Hollywood Hunter

Chapter 446: Amazon (2)

At the end of the press conference, the two major functions of the application store and online payment of the Eaglet portal were officially opened.

Simon's work schedule in the afternoon is mainly about e-commerce.

It's just that ystore's software and game content resources at this stage will eventually appear thinner.

In order to promote the application of the ypay tool, Eaglet also cooperated with Compaq to launch an online purchase discount event.

This is also the reason why Compaq executives specially staged the "Internet computer" developed by Compaq at the press conference.

Users can get a discount of up to US$300 by applying for a special credit card or activating their own ypay account through a point card, and place an online order to purchase several types of computers dedicated to Compaq.

Of course, when placing orders online, users still have to pick up the goods in offline stores.

In addition, AOL has also opened up the ypay payment channel, and users can directly pay online fees for AOL accounts. Moreover, users can also get a certain degree of discount by doing so.

These two major additions to ystore can greatly promote the enthusiasm of users to use the ypay tool.

But this is still not enough.

Therefore, Eaglet decided to start another e-commerce plan in advance. For this reason, Yigrete has registered a subsidiary brand-Amazon in advance.

Because of the need to coordinate supply, warehousing, logistics and other aspects, ypay also needs a certain amount of testing time. The Amazon online store did not release the two products at the same time, but plans to start business in January next year.

Although Westeros has a strong advantage in audio-visual entertainment.

However, this time the Amazon online store will still focus on book sales in the early stages of development. This is also a decision that Simon has deliberately made with reference to a lot of information in his memory.

At present, e-commerce is still in the age when it has just been planted, and it is not even the bud. Apart from Simon, there is no case of the same type that can be referred to. Therefore, it is necessary to take a stable development path.

Selling books through the Internet has great advantages over other products.

On the one hand, most of the users who access the Internet at this stage belong to the upper-middle class of social elite groups. These people have a higher level of education and are more inclined to purchase books for daily reading, which provides a basis for consumption.

On the other hand, online shopping malls can also provide more book types than physical bookstores. Even the largest physical bookstores can provide only tens of thousands of books, while online shopping malls can provide hundreds of thousands of books for users. select.

The plan for the Amazon online store was discussed until five o'clock in the afternoon.

In a conference room at Eaglet’s headquarters, other executives left one after another. Simon finally called out Tim Berners Lee, Jeff Bezos, and Carol Bartz.

Simon did not sit down at the conference table anymore, but leaned on the edge of the table and looked at the projection screen in the conference room and said to the three: "There are still some things to discuss with you. I'm afraid everyone will get off work later."

Even if Simon is not shouted, it is difficult for the three of them to get off work on time during this period.

The female assistant operated on the computer connected to the projector for a while, and a tree diagram of Eaglet’s current business products appeared on the screen.

Tim Berners-Lee looked over together.

This tree diagram is different from the three people’s daily ideas. Inside Eaglet, if divided according to the "mountains" of Jeff Bezos and Carol Bartz, the tree diagram is the second The level should be two branches.

The tree diagram in front of you, the second level is three branches, namely network services, portals, and e-commerce.

The three sub-branches further down, the portal has more branches, including six items: e-mail, news, online games, online forums, search engines, and social blogs. The other two secondary branches also have multiple sub-branches.

Seeing Simon suddenly show them this tree diagram, Tim Berners Lee, Jeff Bezos, and Carol Bartz first thought of it was Simon’s cold-tempered butler, Eri. Silk Ferguson.

The female housekeeper has always been responsible for the development of the ystore system.

Alice Ferguson has actually been in San Francisco in recent days, and of course she also attended today's press conference. However, this time, she did not step onto the stage to personally promote the project she was responsible for, but Jeff Bezos came forward.

I thought that Simon was going to officially push Alice Ferguson to the post, but Simon asked about another thing: "Tim, Jeff, and Carly, about the picture in front of you, if you give up How would you choose a part of the business?"

After more than a year of rapid expansion, compared to most of the Internet companies in the same industry that are just starting out, Igreat can be described as a ‘behemoth’.

In Simon's memory, Yahoo had only 150 employees before and after it went public in 1995.

In contrast, Eaglet’s current number of employees has exceeded 2,300. Not only San Francisco, but also Los Angeles, Seattle, New York, Boston, Chicago and other cities already have Eaglet’s branches. In addition, Iraq Great has already begun to deploy in overseas markets such as the UK, Japan, and Australia.

On the tree diagram of the projection screen, the three major branches and the sub-branches of the next level are divided into specific project teams by Yigrete's staff of more than 2,000 people.

Because of the ambition of the Eaglet team, only the more than 2,300 people still cannot meet the needs of Eaglet’s expansion, so the company has been continuously absorbing relevant talents.

Hearing Simon's question, the three of them were stunned.

Does Simon think Igreat's scale is too bloated?

After thinking about it for a moment, Jeff Bezos took the lead and said: "Simon, I think Igreat’s various businesses at this stage have great development prospects and do not need to be streamlined."

Simon also nodded directly, saying: "Of course, in the short term, Eaglet will only continue to expand, because the Internet industry is a wasteland that has not been cultivated at all. We can plant whatever seeds we can think of on this land as we wish. . However, you should know that the energy is too scattered, and the result is often not doing well. So, I hope that everyone will focus on it now."

After Simon finished speaking, he gestured to the projection screen and said: "Think about it seriously."

