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Now Murphy has a film that is basically eligible to compete for the awards season. In the end, if he wants to achieve the results he wants, he has to think about ways.

These methods include not only publicity and public relations, but also some personal factors.

Among them, the most typical is the pregnancy trick used by Natalie Porter. Pregnant women are more likely to win people’s sympathy and favor than ordinary people. This is a universal law of human society. Natalie Portman is not only in " "Black Swan" proved to be effective in the Olympic process, and later "First Lady" she played Jacqueline Kennedy was well received. Just before the awards season was about to begin, Natalie Portman was a coincidence. I was pregnant again by coincidence...

If one time is a coincidence, then the two times can no longer be explained by simple coincidences.

This Jewish actress can be said to be a typical Oscar-winning operation.

Murphy's focus of work has begun to shift to the award season. The performance of "Shameless Bastard" in North America and overseas markets is enough to make him feel relieved.

In the North American market, the box office of "Shameless Bastard" reached 7.5 million US dollars on the first working day, and the trend is quite stable. By the next weekend, it won 26.2 million US dollars in four working days, and the North American box office is approaching 100 million.

In the second weekend that followed, the film maintained a steady trend. The box office of the next weekend only dropped by 45 percent compared to the previous weekend, and it received another US$31.7 million from the North American market. The North American box office easily exceeded US$100 million. Up to US$115.5 million.

Also this weekend, "Inglourious Basterds" appeared in more overseas markets, especially in major overseas markets such as the UK, France, Germany, and Australia. In addition to the countries and regions that were previously released, it gained a lot from overseas in one fell swoop. 65 million US dollars.

The global box office of "Shameless Bastard" is steadily moving towards 300 million U.S. dollars. Everyone can see that it is only a matter of time before it breaks through the 300 million U.S. dollar mark.

At the same time, Murphy and Harvey Weinstein worked together to focus more on impacting the awards season.

At this time, it has entered December. Unlike previous years of not caring but asking, Murphy actually felt more of the atmosphere of award-winning and public relations during the actual participation in the awards season.

During this special period of time, the City of Angels not only concentrated North American filmmakers, but also flooded with a large number of overseas filmmakers.

Spending money on advertising is just the prelude to a series of award-winning activities with the ultimate goal of Oscars. Then, in accordance with the requirements of the Academy of Motion Picture Arts and Sciences, all films participating in the Oscar competition must be screened in Los Angeles.

This year, the Academy of Motion Picture Arts and Sciences revised its regulations, requiring all participating films to be screened in Los Angeles cinemas for seven consecutive days before the end of the year, with no less than three shows a day, and at least one of them must be shown between 6 pm and 10 pm During prime time screenings.

This "entry into the competition" requirement has greatly increased the difficulty of participating in many independent films, and it is not a small expense to be able to find a distribution company to do this screening event.

Of course, there is no difficulty for Murphy and "Inglourious Basterds".

During the entire Oscar competition, most of the crew’s activity costs ranged from 5 million to 15 million U.S. dollars. They were divided into two parts. The first part is before the nomination, which costs about half of the cost, and the second part is After the nomination, the final sprint to win the prize.

In order to prepare for this awards season, the film's copyright owners Twentieth Century Fox and Weinstein Pictures have prepared up to 10 million US dollars for "Inglourious Basterds".

In addition, Stanton Studios will also invest US$2 million to use CAA for the best director nomination public relations.

In the first stage that is already underway, the expenditure of "Shameless Bastard" is mainly focused on media advertising, producing DVDs and small gifts for more than 6,000 voting members, and inviting the chief creators to participate in various activities and other expenses.

The 20th Century Fox, Weinstein Films and Murphy’s agency CAA set up a promotional period for this film, focusing on the end of November and December, which was published in the "Hollywood Reporter" for "Inglourious Basterds". The cost of page advertising is about US$70,000. If you want to maintain exposure in the media, all industry publications, roadside billboards, and social media must be covered. The overall advertising cost will probably reach about US$2 million. .

In addition, printing the "Inglourious Basterds" DVD and supporting promotional materials, plus the corresponding small gifts, plus mailing to the voting members' homes, will probably cost more than 1 million US dollars.

Plus Harvey Weinstein’s screening for the film, as well as a Q&A with guests after the screening-if some actors and directors happen to be filming other scenes in this session, then all hotel tickets, accommodations and air tickets will be To solve for the actors and directors, meeting with the media is the most effective publicity, and it is also the most important and sincere hedging publicity.

