Hollywood Hunter

Chapter 222: Word of mouth

San Jose on the San Francisco Bay.

It was already December 20th, in the Willow Glen area in the south of downtown San Jose, and the "Sixth Sense of Supernatural" was officially launched on December 12th.

The original "Sixth Sense of Supernatural" story takes place in Philadelphia on the east coast. Simon, this body has never been to Philadelphia, but has too many memories of San Jose, so he set the background of the story here.

Simon flew here from Los Angeles yesterday morning. After visiting the class, he visited several technology companies in which Westeros had invested.

Because this is the first time Simon has returned to the place where he grew up since his fortune, both the Bay Area media and the local government are very excited about this. However, Simon did not arrange various visit schedules as many people expected, but spent most of his time at work.

Entering December, various media have been very keen to discuss how much Daenerys Entertainment has made this year. Even the most conservative estimates are enough to make most Hollywood studios feel jealous.

Now that he occupied this body, Simon was also destined to be unable to escape everything in the past.

Before Simon left San Jose, Pat Kingsley announced that the Simon & Janet Westero Foundation would donate $1 million to several schools and welfare institutions in San Jose. This amount of money is nothing compared to Simon's current wealth, but since it has been done, the media can no longer say that Simon is too indifferent to the place where he grew up. Although, the fact is.

Back in Los Angeles, Simon began the final series of plots for the upcoming "Batman".

Over the past few months, Simon himself and the sub-shots he hired have accumulated more than two thousand conceptual drawings and sub-shot drafts, and some very important shots have also made short reference animations. After such a long time of preparation, the whole movie can be said to have been completely installed in Simon's mind, and the next thing to do is to show them on film.

After all, "Batman" won't be released until next year. In recent days, Hollywood's most watched is undoubtedly "Rain Man" which has been silently counterattacking.

After the first day of low opening of 2.1 million US dollars, "Rain Man" not only unexpectedly won a three-day box office for the first weekend of 7.28 million US dollars, but entering the working day, the film’s single-day box office revenue of nearly one million US dollars also appeared unexpected .

Feeling this unusual, Daenerys Entertainment immediately conducted a questionnaire survey on "Rain Man" directly facing the audience.

As a result, of the 1,000 viewers surveyed in major cities in North America, 36% of them chose to watch the movie only after being recommended by relatives and friends around them. At the same time, up to 91% of the viewers said they would recommend the film to people around them. .

Only with these two pieces of data, Amy Pascal and Robert Rem, who are experienced in the industry, judged that "Rain Man" is producing a rare word of mouth effect.

Although Simon’s "Run Run Lola" successfully evolved into an "event movie" last year, it mainly relied on the gimmick of Simon’s age, the hype of the media, and the strong curiosity of the audience. "Rain Man" is really based on content. Attracted the audience into the cinema.

Therefore, although it is not clear what the next box office trend of "Rain Man" will be, whether it will evolve into a national-level "event movie" again, but at least it can be confirmed that "Rain Man" will definitely not be like everyone else before. The prediction failed.

As word-of-mouth continues to ferment, many media originally affected by CAA have successively published positive film reviews of "Rain Man".

With countless expectations, doubts, fears and other complex and difficult emotions, December 23, the box office data for the new week was officially released.

Universal Pictures' unexpectedly hit "Dragon Brother and Rat Brother" still locked in the weekly box office champion position. In the second week of its release, the film received another 12.17 million US dollars.

"Rain Man" is followed by "Dragon Brother and Mouse Brother".

In the first week and seven days, the final box office of "Rain Man" reached 11.65 million U.S. dollars, which almost exceeded the 50% expected in the first week of 8 million U.S. dollars. People who had no expectations for this movie at first found that such a box office start, coupled with the film's continuous spread of word-of-mouth, even if "Rain Man" hit the billion-dollar box office club is not impossible.

In addition to "Rain Man", Daenerys Entertainment's "Steel Magnolia" and "Screaming Scream" continued to win $7.66 million and $5.73 million in box office, ranking fourth and fifth on the list.

In the second week of the opening of the painting, "Death Poetry Club" received $2.08 million this week after the box office of $1.63 million last week. After only two weeks of screening, the cumulative box office of "Death Poetry Club" has reached $3.71 million.

