Greenery Reverses The Madness

When the plane started to take off, Ye Yifeng was lying on the small double bed preparing to watch a movie, only to find Tang Mo with a worried expression.

"What's wrong? Auntie here?"

Tang Mo turned to look at him and told Ye Yifeng the matter.

Nike has been among the brands endorsed by Ye Yifeng in the past two years.

Although Adidas has always wanted to poach him, it has not been successful.

Yesterday Nike officially sent a warning letter to Wasserman because Wasserman is Ye Yifeng's agent.

The reason is that Ye Yifeng's personal brand has changed from fashion casual wear and men's shoes to sports apparel and sneakers starting in the last week.

In this case, the brand chamber of commerce will open one eye and close one eye.

But Ye Yifeng's all-in-one campaign from fashion brands to sports brands has reached the brink of default.

For example, there will be exclusive clauses in the endorsement contract of a clothing brand. Simply put, it means signing Nike and can no longer endorse Adidas, Puma and other industry brands.

But there are also differences in grades.

For example, Ye Yifeng also endorses a high-end menswear brand.

Top luxury, high luxury, light luxury, high street, fashion, sports, etc. all have different audience groups.

With only the item of "clothing", Ye Yifeng's endorsement has already taken up his seat.

In other words, it is impossible for more apparel brand sponsors to ask him to endorse, unless it is a replacement of the same grade.

In fact, Nike's contract for Ye Yifeng is very generous.

This year, Nike signed a contract with Ronaldo to reach an annual price of more than 15 million euros.

From the signing of Ye Yifeng in 2014 to this year, his endorsement fee has risen to 8 million euros per year.

At the same time, it is also planned to increase the contract to 10 million euros next summer, and there are voices to sign a lifetime contract with him.

In the past impression, Adidas has a greater influence in the football field, and Nike has a greater influence in the basketball field.

However, in recent years, Nike has been catching up in the football field. According to the market statistics, more than half of the world's top 100 players are wearing Nike shoes, followed by Adidas, followed by brands such as Puma.

Because of this, the conditions given to Ye Yifeng were higher than those offered by other companies, and of course, Wasserman's contribution to the deal was indispensable.

Knike is very clear that Ye Yifeng does not have Ronaldo's global influence. His main market influence is in China.

But now Ye Yifeng's personal brand clearly conflicts with Nike's products.

It is almost head-on competition.

This warning letter is to warn Ye Yifeng not to personally promote personal brand products.

Including but not limited to his personal brand store, he must not have his promotional image.

Otherwise, he faces prosecution for breach of contract.

The reason why Nike is so rigid is that they have obtained the financial report of Ye Yifeng's personal brand.

The profit of the fourth quarter cycle across the year is about 40 million yuan.

This is completely inferior to the endorsement fee they gave to Ye Yifeng.

Tang Mo couldn't measure the magnitude of the interests between the two now.

After hearing this, Ye Yifeng said to her: "Can I terminate the contract with Nike?"

Tang Mo already knew Ye Yifeng very well, but was still shocked by what he said at this moment.

You are more rigid than Nike!

She shook her head and said: "It's best not to. You can not renew the contract until the contract expires next summer.

But is it necessary? Will lose a lot. "

Ye Yifeng touched her smooth and soft hand and smiled, "It's okay, I don't like being caught by the neck."

Tang Mo looked at his bright eyes and instantly understood his mind.

Although Ye Yifeng is a hand-scraping shopkeeper, Tang Mo's hard work over the past two years will naturally be remembered in his eyes.

At this time, let him draw a clear line between his personal brand and his image. Maybe he will make more money from Nike in the next year or two, but his personal brand will develop very slowly.

In the past two years, it was able to achieve an annual profit of more than 30 million from an annual profit of 10 million, which was originally a terrible growth rate.

Ye Yifeng has confidence in Tang Mo.

Confidence does not come from blind trust, but income growth.

He also remembers that Tang Mo said to him that once his personal brand can have a place in the market in China, then the value of this company will be beyond imagination.

Tang Mo was moved in his heart, but didn't say anything.

If Nike thinks that 10 million euros a year can tie Ye Yifeng, she will make Ye Yifeng's personal brand worth hundreds of billions of dollars!

Well, set a small goal first.

Go public within two years, first hit the market value of tens of billions!

The small goal is completed and then the big goal is challenged.

In five years, the market value of 50 billion yuan!

Before Ye Yifeng retired, he had a market value of hundreds of billions!

......

Ye Yifeng has his own staunch side in some things.

When he landed in Madrid, he first announced on his personal social platform that he would not renew his contract with Nike in the summer of 2017.

One stone stirred up a thousand waves!

From the contract point of view, he will no longer promote his personal brand until the contract expires.

But after the news came out, nowhere else, the Chinese market reacted most fiercely.

After Chinese fans understand the reasons for not renewing his contract, many people will pay attention to his personal brand.

Nike continued to use Ye Yifeng to promote in the Chinese market, and at the same time sued Ye Yifeng for breach of contract!

In the past year, Ye Yifeng had done personal brand promotion and the news that he publicly announced that he would not renew his contract with Nike also hurt Nike.

