Hollywood Hunter

September 23.

On the second day of the opening of Milan Fashion Week, just after nine o'clock in the morning, people began to gather in an old factory in the Flyni district in the western suburbs of Milan.

Gucci's 1990 spring and summer women's wear show will be held at ten o'clock.

Three months ago, since selecting this disused factory on Mestner Avenue in Flyney District in the eastern suburbs, Gucci's team has begun to renovate the plant that will be used for this big show. As of the opening of Fashion Week, even Gucci brand posters were everywhere on Messner Avenue outside the factory, and all the details of the factory lighting, seats, catwalks and so on used for the catwalk were also pursued for excellence.

After all, this big show is after all a grand marketing for the Gucci brand, in order to reshape the high-end image of this luxury brand after Gucci has declined for many years. Therefore, the clothing displayed on the big show is actually second. As long as it is done with heart, it is impossible for a good designer to design a work that fails too much.

The focus of the big show is still behind the scenes.

In order to ensure the exposure rate of this big show to the greatest extent, and the exposure of the positive image, the marketing team of Gucci has been working on media public relations since a few months ago, and Daenerys Entertainment has also provided it to Gucci as much as possible. All help.

Therefore, before the start of the big show, many top fashion magazines have been booked by Gucci. CNN, MTV, and many TV stations in Europe, Australia and even Asia are also invited to report on the big show. For this reason, Gucci also specially invited stars from different countries and regions for photogenic cooperation. They have starred in "Rain Man" and "Batman". Valerie Galino, who is famous in Italy, will deal with the local media, Madonna, Ji Hollywood singer stars such as Na Davis will appear on CNN and MTV, and Natasha Kinsky will be interviewed by French television, and so on.

In terms of models, I feel the aggressiveness of Gucci, and the obvious efforts of competing brands such as Dior and Chanel. In recent years, the most well-known supermodels such as Claudia Schiff and Linda Ivangolinsta have come to the end. Still absent.

However, the model team for this big show is still strong, Cindy Crawford, Carla Bruni, Paulina Preskova, Stephanie Seymour, Helena Christensen and other well-known The model is more than enough to support the starlight of this runway.

In addition, there is naturally a "Gucci Documentary" produced around this big show.

After the big show, this documentary is expected to be registered in North American theaters in November, and will also be released in theaters in Europe and Asia.

Like the "Gucci Night" at the Cannes Film Festival in May, Simon is still a mascot for this big show.

However, Simon originally planned to take a break after finishing "Batman", this time it is not a rush, not to mention that it can give Janet a reason to get rid of the shackles of Cersei Capital. Therefore, after the big show, although there are still many things waiting for Simon to deal with, he doesn't need to leave in a hurry like last time.

I played late at a club in the city last night, and I still get up early today.

From the shore of Lake Como to the eastern outskirts of Milan, everyone had breakfast together. It was less than eight o'clock, and then everyone was busy with today. In the previous rehearsal, the catwalk is expected to be only 15 minutes, but the various work schedules may take a full two or three days.

Again, Kung Fu is behind the scenes.

"Hi, Maggie...Yes, Jenny and I are all Gucci. In order to avoid having to wear this brand in the future, I'm already considering acquiring some other luxury brands... I owe you an accompaniment, of course I didn't forget. "

...

"Gina, and Jeff, I'm glad you can come here... Since it's a baseball movie, you always have to get some training. After shooting "League of Pink", I promise you will be promoted to an action actress... Okay, I Did you just say something?"

...

"Riley, you are so beautiful today... Of course Italian is fine, but I still prefer your accented English."

...

"Hello, Ms. Wintour...Thank you, I also think the show layout is great, but this is the credit of Ford and the others, I can't help it."

...

The catwalk was about to begin. After a group of guests finished taking pictures on the media wall, they temporarily gathered in the waiting area to chat with each other.

Sophia and Tom Ford were making final preparations nervously, and Simon and Janet took up the role of host and walked through the crowd to greet everyone.

The two were socializing in the crowd. After a short leisure time, Janet suddenly leaned into Simon's ear and asked in a low voice: "Why didn't Sandra come here this time?"

"She is shooting a new film and can't spare the time," Simon smiled and posted on the face of the woman who came closer, and said, "Do you want Sandy to come over?"

When Simon was still in Los Angeles a few days ago, Sandra specifically called him to explain this. In order to broaden the drama, Sandra took a song and dance film from Columbia Pictures.

Since the box office champion "Grease" in 1978, musicals have always been a very important category in Hollywood over the years, and hot-selling works are everywhere.

