Hollywood New Century

Whether it is the Nine-headed Bird Fund or its sub-fund, the Phoenix Fund, it has mainly been bottom-hunting in the past two years, and the income has not been effective. After all, the wind and waves of the financial tsunami are still there, and economic recovery will take time.

However, the development of Xinghai Entertainment can be described as rapid, and the film box office is rising steadily. Zhou Lixian is responsible for the entire Asian market, especially the Greater China Cultural District.

Simon and Zhou Lixian are sitting opposite each other in the Hong Kong headquarters office of Xinghai Pictures' Asia branch.

"Iron Man's box office in China is very good. The attraction of special effects blockbusters should not be underestimated. I'm looking forward to Thor," Zhou Lixian said with a smile.

Simon nodded and said, "There are not many credit-sharing films. "The Curious Case of Benjamin Button" and "Slumdog Millionaire" have Oscar halo blessings. Although they are also released in China, the box office does not seem to be very good; "

"In the future, special effects blockbusters and action films will still be the main promotion targets. If the others don't have a halo of awards, it will not be easy to get the quota for the split."

Zhou Lixian nodded, definitely agreeing with this statement, after all, if it doesn't work as a co-production, the only way to get the most benefit is to split the account. But China's current annual quota of 20 accounts is not so easy to get.

"By the way, this time I met with Mr. Han Sanping, chairman of China Film Group, in Beijing after I came back from the United States. He has high expectations for "Tai Chi" and is very supportive of this co-production model. He is also interested in strengthening cooperation with Xinghai Pictures With great confidence," Zhou Lixian continued, after all, for the big production of "Tai Chi", which is a story that is very helpful for the promotion of Chinese culture, China Film's support is very strong.

"Tai Chi, I am also confident. Now Columbia Pictures has also collaborated with China Film on a co-production "Kung Fu Dream", starring Jackie Chan and Will Smith's son, and the gimmicks are enough. Will Smith himself He was also one of the producers and invested $25 million, and it seems to have escorted his son," Simon said with a smile.

"With Jackie Chan, not only does the domestic market have great competitiveness, but the international market is what they value." Zhou Lixian began to worry about his own "Tai Chi". After all, Zhou Xingchi's reputation in China is enough, but he will definitely not be able to match Jackie Chan internationally. Comparable, plus Anne Hathaway is also difficult.

"Don't worry, the cultural differences between China and the United States are too great. Haven't you seen that both co-productions are based on kung fu? In fact, I have never been very optimistic about co-productions led by the two parties. The international market must be developed, those directors in Hollywood don’t understand Chinese culture, and in the end, even the Chinese market is lost,” Simon said and smiled,

"So, I let Director Stephen Chow lead the shooting of "Tai Chi", first of all to ensure the Chinese market, plus the concept of Anne Hathaway and Kung Fu, as much as possible to gain the recognition of the international market."

After all, "Kung Fu" made over 100 million dollars at the global box office with an investment of 20 million dollars.

"So, are you not very supportive of Sino-US co-productions?" Zhou Lixian asked in surprise.

Simon shook his head and said: "I can't say that, I think one side should dominate, and when the Chinese market is big enough, we can give more dominance to this side, or we can strengthen investment in local Chinese movies in the future, the same is true Condition."

"The next ten years should be the golden decade of the Chinese film market. The position of the North American market is unshakable. We must seize the growth of the Chinese market. Xinghai Entertainment is not as profound as Hollywood's six major foundations. You also need to strengthen your side. Links with local studios.”

"I understand that the main force of Xinghai International Cinema Company is now in China, and there is a special Asian film fund project. It will not be difficult to enter China as soon as possible." Zhou Lixian is confident, after all, many films produced by Xinghai Pictures are word-of-mouth box office. some.

"That's good, and now the real estate sector is not very prosperous. You can buy some inherent assets, cinemas, office buildings, etc. in Hong Kong and some important cities in mainland China. After all, the importance of this place in the future cannot be ignored. "Simon reminded that it is best to buy the bottoms at this time, and in the future, Xinghai Films will need to participate in the production of local Chinese films, from fundraising and development of scripts to distribution and marketing.

"Listening to you, I feel that the responsibility on my body is getting heavier and heavier," Zhou Lixian smiled, and then said solemnly,

"On the Chinese side, in terms of local films, my suggestion is to focus on comedies, supplemented by action films and romance films. The investment amount does not need to be too large now, and we can focus more on some new directors."

Simon nodded in agreement, "Moreover, I think that whether it is Pixar, DreamWorks Animation or Blue Sky Studio in Hollywood, the response of animated feature films in China is generally average, mainly because it does not fit China's state-owned culture, and now Xinghai Animation also has lighting. It's entertaining, the first animated feature film will be released next year, what do you think of this?"

After all, animated feature films are a magic weapon for attracting children, and they are also the foundation for the development of toys and other derivatives. In the future, Xinghai Entertainment will build a large-scale movie-themed resort in China. It seems that it is not perfect to rely on movie IP alone.

"This, there is no solution. The popular European and American animations from Pixar and DreamWorks Animation are indeed unacceptable in China, especially the Greater China Cultural District, which has never been cold to this kind of American animation," Zhou Lixian said helplessly, in terms of animation If it is not in line with Chinese culture, it is difficult to have a big breakthrough.

"Forget it, let's try to let Lighting Entertainment set up a joint venture animation studio in China in the future. Hollywood's technology is matched with Chinese culture, and see if there is any gain." Simon did not insist, and reminded again,

"There are also RB and South Korea. These two markets are deeply influenced by Chinese culture, and the market is also possible. Especially RB, the market share is not small, so we should pay more attention."

"Understood, "The Story of the Loyal Dog Hachiko" invested by Xinghai Qixing Pictures will be released on RB next month. Is it necessary to strengthen RB's local film and television development?

In recent years, the proportion of Hollywood in the RB film market has begun to decline, and it has been surpassed by local films.

Moreover, Japanese anime has a higher status in RB, and this cake is not so easy to eat.

"Next month, I will also go to Beijing and Shanghai to see," Simon said and stood up. After all, July is the domestic protection month for Chinese films, and there are no foreign films released.

Going to Beijing and Shanghai in August, you can check it out on the spot.