Hollywood Hunter

Chapter 259: Timing of layout

Nancy Brill rolled her eyes at Simon in Ahrendts's repressive chuckle, and the three of them came to a conference room next door.

Sitting down, Nancy turned the document to the end and showed it to Simon: "According to this statistical result of the analysis team, among the revenue from the rental and sales of video tapes of the Blockbuster chain stores, the North American box office list that was on the shelves in the last year The sales of the top 100 films only accounted for 37% of the total sales, because film producers have to draw a higher share from the popular new films, and the gross profit share brought by this part of the content is lower, only 29%.

Simon looked at the file in front of him and noticed that Angela Ahrendts had also approached, moved the folder towards her, and asked Nancy, "What do you want to express?"

Nancy stretched out a slender index finger to mark the key data, and said: "These data show that the 28th rule that 20% of the hot movies in the theater market account for 80% of the box office share is invalid in the video tape market. With the further expansion of Blockbuster and the continued enrichment of content, the corresponding data will be reversed, and the 20% of the movies that can provide 80% of the box office receipts for theaters will still bring 20% ​​of the revenue to the video tape industry."

Simon remembered it carefully, and there were indeed some similar vague memories in his mind, so he looked up at Nancy and waited for her to continue.

Nancy continued: "The proportion of North American households owning video recorders was only 2% in 1980. It is now close to 70%. The industry predicts that more than 80% of North American households will have video recorders in the next few years. In addition, the output value of the North American video tape industry is also In the rapid increase, it just surpassed the local box office three years ago. Last year’s revenue reached 8.3 billion US dollars, almost twice the box office revenue. Although the North American video tape market will reach saturation in the next few years, its total revenue The scale will be at least about 2.5 times that of the local box office, and the global video tape market should have the same potential as North America."

Simon nodded when Nancy finished speaking, and asked, "So what?"

"So, I suggest that the company enrich Daenerys Entertainment's film library resources through acquisitions. Because the video tape industry has risen so quickly, the home entertainment distribution of many classic films is full of commercial potential. Just like Universal's "Aliens" "Ren et", this movie was released in 1982, and the video tape was only released in October last year. Now, in just six months, global sales have exceeded 11 million boxes. I think Orion Pictures is a very suitable acquisition target. It Owning the copyrights of hundreds of film and television works, and the quality of the content is very high. Accumulating a batch of excellent film and television copyrights, combined with Blockbuster’s retail channels, we can take the initiative to plan and promote these contents regularly as Disney continues to re-show classic animations. Push."

Although the big sales of "Lola Run" and "Pulp Fiction" still failed to stop the decline of Orion Pictures, as Nancy said, the quality of the film and television rights held by this company is indeed high.

Since its establishment more than ten years ago, Orion has not only released a large number of box office award-winning movies such as "Mozart" and "Field Platoon", but also has hot sellers such as "Terminator", "Robocop" and "First Blood". The copyright of commercial films, Woody Allen's recent films are also cooperating with Orion.

This supposedly vibrant film company is in trouble for very complicated reasons.

Too eagerly pursuing side by side with traditional Hollywood studios and blindly expanding the scale, the increase in the number of films released by the company led to very unstable box office performance, the senior management was proficient in film production but not good at corporate management, and the company’s financial system was chaotic and the production costs were chaotic. It can be followed, and there is even the overall deterioration of the entertainment industry environment.

Orion’s lessons for the past are in sight. If it weren’t for the stable income from many blockbuster movies and reality TV shows last year, Simon would definitely restrict Daenerys Entertainment’s expansion. Moreover, Simon's strict control over Daenerys Entertainment's financial aspects, the emphasis on marketing, and the management of company culture are all trying to avoid repeating the mistakes of companies such as Orion.

Conference room.

Simon also very much agrees with Nancy's suggestion to expand Daenerys Entertainment's film library resources.

In the early 1980s, Hollywood studios did not pay much attention to film library resources. When Michael Eisner first joined in 1984, his valuation of Disney film library was only $200 million. However, with the rapid rise of the video tape industry, it was only a few years ago that the 1950 classic animation "Cinderella" was released. The sales of more than 7 million boxes brought Disney more than 200 million US dollars in revenue, and the value of Disney's film library was also So it skyrocketed tenfold.

In original time and space, because of the success of "Night Sleep in Seattle", a 50s romance film "Golden Jade League" repeatedly mentioned in the film also unexpectedly benefited. Unexpectedly, 2 million cassettes of video tapes were sold. For the businessmen, it was a windfall.

Moreover, not only videotapes, but the films in these libraries can continue to reap great returns through channels such as re-screening, remakes, and cable TV broadcasts.

It can be said that the film library resources held by major Hollywood studios are actually precious gold mines.

Closing the document in front of him, Simon said, "I will seriously consider this matter, Nancy. In the future, some important data reports from the analysis company can be sent to my office. Now, take me to see the movie you prepared. Information database."

Nancy didn't chase Simon to promote this this time. She also knew Daenerys Entertainment's current financial situation.

