Growing up as a male god: After listening to the advice, I became a top-notch guy

Beep!

Received amazing points, 2022920 points!

Received the stunning value of [Extreme Despair] from Wang Rui, 35 points!

Wuhu?

Although Mr. Wang said that making animation dishes is a bit difficult, he even made a special trip to the cinema when "Nezha" was released, and others were surprised!

Li Youzhi, who was in the capital to promote the premiere of "Nezha" when he heard the two system's stunning value credit notifications coming from his ears, stopped by the film bureau to have his face scanned, raised his eyebrows.

On the side, Wang Xintian, who was holding the teapot, laughed when he saw Li Youzhi's sudden change in expression.

"Xiao Zhi, what are you remembering?"

Hearing Wang Xintian's voice, Li Youzhi quickly came to his senses, stood up, took the tea handed over by Wang Xintian, and shook his head with a smile.

"It's nothing, I just thought of some happy things."

"oh?"

Seeing Li Youzhi's humble face, Wang Xintian couldn't help but feel happy.

"Why, do you remember the box office of "Nezha"? Well, to be honest, I was surprised yesterday when I saw the box office statistics of November theaters. The pre-sale box office of "Nezha" exceeded 100 million. In the past, we have always been Taking foreign...especially Hollywood works as a reference, I think that the box office of around 50 million on the first day is already the ceiling of the animation film market.

We didn't expect "Nezha" to have such a brilliant box office performance this time. It really exceeded our expectations. According to the current box office momentum, "Nezha" may earn 2 billion at the box office during its release period. There is a lot to be done. "

Holding the teacup in both hands, Li Youzhi smiled lightly when he heard Wang Xintian's praise.

2 billion, your imagination is a bit lacking...

Li Youzhi was a little surprised that "Nezha" was so popular at the pre-sale box office.

This wave completely underestimates the motivation of people who want to get rich!

What is the concept of pre-sale box office exceeding 100 million?

Let’s put it this way, the previous pre-sale box office of “The Wandering Earth” was only over 17 million!

In order to boost the box office of "Nezha", people have done all kinds of tricks.

But Li Youzhi was not surprised that "Nezha" could achieve such a dreamy start when it was first released.

After all, when he accepted the suggestion from the fun people to make a movie that would make netizens rich, the first thing Li Youzhi thought of was this animated masterpiece with a box office of nearly 4 billion in his memory.

The reason why it is called a masterpiece is not actually because of how high-minded "Nezha" really is, or how profound and perfect the plot is - but because of the balance of this film.

For a commercial film to reach the level of excellence, it must meet one condition: to capture the attention of the target audience.

As for a successful commercial film, there is another condition that must be met in addition to these two conditions, that is... to resonate with the audience, so that the target audience must have an emotional or ideological release after watching the movie.

Most of the animation works on the market actually carefully select the target audience; some of them are mainly for young audiences, using the form of small hands to hold big hands to win the box office. Just like the big movie "Bear Bears" in Li Youzhi's memory, it may have a strong base at the box office, but it lacks appeal to young audiences. There is basically no discussion on mainstream social media, and it is impossible to further build a reputation. effect.

The other part is works like "White Snake" and "Big Fish", which can attract young audiences and have a high degree of discussion on the Internet. However, such themes naturally exclude audiences from both ends, and there is no way to form a movie of sufficient scale. Basic box office.

What is the situation in "Nezha"?

Just two words - comprehensive!

First of all, the action design of this film is excellent, the fighting scenes are interesting enough, and it fully utilizes the unique imagination of animated films-this is a hit for audiences of all ages.

Secondly, the film is full of laughs, which is a favorite element for audiences of all ages.

Finally, and most importantly... "Nezha" is a story adapted from myth. On the surface, it tells the story of people's struggle against fate, but in fact, the core of the story is family and affection, two things that are extremely important to Chinese audiences. Elements!

If we put aside the battles between gods and gods and the villain's machinations, "Nezha" is actually about the two most common types of children and two types of families in China.

Nezha is the kind of person whose parents work both ways and usually lack care and discipline. Growing up, I lacked company and was isolated from those around me for a long time. A child who pretends not to care about anything on the surface, but actually desperately longs to be recognized by those around him.

As for Li Jing and his wife, they are the kind of parents who are very busy at work and always say to their children, "I will definitely do it next time" and "I will give you XXX if you get a hundred points in the exam."

