Hero of the Penalty Area

Chen Yingxiong announced in advance that he would get the Golden Boot of this season, which naturally aroused everyone's discussion. As soon as the media reported, the players of each team expressed their opinions.

Except for Liverpool's mi, the other teams' mi are basically scolding Chen Yingxiong. But they scolded very interestingly. What they scolded was not Chen Yingxiong’s wishful thinking, they were scolding Chen Yingxiong...too arrogant...

This is worthy of everyone's thinking. Why do the players of these teams, when they heard Chen Yingxiong's words, not yelling at him for wishful thinking, but saying that he is too arrogant?

This careful analysis has a very different meaning.

If it is wishful thinking to scold Chen Yingxiong, it means that they think it is impossible for Chen Yingxiong to accomplish this goal, so it is wishful thinking. Toad wants to eat swan meat.

But what they scolded was "too arrogant." This is too arrogant. It means too much. It can be said that Chen Yingxiong claimed to be too arrogant to win the top scorer for the third time, or it can be said that he announced that he had won in advance. Golden boots are too arrogant. Somewhat ambiguous.

Arrogance can be understood as arrogance without strength, or arrogance with strength, not low-key...

It seems that Chen Yingxiong’s powerful strength has been "recognized" by many people.

Regardless of whether they admit it or not, in the face of this arrogant Chen Yingxiong, they have to pinch their noses to recognize, after all, they are indeed two consecutive Golden Boot winners.

They scored 75 goals last season, only one goal away from Messi, the second in history!

xxx

No matter what the outside world is talking about yourself. Chen Yingxiong has long been accustomed to such buzzing comments.

Because many of the controversies of players like him are actually made by themselves, if such a person would be knocked down by the voice of the controversy, it would be an anecdote in the world.

In the midst of such controversy, the league has ushered in a truce.

The national team game day of various countries is here.

In the past two weeks, Chen Yingxiong's teammates flew around in the sky, busy playing for the country.

These busy days have nothing to do with Chen Yingxiong.

More than a month ago, the matter of Chen Yingxiong's change of nationality was still raging, and now Chen Yingxiong is training alone at the Melwood training base, and many people are embarrassed. When discussing the affairs of the national team, only Chen Yingxiong seemed so lonely and lonely...

In China, there is naturally another condemnation against the Chinese Football Association. However, the [Chinese] Football Association has been able to deal with this easily, and they have also accumulated a wealth of experience. It’s good to keep silent at this time. As long as you keep silent and wait for the national team game day to pass, this trend will naturally stop, because Chen Yingxiong will use his outstanding performance to successfully divert the interest of the domestic public. At that time, everyone will pay attention. Chen Yingxiong scored a goal in the league. Who cares if he can't make it to the national team? If someone mentions this at this time, they might be criticized for "sick."

It is ironic to say that the Football Association is in trouble because of Chen Yingxiong on the one hand, and on the other hand, it has to rely on Chen Yingxiong to solve it.

……,

Chen Yingxiong was not as lonely as everyone thought. He still has a lot to do,

Now the hero is very busy.

Because of his outstanding performance in the Temple Cup in Beijing, Chen Yingxiong has reached a new high in the minds of China National Football Association, and continues to sit firmly on the throne of China’s most popular sports mobilization, even those who didn’t like it before. His people also began to accept and like him through that incident.

Many brands have taken a fancy to his popularity among Chinese people, and they want to sign with him.

But not all brands can get Chen Yingxiong's endorsement. Now that Chen Yingxiong relies on the large market of [China], coupled with his own strength, his agent team of ordinary brands simply doesn't look good.

The first is to renew the contract in 2010. Chen Yingxiong and Nike signed a four-year contract, receiving 4 million euros in sponsorship each year. Now the three-year contract has passed.

This time Adadis was moved to dig into the wall. Obviously, they had fully realized their original mistakes. Although it is no longer an easy task to dig Hero Chen from Nike. But seeing that Chen Yingxiong's popularity is still rising, it is worth spending more money now. In addition to having a very high reputation in the world, he also has a pivotal position in the huge market of China.

His commercial value is unlimited!

Chen Yingxiong would not sign a contract with Adidas, because the other party looked down on him at the beginning. He has no other advantages, but he is very small-minded and has a lot of grudges. Since you looked down on me at the beginning, now my master won't pay attention to you!

But Dracula took advantage of this and ran to talk to Nike.

As soon as you look at it, your rival Adidas has come to us. The conditions offered are quite generous. To be honest, we still have a one-year contract with you, and we are the ones who abide by the contract and have a guarantee of credibility. And the hero means it’s better to renew your contract,

But... the other party's price is so high, and the price is so high, our pressure here is really great. If you say that, Nike will naturally know what this means. It must be here with Adidas' offer to ask for a better contract.

But this is not a shame, and Nike will not be furious because of this incident. This is the correct attitude of the market. In business, in order to obtain better personal treatment, it is understandable to do so.

