsule and brought out."

Lu Tingfeng's tone became excited: "Based on this alone, I can say that our product absolutely beats all competing products on the market, even Olympus is no exception."

"In addition, there is another biggest advantage, and that is the magnetically controlled capsule gastroscope, which can be recycled."

"This is due to its polymer material shell, which can be gently peeled off like a real capsule, and the camera module, micro-magnetic pole, biopsy storage module, battery light module, these four separate modules are protected by the shell So well, it won't get damaged, just put it back in a new capsule shell and it's ready to go again."

"The magnetic control function of the capsule is very strong. As long as there is no intestinal blockage, it can be completely discharged from the body and recycled."

"In this way, the cost of our capsule gastroscope will be greatly reduced, and we will be absolutely invincible."

"In fact, capsule gastroscopy has been available for several years. There are also some competing products on the market that are used in hospitals, but they all have a fatal flaw, that is, they can only be used once, which leads to high costs. One thousand yuan, imported ones cost seven thousand yuan a time, and they cannot be reimbursed by medical insurance.”

"You know, ordinary painless gastroscopy is only four to five hundred yuan, and the price of capsule gastroscopy is ten times, and ordinary people can't afford it."

"The price is expensive mainly because the equipment inside can only be used once. If it can be recycled and reused many times, then the price will definitely be reduced to a few hundred yuan. It is not much different from ordinary gastroscopes, but the experience is better. It must be able to truly popularize among the people.”

"Also in order to control costs, the equipment in the disposable capsule is naturally not very good, and the functions are not so strong, but this problem does not exist for us. We can use high-definition cameras and add more functions. It makes the capsule gastroscope closer to the tube gastroscope."

Wei Kang nodded, turned on the device switch, picked up the remote control, and manipulated the handle carefully.

I saw that the small capsule suddenly flew slowly into the air, and then, as if drunk, it began to circle around crazily, flying up and down.

He couldn't help grinning and laughing happily, like a child playing with a remote control airplane.

Lu Tingfeng couldn't help smiling, he knew it was fun, because he had played like this just half an hour ago.

After playing for several minutes, Wei Kang reluctantly steered the capsule to the table, and then put down the remote control.

"It feels quite fun." He said with a look of aftertaste: "I bet, every doctor who gets this thing must play for a few minutes to enjoy it."

Lu Tingfeng laughed and said, "Who doesn't have a dream of being a pilot? In fact, when we first saw the prototype, we all played with it."

Wei Kang nodded: "Not bad, the control is sensitive and the experience is silky, I like it very much."

The corner of Lu Tingfeng's mouth twitched immediately, and he thought to himself, who wouldn't like it if he played as an airplane, but whether the patient likes it or not depends on the clinical trial.

Wei Kang picked up the capsule, rubbed it in his palm for a while, and said, "It's okay, the outer shell is more resilient, and it's not easy to break and fall off."

After saying this, his face darkened and became serious.

"However, with this product, the enemy we have to face is also extremely powerful. Are you ready?"

Lu Tingfeng chuckled: "Although the high-end color Doppler ultrasound is monopolized by foreign companies, it is at least three-legged, and it is not difficult to deal with it. But in the field of endoscopes, Olympus is the only giant, accounting for 70% of the market share. It is quite difficult to compete with them.”

"However, there will always be someone who wants to confront them and fight a bloody path through the endoscope. If that's the case, why can't it be us?"

Wei Kang glanced at him approvingly: "Yes, you are becoming more and more confident."

Lu Tingfeng immediately lowered his head humbly: "The main reason is to lean on the company's big tree to enjoy the shade. Besides, our products have obvious advantages. If we still can't win this game, I might as well go home and set up a street stall."

Wei Kang waved his hand: "Hehe, there is no need to be like this. The strength and quality of Olympus have been deeply rooted in the hearts of the people. It is more difficult to defeat them in this field and successfully enter the hospital than portable monitors and color Doppler ultrasound. .”

"So I didn't start with hard mirrors, but chose soft mirrors with more technical difficulties, directly conquering the most cutting-edge magnetically controlled capsule gastroscope technology, forming an overwhelming technical advantage, and then lowering the price, becoming It’s a cost-effective choice, so it’s hard not to succeed.”

