Hollywood Hunter

Explaining that Girl A continued to pay attention to the follow-up of "Warcraft" and discussed some other things, Alison left the study, and Simon looked at the box office data report for the past week.

From July 15 to July 21, the third week of "Forrest Gump" was released, the box office fell by only 18%, and it continued to occupy the single-week box office champion position. In the past week, it earned 38.97 million US dollars and the cumulative box office reached 100 million. 39.95 million US dollars.

The second week of the release of "True Lies" ranked second on the list.

Because there was no strong new film on July 15th, "True Lies" also maintained a very good 25% drop in the box office the following week, with another $30.59 million in gross box office and a cumulative box office of $71.42 million. It would be very easy for the local box office to break 100 million.

Quentin Tarantino's "Romeo on Blood" ranked third on the list.

The box office of the film in the first week of its opening exceeded the general expectations of the distribution department of Gaomen Films and the external media. Relying on Quentin’s unique personal style and the good publicity of Gaomen Pictures, the film’s first week was close to $12,000. In the first seven days of the painting, the box office received a whopping $23.97 million.

As a crime drama that deviates from the commercial mainstream and is rated as R-rated, because it has adopted a relatively saturated screen size of 2031, based on the initial reputation and audience feedback, the publicity team originally predicted that the film will probably be in the first week of the exhibition. Between US$8,000 and US$10,000, the box office in the first week is expected to be around US$18 million, and the total expected value of the box office in North America is US$50 million.

Now, the box office of the first week is 23.97 million US dollars, which is more than the initial forecast of 6 million US dollars. If a long-term box office trend with a more moderate decline can be followed, "Blood Romeo" is even expected to hit the threshold of 100 million yuan box office clubs.

In comparison, the production cost of "Romeo on Blood" was 15 million US dollars, and the publicity budget was only 10 million US dollars, with a total investment of 25 million US dollars.

In the first week, US$23.97 million was received at the box office. According to the rules of the theater’s step-by-step account splitting, only the first two weeks were enough for Daenerys Entertainment to recover all costs and achieve profitability.

In Simon's memory, there is no information about the original "Romeo on Blood". It can be seen that this film did not splash any water in the original time and space.

This time, the director was changed, the script was revised, the production specifications were improved, and a group of big coffee cameos were invited. Unexpectedly, they went straight to the classic level of film history.

Quentin was supposed to be famous in this year by relying on "Pulp Fiction". Now, although "Pulp Fiction" was taken away by Simon in advance, this time "Blood Romeo", regardless of whether it can eventually break through 100 million, is a hot seller. At the box office, Tarantino can be promoted to the ranks of Hollywood directors.

In the seventh week of the painting, the "Batman: The Dark Knight Rises" ranked fourth on the list.

In the past week, the box office of this super blockbuster has fallen by only 13%, and it received another 16.19 million US dollars for a cumulative box office of 332.47 million US dollars.

It has remained so alive after more than a month in theaters, and "Batman: The Dark Knight Rises" is likely to hit the local box office of $400 million. Once successful, the film will become the second local box office film to exceed $400 million after the opening of the DC movie universe "Batman: Hour of War".

The fifth place on the list, "Call of Souls", the box office fell by 23% in the fifth week of its release, and it received 9.35 million US dollars. The comprehensive box office successfully crossed the threshold of 100 million yuan box office clubs, reaching a total of 105.66 million US dollars.

At the same time, "Calling the Soul" has also become the fourth film that Daenerys Entertainment directly released this year after "Four Weddings and a Funeral", "Stargate" and "Forrest Gump", the fourth box office to break 100 million yuan, 1994 Among all the six movies that have entered the billion-dollar club this year, the other two "Batman: The Dark Knight Rises" and "Speed ​​of Life" are also inextricably linked to Daenerys Entertainment.

Not only that, but also the list this week.

The first place is "Forrest Gump", the second place is "True Lies", the third place is "Romeo on Blood", the fourth place is "Batman: The Dark Knight Rises", the fifth place is " spiritualism".

The five films are either directly released by Daenerys Entertainment or a collaboration project between Daenerys Entertainment and other studios.

Basically, it can be said that all the top five on this week's list are occupied by Daenerys Entertainment.

Even if Daenerys Entertainment Group has been strong enough in recent years, this is the first time that this phenomenon of directly dominating the top five of the weekly box office list has occurred.

Films such as "I Love Trouble", "Wolf Life and Death", and "The Phantom of the Phantom", which were released during the same period, have been greatly impacted by Daenerys Entertainment's films.

