Hollywood Road

"It used to be a tribe of Indians. It is said that Malibu's name was originally derived from Indian language,"

As he walked slowly toward the hotel along the path full of palm trees, Lisa Hewitt was very conscious and deliberately fell behind. Murphy and Gail Gadot in sportswear walked and talked about this underfoot. A city, "In Indian language, Malibu means roaring beach."

Copying his hands in the pockets of his sports shirt, Gal Gadot moved his straight long legs slowly, and followed Murphy's side unhurriedly, "Indeed, sometimes I can hear the sound of the waves, especially It’s late at night when it’s quiet, and the waves here are very special."

"This may have something to do with Malibu's geographic location." Murphy pointed to the faintly visible mountain peak on the left. "Malibu is backed by the Santa Monica Mountains and faces the vast Pacific Ocean. I think it may be The slap of the waves is caused by the mountains coming back together, making Malibu's waves and sandy beaches world famous."

"You know a lot," Gal Gadot's eyes flashed slyly. "Have you done a lot of homework before you came?"

Murphy shrugged and said unabashedly, "Gail, how can you not make enough preparations if you want to pursue an excellent girl like you?"

Gal Gadot turned his head and glanced at Murphy, but took the initiative to change the subject, "I heard that there are many Hollywood celebrities living in Malibu?"

"In the past, Malibu was a city occupied by wealthy elderly hippies," Murphy followed Gal Gadot's topic. "Since the mid-nineties, people living here are more affordable than those in Beverly. There are more movie stars, directors and producers in the villa."

He pointed to the surroundings, "This city does not have the hustle and bustle of Santa Monica, the luxury of Manhattan, or the charm of Beverly Hills, but there is the freedom of wild fun, and the ubiquitous seagulls and wild ducks. , Egret."

Hearing these words, Gal Gadot laughed, "Are all directors as good as you?"

"Almost," Murphy also smiled. "If you can speak well, you can get investment for your project, and then you can face media reporters and paparazzi without stage fright..."

The distance between the restaurant and the hotel is not far, and then gradually approaching the hotel, Murphy suddenly asked, "Gail, should you rest on weekends?"

Gal Gadot thought for a while, and nodded. From the earliest contact to the present, she has been very happy with Murphy, and she has no objection to this person.

Walking to the side entrance of the hotel, Murphy stopped, turned to look at Gal Gadot, and invited, "This weekend, my new film will have a screening meeting for the media and film critics. Are you interested in seeing it?"

"Sin City?" Seeing Murphy nodding, Gal Gadot thought for a while and said, "Look at the time."

Murphy put a note into her hand and made a call gesture, "This is my number, I'm waiting for your call."

Lisa Hewitt chased up from behind at this time. She should have heard Murphy's invitation and asked, "Can I go and see?"

"Of course!" Murphy gave an affirmative answer, "A warm welcome."

Gal Gadora gave Lisa a moment, and said, "We should go back."

"Well," Murphy nodded, "Goodbye."

"Goodbye." The two girls beckoned to him.

Back at the hotel, the roses in the lobby were gone. When passing by the front desk, a waiter sent a card. The card was the person who gave the flowers. The name was very strange. Gal Gadot took it and just looked at it. After a glance, he threw it into the trash can before getting on the elevator, and the note Murphy gave her was held tightly in his hand.

Upon arriving on the floor where she was staying, Lisa did not go back, but followed Gal Gadot into the room.

Gal Gadot closed the door, sat on the sofa, glanced at the numbers on the note, his eyes began to wander.

"Shall we go?" Lisa came over and sat next to her. "I haven't attended the movie premiere yet!"

"This is a trial screening!" Gal Gadot can still tell the difference. "It's not the premiere that will make you stand out."

"That's not bad too!" Lisa seemed very yearning. "Maybe I can meet some Hollywood celebrities. Go, go."

Gal Gadot turned his head to look at her, "Did he buy you off when I went to the bathroom?"

"No, absolutely not!" Lisa raised her hand and looked innocent. "I just feel it is a pity..."

"What's a pity?" Gal Gadot shook his head and said again, "The game is over, I want to return to Israel."

Lisa sighed and asked again, "Will you go on the weekend? If you don't, I will go by myself."

