How Can I Get Confused with the Top?

Location: Yangcheon-gu, Seoul

Detailed location: Inside the Minister's Office in the SBS Headquarters Building

Minister Cao's expression was a little nervous. To be precise, he was both nervous and expectant. Today is Christmas, and he rejected the expectation of his wife and daughter to spend the holidays at home, because there are more important expectations. You are from the stars", aired at 8 p.m.

The island country is also at 8:00 pm, Huaxia is on Penguin Video at 7:00 pm, and countries such as Russia, Singapore, Malaysia, Thailand, Vietnam and Cambodia are almost at this time.

The prime time of local Japanese dramas (weekend dramas), for Minister Cao, his daughter can be coaxed when he is angry. If his wife is gone, he can look for it again.

"Secretary Zhao, you can go to Christmas after the document report is delivered." Minister Cao said to Director Zhao.

The head of the secretarial office of the TV station, the deputy director, Minister Cao, screenwriter Liu Taishi, director Kong Ji, representatives of Netflix and other bigwigs are still waiting in the building, how could he leave.

Director Zhao thought Assi in his heart, with a full smile on his mouth: "Nielsen and TNS are in frequent contact. It is more convenient for me to take the questionnaire. In addition, I also want to know how good the drama can be."

Nielsen and TNS are the two largest statistical survey companies in South Korea, and their methods are probably similar. They are to find families of different ages and occupations. The only difference with the progress of the times is that the survey companies will install statistical instruments in sampled households. Just turn on the TV, Get an overview of what shows to watch in each time slot.

There are many bosses in the conference room. Director Zhao is the representative of the TV station in the crew of "You Are From the Stars", so he can show off his strength and show his strength, and he has also passed the second female lead, but the current environment only serves the purpose of serving dishes and pouring water, so he is not qualified to join the conversation.

"Are Mr. Liu and Mr. Kong confident?" Netflix representative Sophia said in standard English.

"When I Close My Eyes" can become an Asian-level movie, and our series can also become an Asian-level movie." Liu Taishi replied in less standard English.

"Asian level - our goal at Netflix is ​​global level sniping." Sophia said.

Director Kong Ji said: "World-class, "You Are From the Star" is no problem."

In good spirits, Sophia nodded in satisfaction.

Screenwriter Liu Taishi doesn't have such great confidence. He is very familiar with Europe and the United States. Europe and the United States don't like implicit Eastern-style emotional pulling at all. They prefer lovers to establish a relationship early and then go through tribulations, conflicts with family backgrounds, or unbreakable endings. Liu Taishi gave way to "You Are From the Stars" from the very beginning. The European and American publicity resources were wasted.

In a sense, Liu Taishi is right, the same is true of the dog-blooded love drama Twilight, which is popular in Europe and America.

During the conversation, the episode was broadcast on SBS, and a piece of "Records of the Joseon Dynasty" began to appear, which described the records of suspected UFOs in ancient North Korea. Similar records actually exist in China, and the more credible ones come from "Zizhi Tongjian" , Said that something shaped like a cap flew into the homes of common people at night and turned into a wolf-like shape, named the hat demon. The royal family of the Song Dynasty believed that this was someone with a heart who was pretending to be a ghost, so they ordered that no one should mention the name of the hat demon.

Professor Bai, played by Chu Zhi, is an alien recorded in the Joseon Dynasty Records. He rode the falling wind and waves and just lifted the bride's sedan chair by the roadside off the cliff.

The time paused, and Professor Bai rescued the bride who was going to be the guardian of the widow.

Wangmen widowhood refers to the situation in which both men and women get engaged and the man dies.

Professor Bai's superpowers are shown at the beginning of the first episode. Shi stops and human senses seven times, and the reincarnation love between the male protagonist and the female protagonist begins. It is a little more Mary Sue than the reincarnation love, because the reincarnation of the female protagonist is a little more Mary Sue. Now, Professor Bai is immortal, and tastes "You are reincarnated for three lives and three lives, I will still love you".

The first episode plus Chu Zhi's singing OST "my.destiny" lasted 63 minutes, and the broadcast ended around nine o'clock.

As soon as it was over, Minister Cao and others couldn't wait, and immediately sent Secretary Zhao to get the ratings report.

How can it be so fast? Even if the sampling households are equipped with statistical instruments, does the data synthesis take time?

Calling now, there are **** results.

Director Zhao scolded Minister Cao **** in his heart, and responded enthusiastically: "I'll ask Nielsen and TNS right away."

Gently closing the door, Director Zhao came to the secretary's room and sent an email to the investigation company.

It’s hard to say whether big companies in South Korea often work overtime, but the survey and statistics company often works overtime. Director Zhao sent an email, and both Nielsen and TNS responded within three minutes, and they could get the Seoul ratings report in ten minutes. The country will have to wait half an hour for the results.

Even if he urges again, it will take so long to count the results of the investigation into a pile.

In the past, Korean dramas had an average rating of 30% and a maximum rating of 40% every year in the country. There were even divine dramas with a historical record of over 60% ratings, but these exaggerated ratings all happened in 10. years ago.

10 years later, the impact of the Internet will not exceed 30% every year. Especially in the past three years since the 18th year, online and offline games such as short videos, games, and Internet melon eaters occupy people's time, and 100% Ten of the ratings are all fire dramas, and the same is true for Earth and parallel worlds, which proves that the wheel of history and the creative environment of a country are far more important than the efforts of individuals or groups of people.

