Hollywood Road

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Perhaps it was because of exhausting too much energy last night. After Murphy sat opposite Carla-Face, he ordered a pile of meat, and then a plate of food was delivered up. He was devouring it, and the two women who watched were a little startled. .

"Did you just come back from an escape from Africa?" Carla Faith said deliberately.

"I basically didn't eat dinner last night..." Murphy shrugged. "I didn't eat breakfast today. I'm starving."

Carla Faith turned to look at Gal Gadot, "What did you two do? You won't be crazy from last night to now?"

Gal Gadot put down the water glass and said openly, "We are not Superman."

"Then how many times did you do it?" Carla Faith tilted her head, first looked at Murphy, then at Gal Gadot, and finally fell on Gal Gadot's neck.

She had heard Gal Gadot mentioned before that the two often played some large-scale games.

Gal Gadot is wearing a high-necked short-sleeved shirt, and he doesn't worry about what Carla Faith sees.

Although it's common to discuss some private topics among good friends here, Murphy changed the topic in due course.

"Before I came, I also read many comments on the Internet."

After eating almost, Murphy put down his knife and fork and said, "In general, it is very beneficial to us. We can increase the intensity of word-of-mouth marketing."

Carla Faith nodded slightly, "Thor's reputation is very average."

"Can we do something about this?"

The person on the other side is Carla Faith, Murphy said directly, "Thor’s general audience reputation will be further strengthened in the media and the Internet. Of course, its professional reputation is worse, so more people can know this, especially A passerby audience who is not a fan of comics."

Gal Gadot added, "Thus affecting the viewing choices of passersby."

"I mean that too." Carla Faith smiled, "Word-of-mouth marketing is a must for your videos."

If you want to use word-of-mouth marketing, the most basic thing is that the quality of the film is guaranteed, otherwise it will be completely counterproductive.

Carla Firth’s previous verbal agreement with Kevin Fitch was not mentioned by Murphy and Carla Fitch. Who cares about this verbal agreement when it is profitable and will not touch the bottom line of Walt Disney .

After lunch, Murphy, accompanied by Gal Gadot, went to participate in some publicity activities organized by Twentieth Century Fox, and Carla Faith contacted the company's professional team to implement the planned plan.

Only in the middle of the afternoon, large-scale unfavorable comments on "Thor" began to appear on the Internet.

"Thor is definitely the most disappointing commercial masterpiece this year!"

"There has never been the beginning of a superhero movie that can be as bad as Thor!"

"From the movie "Thor", you will understand what is a "three no bad movie" with no plot, no acting skills, and no theme!"

"Marvel's "Thor" rots to a new level, worse than "Soul Chariot 2"!"

News and comments like this, like a virus, spread rapidly on the Internet.

If the quality of "Thor" itself is excellent, and the audience's reputation and professional reputation are good, such rumors will not have much negative impact on the film. On the contrary, it will cause Internet topic discussions under the counterattack of the numerous audiences who support the film. , So as to increase the attention of the film itself.

The problem is that the quality of this film is really average, the audience's reputation is mediocre, and even many comics fans are dissatisfied. There are very few fans who are really willing to stand up and refute.

Perhaps based on the brand effect formed by Marvel and the lead of the Avengers, "Thor" will still have a certain market in a short period of time, but if passers-by audiences are affected, the stamina will definitely be insufficient.

The Internet has penetrated into every corner of North America. Once negative news about "Thor" spread on the Internet, many people were affected.

The bright moonlight fell on the Santa Monica Commercial Plaza, and it seemed that even the brilliance of the street lights was suppressed. Alfred and Squarer parked the car and entered the square without any hesitation. They walked directly in. One of the imperial chain theaters, as a student movie fan who does not need to work the next day, they can use their energy on this Friday night.

For the movie fan group, Alfred and Squarer are still young people. Although they grew up in the strong movie-watching atmosphere in North America and watched many movies, they are just over twenty years old and they are tired of it. I want to watch movies that really belong to adults.

Since watching the summer film, the two have a very clear goal, which is the super commercial blockbuster that has just been released.

However, the two of them walked into the theater and looked at the two huge posters standing side by side at the main entrance, but hesitated.

On the left hand side is the poster of Thor. Among them are Chris Hemsworth and Natalie Portman. The men are strong and tall, and the women are smart and beautiful. They all look attractive.

