Hero of the Penalty Area

Chapter 226 The new man laughs at the old man's anger (the fifth asks for a monthly pass)

A whole eight pieces of glass were shattered by Chen Yingxiong's kick. The first piece was simply shattered and the football stopped at the fifth piece of glass. The first five pieces of glass were directly smashed by the football, and the last three pieces were affected by the shock wave.

Although the ninth piece of glass was not broken, there were already some cracks after the impact. Obviously, if a few more pieces hit the glass, the ninth piece may also be broken.

Regardless of the fact that glass is very fragile, it is easy to be damaged, and a piece of glass can be broken with a little effort.

But football is not a hammer, football is also soft, although it is full of gas to make it bulge. Anyone who has seen high-speed photography will be impressed by the deformation of the football during the impact. A swollen sphere can be completely flattened. Therefore, it is not a problem to break a piece of glass with this easily deformable object, but it is difficult to break a lot of glass that is quickly separated by a certain distance.

A player like Cristiano Ronaldo, who is good at vigorously long shots, only kicked three pieces of glass in one go, but Chen Yingxiong broke eight pieces in one kick!

After the reporters at the scene counted exactly how many pieces of glass were broken, they all made a "hiss" sound, which was the sound of them sucking in the air.

After completing the performance, Chen Yingxiong also made the action of pulling the bolt on his thigh at the reporters.

This is a celebration he occasionally does after scoring a long shot.

Obviously he is also very satisfied with his performance today.

The reporters who reacted flashed their flashes and enveloped Chen Yingxiong.

The Nike executives who watched nearby were also very satisfied.

The choice to support Chen Yingxiong or continue to promote Cristiano Ronaldo is actually controversial internally. Opponents think that Chen Yingxiong is an Asian, and his skin color may affect Nike's global strategy. After all, although racial discrimination is not allowed on his mouth, racial discrimination is everywhere. Several things happened in England this year. It is a good proof of this.

They worry that choosing Chen Yingxiong as Nike's global image spokesperson will arouse the resentment of some racist people.

In addition, compared with the Portuguese, Chen Yingxiong is a "newcomer". Nike has already spent a lot of effort on Cristiano Ronaldo to promote and publicize him. The early investment said that if you give up, you give up. It is really true. What a pity. After all, Ronaldo's image is very mature, and Chen Yingxiong is relatively new in the field of commercial propaganda. No one knows what the final image will look like when he spends a lot of money to create it. So choosing Chen Yingxiong means taking huge risks.

Of course, the benefits are not without. Those who support the choice of Chen Yingxiong think that the feelings of the racist should not be considered in the first place, because everyone in the sports world only pays attention to the star effect. Tiger Woods is still a person of Asian descent. He is still the highest paid star in the sports world. ? In addition, Michael Jordan is a black man, but this does not prevent him from becoming the most successful player in NBA history. So skin tone is not a problem at all. Moreover, Chen Yingxiong also has a special advantage, which can even be regarded as huge. That is the Chinese market behind him.

As a Chinese, Chen Yingxiong has not yet joined the Chinese national team, so there is no disgusting thing about being used by his competitor Adidas to promote himself. What Nike got was a clean and pure Chen hero.

At the same time, he is paramount in the minds of Chinese fans. In the latest market survey, as many as 99% of people in China know about Chen Yingxiong, and more than 73% of people know Chen Yingxiong very well. Seventy percent of people like Chen Yingxiong very much.

These data can tell those opponents that Chen Yingxiong's huge popularity in China can completely offset possible resistance from racial discriminators.

In fact, the final factor that determines Nike's choice is performance.

In terms of off-court image, Chen Yingxiong is similar to Cristiano Ronaldo. Then it is the competitive performance that determines their destiny.

As a result, Chen Yingxiong's performance this season has greatly improved. Although Cristiano Ronaldo led Real Madrid to the league championship, he is also this collective honor.

Chen Yingxiong finished him in collective honor.

The same is true for personal honor. The top scorer in La Liga is Messi, and Chen Yingxiong won the top scorer of all the competitions he participated in.

In particular, Chen Yingxiong scored more than 100 goals in a single season, scoring 62 league goals in a season in the Premier League.

Such a powerful performance immediately conquered the high-level Nike attack speed, so that those who had been vacillating before also firmly invested in the camp supporting Chen Yingxiong.

That's why we have the following things, including designing a commemorative t-shirt for Chen Yingxiong and designing a series of sneakers under his name. You know, this is a treatment that even Cristiano Ronaldo did not enjoy...

Now, Chen Yingxiong's performance at the new product launch has proved that everyone chose him correctly, so the high-level people are in a good mood.

※※※

On the second day, several details about this new product launch were spread all over the world through the media.

When Cristiano Ronaldo learned about Chen Yingxiong's kicking eight pieces of glass at the new product launch event, one can imagine how angry he would be.