On the day of Ye Yifeng's official announcement, Nike's stock price fell 2%.

The decline was modest, but the market has already responded first.

Because whether Ye Yifeng is poached by Adidas next summer or signed by other brands, it will be very detrimental to Nike in the Chinese market.

When news came out that Nike sued Ye Yifeng, Nike's stock price fell another 2%.

Because this is the result of losing both sides.

At the same time, Ye Yifeng's fans launched a campaign to boycott Nike.

When Ye Yifeng worked tirelessly on new projects in his new home in Madrid, he was like a kid walking into the playground.

Larger climbing treadmill.

An artificial wave pool is specially built next to the swimming pool on the first floor of the villa. Ye Yifeng can swim against the waves and experience stronger resistance as the waves fly up.

There is also a small outdoor swimming pool outside the villa and a wide lawn. Tang Mo bought a go-kart, and Ye Yifeng can drag racing from the front yard to the back yard...

In the gym, Wasserman gave him a set of passing training equipment that he liked very much.

In a circular space with a diameter of ten meters, the surrounding walls are a sensing unit every one meter.

When Ye Yifeng stood in the middle and started training, a unit on the surrounding walls would light up, and there was a number on it that started counting from milliseconds.

When Ye Yifeng kicked the ball against the lit wall and hit it, the lights would turn off. At the same time, I don't know which unit's wall would light up and start timing, maybe on his side or behind him.

Only when he kicks the ball against the illuminated wall will he jump to the next one.

When he started training, there was almost no second to be distracted, pass the ball, stop the rebounding football, and observe the next lit unit, quickly adjust and pass the ball, and repeat the cycle.

This can improve his footwork and accuracy when he kicks the ball, and at the same time cultivate his habit of constantly observing the surrounding situation.

At the beginning, the pursuit of speed and passing errors are easy, so the lighted wall will not turn off the lights, and the timing is also going on.

Later, he felt it slowly, and he trained faster and faster, as much as possible to reduce the average time to pass the ball hitting the accurate wall to less than 3 seconds.

He also set a goal for himself. At the end of the season, he can reduce the average pass time to hit the correct wall to less than two seconds in this training, while ensuring a 100% pass success rate!

Wasserman will help him settle the lawsuit.

He doesn't even need to come forward.

The worst result is losing money.

The best result is nothing.

The general result is not to lose money and terminate the contract early.

European media criticized Ye Yifeng, thinking that he did not respect the spirit of the contract.

Ye Yifeng didn't read the report by himself.

But Tang Mo fought back against media reports on social platforms.

The European media is a group of blind people, double-label dogs.

C Ronaldo, Nike's top brand, still has a personal brand. The promotional video released every year will show off in person, plus go to the physical store to host the event in person.

Nike dare not put a fart!

When it was Ye Yifeng's turn, he thought he could handle it, and he went online to issue a warning letter.

If you don't compete with you in the international market, you will never show mercy on how much you can grab back from the Chinese market!

Just wait and see.

In the eyes of the outside world, Ye Yifeng is in a whirlpool of public opinion, but he himself is not disturbed, because the matter does not require him to come forward.

In a lawsuit, Wasserman goes.

No one on social platforms besieged him, it's just that the media criticized him in reports.

Whether to fight back to see Tang Mo's mood, Ye Yifeng didn't worry about it.

In view of Ye Yifeng's FIFA match day, Simeone put Ye Yifeng on the bench in the third round of La Liga to challenge Celta.

Ye Yifeng was a little depressed, he actually wanted to play mixed time to open the external prize pool.

But since Simeone has a protective mentality for him, he certainly is not good at making unreasonable demands.

Celta, who ranked sixth last season, started the season with a hip.

Lost the promoted Maleganez ~www.readwn.com~ and then was educated by Real Madrid, and he fell into the relegation zone at the start of the two straight league games.

The defending champion Atletico Madrid was flustered at home.

Atletico Madrid has no reservations in other positions except for Ye Yifeng's absence.

Gameiro and Griezmann formed a double forward, Carrasco and Cork left and right, Saul and Gabi partnered in the middle.

The midfield configuration has returned to the usual style of play of the past few years.

But the effect is very mediocre.

The fact that Ye Yifeng and Gamero did not call also happened between him and Griezmann.

Atletico Madrid slightly dominated the scene, but the quality of the offense was not flattering.

Without creativity, it is clear that it is the tough guy's style of play advanced by the engineers and soldiers.

When the two teams shook hands in the first half of the game, Simeone let Ye Yifeng stay on the court to warm up.

Before the start of the second half of the game, Ye Yifeng was preparing to come off the bench.

He will replace Gameiro.

The home team fans on the scene broke out boos, and at the same time, very close to Ye Yifeng, Celta fans chanted a name to him.

Ronaldo!

Should refer to C Ronaldo.

Ye Yifeng feels that these Spanish fans are really fickle!

You called Messi to me last season, and Ronaldo to me this season.

Will you call Neymar next season?

Neuropathy!

The UEFA season's best selection, he lost, not just lost to Ronaldo.

But he won the Champions League and the league last season!

Not at all angry.

Instead, confidence is bursting!

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