Hollywood New Century

In the evening, at the entrance of the China World Hotel on Jianguomenwai Street, CY District, Beijing, Simon and Han Sanping, chairman of China Film Group, just said goodbye.

"How is it? Do you have any new ideas for strengthening Sino-US co-productions?" Zhou Lixian also came to Beijing from Hong Kong to accompany him.

Simon shook his head with a smile and said, "It's not that easy to make a film together. Whether it's Westerners performing Eastern stories or Easterners performing Western stories, it will put the cart before the horse. This is a cultural gap."

It’s not that Simon doesn’t support co-production of blockbusters, but it’s just that the gains outweigh the losses now. After all, there are only 20 split films in the Chinese market, and there are still 6 non-US films.

Moreover, the current production share of split films in the Chinese market is only 13%, although the MPAA has been lobbying the Chinese government to increase the number of films imported and increase the share.

However, Simon knew that this would have to wait until the signing of a new Sino-US film agreement when President Xi visited the United States in 2012. The 20 films will be added with 14 special-account films, and the box office share of the producers will be increased to 20%. 25%.

Of course, compared with the 35% of the box office for imported films internationally, it is not enough, but the 25% of the Chinese market does not need to be taxed.

Therefore, at present, Hollywood values ​​the Chinese market because of its large population, and focuses on the future film market. It is impossible to say how much Hollywood pays attention now. After all, the Chinese market is too small. Except for some co-productions that will be promoted by Hollywood stars, basically no film creators will come to China to promote movies.

Co-productions do have advantages. China's local tax rebate policy and capital subsidies, just like the previous "Mission Impossible 3", in Shanghai and other places, there are tax rebates.

"The quota for 20 films is indeed not many, but it is better than film approval," Zhou Lixian smiled, but now that the Chinese film market is growing rapidly, new policies will definitely come out.

"At present, in order to increase the popularity of Xinghai Films in China, it is better to invest in some local Chinese films, and then consider co-productions after having a suitable script." Simon knew that the Chinese film market would become a big market comparable to that of the United States in the future. Plan ahead.

China Film hopes that Xinghai International Asian Films can cooperate with Chinese film companies to make one or two blockbuster films about Chinese culture every year; but Xinghai Films hopes to invest in some local Chinese low-cost films to cultivate directors and the market. What's more is that his Hollywood blockbuster has achieved good results in China.

After all, Xinghai Pictures is aimed at the global film market. For films cooperating with China, the distribution in China must have nothing to do with Xinghai. Xinghai Pictures is responsible for the distribution in international markets such as North America and Europe. However, how much international box office will a film about China make? After so many years, there is also a market for kung fu films.

After a while, Simon and Zhou Lixian returned to the Beijing Hotel.

"Here are several blockbuster films that China is currently preparing for development," Zhou Lixian said, handing Simon a document.

"But I have seen it, and it is mainly aimed at the domestic market. If it is released overseas, it is estimated that the results will not be good!"

Simon looked at it, "Di Renjie: The Empire of Heaven" directed by Tsui Hark; "Let the Bullets Fly" directed by Jiang Wen; "Sword Rain" directed by John Woo...

"It's true that they are all famous directors in China. Forget about John Woo's movies, they themselves came back from Hollywood, and the box office reputation of "Red Cliff" is also a mess," Simon said with a sigh and said,

"The other two films are blessed by big directors and big stars, so the box office in China will not be low, but it is difficult to have a high box office in North America."

Zhou Lixian nodded and said with a smile: "I think so too. In fact, there is another great director, Chen Kaige, who also has a project, but after reading the story, I think it's unnecessary." Zhou Lixian was talking about the "Orphan of Zhao" prepared by Chen Kaige.

"Wait, we still focus on the distribution of our own films in China at present. You can cast any local Chinese films that you like. It doesn't matter if you don't have them. Anyway, the Chinese film market is developing very fast. Naturally, you should pay attention, and you can also establish a good relationship with some Chinese capital first. Chinese capital always goes overseas, and it is also good for us to be a bridge,” Simon said with a smile. As for those with high box office in China Movies, on the other hand, can let Galaxy Culture play a part.

After Simon left the China World Hotel, he went straight back to Tong Liya's mansion in Guomao CBD.

In recent days, Tong Liya listened to Simon's advice and began to buy IPs for film and television adaptations with Zeng Jia, whether novels or script creativity.

"By the way, I recently found that there seems to be a lot of news about Korean artists here. It seems that Korean entertainment is very popular in China," Simon asked while sitting on the sofa. Hallyu is coming.

"Yes, now many Korean idols are hitting the domestic market. Most of them are male and female idol groups. In South Korea, like RB, they use an assembly line to cultivate idols, and what kind of trainee system is used." As for the shareholders, they are mainly engaged in the brokerage business, so how can they not understand this aspect?

Simon nodded, it is true that the Korean wave has almost swept Asia in recent years, and a dance song "nobody" has also entered the American market.

"Idol groups, Galaxy Entertainment should also be able to cooperate with South Korea. It seems that they can also sign a few Korean artists to cultivate them," Simon said.

Tong Liya turned her head, stunned for a moment, and said with a smile: "Although we think about it, we haven't done well in domestic business, and we have no experience in transnational business!"

"It seems to be the same, no hurry, you can take your time," Simon said, and he had already started to think, the Korean entertainment industry can't let it go.

"In a few days, I will also go to South Korea to see the situation. Maybe there will be some opportunities for cooperation or development." Simon really doesn't want to miss the few influential idols that will appear in South Korea.

Why are the big entertainment groups like SM, JYP, and YG difficult to compete with, and those small brokerage firms can't do it? Those good seedlings in it can't be cheap Korean sticks, can they?

"Going to Korea?" Tong Liya nodded and had no problem, after all, Xinghai Entertainment is now a big entertainment group.

As for whether there are any Korean companies that can cooperate with Galaxy Culture, Tong Liya believes that as long as Simon goes out, it will not be a problem.

Then, in the future, Galaxy Culture and Entertainment will become a multinational entertainment company, not only an artist broker, but also a film and television production!

Thinking of this, Tong Liya smiled, but she was excited. The most important thing at the moment is to develop this acre of land in China first.