Of course, Nike couldn't choose Chen Yingxiong and completely abandon the Portuguese. They will definitely send a vice president with a public relations team to appease Ronaldo, give him some preferential terms, and so on. But whether it can be negotiated or not, then I don't know.

This matter had nothing to do with Chen Yingxiong, he never considered the feelings of losers.

He still has many things to do on his own.

After Nike’s new product launch event in New York, the cooperation between him and Nike has not yet ended. He wants to shoot a series of TV commercials called "Heroes" and several posters for Nike.

At the London Olympics, Nike once advertised a "great" series. Personify the "great".

Now they plan to produce a "hero series". This "hero" is a pun that refers to both Chen Yingxiong himself and the inherent ranking of heroes. Those who are great and outstanding, have made outstanding contributions, and who are capable of what can be called heroes.

I have to say that Chen Yingxiong's father, Chen Tao, really gave his son a good name...just this name can make Chen Yingxiong a lot of money. Of course, Chen Yingxiong himself has the credit. When he debuted in Zenit, he did not choose to print the Chinese pinyin "yingxiong" on his jersey number. Who knows what this means? Just like the names of Japanese and Koreans, in the eyes of foreigners, they are just a series of meaningless pronunciations. He chose "hero" as his jersey name, which is similar to how Brazilian players nicknamed himself. How many people still remember that the real name of "Kaka" is actually "Ricardo Isaczon Santos Leite" What? So the catchy "hero" replaced "yingxiong" and spread throughout the world.

It took three days to shoot the commercial because it was not just a TV commercial, but also a print commercial.

TV commercials have to go through post-production. About the beginning of the new season of the Premier League, it will be broadcast on TV stations and the Internet around the world.

But everyone will be able to see print ads soon.

"Who dares to insist on walking his own way amidst the boos of the sky, to defeat the enemy, to embrace victory? Heroes dare!"

"Who can ignore the ridicule and ridicule, ignore the difficulties and obstacles of the road ahead, hold his head high, and let all the pride and prejudice finally bow his head in front of him? Heroes can!"

"Those who can only break records are not heroes. They dare to challenge authority and ignore the constraints of rules. Those who can do what they can't are heroes!"

"Ranking? Ordinary people don't understand. It's just an ambitious hero explaining his next goal."

"As a hero, refuse mediocrity!"

At that time, these copywritings will be accompanied by various poses of Chen Yingxiong, appear on posters, and be posted to all corners of the world. As long as there is a Nike check mark, there must be Chen Yingxiong's figure, and these words that can inflame people's hearts.

※※※

After the commercial activities with Nike are over, Chen Yingxiong must continue to stay in the United States.

He has to sign a new sponsorship contract with a new company.

After the contract between him and Red Bull Beverage expired in the 4th year, the two parties did not agree on the remuneration of the contract. When Chen Yingxiong signed with Red Bull in 2011, it was the year after he won the Champions League, but after all, he was only his first Champions League champion, and the limelight was far less than now. At that time, the price Red Bull gave him was one million euros per year.

But now that Chen Yingxiong has broken a series of records, it has long since been Wu Xia Amon.

A sponsorship contract of only one million euros a year can no longer satisfy him.

In fact, the renewal of the contract between the two parties has been discussed since last year. At that time, Red Bull did not agree to increase the remuneration on the grounds that Chen Yingxiong did not have any decent collective honor, hoping to keep the original price unchanged. Dracula is such a stingy person who naturally does not allow the other party to do this. He told Red Bull that since you think that the hero has not had much honor in the past few years, then we will wait and see. Season.

Now it's Dracula's turn to stop Red Bull. There is no annual price of 3 million euros, so let's not talk about it!

Three million, Red Bull is certainly not willing to pay, and the two sides just talked directly about it.

Red Bull can't accept it, but that doesn't mean that no other company can't accept it. Just aiming at the huge Chinese market behind Chen Yingxiong, one million euros a year is what it should be, not to mention that his own performance is so good and his influence is so high, look at even Nike desperately pushing him, this What does it illustrate? It shows that Chen Yingxiong's future commercial image is very good!

So in the end, Pepsi took the lead, signing a three-year contract with Chen Yingxiong at a price of 2.8 million euros per year.

Now Chen Yingxiong is going to sign a contract with Pepsi.

At the same time shooting an advertising film, this advertising film was first only put on the Chinese market.

In addition, as usual, before the World Cup in Brazil next year, Chen Yingxiong will definitely cooperate with many of Pepsi-Cola's stars to shoot a commercial specially made for the World Cup.

This kind of treatment was previously unavailable when Chen Yingxiong spoke for Red Bull.

Although Red Bull is also very famous, in the world, the most famous drinks are the two carbonated drinks, Coca-Cola and Pepsi.

This is a drink for all ages, which is different from the functional drink of Red Bull.

After signing a contract with Pepsi, Chen Yingxiong is finally leaving the United States, and his next destination is Japan.

He went to renew his contract with Konami.

!#

www.ptwxz.com