"Death Poetry Society" officially opened up to 1,693 screens on a large scale this week, which is more than the 1,621 screens after the emergency deployment of Universal Pictures' "Dragon Brother and Mouse", plus the film has been screened for two consecutive weeks. With the accumulated reputation, few people would doubt that "Death Poetry Society" will win the box office championship during Christmas week.

In addition to "Death Poetry Society", there are three other films that will be released on a large scale this week. They are Disney's 2D animation "The Adventures of Oliver" adapted from Dickens "Orphan in the Fog", and Fox's film has won a series of Golden Globe nominations. But mediocre "Working Girl" and "My Stepmother is an Alien" which MGM took over from Columbia Pictures after giving up "Rain Man".

Compared with the 1,693 screens of "Death Poetry Society", the opening screens of these three new films are relatively low, with "Olivar Adventures" at 952 yuan, "Working Girl" at 1051 yuan, and "My Stepmother" "Is an Alien" is 1106 yuan.

Just like "Brother Dragon", due to its strong reputation, "Steel Magnolia" has also expanded again this week, reaching 1,613 yuan, becoming the third Christmas film to be released on more than 1,600 screens.

This year's Christmas Eve was still spent with Simon and Janet. After Christmas, the crew of "Batman" began to set off for Melbourne, but Simon had to wait until after New Year's Day.

Perhaps it was because the previous few months were too deserted compared to previous year schedules. With the advent of Christmas, the North American market has seen an explosive growth this week. Although there are only four new films with large-scale openings, in the week from December 23 to December 29, many old films that have been released for several weeks have seen a strong box office rebound.

However, in this world, there are always people who are happy and some are worried.

Since the box office and word of mouth of "Rain Man" began to counterattack, MGM has been in a kind of strong anxiety.

If the box office of $11.65 million in the first week is not so unacceptable, when the box office data for the new week is released, Tony Tomopoulos, the chairman of United American, who made the decision to give up the distribution rights of "Rain Man", only feels his The job may be lost.

On December 30, the box office will be released seven days during Christmas week.

Compared with last week’s total box office of $73.19 million, the market soared by 68% this week to $122.36 million.

"Death Poetry Society", which has the largest number of screening screens, after the accumulation of word-of-mouth in the previous two weeks, the box office reached 19.01 million US dollars in the first week and successfully won the single-week box office champion of Christmas Week, with a total box office of 22.72 million US dollars.

Obviously, Daenerys Entertainment's 1988 year another 100 million box office club member was born.

However, compared to what "Dead Poetry Society" expected, it was "Rain Man" that surprised everyone this week.

In the second week of the release, the screen of "Rain Man" was still only 1,136 yuan, but with the further fermentation of word of mouth, the box office of this film, which has obviously successfully evolved into a phenomenon-level film, not only did not fall in the next week, but skyrocketed by 45. %, reaching 16.67 million US dollars.

Even though several other films such as "Dragon Brothers and Rats" and "Steel Magnolia" have seen their box office rises to varying degrees this week, the 45% decline of "Rain Man" is still breathtaking.

You know, "Dragon Brother and Mouse Brother" has only a 18% decline. "Steel Magnolia" has increased the number of screens to 1,613, and the theme is very suitable for the festive atmosphere. The decline of this film is only 25%.

Moreover, because of the difference in the box office base last week, the box office of "Dragon Brothers and Rats", which fell by 18%, was $13.67 million this week, while the box office number of "Steel Magnolia" was actually only $9.21 million.

With the same screen count, "Rain Man" achieved a 45% drop in the box office. The single-week box office number jumped from 11.65 million last week to 16.67 million. In two weeks, many people predicted that the North American box office might only have a volume of 20 million US dollars. The total box office number has reached 28.32 million US dollars.

At the same time, this kind of box office data also officially means that the six films produced by Daenerys Entertainment this year have fully realized the grand slam of the North American box office relay. Of course, a certain horror comedy that was taken over by New World Entertainment was naturally ignored.

In comparison, MGM gave up "My Stepmother is an Alien" that "Rain Man" took over from Columbia at the beginning, because the word of mouth fell directly after the painting was opened, and there was no splash in the popular market on Christmas Monday. Make any waves.

