Hollywood Road

"I learned a lot from Murphy,"

As the actor of the film, Robert Downey Jr. is the focus of many fans. He wrote on his Twitter, "I still remember the first time Murphy and I sat down to look at the camera list. Just listen. He explained why a static camera should be used in a specific place, why a mobile camera should be used in different scenes, and why a relatively large swing arm should be used to move it. These are all very valuable. I think I am in a certain place. An amazing seminar, talking with a great professor, and being able to build a character based on his ideas is very interesting. I am very happy to be able to work with such a smart person."

Just like "Blair the Witch" and viral marketing, Hollywood has always been very sensitive to new media. Social networks have just gained a certain degree of influence and immediately become Hollywood's propaganda tools.

This way of directly communicating with first-line stars and behind-the-scenes production staff has also quickly attracted a large number of fans. In a short time, social networking sites such as Facebook and Twitter have become Hollywood filmmakers and celebrities. Active stage.

In the age when social media was still underdeveloped, the price of photographic equipment had not yet become popular, and the information of various film festivals had not yet been so popular. The filmmakers of that era might be relatively happy. They only need to bring their own. You can get attention when your work goes to various small film festivals, and then you can get relatively considerable feedback.

But in this era, if you just use the original method, apply for a few film festivals after the film is finished, and then completely ignore the previous budget investment and box office issues. This is no longer applicable in the current film industry.

The ultimate goal of making movies in Hollywood is to make a profit. Only when there is attention, there is investment, and when there is attention, there are audiences. At this time, the usefulness of social media is revealed. It can help find the target audience, so the investment will come accordingly.

In fact, Murphy’s proposal included relevant suggestions in this regard, and while shooting, he had also communicated with Carla Fes many times and developed a detailed publicity plan, such as through the film. On its own theme, think about who the target audience is, and further figure out how to find these target audiences.

In fact, from the first day of the pre-production of the movie, "The Wolf of Wall Street" began to use social media to promote it.

In this way, the story of the movie itself can be emotionally infected, and the establishment of the target audience group will start from their friends and family.

For this purpose, the crew set up a department headed by Carla Faith and Gal Gadot. They set up a schedule for the content that needs to be released every day. Different social platforms have different operating methods. For different platforms, they will be distributed. Different content.

For example, the social network Facebook, the attention paid to videos posted on it is much higher than that of other platforms, and Facebook can post more text than Twitter, so for Gal Gadot and Carla Fiss , The composition of the content must be designed according to the characteristics of each platform.

The content of a movie used for social network promotion, of course, is not randomly obtained, but is based on actual investigations.

Murphy asked people to do a detailed survey before, and more than 45% of the audience saw a film that was heavily invested and wanted to know more behind-the-scenes information about the film, for ordinary audiences who are not in the film industry. Said that the workers in front and behind the film production are very mysterious. Regularly releasing some news about the film production process will keep the audience curious about the film behind the scenes and have a sense of trust in whether the film can be released smoothly.

Therefore, you should treat your social network homepage as a service provider, and provide audiences with interesting, engaging, and knowledge-based content. Don’t be limited to only providing a certain type of information, enrich the published content, and keep followers Continuous attention. Regularly publish behind-the-scenes pictures, selfie pictures or videos, interesting related news, etc.

Gal Gadot also found that e-mail is the most direct way to reach the audience. She guarantees the number of users by letting the audience register the homepage account to follow the information with her own mailbox, and can send reminders through the user's mailbox. Able to reach all potential audiences of "The Wolf of Wall Street" on time and effectively.

At the same time, the function of labeling is attached great importance in the promotion. Now every social platform provides users with the function of labeling pictures, even up to 10 labels. The function of labeling can well mark important information and give full play to the function of keywords. . As long as the descriptive language does not exceed 140 words, describe the content behind the picture in as much detail as possible.

The crew maintains close interaction with the audience through social networks. On the interactive platforms of major online media, the interaction between the two parties who follow each other can play an important role. Murphy allows people to make "The Wolf of Wall Street" involve the core media and users Make a list, and interact with the accounts on the list regularly in every release related to the work news to generate a benign interactive relationship.

