Hollywood Hunter

After a simple bargaining, Simon and Leslie Wexner agreed that the copyright of the Victoria's Secret show should be jointly held by Daenerys Entertainment and LTD. Both parties shared the budget and investment of the big show, and Daenerys Entertainment was taking over as usual An issuance fee can be obtained during the subsequent issuance process.

In addition, Simon also agreed to personally be the producer of the Victoria's Secret show.

The riots in Los Angeles lasted for four days. The chaos was not suppressed until thousands of officers and soldiers of the National Guard and Marines drove into the City of Angels.

After spending the first weekend in early May in Columbus, Ohio, Simon returned to Los Angeles on May 4.

Unlike the mess in the south-central part of the city, the Santa Monica Mountains line in Los Angeles has not been affected.

The incident basically subsided, and Hollywood quickly resumed its former prosperity.

"Teenage Ninja Turtles 2", which will be released on Thanksgiving Day on April 17, has been released for two and a half weeks.

The next week after its release, "Teenage Mutant Ninja Turtles 2" had a 41% drop in the box office as expected, and received another $22.31 million.

From May 1 to May 3, during the third week of its release, the film’s decline narrowed to 27%, and it continued to earn $11.39 million in three days, and the cumulative box office reached $71.08 million.

In two and a half weeks, the box office of 71.08 million U.S. dollars, the single-week box office still remained above ten million U.S. dollars, which means that the total box office of "Teenage Ninja Turtles 2" in North America is expected to hit a high of 110 million to 120 million U.S. dollars. Although it was still down from the first one, it also exceeded Simon's initial expectations.

"Teenage Mutant Ninja Turtles 3" was therefore successfully put on the production schedule.

In order to avoid the rapid pace, the third stage is still selected two years later, that is, 1994.

However, these days, Simon's attention is no longer "Teenage Mutant Ninja Turtles 2," but the Marvel 2D animation film "Spider-Man", which was also released directly through the video channel during Easter.

"Spider-Man" hits shelves on April 10, the week before Easter.

With a total budget of 15 million US dollars for production and distribution, this 2D animation film needs to sell 1 million boxes to basically achieve a balance of payments.

Daenerys Entertainment's distribution department expects sales of "Spiderman" video tapes to be 2 million to 3 million boxes.

When this number is reached, Marvel’s animation department can give the green light to directly produce 2D animation movies for other superheroes. If it can’t reach it, and only achieve a balance of payments or a small amount of profit, Simon does not plan to consume 2D animation movies anymore. The popularity of Marvel superheroes.

However, with only $3 million in the announced budget, the first 300,000 cassettes of "Spiderman" were quickly sold out on the first three days of its release.

Daenerys Home Entertainment, a subsidiary of Daenerys Entertainment, which is mainly responsible for the distribution of video tapes and TV channels, quickly replenished stocks while investigating the cause of the matter. And quickly discovered that it was a group of Marvel fans who had launched an activity to support the "Spider-Man" animation to promote Daenerys Entertainment's live action movie on the Internet forum that had just emerged in the last two years.

Spider-Man, born thirty years ago, is as popular as DC's Batman and Superman and other superheroes, so it has a very wide range of fans.

The online forum activity is just the beginning. However, this activity, which was not too eye-catching at first, spread to offline before the release of "Spider-Man", and finally made the first animation film. The batch of 300,000 video tapes quickly sold out.

Daenerys Home Entertainment's team initially did not anticipate the impact of this event.

However, the distribution team then made good use of this opportunity, and guided through the media platform to promote how difficult it is for the Marvel team to produce this 2D animation in the shadow of DC. Daenerys Entertainment's executives wanted to maintain DC. How the movie universe’s interests deliberately suppressed Marvel, trying to control the budget as far as possible to not even allow "Spider-Man" to produce 3D versions and other half-true laces, and therefore an event effect soon occurred.

Although there is only a budget of 12 million U.S. dollars, under the meticulous production of the Marvel team, the 2D animation film of "Spider-Man" has indeed been widely recognized by the media, with a comprehensive film review score of 8.3 points. It has also become the most solid foundation for the success of this 2D animation film.

Driven by various factors, the final first week sales of "Spider-Man" 2D animation film reached 1.09 million boxes. During Easter week, sales increased again to 1.23 million boxes. In two weeks, the total sales of 2.32 million boxes was close to The company initially had the best expectations for this 2D animation film.