Although he had never heard of the musical called "Forbidden Dance", since Sandra wanted to try it, Simon did not discourage it. With several hot movies in a row and an Oscar nomination for best supporting actress, Sandra's position has been solid, and it doesn't matter if one or two works fail.

Of course there is no need to explain these details to Janet.

Janet listened to Simon's answer, curled her lips and said: "It's good for her to never show up in front of me."

While talking a little, a hot Latino girl took the initiative to walk towards the two of them. Simon recognized Sabina Friuli who had met during the last trip to Florence, smiled and greeted: "Hi, Sabina, why are you here?"

Sabina Friuli showed a slightly flattered expression on her face, and said: "Simon, I didn't expect you to remember me, the invitation letter from Ms. Faisy to me. Well, this is your girlfriend?"

"Yes, Janet Johnston, Jenny, this is Sabina Friuli."

The two women greeted each other a few words, and Sabina Friuli talked about her recent events again. She just got a role from Giuseppe Tonadore’s new film "Journey to the Family", playing the leading role. One of the children. There is no concealment in the words that Sophia helped a little bit.

In May, "Paradise Cinemas" replaced the original space-time "Sex, Lies, and Videotapes" and got Palme d’Or, Giuseppe Tonadore immediately became a first-line director in Italy. Not only did "Paradise Cinemas" be so expensive by Universal Pictures The new film project was also looted.

However, "Paradise Cinemas" did not splash any waves in North America because of a mistake in the distribution strategy.

Daenerys Entertainment has also become one of the producers of Tonadore’s new film "Journey to Heaven" after some twists and turns. The production budget of "Journey to Heaven" is converted to US$3 million, which is no longer in Europe. To be considered low, Gaomen Pictures obtained the omni-channel copyright of the film in North America at the cost of investing $1 million.

At the same time, due to the failure of "Paradise Cinema" in North America and Daenerys Entertainment's growing reputation, Gaomen Films also has a great say in the production of this movie.

Gucci and Gaomen Pictures are collaborating on "Gucci Documentary", so Sofia naturally keeps in touch with Deutschman. Also in Italy, it is not difficult to help Sabina Friuli win a role in "Journey to Family". Simon has read the script of "Journey to Heaven". One of the protagonist’s children is a model, and the image of Sabina Friuli is just right.

It's just that I don't quite understand why Sophia wants to help this woman, the last brief intersection should not reach this level of closeness.

Near ten o'clock, the guests began to enter and take their seats.

Although a large number of guests were invited, the core of the show was still Gucci's new clothing on the models. Therefore, the lights in the show were mainly concentrated on the runway.

However, in order to cope with the shooting of the documentary, the media reporters in the show are no longer squatting on the T stage in front of the guests like other catwalks of this era, but deliberately divide the media area and the guests into two by extending the T stage. section.

Simon and Janet did not intend to appear too much in that "Gucci Documentary", so they specifically asked for a less conspicuous position, and it was the second row. The front row is basically reserved for the fashion celebrities and film and television celebrities who will be specially scanned by lights and cameras.

ten o'clock.

The lights in the show were dimmed and the intro music played.

Sophia walked out from the backstage with a tired expression, and Jennifer, who was sitting on Simon's left hand, took the initiative to give up the position next to the man.

The spotlight gathered at the exit of the T station, and Cindy Crawford, who was in charge of the opening of the big show, appeared in front of everyone in a white dress, round neck, sleeveless, open back, waistband and knee-length with obvious Gucci accessories. The skirt suddenly gave people a bright feeling.

In all fairness, Simon is incompetent in accepting most of the clothing styles of this era, especially the broad-shouldered suits of urban workplace women.

Under Simon's resistance, the women around him rarely wore such ladies' suits.

The fashion design style of this big show, because Sophia will often discuss with Simon via telephone and fax, he also unknowingly conveyed some of the design ideas in his memory to this side. Now it seems that Tom Ford did adopt a lot of Simon's suggestions, especially the suggestions of adding Gucci brand elements in the design and appropriately strengthening the complexity of the fashion style, because this can be very effective in avoiding imitation.

The plagiarism of luxury brands has always been a headache for companies.

In addition, the suggestion of dividing the show into several sub-themes according to fashion styles and colors has also been implemented, and there is no such thing as red and green in the blink of an eye.

Speaking of it, Simon has done a lot of preparations in communicating with the Gucci team, but he has watched the big show videos of other major luxury brands more than once in recent years.