Hollywood Hunter

After accepting the acquisition of Melisandre, CK has quickly become the most popular brand in New York Fashion Week in the past two years.

This year's CK fashion show is scheduled for September 28, Wednesday at 7 o'clock in the evening.

In the new week, the women and children returned to Los Angeles. Simon continued to stay in New York. He agreed with Sophia in advance that he would attend the catwalk on Wednesday night. It was not to increase the popularity of CK personally. Simon’s attendance will not appear in any press releases. Just want to see the development of this brand in the past two years.

When CK was acquired at the time, Simone wanted to find the brand's fashion show videotapes in the past few years, but the results can only be described as terrible.

The rough and simple T-stage and the crooked models make people uninterested in the show atmosphere. The most serious thing is the featureless fashion design.

In fact, I also know that the main thing is that people are poor and have short ambitions.

There is also the reason that Simon's eyes are too high after seeing the mountain scenery.

However, Simon told Sophia at the time that if CK is still the same as in the video after two or three years, there is no need for the brand to continue.

It was acquired in the first half of 1992, and now more than two years have passed.

Because most of the energy was spent on brand management in the past few years, CK founder Calvin Klein has been unable to focus on design. After Melisandre acquired CK, it quickly hired another one who has been very popular in recent years. The new designer in the industry, Mark Jacobs, was one of the designer candidates for the Gucci brand at the time, but Simon chose Tom Ford based on memory.

After the designer changed, Calvin Klein let go of the brand design work and is fully responsible for corporate operations.

In 1993, with the tacit cooperation of Calvin Klein and Marc Jacobs, relying on the resources of the parent company in various aspects, although CK became the only loss-making brand under Melisandre, The company's annual revenue growth reached 73%, from a revenue scale of over 100 million dollars in 1992 to 170 million US dollars in 1993.

In the first half of 1994, compared with the same period last year, CK's revenue growth was still as high as 67%. The first six months achieved revenue of 130 million US dollars. It is expected that the annual revenue is expected to reach 280 million US dollars, an increase of 65% for the whole year. about.

Although it is expected that there will be a loss of about 20 million US dollars this year, which exceeds the loss of 13 million last year, Simon has no dissatisfaction with the rapid growth of the brand.

Work as usual until after six o'clock.

Simon rushed directly from the headquarters of Westeros to the CK show.

The big show was not arranged in the Bryant Park tent where the brands gathered, but rented the Morgan Library near Bryant Park as the show venue.

This item alone is very expensive.

Moreover, even if ordinary brands want to spend money, they cannot rent such a venue at all, because this is the'Morgan' library, and CK can rent the venue after signing many restrictions and paying enough fees. Part of the space, after the catwalk, must also be responsible for cleaning up all traces of the show before tomorrow morning.

This is actually part of brand marketing.

Although New York Fashion Week is not as big as Paris and Milan, if you want to gain as much media attention as possible in dozens of fashion week brands, you must use all means, gorgeous shows, top models, and stars. , Various elements are indispensable.

The last is design.

Of course, design is actually the most important.

If clothing cannot be favored by consumers, everything else is done in vain.

When Simon arrived, there were only less than ten minutes left before the opening of the big show. There was still a crowd of people inside and outside the gate of Morgan Library, and the popular media spectators who could not get the invitation letter were mixed, and the traffic on the street was a little bit. Blocked.

The Morgan Library occupies more than half a block.

Simon's car passed through the crowd and came to a side door on the other side before being able to enter.

Sophia, who was greeted by him, hugged him with the man and walked inward with him, while saying: "Should you go backstage to see? The girls are changing clothes."

Of course, I know what happens when the backstage models change clothes.

Simon nodded, his expression moved: "Okay."

Sophia gave Simon a white look, and then came to the backstage. In fact, it was a hall temporarily partitioned off. One side of the hall was a wide corridor with a catwalk.

Standing at the entrance of the corridor leading to the front desk, looking around, everyone around is busy and the scene is a bit scattered.

Under the guidance of Sophia, Simon saw Mark Jacobs squatting on the ground not far away, obviously a little maniac and directly used pins to modify the clothes of a model, his actions were very rough, and he still shouted something to an assistant .