Moreover, 2.32 million boxes were sold within two weeks of its launch, and the final overall sales of Spider-Man is expected to exceed 10 million boxes.

According to the average price of video tapes of about US$30, 10 million boxes means US$300 million in sales.

This is only in North America.

Although the DC movie universe has successfully promoted overseas, as an American superhero, Spider-Man’s 2D animation film, and there is no plan for theater release, Daenerys Entertainment does not have much expectations overseas.

However, just so, the return of this "Spider-Man" to Daenerys Entertainment has far exceeded the initial expectations.

The retail price of video tapes is 30 US dollars. Usually the factory wholesale price is about 15 US dollars. Excluding the cost of material transportation of the video tapes, the gross profit margin is still above 40%.

Therefore, this "Spider-Man" based on the total sales of 10 million boxes in North America, at least can bring Daenerys Entertainment a net profit of 100 million US dollars. Even if the film’s subsequent overseas distribution and TV platform revenues are not much, it must be very impressive given the popularity of video tapes.

It is estimated that the final net income will be at least 10 times the initial budget of $15 million.

Hollywood’s annual omni-channel platform can bring $150 million in net profit to studios’ film projects, which can often be counted with one hand. Therefore, it can be seen that the 2D animation film "Spiderman" is definitely another one for other producers. The super dark horse envied by the factory.

Even if there are some accidental factors in the success of this project, but the profit is here, Simon has to pay more attention to it.

The first is to put out the fire by public opinion.

In order to promote the sale of "Spider-Man", the distribution team has created a lot of "black materials" that are unfavorable to Daenerys Entertainment.

Try to use all the favorable factors to release a movie, this is the philosophy that Simon has upheld since the establishment of Daenerys. "Spider-Man" is so successful, the previous operation of the publishing team of course has been positively affirmed.

However, Daenerys Entertainment cannot allow Daenerys Entertainment to arbitrarily spread the direction of public opinion that suppressed Marvel for DC.

As long as it is a little sane person, it should be easy to understand that even if they have the copyright of the DC Big Three, DC superheroes cannot be Daenerys Entertainment’s “pro son” after all. They are 100% Daenerys Entertainment. Marvel that holds shares is.

Even from the perspective of pure interest, Daenerys and Time Warner jointly created the DC movie universe. After careful calculation, the entire movie universe, Warner can share the profits of the Big Three, and also hold the superheroes such as Flash and Steel. Therefore, Warner’s overall revenue should be more generous.

If Daenerys develops the Marvel Cinematic Universe, the benefits are entirely hers.

If possible, Daenerys Entertainment should do so as long as the head is not broken.

Since there is no live-action movie project for Marvel superheroes, Daenerys Entertainment must have its own considerations.

Later, as the CEO of Daenerys Entertainment, Amy Pascal personally explained the reason why Daenerys Entertainment did not develop Marvel superhero live-action movies in an interview with The Hollywood Reporter.

Compared to DC, Marvel’s superhero movies often require more complex special effects technology support, and the current special effects technology is not yet satisfactory. For example, Spider-Man wants to realize Peter Parker's shuttle in the urban forest of New York. Communication is very difficult.

Therefore, Daenerys Entertainment will suspend the development of Marvel superheroes.

Choosing to cooperate with Time Warner's DC Comics is also to lay the foundation for the future Marvel superhero movie universe.

Amy Pascal’s explanation has been affirmed by most movie fans. Coupled with other private operations of Daenerys’s public relations department, the public opinion noise made by the "Spider-Man" publishing team quickly disappeared.

Although, there are some not so good results.

Because of the plan revealed by Amy Pascal, the DC Cinematic Universe project at this time is entirely to prepare Daenerys Entertainment for the future development of Marvel, which puts a faint haze on the prospects of the DC Cinematic Universe. .

In the future, perhaps one day, in order to launch the "natural" Marvel movie universe, Daenerys Entertainment, which holds the copyright of the DC Big Three, will deliberately suppress the direct competitor of cold storage.

After similar concerns in the media appeared, it directly caused Time Warner's stock price to fall for several days.

Naturally, it's a tumultuous jump again.

After completing the fire extinguishment in public opinion, the next step is the development plan for the subsequent animated film.