On the right hand side is the poster of "City of Chaos". Henry Cavill stands proudly in front of New York City. The strong muscles and the scars after **** battles touch their hearts like a blonde.

Standing in front of the poster, Alfred asked Squarer, "Which one should we choose?"

Squarer scratched his head and said, "Remember the "Iron Man" we saw a few years ago? Marvel's superhero movies are really charming, and the heroine is Natalie Portman, I like it very much. Actor..."

"Yes, Marvel's superhero movies are really fascinating." Alfred looked at Natalie Portman, the Oscar queen seemed very attractive, "Then let's choose Thor. ."

After speaking, he was ready to walk to the ticket window.

"and many more!"

Before Alfred could go far, Squarer called to him, "We have overlooked an important message."

"What?" Alfred turned his head to look at Squarer, with a puzzled look on his face, "What did you ignore?"

Stride to the "City of Chaos" poster, point to a line of eye-catching headlines that they just ignored, and said, "The director of this film is Murphy Stanton! A movie that has never been bad. Director!"

Alfred looked at the position of his finger, "Is it Murphy Stanton, who directed "Man of Steel"? The best young Hollywood director in the new century?"

"Yes, it's him!"

Although Alfred and Squarer can only be regarded as chicks among movie fans, the resounding name of Murphy Stanton has long been passed to their ears through various channels, especially "Man of Steel." It's a movie that has reached its peak!

"Go and read the comments on the Internet."

Alfred suggested that Squarer took out his mobile phone and watched it on social networking sites and multiple movie scoring sites. "Thor" had a lot of negative reviews, and "City of Chaos" received rave reviews!

"Go to his Thor."

Squarer, who has always had no opinion, suddenly made up his mind and said directly to Alfred, “Let’s go to see "City of Chaos". A lot, even if it is not a bad movie, it is a very ordinary movie."

Alfred didn't have any objection, "I like Murphy Stanton's "Man of Steel" in the movies I have seen."

The two bought tickets and walked into the theater and found that there were quite a lot of people watching "City of Chaos". In this theater that can accommodate more than 300 people, at least half of it was seated. Since there is still some time before the film is released, Alfred De deliberately went to the adjacent theater where Thor was shown to take a look.

"There are not too few people over there."

After returning, he said to Squarer, "Also close to half, I don't know if the film is really as bad as it said."

It seems that there are still many viewers who choose Thor.

A 30-year-old man next to him probably heard the conversation between the two and suddenly said, "A friend of mine is watching "Thor" over there, but he said that most of the people who watch "Thor" now are comics. fan."

"So this is ah."

Alfred and Squarer nodded and asked, "Have you seen Thor?"

"No." The person shook his head and said, "There are too many negative comments on the Internet. Whether it is the IMDB score or the freshness of Rotten Tomatoes, Thor is very poor. Such films are basically watched by comic fans."

He pointed to the big screen and said, "It's still a good movie. I watched the advance show last night, and it's the second time I watched it. I promise you won't be disappointed!"

Watched for the second time? Hearing what he said, Alfred and Squarer put their hearts in their stomachs, and after thanking them, they waited patiently for the film to start.

Soon, the film proved that the man said that this is a film that is definitely worth the price, especially the action design in it, which makes people shine.

It's not the fancy fights that have become tiresome in recent years, but a fierce fight full of power, which looks more direct and deadly, and gives people a strong sense of actual combat.

And Chris Dann’s slick motorcycle, which is the favorite of everyone who likes cars.

Perhaps it was a coincidence. When the film ended, Alfred and Squarer met the next door of Thor People are also discussing "Thor".

The difference is that most of the voices talking about "City of Chaos" are admiration, and those who talk about "Thor" are basically criticizing.

"It is estimated that only people who like Marvel comics can read it. Chris Hemsworth has a facial paralysis all the way. Natalie Portman's performance is useless..."

"The advancement of the plot is very dull, and there is nothing in the war scene that makes people excited."

"There is no plot at all, so tired to watch, I always want to sleep."

"The plot is anticlimactic, the relationship between the characters is chaotic, the scene is nondescript, the rhythm is lethargic, and the only thing that can leave a slight impression on people is the soundtrack."

Hearing these discussions, Alfred and Squarer couldn't help but feel a little grateful. They did not go to see "Thor" is undoubtedly a very correct choice.

However, "Thor" has a fan and audience base after all. During this day, it basically maintained an attendance rate similar to that of "City of Chaos".