It doesn't feel strange.

Just like the director of a movie set, the several big shows every year are a big test for designers, and no one cares.

Even in a mess, Simon's arrival was quickly noticed.

Many models have shining in their eyes, and those who are familiar will greet Simon. However, because he was about to take the stage, there was a certain ‘girl’ next to the man staring at him, and even the waist and legs who were closest to Simon did not come over, and honestly let the makeup artist help them check their makeup.

It's not all.

Simon soon saw Grace Spurt turning out from the makeup area not far away, with a bag on her shoulder, and two Motorola Micro-TAC phones stacked in one hand. Only this small detail can be seen. How busy women are these days.

Grace thought that certain emotions would gradually fade after not seeing her for a while.

It's another show field filled with people around.

However, looking at the smile of the man in front of her, Grace quietly took a deep breath, and then gave up struggling.

Forget it, I am completely hopeless.

Ignoring the hint of ridicule at the corner of Sophia's mouth, when she came to the front, Grace opened her arms to Simon, trying to be more natural: "Good evening, Simon, I didn't expect you to come."

Simon and Grace hugged and said, "It happens to be free tonight, why are you here?"

Grace reluctantly let go of the man, and said: "The most important runway in New York Fashion Week, how can I not stare at it myself." Her eyes met the little man in front of her, and she explained that, she remembered that Sophia was still next to her. , And nodded to her quickly.

Sophia just smiled.

Some taste.

More still feel curious.

During this period of contact, Sophia knew that Simon had given a lot of resources to the woman in front of her, and she would cooperate as much as possible.

I just didn't expect that the relationship between the two would be like this.

When did his little man faint with such a woman again, he turned out to be the kind of fascinated.

When approaching Simon at the beginning, Sophia only had a very direct plan to dominate.

Feelings have only accumulated over the years.

Among the lovers of the man who was her age, there was another woman, Celia Miller. Sophia knew that she was of the same kind as herself, and even more utilitarian, none of the pureness of the woman in front of her.

She is like a desperate girl in love with a drop in IQ.

This woman and child should be about as old as the two in his own family, right?

It's really weird.

Thinking about this, Sophia even had some inexplicable jealousy.

The three of them were chatting, and a nearby staff member reminded loudly to prepare at the last minute.

Models began to gather towards the exit leading to the runway.

Sophia instinctively didn't want Simon and Grace to talk too much, and originally planned to watch it directly in the background, but at this time proposed: "Simon, let's go ahead."

Simon didn't think much, nodded and said: "Okay."

Grace still has to look after the girls under her name in the background, of course she can't follow to the front desk. However, watching Sophia take the man's arm and leave together, the corners of her mouth are slightly bent, showing a little more pride.

Although I haven't thought about arguing, it is indeed a very happy thing to be able to make Sofia Fayci hostile to her.

Show front desk.

The lights had dimmed and no space was found temporarily. Simon and Sofia walked around to the other end of the corridor and stood watching from behind the media area at the end of the runway.

In the flickering light, you can still clearly see the big names sitting in the first row on both sides of the runway.

This is the biggest feature of Melisandre's fashion show in recent years.

No longer arbitrarily pile up photographers from various media on both sides of the runway, but place them at the back or at the end of the runway. The first row is reserved for various superstars and media leaders who can increase the popularity of the catwalk.

The light music sounded, and the models soon began to appear.

The opening was Naja Allman.

Simon is not shy about this at all, this is his own legs, Najia's style is very compatible with the brand connotation of CK **** and rebellious, so she is still the spokesperson of CK perfume.

In fact, I also evaluated the impact of the turmoil in the first half of the year on the career of waist and legs.

Because public opinion is controlled properly, it turns out that there is no impact.

Ordinary people naturally have a natural sentiment towards big people's lace, not to mention that the person involved is Simon Westeros.

Sophia stood next to Simon and took the initiative to explain to the man: "Mark's design of women's clothing this season is inspired by the legends of vampires and witches. The main style is mysterious and glamorous, and a small amount of intellectual elements are added. Therefore, he chose the Morgan Library. As a show."

Simon nodded slightly.