Of course, the publicity on social networks must also pay attention to that, that is, the user name must be unified, and do not change the user name on each platform.

In this way, the crew can easily get in touch with the core audience in the promotion. If the subject matter is related to a certain type of crowd and event, the correct audience can get unexpected help for the film in terms of acceptance. For example, the target audience of children's films must be It is children and their parents, so when propagating, you can put children-related brands in the promotional pictures, or mark them with labels, to get more attention from relevant audiences, and long-term attention and interaction can also form a good The relationship of cooperation.

Then there is the connection between the events that are happening in the society and their own projects, the use of imagination, and the use of correct strategies will have a huge attention effect on one's own movies.

For example, Twentieth Century Fox is preparing a mega-discussion about whether Wall Street has taken away your wealth.

This also came from Murphy’s suggestion. He vaguely remembered that since the 2008 economic crisis, Wall Street has become a thorn in the eyes of ordinary people. It seems that there have been actions to boycott and occupy Wall Street, as long as the public mentality and the current society can be used properly. Circumstances, "The Wolf of Wall Street" might get an unexpected market response.

As for whether the United States will directly lead to an occupation of Wall Street, it has nothing to do with Murphy. Anyway, movies are always an entertainment product, and they will not be casually and socially violent. When things like that are connected, even if someone really connects them, the mainstream media doesn't care at all.

What's more, Wall Street itself doesn't care, they never care about their image of a vampire.

When any film is born, it will almost always face both favorable and unfavorable situations. These are all possible to enlarge the favorable side of the film and avoid the unfavorable side.

The same was true in filming. After filming location scenes around New York and Wall Street, Murphy led the crew back to Los Angeles in June and returned to the warehouse studio in the suburbs of Venice to continue filming. James Franco, who was out of schedule, also came to the crew to complete. Own cameo role.

He played the naive supporting role in Murphy's script.

Although Steve Madden is definitely not a simple character, according to Murphy's request, he looks quite naive in appearance in the film. The only scene with lines is also to highlight the Jordan Bell of Robert Downey Jr. Ford.

For his two old buddies, Murphy was relieved enough, and said a simple sentence during the shooting, and basically let them play freely.

A large number of extras gathered again, and James Franco, wearing a baseball cap, stood in front of the crowd.

"Hello, is there anyone who doesn't know me? My name is Steve Madden."

Faced with so many people, James Franco seemed a little shy. He spoke a few words slowly, took out a pair of shoes, and said, "Believe it or not, Mary Lou and Mary Jane are actually the same These shoes are only made of black leather..."

These words of his did not have any incitement. Instead, under the leadership of Donny Azov, played by Jonah Hill, the people below kept booing. The actors in the front row even made some Insignificant actions.

This is a contrasting scene. In addition to the role played on the plot, the role of Steve Madden is to highlight Jordan Belfort.

Next, Robert Downey Jr. appeared in the camera.

"I want to take a moment to tell you why Steven is so awesome, because he is a creative genius! This kind of ability, his kind of talent, not only discovers the hottest women's shoe trends today, his ability, but also It’s a manufacturing trend! Do you understand it!"

He played Jordan Belfort praised Steve Madden very highly. "A genius like Steven only comes out every ten years. I'm talking about famous brands like Armani, Chanel, and Louis! Steve Wen is now the most prosperous person in the women's shoe industry, and his orders broke through the roofs of every mall in North America! He is in our office now! We should thank God for allowing this person to stand with us! We should kneel on the ground, Give him a flute! Like this, understand? Steven, I want to give you flute!"

He even made a similar move exaggeratedly.

The shooting went smoothly, and after the end James Franco found Murphy.

"The bodyguard has been guarding you," he pointed to the two strong men not far behind Murphy. "The threat letter hasn't come out yet?"

"No." Murphy shook his head, "An old acquaintance of mine is responsible for this case. I am afraid it will be difficult to find out."

Just when Murphy and James Franco were talking about Sheriff Gatlin Collins, the police officer with intentions waited for a redhead in a cafe in Burbank. .