"I Love Trouble", which ranked fourth on the list last week, fell behind "Call of Souls" this week with a 39% drop and $7.43 million in box office, ranking sixth.

Jack Nicholson’s "Wolf Life and Death" also saw a sharp drop of 41%, leaving only $6.75 million in the box office in a single week, ranking seventh, and the cumulative box office of the three-week film was only $43.11 million. Did not reach the level of the production budget of 50 million US dollars.

Paramount's new film "League of Boys", which was released on July 15 at the same time as "Blood Romeo", had a box office of only 5.63 million U.S. dollars in the first week of the painting, ranking eighth, without splashing any waves.

The ninth place "The Phantom" and the tenth place "Beverly Detective 3" have a weekly box office of 4.93 million US dollars and 3.13 million US dollars respectively. As the museums are getting lower and lower, the distance is already lower. Not far.

At the same time, the new box office week opened today is the last climax of the summer vacation.

The two new films "Stealing the Line of Fire" and "Burning Eyebrow Chase" are both full of weight.

The two actor Robert De Niro and Al Assino lead, plus Fang Kemer, Jon Voight, William Fidnell and a large number of powerful actors starring in the crime action film "The Wire", On the first day of the large-scale painting, he received a classic-level comprehensive media score of 8.6 points, which is comparable to the 8.7 points of last week's "Romeo on Blood".

In addition, the final production cost of "Stealing Wire" has reached a blockbuster level of US$60 million due to the joining of a series of big names.

Because the length of the film is 171 minutes, which is close to 3 hours, Daenerys's publicity team did not follow the full release model of regular commercial films, but gave a 2105 opening similar to "Blood Romeo". Compared with the current stage blockbuster, which is generally close to 3000 yuan, the scale of the drawing screen has been reduced by nearly 1000 yuan.

Harrison Ford’s "Burning Eyebrows" is the last of the novelist Tom Clancy’s Cold War anti-terrorism trilogy. The first two "Hunting Red October" and "Patriot Game" have achieved box office sales. , The production cost of the final chapter of this trilogy therefore reached 65 million US dollars, and the producer Paramount Pictures also gave 2,963 opening screens.

Inside the study room of the front cabin of the Boeing 767.

After reading the information, Simon's first reaction was to worry about the box office performance of the films produced by Daenerys Entertainment so far.

Of course not because it is too bad.

But because it is so good.

From the beginning of 1994 to the present, all the films that have entered the billion-dollar box office club are related to Daenerys Entertainment Group, which is totally a feeling of not giving other Hollywood studios a living.

Not only that, but now there is even an unexpected "Romeo in Blood". If this film achieves a breakthrough of 100 million, it is considered that there will be "The Morgue Haunted Incident", "Toy Story 2", and "Ghost in Disguise" in the second half of the year. "Jie" and "Suicide Squad", the top ten box office charts this year, are likely to be rounded out by Daenerys Entertainment related movies.

This is definitely not a good thing.

Simon can only hope that the "Burning Eyebrow Chase", which opened today, will be more vigorous, or another studio or two will appear at the box office in the second half of the year.

As for "Blooded Romeo" and this week's "The Wire of Fire", Simon quickly made a decision not to add any additional publicity budget. The box office of "Blood Romeo" should be suppressed within the 100 million yuan threshold. As for Simon himself I really like "Stealing Wire". If the strategy is properly announced, this movie is also very promising to cross the threshold of 100 million yuan, but I can only give up some ideas.

In fact, for this reason, Simon only approved a US$20 million announcement budget for The Wire.

The box office in North America cannot exceed 100 million yuan, and the "Line of Fire" with a total budget of US$80 million will certainly not recover its costs in the local market. However, the overseas box office of this movie in memory is very good. The global box office has been added, and the production and announcement are basically recovered. The budget is not a big problem.

As for the profit, it depends on the peripherals such as subsequent video tapes.

A classic crime action movie that lasts three hours is more suitable for home viewing through video tape.

However, the plan never seemed to keep up with the changes.

The second thing happened.

Early on Saturday morning, a film critic in the Los Angeles Times suddenly published an article titled "The 1994 God Wants to See a Movie."

This title is too familiar to Simon.

In the original time and space, 1994 was named the year when God wanted to watch movies. That year, Hollywood appeared in "Forrest Gump", "Shawshank's Redemption", "Pulp Fiction", "True Lies", etc. A series of classic movies that are enough to be recorded in film history. Outside Hollywood, "Four Weddings and a Funeral", "The Red of Blue, White and Red Trilogy", "Evil and the West", "Sunny Day" and other films Their respective fields are equally shining.

