Hollywood Road

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A good film, even with proper publicity, often takes time for the audience’s reputation to ferment. This is especially true for films with limited publicity such as "Chain Saw". After being released one day on Friday, and After the spread of word of mouth, coupled with the inevitable knock-on effect of the weekend vacation, the attendance rate of this film in 30 theaters across the United States has increased significantly starting from the Saturday when it was screened the next day.

Because the film is very targeted in the market, the attendance rate of "Chain Saw" on Saturday morning is comparable to the prime time of Friday night. On Saturday afternoon, the audience sitting in the theater of "Chain Saw" is showing. Continuous growth.

Word of mouth may not be able to significantly drive the audience of a large-scale film in a short period of time, but it can significantly increase the attendance of "Chain Saw", which has only 30 theaters, and can be attracted by words from other populations. Most of the people who walked in to watch the movie are also horror film lovers. They often feel extremely satisfied after watching the movie, and then recommend it to the people around, thus forming a virtuous circle.

Moreover, after the Fox Searchlight Conference, the propaganda of "Chain Saw" has been further strengthened. The additional funding of 400,000 US dollars is indeed not much, but it can do some things.

On Saturday night, the average attendance rate of the 30 theaters showing "Chain Saw" exceeded 60% in one fell swoop!

This kind of super high attendance rate can only be achieved by movies that are screened on a small scale and have a super high reputation!

Although the weekend has not passed yet, "Chain Saw" has already brought great surprises.

Under this circumstance, the Saturday single-day box office of "Chain Saw" can be imagined. From 30 theaters in 30 theaters, about $225,000 box office was taken away. Single-day box office Up to $7500!

With the addition of $4,500 the day before, only two days were spent on the three days of the weekend, and "Chain Saw" has exceeded the weekend box office results expected by Fox Searchlight.

With such unexpected results, coupled with the audience's feedback from the survey and consulting company, the Fox Searchlight project team for "Chainsaw Cry" has been launched almost with all its strength. It is bound to make this film as full as the new week begins. It may appear more in theaters in North America.

"I request an additional printing of 500 copies!"

In Fox Searchlight’s office, Godin Clyde almost yelled to the phone, “The 1,000 copies that have been printed must be delivered by 6 o’clock on Monday morning. If you can’t, you can directly submit your resignation report! "

He has a relatively mild style and can treat his subordinates with this attitude. It is conceivable that the pressure brought by the bad performance some time ago and the surprise brought by "Chain Saw" can be imagined.

Hanging up the phone, Godin Clyde drank a cup of cold coffee as quickly as possible, and kept dialing the numbers of the person in charge of each theater company.

Fox Searchlight is not a helpless small company. Behind it is Twentieth Century Fox, one of the six largest Hollywood media companies, and News Corporation, one of the strongest media companies in North America.

As we all know, established companies like Fox have inextricable connections with theater companies. As long as a film shows sufficient potential, some theater companies will definitely give priority to films from Fox when they are arranging films.

Not to mention the small theater companies, even the three top commercial theaters of AMG, Emperor Entertainment and National Artists, Godin Clyde called, and tried to fight for more theaters for "Chain Saw" digital.

Without enough theater lines and screens, no matter how good a movie is, it won't get a high box office.

On the other hand, "Chain Saw" still maintained a high attendance rate on Sunday. The interview with the frightened professor of Columbia University also appeared on the relatively prominent page of the "New York Post", and also on the Fox Searchlight. Under the fight, this news also appeared on Fox TV's entertainment news.

Such news will scare some people away, but these people would not like such horror movies; people who like horror movies will only be attracted. How terrifying is a film that can scare people out? Why not buy a ticket and go in for a good experience?

Movies are always affected by the social environment. The traditional North American plasma horror movies can be regarded as the type with a relatively small impact. The "Chain Saw", which came out a few years earlier, does not violate the current social trend.

Of course, if it is delayed for a few months, even if it is "Saw Cry", Murphy will vomit blood directly...

In Kersville, Tennessee, at the headquarters of Emperor Entertainment Group, Chris Wilde just put down the phone and pressed the intercom to notify his assistant, "Let Ronald come over."

Chris Wilde is an executive in charge of the theater line of the Emperor Entertainment Group. Today, he received several calls from Fox Searchlight, and even one call from a vice president of Twentieth Century Fox. They frequently mentioned to him. A movie-"Saw Fright"!