Opening the note in his hand and looking at it again, Gal Gadot was still a little hesitant. After a while, he said, "Go, why not go."

Just think of it as going to a movie.

Like all upcoming films, "Sin City" will also hold a trial screening before it officially enters the North American theaters. The people participating in the trial screenings are mainly related media reporters, film critics, representatives of theatrical lines, and A small audience.

This is a Hollywood practice. Generally speaking, as long as the film is not too bad, it can get a good reputation for trial screening, allowing the distributor to continue to promote the film.

If the film is really bad, bad reviews are unavoidable. Although bad reviews will definitely affect the box office after the screening, it is not entirely a bad thing. The producers and distributors can also make timely improvements based on the reputation of the trial screenings to avoid the completeness of the film. failure.

Of course, the word-of-mouth trial screening is only the reaction of a small group of people, and may not represent a wider audience. In the history of North American screenings, the word-of-mouth trial screenings have been overwhelming. Movies that are selling big at the box office can't be counted with two hands.

In short, the test of word of mouth is just a reference data like a vane.

Under the circumstance that the quality of the film is guaranteed, it is Miramax's promotion and marketing of "Sin City" that can really determine the box office number after the release.

For such a film, the US$15 million in North American promotional and marketing expenses are quite sufficient. After using multiple channels to create topics, Miramax once again targeted Murphy, the director.

The reason is simple. "Chain Saw" ended the screenings in all overseas regions where copyrights were sold, and the overseas box office also broke the 60 million US dollar mark, so that the film’s global box office numbers have also successfully surpassed the 100 million US dollar barrier. The Philippines has also entered the ranks of the global box office club with a billion yuan.

More than 90% of Hollywood directors have never crossed this hurdle in their lifetime.

This has also become the capital that Miramax can use to promote.

In addition, although the overseas screening of "Planet of Horror" did not end, it also earned nearly 50 million U.S. dollars in the box office. The global box office of this film totaled more than 80 million U.S. dollars, and the market performance was also excellent.

As a result, the latest masterpieces of director Murphy Stanton of "Chain Saw" and "Planet of Horror" also appeared on the latest promotional posters of "Sin City".

In any case, after directing three films in a row, Murphy also has its own influence, especially among some Cult fans, and is quite popular.

Like the comic fans of Sin City, these movie fans are also the basic audience for the film.

In this era, the promotion of films has become more diversified, especially the rise of the Internet, which has brought about important changes in the promotion and marketing of films.

Miramax's promotion of "Sin City" certainly cannot ignore the important position of the Internet.

In addition to traditional Internet publicity such as online news, videos, materials, and posts, Miramax also launched a map game "Sin City" in conjunction with a game company. The game was officially launched before the film preview. The screenings warm up the market.

This is an unprecedentedly powerful and easy-to-use interactive interactive map game. Through this map game, players can reach every corner of Sin City, and can even further observe the people living in these places and what happened. , Here you can see the entire structure of Sin City, as well as the many complicated relationships between the characters.

Through the map of Sin City, viewers can reach places full of temptation and sin, including Nancy’s apartment, Sin City Hospital, Gal’s residence, Sin City’s prison, Mimi Hotel, motels, docks, and farms. , Locke’s Castle, Old Town, Cady’s Bar, Tar Pit, Shelly’s House, etc. scenes involved in the film.

When players enter these places, they can not only see all the things that happened here, but also see the people who have been here through the system, and learn their stories and people and things related to them through these people. .

For example, the player tries to stroll around in a corner of Sin City. When he comes to the "Kadi Bar" where the three religions are mixed, he can see all the things that happen here and learn about the characters who have been mixed up here all the year round.

If you want to know what happened to Muffle in the bar, you can click on his avatar, and then the player will be able to see the introduction to the character of Muffle. After the introduction, the player can enter a brand new menu, which can be displayed at the top of the screen. Continue to observe all the characters involved in this event, or view other things that happened to Ma Fu.

By analogy, all locations, events, and characters in Sin City can be connected in this way. The entire link content will never end, and there are almost thousands of combinations of arrangements. Where do you start? How to play? It is up to the players to make their own decisions.

The launch of this highly interactive map game also announced that the pre-screening announcement of "Sin City" has entered a new stage.

The focus of this stage is also the screening event, where Miramax convened a large number of reporters and well-known film critics.