Hollywood Hunter

Simon’s departure did not have much impact on the highly competitive Thanksgiving schedule.

After the premiere on November 16, the film reviews of "Flying Over the Innocence" began to be registered in major North American media.

However, this family comedy with a baby talking as a gimmick did not arouse media praise. Under the joint public relations of Warner Bros. and Daenerys, the media movie score was only 6.2 points, barely reaching the pass. Many mainstream newspapers, such as Variety Show, The New York Times, and The Washington Post, gave negative reviews.

"Variety" commented that "baby's words imitating adult thoughts and tone are not cool at all, but make people anxious", "New York Times" also sharply commented that "Billy Christo's chattering voice reveals despair."

Although there are still many newspapers giving positive reviews such as'very interesting','baby opening thoughts are surprising', and'an enjoyable movie', both Warner Bros and Daenerys know how much of this is. Public relations components, so it is inevitable to worry about the prospects of this movie.

From November 17th to November 19th, this movie featuring Mel Gibson and Billy Christo (voice) won the box office of 20.46 million US dollars in the first weekend three days and easily won the weekend box office championship.

It earned 20.46 million U.S. dollars in three days. Compared with the production cost of 15 million U.S. dollars, this result is of course very good, but it is difficult for Daenerys entertainment to relax.

Everyone knows that this beautiful opening box office is the result of spare no effort in the early stage of publicity. The final determination of the total box office potential of "Flying Innocent" depends on the box office status of the next week.

Because of the media's disapproval, Amy and others are worried that the box office curve of this movie will drop significantly all the way.

In this regard, "Scream 2", which has fallen more than 30% for two consecutive weeks, can be described as a reference.

After its release on October 27, "Scream 2" box office in the first week of 31.77 million US dollars, a 33% drop in the following week, and received 21.29 million US dollars.

As usual, a movie’s decline in the next week is too deep, and the decline in the third week will definitely narrow, but the decline in the third week of "Scream 2" has further expanded to 35%, from November 10 to November 16. Only 13.73 million U.S. dollars was collected in seven days.

"Scream 2" has grossed $66.79 million at the box office in three weeks, and Daenerys Entertainment is still making a lot of money. However, based on the box office curve shown by this movie, this sequel may be okay to break 100 million, but it will definitely not reach the first domestic box office of 132 million US dollars.

"Flying over Childlike Innocence" does not have the popularity advantage of a sequel, and the reputation of film critics is not good enough. The box office in the first week can rely on the early announcements and cast members to support it. % Or even 40%, it may be hopeless for the local country to exceed 100 million.

It was easy for the first weekend to exceed 20 million U.S. dollars and the total domestic box office of "Flying Innocent" exceeded 60 million U.S. dollars. This is destined to be a profitable project.

However, because of the original contract, Daenerys Entertainment must continue to cooperate with Warner Bros. on other projects until it exceeds 100 million. Therefore, compared to Daenerys Entertainment's worries, Warner is relatively relaxed.

In this era, movies with a local box office of more than 60 million U.S. dollars have been considered big sellers.

In any case, Warner Bros. is destined to make a fortune from this project. If you earn less this time, it will bring you the next opportunity for cooperation.

In different minds, Universal Pictures’ blockbuster "Back to the Future 2" was released on November 22. This movie fan has been looking forward to a four-year sequel and it did not disappoint. It only opened on Wednesday and Thursday for two days. It quickly made 15.18 million US dollars and easily won the third place in the box office for the week from November 17 to November 23.

At the same time, "Flying Childhood" easily won the first place in the weekly box office list with 29.23 million US dollars.

Paramount Pictures' Harlem Nightclub starring Eddie Murphy ranked second, with a box office of 23.72 million US dollars in the first week.

"Scream 2" finally started to narrow this week, the box office fell 23% compared to last week, and then closed at 10.56 million US dollars, ranking fourth, the cumulative total box office of the film was 77.35 million US dollars.

Among the six new films this week, Disney's animated film "The Little Mermaid", which was quietly opened with only 994 screens, ranked fifth, with a box office of $8.44 million in the first week.

In the future, Orion Pictures, along with "Flying Over the Innocence" and "Harlem Nightclub", announced the same level of "Magic Sea Childhood" but did not arouse the audience's response.

"Illusory Sea Childhood" opened a large-scale 1,713 screen, and only brought Orion US$4.1 million in the box office for the first seven days of the week, ranking seventh on the weekly box office list. The story of the girl and the elk, whose investment of US$15 million was high hoped by Orion Pictures, failed again and further impacted this top second-tier film company whose financial situation continued to deteriorate.

