Hollywood Road

Ask for a monthly pass! Ask for a recommendation ticket! Three shifts today!

Just like Kerry Mulligan said, every day "Chain Saw" is shown in theaters, it will set Murphy's new North American box office record, but how high this so-called record can finally be depends on the movie. The performance this week.

Murphy has been in close contact with Fox Searchlight, and is always paying attention to the latest box office developments of "Chain Saw".

After the full Monday passed, the single-day box office of "Chainsaw Cry" rose at a base of 1.5 million US dollars, and finally closed at 1.99 million US dollars.

This figure also strengthened the confidence of Fox Searchlight, convinced them that this film will perform beyond expectations, and began to increase publicity investment, and at the same time contact the theaters to strive for more screens and start copying again. Ready to put a large number of copies into the theater market.

By this time, Fox Searchlight could no longer care about whether it was too expensive to pay for the copy printing with Murphy.

The predictions of CinemaScore and Ed Mintz also affected the Fox searchlight, and countless examples in the past have proven their capabilities.

More large-scale screenings are still being prepared, and "Chain Saw" will continue to be screened in North America with 650 theaters and 1,030 screens.

Tuesday is a traditional discount day for theaters in North America. Relatively cheap tickets often attract a lot of viewers. This also makes Tuesday the best day of the box office performance in many film weekday screenings.

Although it is not the traditional horror film screening schedule in North America, the reputation of "Chainsaw Cry" has been fermented for several days, but it has been widely spread within a certain range through word of mouth. Moreover, although the scale of Fox Searchlight's publicity is not large, it has not been. Stopped, and let more horror film fans know that there is such a film.

Even if it was still a working day, the box office that "Chain Saw" won on Tuesday rose by one step, winning $2.32 million in one fell swoop.

The cumulative North American box office of "Chain Saw" has approached the $5 million mark.

The film's potential to be suppressed due to lack of theaters finally broke out step by step.

Wednesday, 1.83 million US dollars; Thursday, 1.79 million US dollars...

In the four working days this week, "Chain Saw" received $7.93 million!

For those summer super blockbusters, this number is not too much, but "Chain Saw" is only shown in 650 theaters, and the number of screens is only 1030!

Facts have proved that this film has been widely recognized by horror film lovers.

On IMDB’s "Chain Saw" section, only a few people rated it before. In just one week, it skyrocketed to nearly 10,000 users. Although the more users rated, the rating will inevitably drop, but the film’s performance The score is still as high as 8.1!

In plasma horror movies, this is an absolute high score.

"From the first minute to the end, this movie will seduce you, confuse you, and torture you until your nerves are tense and dumbfounded, but you can hardly dislike these methods used by the director. Instead, you will be fascinated. This is called Murphy- Stanton’s young director seems to have the ability to distort the world, allowing viewers of the film to have sympathy and affection for the jigsaw through the **** carnage."

Many fans gave a very good score and left a series of comments.

"Saw Cry has an excellent script and editing. It doesn't look like a new director's work. The name Murphy Stanton is very strange, but it brings surprises!"

"It is precisely because of movies like "Chain Saw" that we like to watch horror movies. Let me tell you that after watching it, I want to buy a ticket and watch it again! Because for a long time, what I saw was a Really gripping story. This movie is very exciting and has a lot of goose bumps. If you are a timid person please do not watch this movie, it has **** violence and horror scenes that make you jump out of your seat, now I am looking forward to the DVD or video tape coming out, I really want to buy it."

"In my opinion, this movie is exciting, exciting, and entertaining enough! This is a masterpiece by the new director Murphy Stanton. I have to say that he made a well-deserved classic horror. Film! I have to give two thumbs up for "Saw Cry" and director Murphy Stanton!"

Although some people also left comments such as "perverted movie, disgusting", the audience's praise occupies an overwhelming advantage, such as "the best horror film in years", "the smartest horror film", and "a unique horror film". Comments such as "films that can create terrible memories" are endless.

A good audience reputation is the best support for a film's box office.

Although horror movies are not a big category in Hollywood films, "Chain Saw" is not a niche film like "Fruit Hard Candy". With the favorable support of various data, Fox Searchlight hardly consumes too much effort. Won more theaters for "Chain Saw".

And since this week, Fox Searchlight's copy development work has been in full swing. On Thursday night, the newly printed 1,500 copies of "Chain Saw" have been shipped to each newly added theater.

