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Traditional media, especially public television stations, are the first choice for 20th Century Fox to promote "City of Chaos". The most important TV promotion is this year's Super Bowl midfield advertisement.

In the twentieth century, Fox invested heavily and directly purchased 30 seconds of advertising time. Nowadays, the film-type midfield advertising costs of the Super Bowl are as high as $150,000 per second. This expenditure alone costs four hundred and fifty. 10,000 US dollars, but the Super Bowl midfield advertisement has always been synonymous with value for money. In recent years, it has consistently ranked first in North American TV ratings. There is no sports event or other entertainment program that can compare.

After the Super Bowl, 20th Century Fox conducted relevant statistical surveys. All viewers who watched the movie advertisements were interested in "City of Chaos" accounted for nearly 15%, and this proportion was put in the Super Bowl. Among the audience of hundreds of millions of audiences, the advertisements are already quite good.

This is also related to Murphy’s strategy. Although the special effects production of the film has not been completed, he edited some close-up combat scenes into a 30-second commercial. The sharp and realistic combat style has been popular in recent years by visual effects and kung fu. Against the background of the fancy fighting brought to Hollywood, it looks quite different and attracts the attention of many movie fans.

On the other hand, Murphy Stanton has become a well-known brand, and its popularity among movie fans is no less than that of Hollywood superstars.

Movie marketing is not limited to the promotion and publicity of a single film. It also attaches importance to branding and dissemination. This approach is based on brand strategy. Marketing communication can generate powerful, Preference and unique brand associations; prompt movie audiences to form judgments or impressions of the brand; help establish the relationship between the audience and the brand and brand resonance, thereby accumulating brand equity

The branding contained in the marketing of each film in the past has formed and pushed up the appeal of the Murphy Stanton brand, just like the former Steven Spielberg and the current James Cameron.

After the Super Bowl, "City of Chaos" really entered the attention of many movie fans, especially older TV audiences.

In addition, Twentieth Century Fox has developed a series of audience positioning research, trailer test research, audience awareness tracking survey and so on.

These professional studies and surveys will provide a lot of important reference data for the overall film promotion activities.

However, paying attention to the propaganda of traditional media such as television does not mean that the Internet will be ignored. Compared with the TV advertisements controlled by Fox in the 20th century, the propaganda on the Internet is dominated by the crew.

Murphy's personal social networking site has always been the focus of media attention. After the Super Bowl, he personally updated several related stills, including a large number of photos of him on set with Henry Cavill and Margot Robbie.

Margot Robbie also has quite a lot of fans on Twitter due to his appearance and the relationship between the three fools he starred in.

She also updated a photo of herself with Murphy, and added that-it is really lucky to be able to work with an extraordinary director and participate in an extraordinary movie!

At the same time, CAA communicated with several of Murphy's fan organizations, including the relevant discussion group of IMDB. Under the column of "City of Chaos" just established by IMDB, there were a lot of comments in an instant.

These messages all express their expectations for Murphy's new film.

"Watching the commercial, I feel that the dark atmosphere is very good!"

"The action design is overwhelming, and the feeling of punching to the flesh is much stronger than those messy garishes. This is a real fight!"

"Is Murphy going to bring us another masterpiece? Personally, I feel that "The Wolf of Wall Street" is a bit discounted. I really hope he can return to that dark and high-profile style!"

"In just thirty seconds, you can see that the action scene is exciting, and the dark atmosphere is very fascinating!"

"Murphy's movies have always been synonymous with high style, and this one is obviously no exception. The phrase ‘why did we fall, because this is how we can learn to stand up’, all of a sudden the mood of the entire commercial has been sublimated!"

On Rotten Tomatoes, because the film does not have any related comments, the praise rate for freshness is still zero%, but the popcorn index that is expected by the audience has been widely promoted by Fox in the 20th century. After marketing, it quietly rose to 92%, and it continues to rise slowly.

Six major Hollywood companies like Twentieth Century Fox, while focusing on traditional media marketing, will not let go of new media methods that have been proven effective, even if they will not risk trying too fresh promotion methods. Traditional media platforms and emerging media represented by the Internet are not surprising methods.

