Hollywood Road

Who is Amy Dunn?

The missing persons notices spread all over the streets, the Internet, TV stations and print media. It is difficult not to attract people's attention, especially many media. Five days after the first missing persons notice appeared in North America, they have also issued articles asking about this missing person. Who is a woman anyway?

Although far from attracting universal attention, many people in North America know that a woman named Amy Dunn has disappeared and his husband is looking for her.

Nothing can remain hot for a long time. With the passage of time, the popularity of this incident is also declining, but just when everyone is accustomed to the existence of this missing person notice and is about to ignore it, it appears on the Internet New news.

"The missing Amy Dunn is the prototype of the heroine in the hot-selling "Fantastic Amy" some time ago!"

Twentieth Century Fox’s entertainment gossip website just disclosed the news, and it was reprinted by quite a few blogs. Then a person in charge of the publishing house that published "Magic Amy" also accepted the "New York Post" Admit that the magical Amy has indeed lost contact.

These news were only circulated among the readers of "Fantastic Amy" at the beginning, but the previous large-scale missing persons notices have made the name Amy Dunn the focus of many people's attention, the latest news After appearing, they once again attracted their attention.

Many of them are very interested in the identity of the prototype of a novel protagonist, and naturally look for relevant information, then buy books and become new readers.

"The magical Amy is missing!"

"Looking for the magical Amy!"

"Where did the magical Amy go?"

This type of news quickly spread from the media under Twentieth Century Fox and News Corporation to other media.

Compared with an ordinary wealthy person, the prototype of a novel heroine is undoubtedly more capable of attracting media attention and hype.

On Google, the magical Amy turned out to be a popular search term.

At the same time, a blog registered as Nick Dunn also appeared in the eyes of the media and the public. This husband, who claimed to be Amy Dunn, made the first public publication in the form of a blog and admitted that he was His wife, Amy Dunn, is indeed the prototype of the magical Amy, and asks readers of the magical Amy to help him find his missing wife.

There is also a magical Amy's official website on the Internet, which is claimed to be built spontaneously by book fans. The website publicly calls on book fans to find our magical Amy!

Every step of the promotion and marketing work is going according to plan, and the results of the feedback are better than expected. After Murphy completed all the post-production work, he began to edit the first trailer with Jody Griffith.

Since the trailer was released very late, the two had enough time to do a lot of attempts for this, and some controversy arose.

Regarding the editing debate of the trailer, Murphy and Jody Griffith took some time. At the beginning, they had their own opinions. In the first few days, Murphy could not let the more traditional Jody Griffith. Fez fully agrees with his point of view.

Of course Murphy can push his vision hard, but he patiently convinced Jody Griffith. After all, the two parties are long-term partners, and there are differences in age and growth environment. It is normal to have different ideas. , I want Jody Griffith to fully understand that the commercial is for a series of viral marketing services, and it always takes a process.

Throughout the editing of the trailer, Murphy insisted that the fragments from the reveal of the truth about Amy’s disappearance cannot appear in the trailer. Amy in the trailer can only appear in the flashback mode, and he does not want to be in it. See Amy when she shows another face.

The only thing Murphy put in was the scene of Amy sinking into the water. This is not only a need for publicity and marketing, but also he likes to arrange this kind of suspense. Suspense can also give people an illusion: Did Nick really kill his wife? It's not what happened to his wife, but did he kill her?

At that time, in conjunction with the raging publicity, this clip can help the film to point out a puzzle in the film. Almost everyone agrees with the theory that "we can't reverse the plot to spoilers.

But there are also some people within 20th Century Fox who worry that if there is a problem with publicity, no one will watch the premiere.

"You must agree to this plan. If you don't hide the reversal first and promote this play as a story about a stupid man and his crazy wife, then we have no reason to make this movie."

Carla Faith persuaded the management of Twentieth Century Fox to reach an agreement on the trailer, "We must leave the fun of uncovering the truth to the audience!"

Everything is still implemented according to the advance plan. Whether it is an advance preview, an official version or a TV preview, the crew only uses the first half of the content, and can't touch the second half.

Therefore, the focus of future propaganda has become: Did Nick Dunn kill his magical wife.