For the first seven days of the week, this family comedy with a budget of up to 20 million U.S. dollars only received a box office of 3.81 million U.S. dollars.

When the media noticed this, all that was left to MGM was pure ridicule.

MGM gave up "Rain Man" which was not optimistic at the beginning and chose "My Stepmother is an Alien". The original plan was actually quite perfect.

A sci-fi family comedy like "My Stepmother is an Alien" is completely in line with the schedule of Christmas, compared to a road movie where two men go all the way. Although Columbia Pictures was not optimistic about the film during the internal screening stage, MGM executives generally believed that "My Stepmother is an Alien" should be better than "Rain Man" even if it is worse.

Desire is beautiful, but reality is cruel.

"My Stepmother From Aliens" box office in the first week of 3.81 million US dollars, even if MGM can get 55% of the box office share from the theater, it can only collect 2.09 million US dollars.

If according to the original contract signed with Daenerys Entertainment, "Rain Man" accumulated a total of 28.32 million US dollars in the box office for two weeks, according to the 15% issuance commission ratio, MGM could get 4.25 million US dollars. Needless to say, the gap between US$2.09 million and US$4.25 million, but the estimated share of the two weeks is already close to the US$5 million offer when MGM let go of "Rain Man."

It is rumored in the circle that just after Christmas, the big boss behind MGM, Kirk Koklian, personally flew to Los Angeles from Las Vegas because of the "Rain Man" and brought MGM executives to Los Angeles. Gathered and cursed.

Although there were media reports that MGM would file a lawsuit against Daenerys Entertainment in an attempt to claim compensation based on some loopholes in the contract between the two parties, there is obviously nothing going on in this matter. Not to mention that Daenerys Entertainment is unlikely to leave the beginning and the end to MGM. Now MGM, which is called shabby, does not have the financial strength to fight Daenerys Entertainment.

In the face of the unexpected box office outbreak of "Rain Man", besides the beating MGM, the most entangled ones are undoubtedly the several big names under CAA.

When the box office curve of "Rain Man" counterattack all the way gradually became clear, Barry Levinson, Dustin Hoffman and Tom Cruise became the objects of close pursuit by paparazzi. The trio's disdain for "Rain Man" is still vivid, and now the most popular thing for paparazzi is to follow the trio and ask them what they think of "Rain Man".

In the face of media tracking, Barry Levinson tried to choose to disappear completely, but in the face of the uncrowned king who had made up his mind, this strategy obviously did not work. Barry Levinson only disappeared for two days during the Christmas period and was dug out of Tokyo by the magical media.

Dustin Hoffman, who had been hiding on holiday in the UK before, tried to express that some of the success of "Rain Man" also had the intention of his own merits, and the result was even stronger ridicule.

On the other hand, media harassment even affected Tom Cruise's "Born on July 4th" filming. Oliver Stone was helpless and chose to stop work. Tom Cruise also hid most of the time. The luxury house in Los Angeles stays at home.

It is Cruise’s agent Paula Wagner very generously congratulated Daenerys Entertainment’s "Rain Man" on the success, plus Cruise was not like Barry Lai before the "Rain Man" was released. Vincent directly clashed with Daenerys Entertainment, and did not talk nonsense like Dustin Hoffman, which made his situation in this public opinion storm significantly better than the other two.

As the box office form of "Rain Man" and "Death Poetry Society" settled, Hollywood was surprised to find that among the six films produced by Daenerys Entertainment this year, "When Harry Met Sally" and "Rain Man" Neither "Death Poetry Society" was written by Simon himself. Even though "Screaming", although it is rumored to be Simon's creativity, he did not sign it.

This situation undoubtedly proves once again that Simon Westero's vision for selecting scripts is no less than his creative talent.

As a result, a series of film copyrights that Daenerys Entertainment has in hand suddenly became the object of attention of the entire Hollywood. At the time, they mocked Simon for being the media and film company that took the copyright and had to start anew. Examine those items.

As for the projects that Daenerys Entertainment has expressed interest but have not yet obtained, it is undoubtedly more closely watched by the entire Hollywood.

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