However, this time the article in the Los Angeles Times is not a coincidence.

Some time ago, after the release of "Forrest Gump" at a high-level gathering of Daenerys Entertainment, Simon casually chatted with Amy Pascal, Ella Docman and others about this statement, although 1994 only passed. Half of it, but after counting down, Hollywood inside and outside has indeed produced enough classic movies this year.

On the other hand, Simon has only discussed the idea of ​​suppressing his films to reduce the number of members of the 100 million yuan box office club. Other senior executives are not clear about Simon's thoughts.

This kind of thing is not suitable for putting on the table in a big way.

Then, in recent years, Ella Deutschman, who has become more and more good at word-of-mouth marketing, remembered Simon’s remarks at the party. Yesterday, "The Wire" was released and once again won classic media reputation. Deutschman Man quietly concocted this article to promote the saying of'God watching movies'.

After the two blockbusters "The Line of Fire" and "Pursue" on July 22, there will be no other heavyweight films released this summer, and the follow-up will be full time for existing films.

Without the stimulation of new films, the market will inevitably cool down.

Now, with the publication of the article "God Wants to Watch a Movie 1994", coupled with Daenerys Entertainment's secret promotion, a hot topic has quickly formed.

In order to avoid the suspicion of self-selling and boasting, the article covers a wide range. The excellent films that have been produced in Hollywood this year are basically mentioned, and many popular projects around the world that have not been released are also included.

Of course, the focus is on Hollywood.

From this year to the present, there are various traditional types of Hollywood, love includes "Four Weddings and a Funeral", comedies include "Inspector Airplane Head", science fiction "Stargate" and "Batman: The Dark Knight Rises", action There are "Speed ​​of Life and Death", "True Lies" and "Pursing Eyebrows", the plot includes "Forrest Gump", the horror includes "Recall", the crime includes "Blood Romeo" and "The Wire of Fire", even if it is alone Excellent works such as "Crazy Clerk" appeared in the movie circle.

Well, although many of them are related to Daenerys Entertainment, in any case, this is a fruitful year for the world film industry.

It seems that God suddenly wants to watch a movie, so there are so many classics.

After the article was published, many newspapers, TV and Internet media have expressed their views on this topic.

Although there are some ridicules and objections, but under the guidance of Daenerys Entertainment's strong public opinion, mainstream concepts generally agree that this year is a super movie year.

Affected by such a wide range of social topics, even many ordinary people who have not been accustomed to watching movies for a long time have entered the cinema one after another, and some audiences who have already enjoyed a blockbuster feast in this summer file, in order not to leave this year's regret ', and started buying tickets again.

As a result, as the topic started on July 23 continued to spread, the North American film market once again appeared a clear upsurge in viewing movies.

As long as they have sufficient media resources, it is not difficult to mobilize public sentiment, and the general public often has an obvious herd mentality.

In Simon’s memory, many movies on the other side of the ocean that achieved box office miracles were created after the audience’s emotions were mobilized.

Human nature is common.

Even though the North American film market has a hundred years of history and is far more mature than other regions, audiences are still vulnerable to public opinion factors.

One of the most typical is the DV horror film "Blair Witch" in Simon’s memory. This mediocre horror film that many viewers are not interested in watching the second time, because of the phenomenon-level viral marketing that is difficult to distinguish between true and false, it actually uses only 6 The cost of ten thousand dollars sold nearly 250 million dollars in the global box office.

In this time and space, Simon’s first film "Run Lola" was also due to the intense topicality of his 18-year-old genius director at the time, which triggered a movie-watching craze, and finally created a box office record of more than 200 million US dollars in North America.

The two generations happen to have a lot of experience in the film industry. Simon has been instilling the "event effect" marketing technique for Daenerys Entertainment's team over the years.

Gaomen Pictures' "1994 When God Wants to Watch a Movie" this time can be described as another classic application of the "event effect".

Although the effect of the weekend after the topic just started is not too obvious, according to the data feedback from Daenerys Entertainment's self-operated theater, the number of moviegoers on the weekend has increased significantly compared to expected.

As long as it works properly, this topic will not be a problem until the end of the summer vacation at the end of August.

Not only that, there is still half a year before the end of 1994, and the following Halloween schedule, Thanksgiving schedule, Christmas schedule, as long as there are outstanding films, this topic can be repeatedly mentioned, and continue to stimulate the audience's desire to watch movies. .

In the end, this seemingly simple topic marketing alone can add hundreds of millions of dollars in additional box office revenue to Hollywood in the rest of this year.