When the scene of the dead Amy Dunn slowly sinking into the river bottom was edited into the trailer, Murphy explained to Jody Griffith the necessity of doing so, "The audience will feel the characters inside. Repulsive because they thought that the blonde woman would die. When you promote a movie, you have to try to attract the audience into the theater, and sometimes you have to give them hints of the plot, but sometimes you’re done. Now, the audience will definitely have preconceived expectations when they enter the cinema."

As time approaches July, more and more people are concerned about the disappearance of the magical Amy, and the number of views on the official website of the magical Amy has also surged.

I don’t know who suggested it, but a message on this website was topped in the most eye-catching position-to go to Missouri to find our magical Amy!

This activity has been endorsed by quite a few people.

A week later, an event called Finding the Magical Amy was officially launched in St. Louis, the capital of Missouri. More than a thousand people came to cheer and a coordination committee was established.

At the same time, some people consulted the police, but the answer given by the police was rather vague, saying that no one had officially reported the crime.

In addition, the parents of Nick Dunn and Amy Dunn, who were confirmed to be attending this event, have also disappeared.

This caused quite a lot of dissatisfaction with people who really wanted to help Amy.

But then, on the magical Amy’s official website, there was a ****** signed by Amy’s parents. They apologized to the helpers and said that they did not show up because more important things were delayed. And this thing is-they suspect that someone murdered their daughter Amy Dunn!

"We met Nick Dunn and he refused to attend this event. Then one of Amy’s neighbors found us and told us that Amy often suffered from Nick’s domestic violence and was pregnant before disappearing. She suspected that Amy had already Manslaughter or murder..."

This ****** was first reprinted by the gossip website and media of 20th Century Fox, and quickly appeared on the pages of many media.

"The magical Amy is not missing, but murdered. The murderer may be Nick Dunn..."

With the help of the Internet platform, this information spread like a virus like lightning, and more and more people are paying attention to the magical Amy and whether she is missing or murdered...

Afterwards, the people who signed Amy's parents again posted ****** on the Internet, severely accusing Nick Dunn of destroying all Amy's photos with ulterior motives, including taking them away while they were not paying attention. In their hands, they only had some incomplete photos of Amy, which were published to seek support from the media and the public.

At the end of the ***, nearly ten photos were attached. In the photos, the face and neck of the girl were all scratched, and only the tall and **** body can be seen...

Internet public opinion has been thoroughly stirred up. Under the guidance of a group of people, the Internet has seen an upsurge that has never been seen since this year.

"Why don't the police go to Channick Dunn?"

"Nick Dunn is a bastard, he actually raped Amy."

"Kill this **** raised!"

At the same time, a not-so-clear video appeared on the magical Amy website. In the video, it was vaguely seen that two police officers were questioning a pregnant woman who claimed to be Amy's best friend.

"Since moving here, Amy's life has become very bad. Nick is unemployed. He only drinks and hides at home to play games. He can't take the responsibility of the family at all. He has become irritable and often quarrels with Amy. , I came to Amy several times while he was not at home, and saw that Amy had scars on her face. I asked Amy, but Amy didn’t want to say, but I knew she must have suffered domestic violence..."

This video puts the focus directly on Nick Dunn, "Some time ago, Amy told me that she wanted to leave Nick. In the next few days, I saw new scars on Amy’s face. I felt for her. Very worthless. Amy has always been responsible for their house, their car, and their daily expenses. Once Amy leaves, Nick will become a penniless pauper."

"By the way, Amy is pregnant. Nick probably doesn't know. Some time ago I saw a new life insurance contract on Amy's desk. The beneficiary of the contract is Nick Dunn..."

As soon as the video appeared, all the people who followed were in an uproar. The magical Amy has become the number one red man on the North American Internet this summer.

"But this celebrity has never had a positive photo."

At Santa Monica's home, after reading relevant information on the Internet, Gal Gadot asked Murphy, "No one doubts it?"

"Of course there are doubts."

How can this kind of thing be doubted? Until now, except for Charlize Theron’s few life photos that erased his own characteristics, everyone else in the incident has always heard the sound and didn’t see him, but Murphy But I am very confident in this marketing, "The public opinion created by Fox in the 20th century, especially the Internet, has already engulfed most people, and that voice of doubt can't make waves at all."

He smiled, "Before the doubts become louder, we will have new measures."