Although the company's cash flow is very abundant, it is still not up to the level of acquiring Orion. The reason for this proposal is because she is convinced that Simon is making large profits in the Japanese financial market and that money should be sufficient by then .

After talking about this, the three of them came to the third floor together.

This is where the team of the movie database is located.

The film database planned by Nancy is certainly not a traditional paper database, but a computer electronic file.

"The detailed statistical work of the movie materials, I assigned to some efficient students in Los Angeles to complete part-time, which can save a lot of costs," Nancy led the two through the office area, and also visited the sun workstation in the third floor computer room, from When the computer room came out, Nancy couldn’t help complaining to Simon: “According to your request, we used Oracle’s database software, and the result was really bad. That Larry Ellison was a big liar, not only the software manager. It was a bug. Every time a technician called to ask for a solution, he repeatedly argued that the problem had been found there and was improving. I think if it weren't for our opinions, he would never know how bad his software quality is. That guy also wants to get some orders for Blockbuster database software, and recently he always calls to harass me."

Simon didn't expect his senior woman to see through Larry Ellison's ‘essence’ so easily, and nodded with satisfaction, saying: "However, sometimes liars are always easier to succeed than ordinary people."

Nancy and Simon walked side by side, and when they heard the words, raised their small faces slightly and gave him a disdainful look, as if to classify their boss.

Angela Ahrendts walked on the other side and noticed this subtle little interaction between the two, which felt very interesting.

Although only had lunch with Simon, Angela Ahrendts could still feel the indifference and alienation of her own young boss to others, but for Nancy, he showed a clear connivance.

Just like Blockbuster thing just now.

Angela felt that if she didn't get the default or authorization, she would not dare to arbitrarily interfere with the management of a subsidiary company in any way. She believes that Simon is definitely not the kind of person who likes her senior executives to make claims. But Nancy silently appointed herself as Blockbuster's senior operations consultant, but Simon just smiled.

The three entered a separate office, and Nancy called an employee on weekends to give a demonstration for everyone.

Simon previously provided Nancy with a memo based on imdb's website model, but the movie database in front of him is very different from the imdb in his memory.

The creation of this database obviously has only one purpose-practical.

Therefore, the features such as tidbits, comments, message boards, etc. mentioned by Simon in the memo are all absent. The film materials only list the story outline, film type, core creative, box office data, media comments, etc., which can be provided for Daenerys Analysis. Help related data.

In addition, although the database interaction window is similar to the graphical interface of the web browser in memory, the movie data is in full text mode and there is no picture.

In addition to basic movie data, the technical team responsible for database creation also plans to develop a comprehensive analysis software based on the feedback information regularly submitted by the Blockbuster terminal data management system.

All in all, Nancy Brill did not copy the idea of ​​imdb that can serve the public. Her purpose is very clear. It is to combine this series of resources to realize the improvement of Blockbuster’s operational efficiency and reduction in her original report. The ultimate goal of operating costs and strengthening the competitiveness of enterprises.

Compared with the convenience that websites can directly access data and analyze user behavior through the background in the era of big data, Daenerys Analysis's approach is still very primitive in Simon's view. However, this concept has exceeded its competitors too much.

Simon listened to Nancy's explanation of the increase in sales of the Stephen King horror film driven by the release of "Pet Cemetery" last month and the small case of Blockbuster's timely response to the layout based on the terminal feedback data.

One of the biggest roles of Daenerys Analysis Company is to promote more refined film and television resource allocation, and achieve this with a much faster response speed than peers.

It is conceivable that if "Night Sleep in Seattle" is released as scheduled in the next few years, and it drives the sales of "Golden Jade League". When competitors in the same industry have not reacted, through the user demand feedback given by Daenerys Analysis Company, Blockbuster can quickly complete the procurement and distribution of the "Golden Jade Alliance" video tape.

At that time, of the 2 million boxes of potential sales stimulated by "Night in Seattle", Blockbuster can definitely grab the largest portion of the cake with its first-mover advantage.

Not only that, when consumers gradually find that Blockbuster can always provide the content resources they want in the first time, this company will definitely gradually become the first choice for users when they want to buy rental video tapes. Blockbuster's competitiveness will also be improved in this subtlety.

In the final analysis, the saying that details determine success or failure applies equally to business operations.

Simon spent an afternoon at the headquarters of Daenerys Analytic Company. In addition to analyzing the results of the company’s work, he confirmed that the money he invested would be worthwhile. Inspired by the film database, Simon also realized that now It's already time to lay out the Internet in advance.

Speaking of it, Simon's layout in this area should have already begun.

Most of the technology companies held by Westeros are fully connected with the coming Internet age.

Moreover, in addition to listed companies such as Microsoft, James Leibald has also completed an investment in Cisco with a 15% shareholding ratio. Recently, he has also successfully promoted the 25% shareholding ratio of Quantum-link, the predecessor of AOL, to officially change its name american-online.