After all, it is not forcing Nike to renew the contract with itself. If Nike cannot accept the other's asking price, it can not renew the contract and let Chen Yingxiong leave after a year. .

But can they let Chen Yingxiong go?

Adidas knows the importance of Chen Yingxiong. If Nike doesn't know it, their high-level collectives are all idiots.

I think that when the contract between Cristiano Ronaldo and Nike was about to expire, Adidas also came to poach people. After learning about this, Nike immediately signed a new sponsorship contract with Ronaldo. At that time, it offered Ronaldo six times a year. The sky-high price of millions of euros!

Ronaldo's contract is also the most valuable endorsement contract in football history.

Now Nike and Chen Yingxiong have a contract. This is Nike's advantage, and it is natural to make good use of it.

So Nike also expressed its desire to continue cooperating with Chen Yingxiong.

Now that both parties have this idea, then the next thing is much easier, just sit down and pay the price on the spot.

This matter started shortly after the end of last season. At that time, Chen Yingxiong scored 30 goals in the Europa League and set a “record that does not belong to the earth.” After a certain English media commented, Adidas looked for Come to the door.

And soon Dracula started negotiations with Nike.

After two months of constant bargaining, finally Dracula, the vampire, brought Chen Yingxiong a sky-high contract. Since 2013, the contract will be renewed for five years, which means that the contract will expire in 2018.

year. In these five years, each year Chen Yingxiong can get a fixed bonus of 8 million euros from Nike!

Eight million euros! The highest personal sponsorship contract in the history of world football has been released!

When Nike and Chen Yingxiong's personal official accountability website announced the news at the same time, the media and players were shocked.

In the world of football, no one has ever been able to live such a high sponsorship fee from a brand in a year.

Cristiano Ronaldo's current contract with Nike is 6 million euros per year. In addition, if his number of goals reaches the prescribed number, he can also get an additional 1 million euros, which is 7 million euros.

But Chen Yingxiong's new contract overwhelmed Ronaldo.

The eight million figure looks scary, but everyone who knows the insider thinks that Nike is still making money. Dracula finally made a little compromise in exchange for the "world's highest endorsement fee."

Gimmick.

Because Dracula originally proposed a guarantee of 7 million euros a year, and if Chen Yingxiong scores more than 30 league goals, add 1 million to get the league’s best scorer 1 million and the Champions League’s best. There are 1.5 million shooters. Calculating this way, if Chen Yingxiong can collect all these honors in one season, Nike will have to pay at least 10.5 million euros for Chen Yingxiong's endorsement fee a year!

And looking at Chen Yingxiong's current momentum, these honors are easy for him, so if Nike accepts Dracula's terms, it will cost more than 10 million a year.

This is too high for Nike. You must know that Tiger Woods, the world's highest-paid sports golfer, can get 16 million euros from Nike every year, which is the world's highest single sponsorship contract. The American Professional Basketball League’s "Athlete" mobilization LeBron James is 9.5 million euros a year, Kobe Bryant is 7.5 million euros, and the highest football player is Ronaldo with 6 million a year.

Nike doesn't want Chen Yingxiong to raise the upper limit of the football [sports] mobilization endorsement fee, because they are about to start negotiations with Ronaldo. If they agree to Chen Yingxiong's wild asking price, they will be very passive for Ronaldo's renewal. Ronaldo naturally cannot tolerate Chen Yingxiong being so much taller than him...

In the end, the two parties made a compromise proposal after negotiation. That is, Chen Yingxiong's sponsorship must be the highest in world football, and his status must be guaranteed. To this end, they can give up bonus clauses such as one million euros for the number of goals they reach, and one million euros for the best scorer.

Nike put forward an eight million euro sponsorship contract, which was finally approved by Dracula.

Before the two parties officially signed, the media had heard the news, but they knew that Chen Yingxiong and Nike were negotiating a big contract. How big it was that they didn’t know anyone had guessed it, but it was nothing more than 6 million per year , Which is an increase of 2 million compared to Chen Yingxiong’s current 4 million per year.

Who would have thought that when the final news was announced, it turned out to be eight million! It's doubled!

Beasts!

This idea came to many people's minds for the first time.

The people in the west are still eating grass, and the people in Africa are still starving. This **** shows a few smiles to the camera in a year, and can easily get 8 million euros! What is not a beast?

When the news was officially announced, Chen Yingxiong was signing a contract with the Nike headquarters in the United States.

This time Nike headquarters invited many world-renowned media to witness this historic moment together.

Compared with the signing of the first nose, the whole treatment is different now.

And this also shows the improvement of hero Chen's strength and reputation from the side!

Facing hundreds of media flashes and cameras, Chen Yingxiong smiled calmly.

He sold himself to the camera and boasted: "One day you will find that these 8 million are actually very cheap!"! .