Hollywood Road

The North American theater line is still expanding. The number of theaters and screens in the current "Deadpool" may be compared with ten years later. Even if the film may have a better response, the attendance rate has skyrocketed, and the number of North American audiences is close to or even surpassed. Once that movie, the North American box office still can't compare with it.

Indeed, compared with before, the cost of watching an ordinary movie in North America on movie tickets has not risen significantly, and the ticket price of ordinary tickets has not risen much in the next ten years.

But this does not include 3D!

Don't forget, the number of 3D screens ten years later, and the fare that is generally one-third to one-fourth higher than that of 2d, let alone imax, which is even higher.

This part of the situation is not that Murphy chooses to ignore it and does not exist. The impact of this objective condition on the film cannot be changed by one person or even a film company.

How many 3D screens are there in North America now? Even if you add up the amount used for experiment or teaching purposes, it may not be enough to make up two hundred yuan.

Judging from the reputation of the trial screening and the effect of actual publicity, Murphy is very confident in the film "Deadpool", but also maintains sufficient rationality.

After the preview, "Deadpool" entered the sprint stage of pre-screening publicity, and 20th Century Fox also began to make a fuss about the reputation of the screening.

Many comments from the audience were widely spread on the Internet.

"They finished a super invincible and exciting "Deadpool" movie, it is so different."-An ordinary audience named Lucas Singer said.

Another big boy named Eddie Biddle said, "Deadpool is simply amazing.

The praises with signatures from the audience are endless. "Deadpool is so awesome! It's so absurd and funny, it may become one of my favorite movies."

Regarding the trial screening of "Deadpool", all were passed to the hands of Revolution and Warner Bros., the distributors of "Hellboy" which was released a week before and "Catwoman" which was released a week later.

The former is just a small Hollywood company, unable to compete with 20th Century Fox. Warner Bros., one of the six largest companies, is always paying attention to the dynamics of "Deadpool". This film happened to hit "Catwoman" the next weekend. In the first weekend of, the two films are both superhero movies, and there will be competition both in the audience and in the theater.

However, the competition between the six major companies has long formed a tacit understanding and will be maintained to a certain extent. Most of the methods used are reasonable and legal, and there is no bottom line.

For example, in the media and the Internet, there are some negative news about Murphy and Robert Downey Jr. circulating, saying that the two are not only friends, but also drug friends, especially Murphy has contact with the drug cartel in downtown Los Angeles. It is very likely to be One of them and so on.

Obviously, those private investigations against Murphy turned into gossip in the tabloids after no evidence was obtained.

"Such news won't have much effect," the two producers who are actually in charge of the production of "Catwoman" walked into a Warner Bros. meeting room, where several senior Warner Bros. leaders were already waiting. Here, they first saw Bruce Rosenblum, the director of the television department, and then Bruce Berman, the CEO of Warner Bros.

Seeing Bruce Berman waiting here in person, the two of them are not surprised. "Catwoman" is a project that Bruce Berman pushed forward regardless of internal opposition, and it is directly related to whether he can take this position.

"Sit down." Bruce Berman nodded to the two men.

This brief meeting will begin.

"What's good for us now is that there is still some time before the release," said a middle-aged man to the left of Bruce Berman first. "We can completely complete the re-editing of Catwoman."

He coughed, "Unfortunately, "Deadpool", which was released a week earlier than us, had a very good reputation. Its second week of box office and film schedule may affect "Catwoman."

The meeting room was quiet. The actual situation of the test screening of word-of-mouth will definitely be different from the publicity. For example, Warner Bros. has made some efforts to test the word-of-mouth of "Catwoman", but negative news still spread. In this era, it is impossible for film companies or even any media to completely block the bad news of their own films, nor to exaggerate and publicize the good news indefinitely.

From this perspective, "Deadpool"'s super-high test reputation is at least 70% authentic.

Everyone’s expressions are a little serious. It’s hard to tell the effect of "Catwoman" after re-editing and adjusting. In case the box office of "Deadpool" is as big as its test screening reputation, "Catwoman" can carry it. Live its impact?

"Can you do this?" The person on the right hand side of Bruce Berman said this time. "We figured out some way on the rating of mpaa so that "Deadpool" was finally rated as nc-17. "There is basically no threat."