At the same time, the promotion and marketing expenses of this film have also risen repeatedly. After the box office estimate was released on Thursday, the Fox Searchlight has been added to US$3 million, and further investment will be made according to the situation in the future.

Everything is ready, just wait for the new weekend to kick off.

Although blockbusters like "Jurassic Park 3" will be released this weekend, there are obvious differences in the main audience groups between the two sides. Fox Searchlight has high hopes for this weekend.

Limited to the type of film, coupled with the existence of new films such as "Jurassic Park 3", "Chain Saw" will not appear on the scale of 3,000+ cinema screens in mainstream commercial films.

With the support of Fox Searchlight and the good data after the weekly screening of "Chain Saw", the film will be expanded to 2,000 theaters during the new weekend, and the number of screens has reached the high of 2,530 yuan in horror films.

There is no doubt that, no matter the type and audience, or investment and publicity, "Chain Saw" cannot be compared with "Jurassic Park 3."

The latter has more than 3,400 theaters!

Since Friday, "Jurassic Park 3" has shown a certain degree of market dominance. It won more than $16 million in North America on its first day of release. However, the film’s reputation was criticized by the audience and reached the lowest of the series.

But this series has formed its own brand. For most of the audience, especially the mainstream family audience, the first choice for watching movies this weekend must be "Jurassic Park 3" instead of "Chain Saw".

Not all families bring children to watch a horror movie, but there are not many in the world.

In many cases, the type of film determines the audience group. "Saw Cry" is not a PG or PG-13 film with a large audience, but an R-rated film full of blood and violence!

"Jurassic Park 3" boosted the movie market this weekend, and other films can only be looked up.

This does not mean that there is no room for survival in other films.

After the expanded screening, "Chain Saw" will certainly not be able to maintain the previous attendance rate. This is an inevitable market law, but the film did not experience a crash-like attendance rate plunge. Each theater maintained a relatively stable attendance.

On the same Friday, the film received $6.25 million from 2,000 theaters, which was also the best single-day performance since it opened.

The most important thing is that the audience's reputation of the film has always been relatively strong, and some audiences who have watched it once will watch it again.

On Saturday morning, Daisy from Los Angeles and a group of friends walked into the movie theater of "Chain Saw" again.

At noon in New York, the professor at Columbia University, regardless of the risk of being shocked again, called Peng Huan friends to buy tickets for "Chain Saw" together.

Later, a horror film enthusiast organization in Long Island, led by Luis Gonzalez, entered the theater for the second time to watch this high-quality horror film, which is rare in recent years.

Like most movies with a strong audience, the box office of "Chain Saw" rose slightly on Saturday than Friday, with a single day of 6.32 million US dollars. However, the single-day box office champion on this day still belongs to "Jurassic Park 3." "The influence of this dinosaur series ensures that even if the film has a poor reputation, it can still get good box office numbers.

This is also the greatest benefit of the series.

"Chain Saw" also has the potential for serialization, which can be seen by anyone with a discerning eye, and the senior level of Fox Searchlight is no exception.

Today, the film has won a North American box office of 14 million U.S. dollars, which has greatly exceeded expectations, and the screening is continuing, and this number is bound to continue to grow.

Sitting in his office, Godin Clyde just looked up from a bunch of the latest "Chainsaw Cry" data. The audience of this film has a strong reputation. After the expanded screening, the results are gratifying. He already has a clearer picture. In conclusion, the predictions of CinemaScore and Ed Mintz are simply wrong!

The North American box office of this film will definitely not be around 30 million U.S. dollars, only more, not less!

If the box office is outstanding this weekend and the decline next week is not significant, it is not impossible to exceed $40 million.

This kind of performance is enough to allow him to sit firmly in his current position for the time being, without having to worry like before, but in addition to his joy, Godin Clyde also has a trace of disappointment on his face. He actually only got 3% in the negotiation. Ten of the copyright, this not only means that the peripheral income can only get 30%, and if there are sequels later, the most benefited party will be Stanton Studios.

As for the sequel, it seems to Godin Clyde to be sure. There are still so many questions in the film, such as the ending of the doctor who saw the legs and the origin of the jigsaw, and he doesn’t believe in Murphy Stanton’s. The guy who has to fight for a dollar for a long time will easily give up making a sequel.

What a pity!

Godin Clyde sighed for a long time, as if he was about to vomit all the loss in his heart. He thought he was already very optimistic about "Chain Saw", but he still underestimated this film and that director!

He shook his head and went back to work, ready to see what miracles "Chain Saw" can bring this weekend.