"Although the function of capsule gastroscopy is not powerful enough, it can only occupy a part of the market, but when the nanotechnology under research has a new breakthrough and can perform surgery directly in the stomach, it will be completely replaced by then, occupying all the soft endoscope market. gone."

Lu Tingfeng nodded again and again: "Boss Wei is absolutely right. I will test it again this week, and if there is no problem, I will send it to the hospital for trial use. I will improve the product as soon as possible. After the registration certificate of the third type of product is obtained, I can officially launch my efforts. "

Wei Kang smiled slightly: "Don't worry, we have a price advantage this time, absolutely no problem, let Xiaotian know that Huaxia's price is not only a price butcher, but also a price terminator."

"Must, I've been waiting to grab the Olympus market for a long time." Lu Tingfeng blushed and said excitedly.

A set of Olympus products cost hundreds of thousands or millions. They also have capsule gastroscopes, but they are not the main products. The price is very expensive, about one or two million.

The cost of such expensive equipment is quite high when it is amortized on every operation and examination.

The price of gastroscopy has always remained high. The cheapest one costs 200 yuan, and the painless gastroscopy costs 400 to 500 yuan. As for the capsule gastroscopy, the experience is the best, but the price is the highest.

No way, the profits brought by monopoly are so high.

What Sanqing wants to do is to break this price, so that patients can enjoy a painless, feeling-free and comfortable gastroscopy experience at a lower price.

When many people think of gastroscopy, the same picture comes to mind.

A thick tube was stuffed into his esophagus by the doctor, and a feeling of nausea, vomiting, and foreign body sensation came quickly. Just thinking about it makes people shudder and run away upon hearing the wind.

This has also led to everyone's distaste for gastroscopy. Even if the stomach is uncomfortable, they always procrastinate and don't want to go to the hospital for gastroscopy.

The early symptoms of gastric cancer are actually similar to gastritis. If it can be detected as soon as possible, it will not develop to a serious level at all.

If capsule gastroscopy can be popularized, more people will be willing to do gastroscopy, so as to detect gastrointestinal diseases in the body early.

Wait until Sanqing seizes Olympus' soft mirror market by relying on capsule gastroscopes, and then consider entering the field of hard mirrors.

Endoscopes are divided into two types: hard mirrors and soft mirrors. The full name is hard tube endoscopes and hose endoscopes.

The soft mirror is mainly used for inspection, and has a unique effect in the detection of gastric cancer and intestinal cancer.

It is the long, soft tube that people go to the hospital for colonoscopy and gastroscopy. It is usually inserted through the chrysanthemum or the mouth to check the internal situation.

The hard mirror is used to assist surgery. The front end is a stainless steel tube, which is inserted into the body through the surgical incision, and the doctor can see the internal situation of the human body through it.

If you do minimally invasive surgery, you generally need to make three small holes in the body. One is used to insert a rigid mirror, the other is used to move surgical instruments, and the other is used to insert an insufflation machine.

The function of the insufflation machine is to inflate. Since the internal organs of the human body are drooping together, it is necessary to inflate the abdomen to make the abdomen swell up, allowing the doctor to operate.

In short, endoscopes already belong to high-end medical devices, and the high-end market is currently occupied by enterprises from Sakura.

In the market share of domestic soft mirrors, Olympus, Pentax, and Fuji, the top three in Sakura Country, account for 95%. In the hard mirror market, Olympus still occupies the forefront, and the market share of domestic companies is only 10%. The road to development It can be said that there is a long way to go.

There is another field of endoscopy, that is, industrial endoscopy. In this regard, the situation of domestic enterprises is much better.

The reason why Sakuraguo can occupy the endoscope market is very simple. The core component of the endoscope is the imaging chip. How powerful the imaging chip of Sakuraguo is, the endoscope is as strong as it is.

This point is no exception in the field of mobile phones and cameras. Sony, Canon and Nikon are also in a monopoly position in CCD and CMOS photosensitive imaging chips.

Therefore, in the field of imaging chips, whether it is mobile phones or medical devices, Sakura Country is a well-deserved powerhouse.

However, thanks to the rise of domestic mobile phones, domestic CMOS sensors are also developing rapidly, and sooner or later they will be able to catch up with Sakura Country.