In this promotion and marketing, Twentieth Century Fox is focusing on TV advertising, driving the popularity of emerging media such as the Internet, and integrating multiple channels.

The integrated marketing channel is not an invention of Hollywood, but it has exerted a powerful force under the proficient control of the six major Hollywood labels and has become the most popular and universal film marketing method in Hollywood.

In doing so, it is extremely powerful to study and determine a unified marketing strategy, and coordinate the use of various publicity channels and methods, comprehensively use the advantages of different publicity tools to implement marketing strategies, and ultimately achieve low-cost, high-yield marketing effects.

Compared with Twentieth Century Fox, Murphy can do very little in traditional media. He and the crew members, except for the plans made by Twentieth Century Fox, are still working **** the Internet to cheer for the film, especially It is on their respective social platforms.

It is no exaggeration to say that Murphy, Henry Cavill and Margot Robbie have worked very hard in this regard. Firstly, they will be the direct beneficiaries of the big movie. Secondly, there are related agreements in the original contract. .

What Murphy does the most is to squeeze toothpaste on his official Twitter and Facebook pages, and continuously expose some of the new content of the film, so as to attract the attention of fans and the media.

Henry Cavill did the same thing as him, but with the advice of his agency, he frequently interacted with his new girlfriend through social networking sites, and often discussed with each other about the shooting of some videos on Twitter. Perhaps he was not well-known before, but since From the day Murphy was chosen as the leading actor, it has become a target pursued by paparazzi and entertainment media.

Moreover, his new girlfriend status is indeed unusual. This woman named Gina Carano once worked with Murphy, is a very famous mixed fighter, and has just starred in "Fast and Passion 5".

To paraphrase Margot Robbie's teasing of Henry Cavill, don't look at Henry Cavill's stature. If there is a conflict with Gina Carano, Henry Cavill may only be beaten.

Regarding Margot Robbie, CAA planned a series of publicity plans.

While Murphy was busy cutting, Margot Robbie quietly followed the Twitter of Real Madrid’s famous star Cristiano Ronaldo on Twitter, and continued to praise his tweets. Leave a comment below and call yourself a fan of Cristiano Ronaldo.

Propaganda by taking advantage of the situation is a method that Hollywood has tried and tested. A new movie can be promoted by an advertisement when a hit movie is released, and an actor who is not well-known can also borrow other obvious ways to build momentum for himself.

After praising Cristiano Ronaldo for many consecutive days, I don’t know which entertainment media started first. Entertainment media, sports media and the Internet have begun to report that'Sansa Stark' is in love with Cristiano- Ronaldo’s lace news, and even tabloids vowed to say that the relationship between Margot Robbie and Cristiano Ronaldo is not simple, and the love affair between Cristiano Ronaldo and Elena Shayk is more due to The intervention between Margot Robbie resulted in a breakup situation.

Perhaps football stars have little influence in North America, and Jelena Shayk is not a supermodel, but no one can deny the fact that football is the world’s number one sport, and Cristiano Ronaldo is the world’s best football player. One of the strong ones, the influence is beyond doubt.

The North American market is the foundation of Murphy's films, but the vast overseas market cannot be ignored. Margot Robbie's series of promotion plans are aimed at overseas markets.

This lace news spread to all over the world, even the hard-core supporters of Leo Messi paid attention to the relevant news and made fun of Cristiano Ronaldo for being a big carrot.

Unilateral hype often doesn’t last long. What Murphy and CAA didn’t expect was that Cristiano Ronaldo himself didn’t know what he thought. When the lace news was flying all over the sky, they even followed Margot Robbie's Twitter and liked many of Margot Robbie's stills.

Cristiano Ronaldo also deliberately left a message under Margot Robbie's latest combination with Gal Gadot-I am a loyal fan of the two of you!

The moment the message appeared, the entertainment media and sports media flocked to each other to use their imaginations to write the twists and turns of the love story of Cristiano Ronaldo and Margot Robbie, and then send them all over the world...

Because of Cristiano Ronaldo's relationship, this round of publicity and marketing completely exceeded the expected effect.

"He can be considered to have moved us invisibly." Murphy said when he talked about this with Gal Gadot, "If Cristiano Ronaldo wants to transform into the film industry one day, I can Consider giving him a role."