As for Ao Bing, he was almost the kind of child whose parents were working-class people. The whole family cut down on clothing and diet, but still sent their children to study specialties and cram schools, thinking that their children would pass the Qingbei examination.

Like the scene in the film where all the dragons pull out their dragon scales to bless Ao Bing with soft armor. To put it bluntly, it is the same as parents who would not hesitate to borrow money but also send their children to tutoring with famous teachers... I will give you the best to give you the best when you are born and raised. Even your future is planned for you, without asking whether you are willing or not.

The problems of these two families are the most common in China, but the love of both families for their children is the same.

The specific manifestation is that in the film, when Nezha went crazy, he was the first to hug him. Li Jing was willing to use a life-changing talisman to replace his son in the catastrophe. He kowtowed to Nezha's family and begged the people to attend Nezha's birthday party.

Therefore, family audiences, whether children or parents, can see themselves reflected in the film "Nezha", which resonates with some people.

As for non-family audiences, the characters in the film are also taken care of.

For example, Shen Gongbao is hardworking, diligent, and motivated. In terms of professional ability, he is better than Taiyi in every aspect, but he is not appreciated by his master...

This is the same as the different treatment between you and the second generation in the company...

Children can understand it, old friends won’t think it’s childish, and adults can watch it with gusto. This is such a work!

What does this look like?

It's like a foot bath city. Some customers like ladies with big breasts and beautiful legs, while others like petite and cute cute girls.

But what Cadillac owner can refuse a No. 8 technician who looks like Liu Yifei, with bust, waist, hips and height all online?

Technician No. 8... No, it's the quality of "Nezha" itself that has passed the test. Now coupled with the joint promotion of more than a dozen publicity departments and beep stations, shaking hands, and movie channels, in Li Youzhi's opinion, it won the film within the premiere period The box office of 3.5 billion is stable. If it does well, hitting 4 billion will definitely not be a problem!

But can you say this to Wang Xintian?

Absolutely impossible!

Article 42 of "Rules of Survival in the Workplace": When your leader thinks you have potential and has high expectations for you, blind self-effacement and blind arrogance are not advisable.

What should you do most at this time?

It is prudent self-confidence. It is to let the leader know that you can achieve his expectations... but also to let him know what kind of support he should give you if you want to achieve those expectations!

In line with this principle, Li Youzhi raised his eyes and looked at Wang Xintian humbly, and said with a smile:

"Wang Ju, with the current box office performance of "Nezha", 2 billion box office is still conservative. If there are no other big productions to squeeze out the film schedule in the next month, and if the promotion can continue to keep up, 3.5 billion box office is promising. If the key If the period can be extended to January, with a box office of 4 billion to try to beat the ceiling of the domestic market for animation works, there may not be no hope."

Beep!

Received Wang Xintian’s additional [Surprise] surprise value, 28 points!

Hearing what Li Youzhi said, the tea cup Wang Xintian had just picked up stopped at his mouth.

Others may not have any special feelings about the movie box office of 3.5 billion or 4 billion, but as the deputy director of the Film Bureau, Wang Xintian is too sensitive to this number!

"The Wandering Earth" has not yet been released in theaters, and the current box office has reached 4.7 billion.

Thanks to this sci-fi movie that hit the summer blockbuster as a dark horse, according to statistics from the Special Financing Office, the total box office of domestic movies this year has exceeded 20 billion.

If the animation work "Nezha" can get a box office of 4 billion, including the following winter vacation, the total box office of domestic movies is likely to exceed the 40 billion mark!

What is this concept?

With the support of this data, I can add in the second paragraph of my year-end report, "Through various industrial adjustments and targeted support, our bureau has further unleashed the vitality potential of the huge market, improved the quantity and quality of supply, and created a richer range of products." and service supply matrix, giving full play to the role of the cultural market in stimulating consumption, increasing the size of the domestic film industry from 34 billion last year to 40 billion this year, a year-on-year increase of 15%..."

What a solid political achievement!

After holding the teacup and typing up a summary of this year's work in the intracranial theater, Wang Xintian put down the teacup and looked at Li Youzhi with a smile.

"I think there won't be any big productions released in the next two months. For some Hollywood films that are going to be released in the mainland, the bureau is preparing to strengthen the ideological review process. If nothing goes wrong, they should be released intensively after January. 11 and 12 two Yue, I'm afraid only "Nezha" will take the leading role."