In short, these all require money.

Although Murphy's goal is not to get a little goldman, it is more difficult to get a little goldman, but you can't relax in any job.

If it is said that the first stage vigorously promotes the media, the quality of the film is indeed excellent, and finally was lucky to be nominated, then the second stage of activities will begin.

In addition to continuing to advertise on various platforms, the cost of this stage is more spent on various media activities that the creative staff personally participate in.

For example, the various talk shows, interviews, and various interactions with industry insiders on TV stations, including extremely luxurious dinners and star-studded parties, Hollywood studios will do their best at this time and spend money. The popularity of the film and the goodwill of the voting members towards the film and the creator are piled up.

It is said that after "Old Nowhere" received multiple Oscar nominations last year, the Coen brothers hosted guests at Kappo.Masa, a three-Michelin-star Japanese restaurant in New York, where a tuna roll cost $68.

And Marion Cotillard, in order to win the favor of audiences and voting members, several private jets within a month flew from Europe, Hawaii to Los Angeles and New York to participate in the promotional activities of the film, no matter when she got off the plane, she would Put away the tiredness, always smile, and finally won the Oscar for Best Actress with a small production "Life of Roses".

However, starting this year, the Academy of Motion Picture Arts and Sciences, in order to make all voting processes fairer and free from these propaganda activities, has prohibited voting voters from participating in any film-related non-screening activities, parties or dinners-but attached to the screening activities. The parties and dinners can still be luxurious.

It is no exaggeration to say that the Academy Awards also have no absolute justice and no absolute professionalism.

The selection of the Oscars is also often criticized. For example, black actors in most years protest against the "discrimination" of the Oscars against people of color, and the majority of the winners are whites.

But it is undeniable that in the past two decades, although the Oscars have been greatly influenced by public relations, there have been few doubts about the possibility of fraud in the Oscar selection, even if the award has a distinctive "old white" color. , But the threshold set by more than 6,000 voters and several links allows this opaque award mechanism to always face the scrutiny of the public and the media without showing fear.

Perhaps, as Harvey Weinstein said to Murphy, Oscar's procedures and methods are more important than ideas and are the cornerstones of relative justice.

Let’s put it this way, if someone, including Harvey Weinstein, can manipulate the Oscar voting process, it’s a joke.

Of the more than 6,000 members of the college, more than 90% are white, and most of them are men over the age of fifty, so basically the mainstream group is a bunch of white old men.

Think about it in another way. A group of unorganized and undisciplined old white men voting for elections can influence them, but who can force so many people at once? Who can control them? The entire voting process is completely impossible to manipulate. The only way to win votes is to impress them with movies and various related activities.

Moreover, there are two rounds of Oscar voting. The first round selects the nominated film, and when the nomination results come out, a new round of voting begins.

The entire voting process is conducted in an extremely rigorous environment. Ballots are first sent by members to the Los Angeles and London offices of PricewaterhouseCoopers, and the votes are checked manually by a small team of professional staff who have sworn in—not for public benefit. The notary office is a for-profit accounting firm, whose professional ethics and skills are actually more convincing.

The place where they check in is very secret and never made public.

"These places are equipped with biometric code locks, and only those who have taken the oath can enter and leave."

After a busy day, when Murphy and Gal Gadot were chatting together, they briefly introduced the process of ballot production. "There is no network communication facility on site, and all ballots are screened manually. Final nomination results or selection. After the results come out, they will not write the results anywhere. Even the cards with the names of the winners are required to be printed by the factory with two sets of cards for each nominated person. After the cards are received, they select them from them. The winner’s card was put in an envelope and sealed, the remaining cards were burned, and all the ballots were burned.”

Gal Gadot is searching the mails recently received in the manor’s mailbox. Since moving here, her and Murphy’s addresses have been completely exposed to the public, and the manor’s mailbox is inevitably filled with letters from many fans.

These letters cannot be handled accordingly. If they are thrown away, once exposed, they will cause endless troubles. Gal Gadot will usually flip through them and then hand them over to the CAA specialists.

"On the day of the award ceremony," Murphy continued the topic just now, "The two accountants from PricewaterhouseCoopers will take the car separately, from different..."

Listening to Murphy, Gal Gadot was attracted by a letter on the table with a sharp knife dripping blood drawn on the envelope.

She picked it up and immediately found that there was more than a letter in the envelope, and quickly said, "Murphy, this letter is not quite right."