CMOS has been developed as a low-cost photosensitive element technology, which is generally used in low-end camera products, such as mobile phones, drones, and high-end cameras are all CCD photosensitive elements.

CCD imaging works best, but the problem is that CCDs are expensive.

This device is used in very high-end SLR cameras, or in astronomical telescopes.

The prices of these two devices, needless to say, know how expensive they are.

Sanqing’s capsule gastroscope does not require surgery, but only for inspection, at most a biopsy, and the requirements for imaging chips are not particularly high, so it uses CMOS photosensitive elements, so I am not worried about the choice of suppliers. .

After all, mobile phones are also used, and domestic production is also developing, so the possibility of getting stuck is much smaller than that of CCD photosensitive elements.

If you enter the field of hard mirrors, the requirements for cameras will be particularly high, and CCD imaging chips will be used.

At that time, if there is no domestic support, in case of encountering blood with the Olympus bayonet, it is easy to get stuck.

Therefore, Weikang is also considering to support some domestic CCD manufacturers to see if they can spend money to make high-end imaging chips, which can be regarded as a rainy day.

But this is not urgent for the time being, and it can be discussed in the long run.

"After the prototype is ready, the next step is animal experiments, and human clinical trials can be carried out after passing."

"By the way, Mr. Wei, next month will be the Haishi International Medical Equipment Exhibition. We used to have too few products, but now we have more products. I'm thinking about participating in it, and showing off Sanqing's muscles. So sign up."

After the report, Lu Tingfeng suddenly remembered something and said excitedly.

Wei Kang couldn't help laughing: "Yes, now Sanqing has seven kinds of equipment, enough to fill a booth."

"That's right, in fact, I have been thinking about the development direction of the equipment department recently, and only then did I discover your brilliance."

"The medical device market is different from the pharmaceutical industry. It is much smaller, only at the level of 100 billion, which is not as good as the trillion-level market of the pharmaceutical industry."

"There are many types of medical devices, including 47 major categories and more than 400,000 varieties. The market capacity of each category is limited. If you want to break the ceiling of sales growth, you can only achieve it through mergers and acquisitions. This is not only the case in China. If so, so is the global medical device industry.”

"What's even more frightening is that the market competition in this industry is extremely fierce. Conventional medical devices such as B-ultrasound, DR, syringes, and vacuum blood collection tubes have more than 100 chapters in product registration certificates, and more than 100 manufacturers are fighting for prices. fight relationship."

"Cruel competition makes the profits of manufacturers and agents as thin as a blade, and many manufacturers even operate at a loss."

Lu Tingfeng couldn't help showing a hint of admiration, and said: "Mr. Wei, after thinking twice, I found that your research and development ideas are very clever. Since the market is so big and there are so many categories, then we can only focus on differentiation, specialization, and high-end products." Only by keeping the technological moat as far as possible can we occupy more markets.”

"Under this kind of thinking, only portable medical devices have achieved great success. In places where most device manufacturers have not spent too much energy, such as aviation rescue, grass-roots hospitals and other places, a blue ocean has been opened up, reaching more than 90% of the market. share."

"The magnetically controlled capsule gastroscope represents Sanqing's march into high-end equipment. If the tube endoscope can be completely taken down, then Sanqing's road to become a giant in equipment will be halfway."

"Mr. Wei, don't worry, at this international equipment exhibition, I will definitely make Sanqing's name famous. Not only will it become popular in China, but it will also be exported to the world."

Lu Tingfeng clenched his fists and said solemnly.

You think too much, I just sell whatever the system gives me, Wei Kang touched his forehead and couldn't help but chuckle.

However, he is still looking forward to Sanqing's first appearance at the International Equipment Exhibition.

Sanqing's new drugs have always been easy to sell, so they seldom go to drug exhibitions.

However, medical equipment seems to be different. The competition in this market is more intense. What you are facing is medical institutions, doctors and other professionals. If you want to sell products, you must obtain their approval. Naturally, you also need to show your strength in places like exhibitions. pull relationship.

I hope that both hospitals and friends will like Sanqing's equipment products.

He thought about it and felt that it was not a big problem.