Director Zhao must have informed Minister Cao of the situation, and naturally he will be criticized. In the workplace in South Korea, your boss criticizes you without justification or even reason.

Mr. Zhao, who was standing beside the computer, was about to go to the smoking room to smoke a cigarette, and muttered to himself: "The 2021 ratings champion is MBC's "Hugging the Real Embrace You", with the highest single episode ratings of 27.2% and average episodes of 19.1%. It's been a high level for the past two years."

"You are from the Stars" should be able to fight against it." Chief Zhao muttered to himself.

In another 20 minutes, Nielsen and TNS sent emails. One more thing. The two survey and statistics companies will not give the survey results for free. The TV station ordered the entertainment company development monthly magazines of the two companies. Available now for free.

The e-mail title "A detailed survey and statistical report on the ratings of "You Are From the Star" comes from TNS.

The audience rating of the premiere broadcast in Seoul was 24%, and the audience rating for the premiere broadcast in the whole country was 23.4%. The audience rating of a single episode increased from 5:00 to 6:24. The data was detailed and unusual, and a brief analysis was also carried out on why there was a surge in this minute and a half. The audience is the most, and it can be expected to ignore the audience who entered at this time. In addition, a certain audience must have seen this and then called a friend to come in.

That's right, analysts at TNS think it's the influx of "apostles who don't like watching dramas". This half-minute content is about Professor Bai's use of time to suspend the previous life of the savior, and the modern Professor Bai taking a bath...

"Twenty-three percent of the country's first broadcast, Sofure (TNS) is a sample family in the market, right?"

This year's title collection average is close to 20%, but this rating is due to the explosion of word-of-mouth in the later period, forming a heated atmosphere, and more and more people watching it, only to reach this data, MBC TV's "Hugging True Embrace You" "Only 10.4%.

"It's quite good to have the power to fight. How could there be a situation where Lu Bu kills Fang Yue?"

Don't blame him for being so surprised. The broadcast data was excellent ten years ago, and Director Zhao opened another report.

Nielsen is one of the world's three largest market monitoring and data analysis companies in Oxford, England. Compared with TNS, Nielsen is more famous. Another email, "You Are From the Stars," the premiere data is even higher than Sorey Fu.

"You're from the stars, and you're on the air!" Mr. Zhao regained his senses and was overjoyed. He felt that it would be useless to invite Chu Zhi to play, but that was just because he hated foreigners and didn't like foreign artists coming to South Korea to make money. , there are so many reasons for the national inferiority complex.

In other words, there is no grievance with Chu Zhi, "You Are From the Stars" is on the air, and it is good for the entire TV station. Just print out a few more copies of the email, and Mrs. Zhao returns to the conference room like a gust of wind.

"What data?" Minister Cao asked immediately.

The eyes of Liu Taishi, the deputy director, Sophia and other bigwigs were all on him, and the words lingered on their lips.

Immediately, Director Zhao regained his emotions, with a smile on his face, and said, "The general trend, the general trend! Both Sofrey and Nielsen's broadcast reports show that the ratings for the first broadcast are about 24%."

ha? Minister Cao took a statement from the head of Zhao.

Director Zhao also sensible and sent the documents to the hands of each boss. If he can become the head of the secretary's office, the surnamed Zhao will definitely be a man. No, he specially asked Sofina for an English version of the report. .

Seeing the report, everyone's expressions changed almost the same, staring at the gradually released facial features, and finally to the ecstasy, they are all insiders, who doesn't know the gold content of this broadcast data?

"I'm going to be the director of a national drama?" Kong Ji couldn't wait to start daydreaming.

The highest viewing rate is over 50%, and the average episode is over 30%. It can be called a national TV series, because this data can be ranked in the top 50 in history.

Although Liu Taishi is known as one hundred thousand catties of tears, he is a hot screenwriter at the moment, and he has also produced a national drama in his hands, but the concept produced more than ten years ago is completely different from that produced in the current Internet era.

"It's totally fine! This is the start of the broadcast, we have..." Liu Taishi just wanted to say that it can be fine-tuned.

The characteristic of Korean dramas is that they are broadcast while filming. If the results are not good, they will be castrated like a cat's egg! With good grades, you can also make timely revisions through audience messages. Many viewers of a certain successor commented that the second male still had his hair down to look good, so the second male never put his hair up again.

But..."You Are From the Stars" was co-produced with Netflix~www.readwn.com~ Because of investment and various factors, the whole drama was directly completed.

Liu Taishi changed the subject and said, "This drama has the potential to become a national drama."

"The minister is really insightful." Director Zhao sent flattery at the right time.

"It's everyone's credit." Minister Cao's face was full of smiles.

"The ratings for the premiere in Asia won't come out until tomorrow," Sofina said. "But from this data, we're at least half successful!"

Sofina said: "Netflix has prepared bonuses for the gentlemen and ladies of the crew,"

"With a good start, the TV station will also prepare bonuses for the entire crew!" Minister Cao said immediately.

good good! Director Zhao went to the crew as a producer on behalf of the TV station, so he must also have bonuses, double bonuses, Chu Zhi is simply a good person.

In front of the Korean currency, Mr. Zhao's national inferiority instantly disappeared without a trace.

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