It was another moment of silence. Tim Berners-Lee said this time: "Simon, I think it is difficult to give up all kinds of businesses at this stage, even if they want to divide it, it’s just a little bit. The three major businesses of the company are completely covered in one account system. Through the email account, users can use almost all services such as space leasing, email, online games, online forums, online payments and application stores. At the same time, according to the company’s marketing team According to the analysis, these services have very good business prospects."

Carol Bartz also said at this time: "Even if we really can't take care of everything, we are confident to do most of our services to the best."

"Well, I will tell you the result of my choice directly. You will seriously consider it in private." Simon stood up from the edge of the conference table and took two steps forward, looking at the projection screen in front of him and said: "I remember I said before. Eaglet’s positioning should be a technology company, not a media company that produces content. Because with the expected user scale of the Internet industry, no one can meet everyone’s differentiated content with the power of a company demand."

The three nodded slightly. They all remembered Simon's remarks in the memo and felt very reasonable.

However, because of the most eye-catching portal site, many media have now designated Yigrid as an Internet media company, and the concept of Internet media has gradually been hyped up.

Simon knew the thoughts of the three people and said: "Eggret Portal is just a guide website that guides users to obtain content at the early stage of the industry's development. Once users are familiar with the Internet, they will no longer rely on portals and even resist portal recommendations. Give them fixed content, so what we should do is to establish a corresponding platform to allow others to produce content that users need on this platform, and we get the corresponding service fees through platform channels. yws can provide a space platform for enterprise users Online payment can provide a payment platform for the entire Internet e-commerce transaction; search engines can provide a content retrieval platform for Internet sites that have begun to explode; online shopping malls can provide a transaction platform for physical items such as books, clothing, daily necessities, and electronic products; Social blogs can provide a platform for Internet users to show themselves. Therefore, these five major items are the areas we should focus on."

After Simon finished speaking, the three of them looked at the tree diagram in front of them and found that if according to Simon's thinking, many businesses of Yigrete at this stage would be marginalized or even abandoned.

For example, the news and information that propped up the largest part of the traffic of the Eaglet portal.

For example, a very active online forum.

It is even the e-mail service that is very popular among users under the Eaglet company.

After a while, Jeff Bezos asked: "Simon, where is the app store?"

"The app store will be merged into the physical mall in the future, and because of the 30% percentage of the app store, although we have an advantage now, there will certainly be competitors of the same type in the future, large software or game manufacturers, and perhaps even more They tend to sell products on their official website and avoid our commission. Physical malls are different. Few brands build an online mall to sell their products, and most businesses are unlikely to have this kind of strength. The sales platform that we provide from payment to logistics integration has a strong moat advantage."

"Payment system is a big problem," Carol Bartz said: "Simon, ordinary software or game manufacturers, also cannot support a payment system. They must find a universal payment tool. Our ypay can To do this, we can also use this advantage to force them to switch to the app store."

Simon shook his head and said: "This will only lead to the emergence of a second payment tool. You must know the aim alliance that Apple, IBM and Motorola have just recently established."

Tim Berners Lee said: "Simon, didn't you not be optimistic about the aim alliance at the lunch reception?"

"Of course I am not optimistic, but this does not mean that our future competitors will lack prospects like the aim alliance."

Jeff Bezos reconsidered the tree diagram on the projection screen for a moment, and said: "Simon, what should we do next?"

Simon glanced at Bezos appreciatively, admiring the executive's pragmatic attitude, and said: "Focus, since it has been decided to make these services the focus of Igreat's future development, it must be focused. And , I can explain one point now, because Eaglet is involved in too much Internet business, whether it is actively or forced, this company will need to be split in the future. In this case, I prefer to take the initiative to split Minute."

Tim Berners-Lee couldn't help but glance at Jeff Bezos and Carol Bartz.

If Yigrete wants to split, it must first tear down their two responsible departments.

The business that the two are responsible for is also the easiest part of Yigrete's division because of the different customer groups.

Simon also smiled and followed Li's gaze to look at them separately, and said: "Yes, the first step is to complete the separation of basic services and network services. This matter will be carried out before the Ipoh.

The three of them were a little surprised, and Carol Bartz subconsciously said: "Before the ipo?"

"Yes," Simon nodded and said again: "But rest assured, unless you volunteer, your contract will not change. Even after the separation of Igreat, according to the original agreement, you can get two companies. Deserved equity awards."

With the continuous expansion of Igreat, especially after Cisco and AOL went public and broke through the tens of billions of US dollars in market value, the three people also felt strongly that Simon gave them the five-year forecast last year. The reward agreement that can bring them 5% equity of Yigrete may mean a very large amount of wealth in the future.

Just in accordance with the volume of Cisco and AOL, a 5% equity will be 500 million US dollars.

In this era, few people in the world can become billionaires as executives.

Moreover, the three of them all believe that the potential of Igrett may be more than tens of billions of dollars.

Simon is more aware of Eaglet’s development prospects, but with 5% of Eaglet’s equity, the three of them will easily become billionaires at the peak of the new technology wave.

Of course, Simon is happy to see it.

With the continuous development and growth of the Westeros system, Simon is now even inclined to personally build a large group of billionaires and tens of billions.

Even the entire Westeros system and its employees should be treated far better than other companies in the same industry.

In doing so, not only can we cultivate the superiority and cohesion of Westeros system employees, but the superior treatment can also increase the execution ability of the Westeros system enterprise team, and ultimately create a truly powerful super business empire.

The three continued to discuss for nearly an hour, and Simon finally said: "Jenny will leave a copy of the information for you later. I hope that from now on, everyone will make adjustments within Igreat according to the plan I just mentioned. If you have any ideas, you can always communicate with me by phone or email."

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