"Absolutely not!" Bruce Rosenblum suddenly retorted, "We are members of mpaa, and the same is true for 20th Century Fox, and they have been in mpaa for longer and more influential, which is difficult. achieve."

"Well," Bruce Berman nodded vigorously, "This is the worst choice, not to mention the scale of "Deadpool." What if Twentieth Century Fox did something on our film?"

The person just closed his mouth in embarrassment.

Everyone looked at Bruce Berman, waiting for him to make up his mind.

"Do a good job in the second editing of "Catwoman"," Bruce Berman didn't let them wait any longer, said, "Actively contact the theater, and strive for more theater openings and filming rates for "Catwoman" and let the subordinates The media further hyped Murphy Stanton..."

Mentioning the name, Bruce Berman frowned and said, "The negative news about Murphy Stanton and Robert Downey Jr. is hyped."

These are all conventional methods of competition. Bruce Berman is well aware of some of Hollywood’s rules of the game. The six major companies are both competitive and cooperating. On the large scale, they are still a community of interests that jointly suppress emerging forces. They cannot be unrestricted and vicious. Competition, this will not only trigger competition between each other, but may also drag the group companies behind both sides into a quagmire.

The atmosphere in the conference room was a bit cold, and it seemed that everyone had insufficient confidence in Catwoman.

Bruce Berman stood up and said loudly, "Everyone! I think you should all know that word of mouth does not mean everything. The first audience for the preview of "Deadpool" must be comic fans. This is a minority. The group, their reaction may not be representative of the market. Film critics, ah, they exist outside of the audience, and the niche style of Murphy Stanton, which projection critics like, is not the style that mainstream audiences always like. "

His gaze swept across the faces of everyone in the conference room, and he said confidently, "I firmly believe that "Catwoman" will succeed, and will suppress the box office of "Deadpool" next weekend and become one of the best commercial movies this year. "

"Yes!"

"That's it!"

There was an echoing voice in the conference room.

Bruce Rosenblum also laughed and echoed Bruce Berman’s words, but sneered in his heart. From the reputation of "Catwoman", he has seen the possible crisis Warner Bros. and DC Comics may face. These people obviously have the opportunity to revive DC's superhero movies, but they give the opportunity to Twentieth Century Fox in vain.

That's good, only if Warner Bros. encounters a crisis, can he have a chance.

Warner Bros. invested hundreds of millions of dollars in "Catwoman". Of course, I didn't want to see accidents in the film, and then increased publicity. On the other hand, the revolutionary company’s "Hellboy" announcement has been tepid, it seems Make up your mind and count as much as you can.

Twentieth Century Fox also increased the publicity of "Deadpool" before the release, even if it was the release of the film's rating.

"A few days ago, the superhero movie "Deadpool" that was released for half a month was officially determined to be R-rated! From the beginning of filming, the rating of this film has always been a hot spot of concern. Today mpaa has finally settled, this is a foul language The superhero Deadpool, who is well-known for his pornographic jokes, can finally behave on the screen with integrity..."

This is not over yet. Because of the clear positioning of the target audience group, 20th Century Fox also used MPAA's rating reviews for "Deadpool" as promotional materials.

"The American Film Association believes that "Deadpool" has a lot of violence and language, sexual content, and direct nudity. It officially rated the film as R (viewers under the age of 17 must be accompanied by a parent or guardian to watch it.) "

There is no doubt that "Deadpool" is mainly aimed at male audiences over the age of 17, but female audiences cannot be ignored. Hollywood has conducted targeted surveys. Men rarely go to see female movies, even if some people do. Very low, but women can often watch male movies...

Twentieth Century Fox also produced film advertisements specifically aimed at female audiences.

The format of the advertisement is similar to the previous one. Deadpool greeted the audience with the camera, but this time I took a rose, specifically targeting female audiences, "You might think this is a superhero movie, but this handsome guy tells you , You are lucky, this is actually a love movie!"

Behind it, there is also a special scene of Robert Downey Jr. and Jessica Alba shooting Deadpool and Vanessa for a year. The love scene is definitely exciting and hot enough.

After intensive publicity and rigorous preparations for the release of 20th Century Fox, we moved forward step by step in April, and finally slowly arrived at the second weekend.

Like most films that premiered in the Hollywood area, the North American premiere of "Deadpool" was held at the Chinese Theater in Hollywood.