For this movie, Chris Wilde has no impression, but it can be frequently mentioned by people from these two companies, and in a very sincere tone, he asks the Emperor Cinemas to give enough support, he must be able to get it. works.

The knock on the door interrupted his thoughts. After Chris Wilde said please come in, Ronald, with short chestnut hair, walked in.

"Sit!" Chris Wilde pointed to the chair opposite the desk, and when Ronald sat down, he asked directly, "Do you know the movie "The Fear of the Chainsaw"?"

"Yeah." Ronald has also received several phone calls before. Someone has done public relations with him. He also has a lot of data. "This Friday, a small-scale film of Fox Searchlight in North America, is currently Thirty theaters are showing it, and our theater chain now has two theaters showing this film."

Chris Wilde nodded and asked, "How is the response of the dots?"

The theater company is also a commercial company. If it is a bad film, he will not let it appear in more theaters.

"It is said that the response has been very good, and some people were scared and passed out."

Seeing Chris Wilde look confused, Ronald quickly explained, "This is a horror movie!"

He recalled seeing the recent data, and said, "In the past two days, this film has received a single-library box office of about 12,000 US dollars. In addition, today, this weekend is the most conservative estimate. Its weekend single-library box office. It will also exceed $15,000!"

Hearing the final numbers, Chris Wilde was slightly moved. The scale of the 30 cinema chains, the single-library box office of $15,000, and the type of horror film are already a rare achievement.

No wonder Fox Searchlight and the people of 20th Century Fox made frequent calls. It turns out that they have such confidence.

If it is replaced by any distribution company, if there is such a good box office for a single movie theater, it is inevitable to ask the theater company to add the exhibition.

Chris Wilde had already considered adding to the exhibition, and asked again, "Who is the director? What about the starring?"

Ronald thought for a while, "The director is Murphy Stanton, a new director."

Seeing Chris Wilde frowned, Ronald immediately said, "He had a film that cost 300,000 US dollars before and got nearly 1.5 million US dollars in the North American box office."

As if afraid that Chris Wilde is not confident enough, he added, "I got news from two theaters showing "Chain Saw", and the people at CinemaScore are also paying attention to this film!"

"CinemaScore?" Chris Wilde was puzzled. "When did they get interested in this small production?"

Ronald explained in a timely manner, "I have a friend who works at CinemaScore. I called him and asked him. It is said that this is a job assigned by Ed Mintz himself!"

"He?" Chris Wilde's eyes showed a little solemnity.

"Yes." Ronald nodded vigorously. "Ed Mintz once watched "Chain Saw" and immediately called CinemaScore to conduct market research for this film, and also asked for Murphy Stanton. Set up a dedicated CinemaScore database!"

Chris Wilde tapped the table lightly, "So, Ed Mintz and CinemaScore take this film very seriously, and Murphy Stanton, the little director?"

Ronald nodded his chin again, it was a plain fact.

"In this way, you go and contact Fox Searchlight." Chris Wilde made a decision. "The theater that withdrew this weekend will be allocated to "Chain Saw"! If its market response is guaranteed, you can consider continuing. Add a pavilion, if it's bad..."

"I understand." Ronald stood up.

On Sunday, the day passed slowly, and the night enveloped this vast land. Like many special occupations, many people are still running for work and livelihoods.

As the new week is about to begin, the North American film market is also making adjustments based on the market this weekend. Films with declining performance and unsatisfactory performances are being reduced step by step or removed directly from the screening market. Films with excellent performance are maintaining On the basis of the original number of theaters, they can often get the treatment of additional exhibitions.

If you want to add the library in time and appear in front of more audiences, the support of film copy is indispensable.

In various large and medium-sized cities in North America, you can see Fox searchlight staff and people from the companies they hire. They retrieve copies from the air cargo company and rush into the courtyards of the cities under the cover of night. Online, the copy will be sent to the theater company within the specified time frame.

The copies of "Chain Saw" have been shipped to their destinations, which also means that after the start of the new week, this horror film will appear in front of more audiences and will also usher in a real market test.

In total, a thousand brand-new copies were sent to all parts of North America.

The box office screening of "Chain Saw" on the first weekend is the main reason why the theater company is willing to expand the screening.