The Canadian Seagram Group, which recently contacted Orion Pictures to test the waters of Hollywood, saw this situation. Although it did not retreat, it offered more stringent capital injection conditions to Orion’s major shareholder John Kruger.

In addition, Daenerys Entertainment's "My Left Foot" released by Highgate Pictures opened on November 10, and the box office in the first week was $1.83 million, and the next week it continued to earn $1.52 million. In two weeks, this biographical film silently earned a total of 3.35 million US dollars on the scale of 112 screens.

The film also received unanimous praise from the media as scheduled, and Ella Deutschman has begun to declare various awards for the film.

This year's Thanksgiving Day is November 23.

Starting from Thanksgiving on Thursday, the North American public usually has a four-day holiday.

Therefore, November 24 to November 30 is also the most golden week for Thanksgiving, and a large number of audiences flood into the theater during the Thanksgiving holiday. The number of movie viewers has increased sharply, which usually leads to a reversal in the box office of many movies this week.

The annual box office champion of the first song has accumulated a lot of popularity, and it has collected 15.18 million US dollars in the first two days. Although the reputation of "Back to the Future 2" is just barely passing like "Flying Childhood", most of the media's eyes are still focused on this. Department of the'bombshell' body.

When other film companies adjusted their film schedules to avoid the edge of "Back to the Future 2", Daenerys Entertainment bucked the trend. The Gucci fashion documentary "Gucci Mark" produced by Gaomen Films was sold at 532 on November 24. The scale of the block screen is officially opened.

The fundamental purpose of Daenerys Entertainment's production of "Gucci Mark" is to promote the Gucci brand and does not expect it to bring much commercial benefits. The scale of the 532 screens may seem small, but they are all concentrated in the core metropolitan areas where potential consumers of Gucci brands such as New York, Chicago, and Los Angeles in North America gather.

Moreover, the original production cost of the documentary with a budget of 3 million US dollars was inevitably overrun to 5 million US dollars under the requirements of Sophia and others for excellence. After Gucci took the initiative to prepay the publicity fee, Gaomen Pictures invested up to 5 million US dollars in the publicity budget.

A total of US$10 million has been smashed. With the gimmick of the first fashion documentary to enter the theater and the hard promotion of the star supermodel fashion celebrities, "Gucci Imprint" has attracted a lot of attention before it was released.

At the same time, the film also took a lot of advantage in terms of schedule.

Various studios have avoided the edge of "Back to the Future 2". If you don't count "Back to the Future 2", which opened two days in advance, on December 24th, there is only one new film "Gucci Mark" in the North American theaters. Released.

The good reputation of "Back to the Future 2" has consumed the media's interest in the first two days, and then the market turned cold for two weeks at the beginning of December and there was a lack of new movies worthy of attention. As a result, a lot of media attention turned to this gimmicky fashion documentary.

The overspend of the $5 million budget will naturally not be spent in vain.

During the project preparation stage, Simon repeatedly emphasized that if the documentary wanted to interest the audience, it must tell a complete and interesting story.

The creative team accomplished the concept he explained very well.

The documentary takes Tom Ford as the protagonist. From the beginning of the 28-year-old young designer who became the creative director of Gucci amidst the controversy, he entered under pressure. The preparations for the fashion week in September were the main line. Running in, experiencing the confusion of brand design, and the ups and downs of fashion week preparations, and finally successfully completed the Gucci 1990 Spring/Summer Women's Wear Show in Milan Fashion Week on September 22 with praise.

In addition to the complete story, the documentary is perfectly interspersed with a large number of Gucci classic products that are enough to make fashionable women scream, and many people talk about gossip in the circle. The occasional appearance of many celebrities and supermodels also provides this documentary. More selling points.

Because a small-scale premiere was held in advance, on the day of the release of "Gucci Mark" on November 24, most mainstream media in North America published comments on the documentary.

Compared with the tepid reputation of a series of films last week, "Gucci Mark" has unexpectedly received a lot of praise.

"Variety" magazine, which has continuously given negative comments on "Scream 2" and "Flying Innocence", this time unsparingly praised "The Mark of Gucci" has created a beautiful fashion dream. The "Hollywood Reporter" also praised the documentary for ‘the meticulously crafted narrative structure is beyond the reach of most Hollywood movies’.

