Hollywood Road

"$8.4 million?"

Murphy simply couldn't believe that the total investment in the film was only 60 million US dollars, and the tax rebate in Australia was so high. "How did they calculate it?"

"Remember that we developed a plan for hiring Australian staff and intending to film on the Fox studio in Sydney?" Kara Feith knew that Murphy didn't know anything about this, so he explained it in the simplest way. "And the crew The entire filming and consumption plan in Australia in the future."

"Yeah." Murphy nodded, "I have seen it, a very detailed and rigorous plan."

He actually participated in the formulation of many things in these two documents.

"The simplest calculation method," Carla Fess said as succinctly as possible. "In Australia, for some film companies and film projects that are in compliance with the policy, the tax rebate rate in Australia can reach up to 40%. , 20th Century Fox has cooperated with the Australian government for many years, and the Fox Studios invested and built in Sydney is such a film company."

She saw Murphy asking questions again, and hurriedly said, "I'm not talking about 40% of the total production cost of the film, but 40% of the remuneration of the crew employed in Australia and all the total consumption."

Murphy came to understand and nodded. If it is 40% of the production cost of a film, that would be too exaggerated, and the Australian government is not taken advantage of.

"Have you got the money now?" Murphy asked again, "Is it so fast? No need to wait for the shooting to be completed?"

"Originally it was not available. This part of the tax rebate funds will not be available until the crew ends the filming in Australia." Kara Fes said something amazing, "but the company and I sold this part of the tax rebate. It has been given to a local telecommunications company in Sydney and has already received US$7.5 million in cash."

Is this also OK? Murphy found that he did not understand the rules of the game of the Big Six companies at all.

After working in the independent film circle for a while, he thought he had enough knowledge about Hollywood, but now he has entered the mainstream commercial film circle and found that he is still a rookie.

On the way back to Los Angeles, Murphy consulted Carla Firth enough. Although Carla Firth has only recently entered the Hollywood circle, her position is related to the six major companies. Some game rules have a deeper understanding.

Having said that, if she doesn't even understand these, what would she use to compete with Director Dave Scola.

The benefits of "Deadpool" in Australia are more based on the platform of 20th Century Fox. In order to attract overseas film production funds to the Australian market, the Australian Film International Cooperation Agency and the Australian government promoted a "film production incentive plan" "Provide", the plan can provide a series of tax rebates for their approved projects, and provide up to 40% of consumption refunds for eligible film projects in Australia, but these compensations must be approved by the Australian Content Commission. test.

During this time in Australia, Carla Fess was mainly engaged in this aspect of work.

According to Carla Fess, tax rebates like "Deadpool" are not a big deal among the Big Six companies. Quite a few overseas countries and some states in the United States offer preferential policies to attract the super giants of the Big Six companies. Sometimes it can reach 30% of the project production cost!

This is a very, very alarming ratio.

However, just like the tax allowance of "Deadpool" and the funds that Carla Faith received, if you don’t want to wait for the project to end, but want to transfer this part of the funds into the production investment, as part of the financing, you still need Some other operations.

Since 20th Century Fox does not need to pay taxes to the Australian government for this project, according to relevant regulations, this part of the tax exemption can be resold to local enterprises through a third-party brokerage company, and the third-party brokerage company will charge a commission of 2%.

And the local company that bought this part of the tax concession, that is, the telecommunications company, only needs to pay a 90% tax exemption, and the other 10% difference becomes their tax deduction.

In general, this is a good thing in one fell swoop. Since the Australian government has introduced a policy in this area, it is definitely beneficial to local development.

Therefore, the part of the funds that Kara Fes got in his hands became the so-called tax financing.

This is also one of the many financing methods for mainstream Hollywood commercial films.

Of course, this is not a mainstream method. Each country has a limited number of movie tax rebates, which is often the target of many companies. Even if it is as strong as the six major Hollywood companies and has a broad network of relationships, many projects still cannot get it. Tax rebate incentives.

If it weren't for Kara Firth's fight, "Deadpool" would also not get it, and the price she paid was that another project "Alien vs. Predator" became one of the projects that Fox did not enjoy tax rebates in the 20th century.

People are always biased, especially for people like Murphy and Kara-Fiss. The standard for measuring a thing can never be fairness and justice, and it is often based on the closeness of the relationship as the starting point.