Cisco and AOL are network equipment providers and network service providers, which happen to provide the technological foundation for the rise of the Internet.

What is lacking now is the network content provider and the global Internet concept that unifies the three.

If I remember correctly, Tim Berners Lee, the founder of the Internet concept, will officially propose the world-wide-web (www) concept this year, and then the electronic computer network that has been brewing since the 1960s will officially take off. .

After the weekend, on the first day of work, Simon asked Jennifer to help him collect various information related to the computer network.

Now that both network equipment providers and network service providers have emerged, what Simon will do next is to take the lead in network content.

...

Burbank.

Renee Russell drove away from Universal Studios, remembering the hint of the director who was nearly seventy years old who had just auditioned, and couldn't help feeling sick.

Obviously there is no right to decide, and I want to eat free food.

Being an old lady is so cheating.

Don't look at yourself as stupid.

Today is May 12, another Friday.

Unknowingly, a week has passed, but many details of that night have become clearer in her mind.

and.

Touching the Gucci floral silk scarf that was still tied around his neck, a strong resentment came out inexplicably.

I thought that the experience of that night would improve my situation in Hollywood, but I didn't expect everything to be the same.

Damn little man.

Scum!

jerk!

douchebag!

The heroine of Demi Moore's pursuit of "Human and Ghost Is Unexpected" is still undecided. Obviously, she should not expect anything.

It's really just a dream.

I drove at the speed of the car for a while, the more I thought about it, the more angry I got, so I took off the silk scarf around my neck, stopped the car when passing by a trash can, rolled down the window and wanted to throw it out. He hesitated and noticed that the owner of the newsstand on the roadside was staring at him. He barely found a reasonable reason and took the silk scarf back.

Pointed to a copy of the Los Angeles Times, took out the change and handed it over.

It seems that I saw Daenerys Entertainment's words in the newspaper, and I was curious.

Recently, I can't help but pay attention to the affairs of this company.

After receiving the newspaper, I drove to a nearby open-air cafe and stopped.

Get out of the car and find a place, call for a cup of coffee, and open it.

It turned out to be the news of Daenerys Entertainment and abc TV network about the new contract for the second season of "Who Will Be a Millionaire". Does a TV show need to make headlines?

but.

After reading the subtitle, I found that Daenerys Entertainment lost a full US$80 million in profits on this new contract signing.

Gee.

My mood improved immediately.

So he beckoned to the waiter and asked for another dessert.

Put aside the figure.

Let’s celebrate this time.

While drinking coffee, he read the article in the newspaper carefully.

Then I couldn't help being speechless.

Oh my god.

A simple quiz show can make 250 million US dollars, can you steal money?

In the new season, the contract gave up 80 million, and that guy still seems to earn more than abc.

Ok.

170 million US dollars.

Can not help but start to fantasize.

How should I spend it if I have 170 million?

After turning around and giving up sensibly, there is probably nothing to expect in this life.

She has always been a sane person.

Raised by her mother alone, she rarely had any unrealistic fantasies. She dropped out of school at the age of 16 and started working to subsidize the family. Later, she accidentally became a model and gained a good reputation, but she has been accumulating from childhood to big. The life pressure of getting up was lingering. At the age of 30, I found that my modeling career was completely unsustainable, and hurriedly tried to transform into an actor.

Starting from a small community theater, I also signed up for acting classes, but it wasn't until two years ago that I got a small role in a TV series.

Finally a little improvement.

I still understand that age is my biggest disadvantage.

Last month, her first film was finally released, telling the story of baseball, called "Major League." Acting as a woman who has been abandoned by a **** several times or returned to her side, feels so stupid, she will never give him a second chance when she meets such a guy in reality, she dare to pester herself and beat her first , Then call the police.

Ok.

Seems to have encountered one.

This does not count.

The box office of "Major League" is not bad, the box office has exceeded 30 million U.S. dollars in one month.

I also successfully got a new audition opportunity.

It was disgusting.

After going through the world, it is clear that the various things in these circles would not react in this way. Probably, it was because of the experience last Friday night.

Ugh.

Damn little man.

After all sorts of nonsense, drinking coffee, and reading a whole newspaper, the ninja only took a few bites of that dessert.

As dusk fell, and as she was about to leave after the checkout, the pager in her bag rang.

After taking a look, the agent asked her to call back and was very anxious, so he walked to a coin-operated phone booth.

There was a certain expectation inexplicably.

The phone connected, and it was conveyed that Simon Westero asked her to rush to an address in Beverly Hills at 8 o'clock in the evening.

The agent's tone was very excited.

She herself, perhaps also a little excited, and a little resistant.

I'm not the kind of woman who comes on call.

However, for the sake of him still remembering himself, just check it out. It's just that he must not be allowed to succeed tonight, men always don't cherish things that are too easy to get.

Hang up the phone and check the time, it's already 6:50.

Hurried to his car.

I still have to go back to my residence to dress up. This, um, is just for politeness. After all, I am wearing clothes specially prepared for the role in the afternoon audition, which is not pretty.

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