Hollywood Road

Leveraging on the momentum of the Oscar for Best Director, Twentieth Century Fox once again used the method of publicizing the director to let the audience pay attention to Murphy’s latest trends. Now Murphy has just won the Oscar for Best Director. It is when the limelight is the strongest. Attracting the attention of a large number of movie fans, Oscar's halo effect has always been obvious.

In addition, under the impetus of Murphy and Carla Fiss, Twentieth Century Fox once again launched viral marketing. This marketing method is not suitable for every movie. For example, "Diego-Ros" is not so much. Once used, viral marketing must choose the right carrier. "Dark City" is undoubtedly a very suitable type.

Although "Dark City" is still in the preparatory stage, viral marketing just needs time to ferment.

In mid-April, Twentieth Century Fox released the first official makeup photo, whose impact swept away the dull and silent before the crew, making "Dark City" once again a hot topic.

At the same time, Twentieth Century Fox also opened the official website of "Dark City".

At the beginning, when someone clicks on the start page of the website, they will find that most of the page is pitch black, with only a strange background sound, like a mysterious spell.

These things are very confusing. If the head of Murphy and the head of the official website of "Dark City" are not hanging on the website, many people will think it is a prank.

But after experiencing the baptism of Oscars, Murphy's fans' combat effectiveness has risen sharply. In official terms, some fans who are obsessed with Murphy's movies have tried their best to solve the mystery of this mysterious spell.

Of course, as a director with a professional fan base, it is only easy for fans to solve this so-called secret spell.

However, Murphy has not yet used the fan organization, and has super-technical fans who have found a way to see the visual spectrum of the audio file and found that it is a Twitter hashtag, and this is like "Trumen's World" Like a poster made up of thousands of photos, a small picture is like a pixel, and a picture is assembled in intensive effort, and this picture is the magician played by James Franco, "Darkness" "City" has announced the super villain.

When fans spelled out this picture, a strange letter appeared on the website.

This is a secret letter from Jay Rachel, the heroine of "City of Chaos", to her childhood friend Chris Dan!

This letter was actually written by Murphy, and now that it is released, it can properly reveal some of the news of "Dark City" and whet the appetite of movie fans without too much.

"Chris, I hope you can read this letter. Although I also look forward to talking to you in person, you have been hiding in the apartment since the last time and refused to see anyone. I have not seen you several times. , I can only talk to you about the latest developments in New York City through letters."

"Obviously, in the current economic environment, more and more bankrupts are appearing. Under the prosperous surface of New York, there are countless undercurrents. Since you smashed that conspiracy, public security has not improved because of this. Under the shock, the gangs in the city have temporarily restrained for a while, but recently a man called a magician organized a group of outlaws and robbed them around the city. The night of New York became more chaotic."

"In the past, I was firm in my convictions, but I couldn’t see the hope and the way forward for this corrupt and dark city. Your appearance changed everything. In the past year, you have attacked criminals every time in the dark. , Has increased the confidence of the citizens and suppressed the arrogance of the gang. Now the police have nothing to do with the magician gang. I hope you can make another move."

"No one will deny that Chris Dan is a justice walker in the dark night of New York. He is the brightest existence in this corrupt city. Although your light cannot dispel all the darkness, it can give people inspiration and confidence. "

"I clearly remember the last time we were parting. I have been looking forward to New York becoming a city of light. The kind and simple Chris Dann in my memory will return to this world, like that..."

"In order to achieve this soon, I am also preparing to join the fight against crime in New York more deeply, and prepare to compete with the District Attorney in New York City, so that all the **** who commit crimes in New York can be sent to prison!"

"I want to work with you, Chris. We can work together to restore order in New York City and dispel the haze and darkness over the city!"

"Because I can't see you, I can only put the letter in the encrypted mailbox of your apartment. If you are lucky, I hope you can check it yourself."

"Greetings to you, from your dear friend Jay Rachel."

In short, this letter tells fans that the filming of "Dark City" has started and will be released soon. The former heroine Jay Rachel was infected by Chris Dan and is ready to join forces with him to fight the growing New York City Rampant criminal activities.

Fans reacted enthusiastically to this, letters were forwarded on the Internet, and some people sent comments.