Although the Marvel Cinematic Universe will take a few years to start, Simon actually has a general plan for this because of the memory of his previous life.

Animated movies must continue to be produced, and they will also be made into a long-term series. However, it is impossible for Simon to let animated movies affect live-action movies. Simply put, it is that the animation film universe and the planned live-action film universe cannot overlap too much in the plot.

Otherwise, the audience will take a tour of the Marvel movie universe in an animated movie. If the story line of the live-action movie universe is similar to that of an animated movie, even if they still look forward to it, there will probably be more people who do not want to see a simple story copy.

Fortunately, as a comics company that has been established for more than half a century, Marvel has accumulated enough material for mining over so many years.

In the roughly agreed plan, the animation film universe will be based on the accumulation of Marvel comics before 1990 as much as possible.

At the same time, in order to pave the way for the future live-action Marvel Cinematic Universe, Marvel will reopen a series of major events this year. These major events basically revolve around the main line of the Marvel Cinematic Universe in Simon’s memory, including the superhero civil war, Lu Ren invasion and so on, some superheroes will also restart.

Speaking of which, the comics industry in North America has become more and more sluggish in recent years. As people’s entertainment activities increase, the sales of comics continue to fall.

The recession is almost irreversible. Whether it is Marvel or DC, in the basic comic business, they have been eating their own money in the past two years, and increase revenue through the release of classic reissues through hype comic collection.

Simon also hopes that this large-scale restart of Marvel superheroes will give a little boost to the declining sales of comics.

Time enters May, and the 1992 summer vacation in North America is approaching.

This year’s summer’s most important movie project will undoubtedly be released on June 5th, "Wonder Woman". In recent months, the details of Daenerys Entertainment, which is responsible for the release of this movie, have been continuously released by fans. .

There is only one month left before the film is released, and all the creators of the film have begun their non-stop promotion schedule. Daenerys Entertainment has also begun to put advertising materials more intensively on various media platforms.

In order to avoid the edge of "Wonder Woman", many studios have advanced the key projects of this summer archive to May.

Mel Gibson's "Lethal Weapon 3" chose the schedule of May 15.

Columbia Pictures produced "Ambition of the Earth" starring Tom Cruise. The schedule is also set for May 29, the week before "Wonder Woman."

There is also Disney's "Nuns Are Crazy" starring Ubi Goldberg, scheduled for May 22.

Speaking of which, the black comedy "Nuns Are Crazy" ended up costing $31 million, far exceeding Disney's initial $20 million expectations.

No one in Disney’s senior management has the prophetic advantage of Simon’s. They don’t know that the movie will become a dark horse at the box office. Therefore, they are quite worried about the film’s box office prospects. It is said that Michael Eisner and Jeffrey Katzenberg are still so big Quarreled and tried to shirk each other's responsibilities.

Of course, the secrets in this kind of circle will certainly not be known to outsiders.

The three movies are in front of the station, and "Wonder Woman" completely occupies the one-week schedule opened on June 5th, even if it is the week of June 12th, no heavyweight movies will be released.

Under the raging summer film publicity, after Cersei Capital finalized the acquisition of LTD, another news spread soon in the circle.

Daenerys Entertainment will cooperate with LTD to create a large-scale lingerie fashion show.

It is said that Simon Westero will be the producer himself, and the fashion show will be broadcast on the TV network.

Subsequently, various news were confirmed one by one.

The thing is true.

Obviously, in order to promote the Victoria's Secret underwear brand under the LTD company, Simon Westero intends to personally create a large underwear fashion show.

It is obviously impossible for people of this age to imagine the Victoria's Secret show in Simon's memory.

The public's inherent impression is basically some fashion shows shown on TV.

A group of models are walking up and down on the runway, how interesting is this?

However, because of the confirmation of the news, more media began to pay attention to Cersei Capital's just-completed LTD acquisition, and the Victoria's Secret brand also became famous because of being mentioned many times.

Leslie Wexner was also a very good marketing businessman, and took advantage of this opportunity to quickly launch a new round of brand promotion.

As for Hollywood and the fashion industry, even if you still wonder what kind of tricks a fashion show can accomplish, it does not prevent the major model agencies from contacting Daenerys Entertainment, trying to get their own models to catch Simon Westeros. This towering tree.