Simon doesn't know much about design, and doesn't plan to spend too much energy to understand it. However, the fashion being released in front of him can make him feel pleasing to the eye, which is actually a kind of success.

Simon has watched many press conferences over the years, and he can tell whether it is good or bad at a glance.

Many things are actually that simple.

It's like a movie.

Simon's criterion for judging a commercial film is whether it can let the audience watch it all at once without knowing it.

For many commercial films that he leads, Simon is so required.

However, it is not easy to achieve this with seemingly simple requirements.

Simon’s most impressive film is James Cameron’s first "Terminator". It’s really the kind of thing that was done in one go. Staring at the big screen, in a blink of an eye, a hearty story is over, without any random sidelines. , There is no extra literary drama, no messy narration, no untimely slow-moving moments, just in one go.

Seeing the bottom line in the nuances, James Cameron can become Hollywood's most successful commercial film director, absolutely not for no reason.

Inside the show.

This year's CK show released a total of five series, lasting 20 minutes.

Mainly women's clothing.

Men's clothing will be released separately.

Although the time is a little longer, no one feels boring at all. Whether it is the fashion itself, the models participating in the catwalk, or even the show layout and music atmosphere, CK has achieved the ultimate.

Many models in Fashion Week rush to many places every day.

However, for this CK show, most of the models did not take on other jobs since this morning, and came in advance to rehearse and prepare for the show. Therefore, compared with the scribbled and messy makeup of other brands because of the rush to the market, the well-designed style of the CK model is very uniform, and some models even cut their hair as required.

Not only models, but also the catwalk lighting and music are specially tailored for this big show. Hollywood professional lighting and soundtrack masters are responsible.

In addition, Van Cleef & Arpels also provided a batch of high-end jewelry as accessories for this big show, with a total value of more than 20 million U.S. dollars, and a 12-person security team was responsible for escorting the show.

All of this actually means a very expensive budget.

It is also very worthwhile.

CK's rapid growth in the past two years has contributed to the sparing of brand marketing.

Several months of preparation, 20 minutes, a perfect ending.

At the end of the press conference, most people did not leave. CK also prepared a grand after-party at the Gramercy Hotel.

Simon followed the transition.

At the end of the catwalk, the waist and legs did not converge so much. After arriving at the party hall of the Gramercy Hotel, he snatched Simon from Sophia, and other models who participated in the catwalk tonight quickly flocked over.

Most of them actually know each other.

In addition to Naja Allman and Yasmin Gehry, Cindy Crawford, Linda Evangolinsta and other veteran supermodels, as well as Grace’s recent promotion of Qusi Gove and Eva Emerging supermodels such as Herzigova and Daniela Pusteeva participated in this catwalk. Some of them deliberately lowered their worth in order to squeeze into this catwalk, and there are no free games.

Everyone knows that with the exposure rate of the CK big show, being able to show up on such a big show that will inevitably appear frequently on various media platforms in the next half a year, the effect is no less than that of being on the cover of some fashion magazines. .

The same is true in practice.

The reason for meticulously creating this big show, or every big show of Meili Shandro's various brands, is to spread it as a classic.

In addition to more and more important TV channels, the Meili Shanzhuo big show in recent years has been carefully edited and made into high-definition videos for users to download on the Internet, and has become a classic collection of many netizens.

The party lasted until about nine o'clock. Sophia pulled Simon out of a group of goblins and brought him to a booth in the corner of the hall.

Here is waiting for a bearded man in a light gray checkered suit.

The man's name is Gianni Versace.

The founder of Versace.

Seeing Simon approaching, Gianni Versace hurriedly got up to greet him, not at all contemptuous because a certain young man was still wearing lipstick on his face.

No one knows better than him what happened in the past.

Gianni Versace even hesitated a few days ago whether Versace will return to Milan to participate in Fashion Week this year.

No matter how important it is to make money, it is not as important as life.

At the beginning, the Faich family was given a bullet as a warning by the Honor Society, and Versace, who lives in Miami, also received his own ‘gift’. Subsequently, the Stefano family evaporated, did not let Versace feel relaxed, for fear that his pond fish would be affected at some point.

This kind of trepidation didn't turn out to be a turnaround until Sophia Fissi of Melisandre took the initiative to contact him.