According to statistics, the comprehensive media score of "Gucci Mark" also reached an excellent level of 8.3, which is the highest score among all eight new films in the last two weeks.

On the other hand, in the eyes of most people, "Back to the Future 2", which is almost destined to be a big hit, had an obviously unsatisfactory box office performance in the first weekend after the opening of the painting.

On Friday, November 24, compared to Thursday, "Back to the Future 2" had a single-day box office of $11.19 million, a single-day increase of 41%, which is still expected.

However, entering Saturday, the box office performance of "Back to the Future 2" surprised many people.

Anyone who pays a little attention to the box office of a movie knows that, under normal circumstances, the box office performance of a movie during the three days of the weekend will basically be a lower parabola with a low Friday and a sharp rise on Saturday and a fall on Sunday.

However, "Back to the Future 2" closed at $11.19 million on Friday. According to this data, when many people thought that the film’s first full week box office would exceed the $40 million mark, the film’s box office on Saturday Compared with Friday, it unexpectedly dropped 7%, and the box office fell to 10.4 million US dollars in a single day.

If the box office drop of "Back to the Future 2" on Saturday can barely find an excuse for a large number of fans of the previous film to come in and watch the movie on Friday, the following Sunday, "Back to the Future 2" compares to Saturday A huge drop of 40% in a single day is doomed to the movie's inability to continue the glory of the previous film.

You know, the average Sunday's decline in the same period of blockbuster movies will not exceed 20% compared to Saturday.

In the summer file, "Indiana Jones 3", which has a similar opening pattern to "Back to the Future 2", had a single-day drop of only 9% on the first Sunday relative to Saturday. It temporarily ranked first in this year's box office chart of "Spiritual Sixth Sense" In the first weekend, all the way down.

Compared with "Back to the Future 2", which quickly showed its downturn during the first weekend of its release, the box office performance of "Flying Over Childlike Innocence" also exceeded many people's expectations.

However, unlike the weak box office of "Back to the Future 2", "Flying over Childlike Innocence" took advantage of the east wind of the Thanksgiving Week holiday to achieve a headwind. To be precise, because the box office performance of "Back to the Future 2" was not as good as expected, the invisibly vacant market share caused many movies to achieve a reverse decline in the same period.

In the three days from November 24 to November 26, "Back to the Future 2" only won the weekend box office championship by a very slight advantage. Then, this sci-fi comedy that most of the movies actively avoided in the same period was overtaken by "Flying Over Childlike Innocence" on weekdays.

In the end, for a full week from November 24 to November 30, "Flying Through Childhood" once again won the top spot in the weekly box office list with a box office of 33.38 million U.S. dollars, and the film's box office fell by 14% compared with last week.

In just two weeks after the opening, the North American box office of "Flying Over Childhood" quickly accumulated to 62.61 million US dollars.

Daenerys Entertainment’s concerns after the film’s first week of release were completely wiped out.

The box office in two weeks exceeded 60 million US dollars, and no one would doubt that the total box office of "Flying Innocent" in North America has exceeded 100 million US dollars. Moreover, according to this box office trend, the total North American box office of "Flying Over Childhood" will far exceed the figure of 100 million US dollars.

Immediately afterwards, "Back to the Future 2" ranked second with 32.71 million US dollars at the box office. This ‘blockbuster’ film, which was highly anticipated by Universal Pictures, lost its single-week list champion position in its first full week, and may not be able to win another weekly box office champion during the entire release cycle.

In addition to the two heavyweight films, Eddie Murphy’s "Harlem Nightclub" failed to achieve the same box office gains this week as "Flying Over the Innocence". Instead, it plummeted by 42%, ranking third in the rankings, and then closed. 13..61 million U.S. dollars, with a total box office of 37.32 million U.S. dollars in two weeks.

"Harlem Nightclub" estimated that the total box office in North America of 60 million US dollars is quite satisfactory.

Disney's animated film "The Little Mermaid" also achieved a 13% box office decline and received another 9.63 million US dollars.

Subsequently, "Gucci Mark", which accidentally kicked "Scream" out of the top five on this week's list, is undoubtedly the biggest highlight on this week's list.

Because of its excellent quality, various gimmicks and sufficient investment in publicity, "Gucci Mark" received 9.55 million US dollars in the first week and seven days with the opening scale of 532 screens, which is only less than 100,000 US dollars behind. The Little Mermaid.

Moreover, this fashion documentary's weekly box office average of nearly $18,000, surpassed all other movies on the list this week.