Opposite the coffee table.

Listening to Wang Xintian's statement, Li Youzhi took a sip of tea and let out a long sigh of relief.

As expected of an old fritter.

Sensible!

…

At the same time, Wang Xintian and Li Youzhi, an old and a young fox, were fighting against each other.

The premiere of "Nezha" is coming to an end.

On the screen, the plot has already progressed to the point where Nezha unlocked the seal and stopped Ao Bing from summoning clouds and rain to turn into an ice dome to destroy Chentangguan. He then learned that Li Jing wanted to exchange a life talisman for him to resist the catastrophe, so he used chaos to Tianling trapped Li Jing and his wife to destroy the life-changing talisman, and prepared to face the natural disaster alone.

"Zhaer, Zhaer, what are you doing?!"

"I take care of my own life and don't harm others."

"Zha'er, no!"

"Hey, it's not a big deal. Three years is a bit short, but I also had a lot of fun. The only regret... is that I haven't played shuttlecock with you yet... Today is my birthday party, so I don't know. You’re going to cry!”

Watching the scene where the ugly and cute Nezha acted like a demon king on the screen, "warning" his grief-stricken parents, but finally turned around and knelt down to thank his parents for their support in the past three years, in the screening room ...already burst into tears!

"Uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

"Wow... Auntie, Nezha, is Nezha going to die? Is he going to leave his parents... Wow,"

"Don't kill me with a love knife. This is a foul. It's a foul!!!"

Standing in the corner of the screening room, Wang Rui was already numb.

He sadly discovered that even though he came to watch this film with a critical attitude, when facing the final climax of the story, he was already completely infected by the emotions of the characters in the film!

On the screen, the story continues;

The three-year period has come to an end, and the heavenly calamity imposed by Yuanshi Tianzun has come true.

The rolling thunder struck Chentangguan with the power of swallowing up the heaven and earth.

However, just when Nezha rushed towards the Thunder Tribulation alone, preparing to meet his destiny, Ao Bing, who was infected by Nezha's unyielding fate, also appeared in the Thunder Tribulation.

The spirit beads and magic pills were originally transformed into the Hunyuan beads with one mind, and had the ability to swallow the spiritual energy of heaven and earth. The two of them worked together to resist the sky thunder and absorb the power of the thunder disaster. Finally, with the blessing of more than a dozen Jiazi from Taiyi Zhenren, Although their bodies were destroyed, their souls were preserved and they finally withstood the catastrophe!

"If you ask me whether people can change their own destiny, I don't know. But I know that not accepting fate is Nezha's fate!"

In the screening room.

With the narration of Taiyi Zhenren, watching the countless people in Chentangguan worshiping Nezha who has become a soul, the demon king who was regarded as an alien finally got the recognition he dreamed of, and the screening hall was packed... completely It exploded!

"Awesome!"

"Woooooooo, this is the anime I invested in, this is the anime I invested in!"

"It's worth it, it's all worth it!"

"This is what Chinese comics should be like. This is the story we want to see! Even if it's not the employer, I'm going to blow it!"

Amid the extremely excited cheers and applause, a figure in a cleaning uniform in the corner silently walked out of the screening room.

"Boss, are you finished reading?"

At the door, the cleaning lady wearing a sweater saw the figure and hurriedly greeted him in a flattering manner.

"Is the movie good?"

Facing the cleaning uncle's flattering smile, Wang Rui took off his cleaning uniform and handed it over along with the two hundred yuan.

Under the watchful eye of the cleaning uncle, he dragged his heavy steps and left the theater ahead of the audience.

At eleven o'clock at noon, the sun shines into the hall through the skylight on the fourth floor of the cinema.

Standing at the cinema elevator door, Wang Rui closed his eyes deeply.

Three billion... If this movie didn't have a box office of three billion, it wouldn't be a hit!

Why,

Why does success belong to others, and why does failure always belong to oneself?

Life... why is it always so difficult? !

The sun is bright and the world is beautiful, but people... don't really want to live anymore.

Hearing the audience behind him who had just come out of the screening room and were queuing up again to buy tickets for the second time, Wang Rui, who is also an animation producer, felt that at this moment... his heart had completely collapsed!

PS: This time it’s not any problem, it’s just a simple problem. The details of the next paragraph are not straightened out. I need to bury a plot hook in this plot. I’ve been stuck all day.