Hollywood Road

Ask for a recommendation ticket!

After signing the name in the notebook, watching the brown-haired girl leave one step at a time, Kerry Mulligan has never felt as good as it is now. This feeling is not only intoxicating, it is simply addictive, once I want to be more repeatedly.

"Unfortunately, fans of this era are not very interested in directors..."

Murphy said silently in his heart, patted the still intoxicated Kerry Mulligan on the shoulder, and walked towards the car.

To be honest, he also wanted to be recognized by the fans. The other party asked for a signature with surprise, and then looked at himself with admiration, treating him like a god.

Like many people think of James Cameron.

This kind of thing can only be thought about now, "Fruit Hard Candy" such a small-cost independent film, it is impossible to produce such a powerful force.

First send Kerry Mulligan to Julian Fellows, Murphy returns home and continues to watch the plasma horror film by herself, preparing for the new movie project.

The only difference is that in his spare time, he often contacted Jones Butler to obtain first-hand data on "Fruit Hard Candies."

Starting from this Monday, "Fruit Hard Candy" has expanded to 160 theaters in North America. For a film that costs US$300,000 and has no large-scale promotion and marketing, the number of theaters is pretty good.

Even if Miramax wants to continue to expand the screening, there is only one way, "Fruit Hard Candies" can get a solid box office score this week.

But "Fruit Hard Candy" is destined to be only a niche movie, even if Murphy changes it to be more B-rated, it will not change the nature of the niche.

In fact, the attendance rate that Murphy and Kerry Mulligan saw was a profile picture of the attendance rate of "Fruit Hard Candies."

No one can expect such a film to have an overwhelming attendance, with a box office of more than tens of millions of dollars a week. Even the director, Murphy, has never thought about it this way. He has not been so low-level and naive, and even has the most basic understanding of the film. No.

On Monday, "Fruit Candies", which doubled the number of theaters, did not show a radical momentum in the box office. It won nearly $40,000 in the box office of 160 theaters across the United States. Tuesday was a discount day for traditional theaters in North America. The box office has risen slightly, and the output per day is close to 45,000 US dollars...

As of this Friday, "Fruit Hard Candies" received $210,000 from North America in five days.

With the addition of a little more than US$100,000 received last weekend, the North American box office totaled US$330,000, exceeding the cost line of Murphy’s production costs.

The weekend is the prime time of the theater market. In the three days of the second weekend, "Fruit Hard Candy" received another 320,000 U.S. dollars, and the total box office successfully exceeded the 600,000 U.S. dollar mark.

However, the box office at the weekend after the expanded screening of the film was only about $2,000. This result can only be said to be relatively average. It is impossible for "Fruit Hard Candy" to get a large-scale additional screening opportunity.

Under Miramax's operation, the film still appeared in more theaters. The number of theaters in the third week rose slightly to 180 theaters.

The box office trend of "Fruit Hard Candy" remained relatively stable, with $160,000 in five working days and another $250,000 in three days on weekends. The North American box office is gradually approaching the $1 million mark.

However, the two weeks of relatively stable screenings have basically consumed most of the potential theater audiences. Starting from the new week, the box office of "Fruit Hard Candy" has plummeted, and the single-day box office has even fallen below 10,000 U.S. dollars. In just one working day, he only received less than 50,000 U.S. dollars.

With the advent of a new weekend, such results have inevitably cut the number of theaters for "Fruit Hard Candy". Only less than 100 theaters are left for screenings. The box office trend has continued to decline, with 60,000 in three days on the weekend. U.S. dollars, obviously entering the late stage of the screening.

In North America, a big hit movie can be screened for more than half a year, but it is often a mainstream commercial blockbuster or an award-winning word-of-mouth masterpiece. A niche movie that wants to fight a protracted battle, still maintains a certain number of seats. Rate, can only be said to be daydreaming.

After four weekends of screenings, the North American box office of "Fruit Hard Candy" was worth more than one million U.S. dollars, reaching the purchase cost line of Miramax.

Of course, Miramax couldn't get so much box office share, and it was far from recovering the cost.

After watching a large number of horror films, Murphy has already begun to write a new script outline. In the middle, he also went to the office of Miramax Films in Burbank, leaving an e-mail address for Jones Butler. , So that the other party can send him the relevant dynamics of "Fruit Hard Candy" as soon as possible.

Jones-Butler's attitude towards him is obviously better than before. The reason is very simple. "Fruit Candies" has reached the expected goal of Miramax's million-dollar North American box office, and there is still some room for improvement.

The number of North American theaters of "Fruit Hard Candy" continued to decline, and soon fell to 80, and the North American box office naturally declined accordingly. 70,000 US dollars is the output of the new seven days.

By the time Murphy completed the first draft of the script, the number of North American theaters for "Fruit Hard Candy" had fallen below 30, with a box office of less than $2,000 per day.

However, just like Jones Butler said to him, the North American box office of the film has exceeded Miramax's expected one million dollars, becoming a work beyond expectations.

Entering mid-March, Murphy was still revising the script. After seven weeks of screenings, "Fruit Candies" was finally released from the North American theaters. The North American box office number finally stopped at $1.48 million.

Although I don’t know what kind of box office sharing agreement Miramax signed with the theaters, after deducting all kinds of messy expenses, Murphy believes that the issuer will eventually get no more than 750,000 US dollars in box office sharing.

With this calculation, Miramax undoubtedly made a loss-making business.

However, the North American box office is only a part of the revenue. Not only does it have overseas screening rights, if it is operated properly, there will also be a large amount of revenue from video tape and television rights.

According to Murphy's inquiries, the overseas screening rights of "Fruit Hard Candy" were directly sold by Miramax to some overseas distribution companies, and they also received more than one million US dollars.

In addition to the video tapes, Miramax, not to mention profit, it is not difficult to get millions of dollars in profit.

Through "Fruit Hard Candies", Murphy also recognizes the fact that the distribution company is the upper layer of the Hollywood food chain.

Although these have nothing to do with him, Murphy also has practical benefits with the screening of "Fruit Candies". He has reached the entry standards of the screenwriters’ union, director’s union and photographer’s union, and went there one day after another. The three trade unions registered and officially became organized people.