"The role of Jay Rachel is obviously heavy. Is this going to form a crime-fighting couple duo with Chris Dann?"

From the surface of this letter, it seems that this is indeed the case, but some movie fans don't think so.

"Looking at Murphy's film, how many of the heroes and heroines can come together? Not to mention "Fruit Candies" and "The Lost Lover", even in "Man of Steel", Superman and Louise Lane This pair, the latter has been infinitely blackened, and I don’t think Jay Rachel and Chris Dan will have a happy ending."

The fact is more serious than what the fan wrote, Murphy is ready to let Jay Rachel go on a path of no return.

Any publicity is time-sensitive. After a period of fermentation, while fans remember "Dark City", their attention gradually shifted to other aspects.

When the time entered the beginning of May, a photo of Jay Rachel's set makeup played by Margot Robbie suddenly appeared on the Internet.

This is different from the previous use of the official website to disclose the villain magician. This time it is the first link in an entire viral marketing plan elaborately formulated by Murphy and Carla Faith. This huge viral marketing plan will run through the film from preparation to From shooting to post-production to the entire stage of publicity!

The heroine of Margot Robbie is the first character to appear in the entire plan.

After opening the official website of 800, 20th Century Fox opened a so-called "campaign website" for Jay Rachel, played by Margot Robbie, to echo the content of the previous letter. You must know Jay Rachel. Chel is the District Attorney of New York City in "City of Chaos", and this design coincides with his background.

There is currently only one campaign ad on this website. The small print at the bottom of the ad indicates that it was funded and published by a "friend of Jay Rachel", but fans can easily infer that this kind man is actually New York City. Nightcrawler Chris Dann.

In addition to this website, there is another more interesting one, which is the "campaign website" for Jay Rachel played by the magician played by James Franco. Although there is also a Jay Rachel on this website. Campaign advertisement, but the person on the painting has been smeared with a big red ×, and another photo is hidden under the screen.

Want to see this picture? Then you need global netizens and fans to work together: first enter your email address and confirmation code below the photo, and then you will receive an email, in which you will get a coordinate (x, y) and an address, Open that address, enter the coordinates, click Submit to submit, and then the coordinates will be revealed.

In less than a day, the true face of Lushan in this photo was revealed. It turned out to be the magician played by James Franco. This photo caused a strong response for a while.

Viral marketing is nothing new anymore. After reading it, movie fans can quickly guess that this is related to "Dark City", but they can't help but wonder, what exactly did Jay Rachel do? It even caused the villain to declare war directly. This is obviously because the magician wants to get rid of Jay Rachel's rhythm.

In this viral marketing, the big villain who has exposed the film is the magician, so many websites across the United States received a package-a mysterious package sent by the magician.

This mysterious package consists of two parts. The outside is a cylinder with a map of New York City. The map uses red handwriting to mark two different attack areas. Inside the cylinder is a piece of Jay- A T-shirt with Rachel's head and a slogan "Fire Rising".

The meaning of these two items is obvious: the villain magician is about to attack Jay Rachel!

More than that, in conjunction with the first link of the viral marketing plan, Murphy also stood up and accepted an interview, and formally talked about the "Dark City" to the media.

"In this film, the role of Jay Rachel is no longer an embellishment, let alone a simple vase. She will have an extraordinary transformation and will be one of the most important characters to promote the plot! "

After seeing the relevant reports, many fans began to speculate again, what will Jay Rachel be like? Is it a villain?

Movie fans appeared everywhere on the Internet, searching for relevant information, but found nothing.

Not to mention ordinary movie fans. Most people on the crew don’t know the role of Jay Rachel. Only a few people, including Murphy, have seen the full version of the script, but those who have seen the relevant script. They all admit that the fate of the character Jay Rachel is full of sad epic!

Margot Robbie even told Murphy directly that this is the darkest and heaviest of all the movie characters she has ever seen!

Times have changed, and the social environment is also changing. After Murphy’s years of hard work, the audience’s acceptance of relatively heavy films has increased significantly, especially noir commercial films with Murphy Stanton’s signature. Completely full of mainstream movies.

The film is still in preparation, but Murphy did not relax his requirements. Everyone on the crew is the same, especially James Franco.