After returning to Los Angeles, Murphy took a rest for a day before devoting himself to the preparation of Deadpool.

First of all, he reviewed the actors in some unimportant roles that were determined by the audition hosted by Seth Rogen. In most of the films, it does not matter who the passerby actors or the soy sauce crowds of some lines will appear. The crew decides. The candidates for these actors are basically considered from the aspects of personal image, recommendation, and the price of the film.

"Deadpool" is no exception. Murphy looked at the list and roughly looked at the audition video, signed on the list of actors, and then sent it to Carla Faith for final review.

As long as the documents he signs do not involve large amounts of money, Carla Fess will basically pass.

Then, I talked with several major actors such as Robert Downey Jr., Jessica Alba, Dawn Johnson and Gina Carano. The most important thing is to look at them and their special effects. The results of the action training of the stand-in.

Like all Hollywood action movies, action scenes involving high difficulty and high risk will all use stunt doubles. Even if the actor wants to play in person, Murphy and the crew will not allow it.

If the stunt double is injured, it is a matter of losing money, and then find another candidate. If the protagonist is injured, it will not only waste money, but also more precious time.

Although Twentieth Century Fox has not finalized the release time of the film, according to Murphy's own plan, it will not exceed the summer time next year at the latest.

Since next year there will be a large wave of major production films that have not announced the specific release time, 20th Century Fox is not in a hurry. In their eyes, a film like "Deadpool" must be carefully selected for a suitable schedule, otherwise Super-large productions collide and are bound to be affected.

In addition, another item that needs Murphy's acceptance is the shape of Deadpool.

The styling team headed by Jack Watson fully absorbed the characteristics of the comics and created a set of superhero uniforms unique to Deadpool in accordance with Murphy's requirements. This set of uniforms is characterized by charming and enchanting, playful and cheap. Adorable together.

After determining the look of Deadpool, Murphy immediately arranged for the crew of the film crew to shoot promotional materials for Robert Downey Jr., and asked Carla Faith to contact Twentieth Century Fox as soon as possible, so that these were promoted as the latest film promotion. , Appearing on paper media, television media and online media as soon as possible.

Once Deadpool box office and word-of-mouth hit a big hit, ingenious publicity and marketing played an extremely important role.

Today's social media only spreads widely through blogs, which certainly cannot achieve the overwhelming effect in the future, but traditional media is also not as declining as the future. Proper use of traditional media is also a way to make up for it.

And the influence of blogs on the Internet since 9/11 cannot be underestimated.

The working group specializing in propaganda on the film crew has long opened up a blog for Deadpool, and Robert Downey Jr. also has a personal blog.

After Deadpool officially set the makeup, the two updated a new makeup photo at the same time. This makeup photo was also reprinted by many traditional media under the careful control of the 20th Century Fox Propaganda Department.

"Robert Downey Jr. revealed that Deadpool's fixed makeup photo, lying on his side in front of the fireplace with enchanting eyebrows, high and low, playful and cheap!"

In the latest issue of "Premier" magazine, Robert Downey Jr.'s makeup photo for Deadpool became the cover, with Deadpool lying on his side in front of the fireplace, showing his enchanting posture and high and low eyebrows. This is the characteristic of his "cute and cute".

"Recently, "Deadpool" starring Robert Downey Jr. exposed a photo of Deadpool's fixed makeup on social media. The uniform is faithful to the original, and the'enchanting' prone position in front of the fireplace shows the deadpool's cuteness. 'specialty.

"In the photo, the red and black uniform is very in line with the original character's settings, while Deadpool's high and low eyebrows show a playful and playful look, lying on his side on a bear skin, his posture is extremely charming and moving. "

"It is reported that the director of "Deadpool" will be Murphy Stanton. This young director will continue his usual style. The film must be a large-scale R-rated film, so that a real death can be restored as much as possible. Waiter..."

Taking this opportunity, Twentieth Century Fox also increased the publicity of the film, striving to let most people know that Xiaojianjian is about to strike.

On the other hand, in an interview, Robert Downey Jr. himself also stated that the "Deadpool" movie will have an intersection with the "X-Men" series, and it is important to show the various abilities of Deadpool on the big screen, especially the mouthpiece and The ability to break through the fourth wall is very much looking forward to.

After a period of preparation, Murphy also gave an interview when the crew was about to go to Australia.