Green Life

There are some popular sciences in this chapter, the author tries the water, and then considers the proportion of future ink, *^_^*

...! ...

There are not many membership clubs in the five major leagues, because this sounding beautiful system is actually a poison wrapped in candy for football clubs.

Modern football is burning more and more money, and all kinds of costs in a season are high, especially as the burden of players' wages is getting heavier and heavier, and the membership fees of general clubs are simply difficult to maintain.

Therefore, it is necessary to rely on the healthy management of the club and be able to use its own income (match day, stadium surroundings, sponsorship contracts, broadcast fee sharing, bonuses, real estate operations, etc.) to cover its own expenses, but with the current transfer market and salary levels, Very few can operate well.

Take the transfer as an example. A good player now costs 20 to 30 million, which is basically equivalent to most of the annual membership fee of a club like Barcelona. If this player fails to invest, you can imagine what it means for membership clubs.

Spain enforced the membership system reform in 1992, leaving only 4 membership clubs in La Liga, because the membership system has plunged many clubs into debt crisis.

This is a system suitable for use only at the top of the pyramid and low-level clubs. The most famous membership clubs are of course Real Madrid, Barcelona and Bayern.

From an environmental perspective, the Premier League is actually a very suitable place for membership. Why? Because of its high amount and relatively reasonable share of broadcast costs.

As long as you stay in the Premier League and manage it carefully, even if you are not so rich, the Premier League can guarantee your survival.

But the reason why England did not spring up like membership clubs like Spain used to be is because the modern corporate system originated in England.

And clubs were mostly established during the industrial revolution at that time. It was a place that advocated private ownership. Naturally, there would not be too many products similar to public ownership.

But the FA is not forbidden, otherwise there will not be a team like United Manchester. This is not the point. The point is always: how to survive after membership and live well.

Madels drank a sip of red wine, and just introduced the current status of membership in the five major leagues to Mark Qin, and he was dry.

To moisten his voice, he went on to say: "The existing membership systems can be simply divided into three types: the pure membership system represented by Real Madrid and Barcelona; the joint membership system represented by Bayern; and the Benfica system. A large number of paid members have been retained, but they have actually been transformed into a historical legacy of the company system"

"That is to say, there are no obstacles in the procedure. The biggest difficulty is how to design a healthy membership management method so that Liverpool can maintain the competitiveness of the top team," Mark Qin said, touching his chin.

Madels nodded, and that was the case. He went on to say, “Take Liverpool as an example. In the past few years, all the annual income is about 300 million yuan, the expenditure is similar, the salary is the big head, so it is best to make a profit every year. Tens of millions, most of them are flat or even at a loss"

"If you want to get a membership system, if it's just out of feeling or impulse, I suggest you don't do it. I have researched it in the past two months. This is a dead end for most teams. Maybe you will hurt Liverpool. The hero now becomes a sinner"

"Moreover," Madels continued, "How do you buy the club from the current Moores family and transition to membership? There will be huge procedural obstacles. They won't wait for the membership year after year. Pool money"

Mark Qin shook his head, stood up with his pocket in his pocket, looked at the sun outside the window, and said leisurely: "It's not emotional. I have been thinking about this since last summer. Liverpool is very special to me."

Especially it involves the emotions of his two lives. In his heart, he really hopes that it will always be good and continue to be brilliant. There are no other ideas or purposes, just out of pure affection.

"I have a dream. I hope that it will continue to be brilliant and never suffer from the previous bumps and turbulence. It sounds like a legend. For the fans who face it every day, it is actually a torment."

"But Liverpool is a slightly declining city. It is already the limit to support two Premier League teams. It does not have the same development potential as London and Manchester."

"So apart from the local Moores family, it is difficult for foreign capital to hold on for a long time, because now the competition in the Premier League is becoming more and more fierce.

"Most of the team's profits are only enough to survive, even if foreign capital comes, unless it is money that can't be spent, just for fame, otherwise it won't last long."

"What's more, since they are individuals and organizations, they will also have financial problems themselves. Isn't West Ham United's Iceland consortium this year an obvious example?"

"So in order to be organizationally stable, only the membership system is most suitable for Liverpool, and then financial stability. I have also thought about this. Liverpool is now in a glorious period and there are actually many fans all over the world."

"The main problem it faces is that the local fan base is too small. I estimate that the number of members who can afford membership fees for a long time is tens of thousands, and local members are the foundation of the membership system."

"So many people's doubts about the membership system formally come from this. The local fan base is not enough, and financial stability cannot be guaranteed. But after thinking about this period of time, I found that this has gone into a misunderstanding."

"Membership system must ensure organizational stability. We can design another set of supporting systems for finance. We do not rely solely on membership fees. If we only rely on membership fees, clubs like Barcelona will not be able to avoid sinking."

Madels listened carefully and nodded, "I understand what you said, organizational stability and financial stability are indeed the most important thing for a club."

"The membership system can indeed ensure organizational stability, but it is not so easy for the club to remain competitive in the Premier League, as I understand during this period, what do you plan to do?"

Mark Qin turned around and sat down again. In fact, he was almost smooth. In fact, the most important thing about success is the business model.

"Lao Ma, you have a background in financial investment, and you help me as a staff member. We can't build a mixed ownership system. Combine the advantages of these types of membership systems."

Madels understood immediately, "Are you planning to introduce strategic investors? Then the fans will absolutely control?"

Maqin nodded, indicating that he was right. Just now the Bayern and Benfica model opened a skylight for him, as if everything was connected.

"In terms of organizational structure, we learn from Bayern. Bayern is a joint-stock company on the surface, but it is absolutely controlled by the Bayern Fans Association, so it is essentially a membership system. Then it introduced three strategic investors, Adi, Audi and Allianz Asset Management. Integrate resources"

"We can also use this. In addition, the number of local Liverpool fans is small, but there are not many in the world, so we can divide the paid members into three types."

"A kind of VIP member who looks like a wealthy person, a registered member who pays the annual fee and has the right to vote, and there is also a kind of ordinary member who has no voting rights but has membership benefits."

"In fact, there is no need for too many annual membership fees, because that would take up a lot of club's preferential resources and reduce the club's commercial income. As long as the organization is stable, it is enough."

Madels thought for a while and said: "You are very similar to the bank's operating system. You can indeed maximize member income, but it is still far from enough for the Premier League. How do you think about business development?"

This is indeed a problem. The biggest problem for Liverpool now is to rely too much on sponsorship, which is very passive, because once your performance drops, sponsorship costs will also drop.

Now those who have come out of China to stand at the top of the sports world, there are him, Dayao, Brother Xiang, and the value that Dayao created for Rockets owner Alexander has made countless nba bosses jealous, and Makqin naturally pays attention.

However, it is more accurate to say that Dayao has made Alexandria by relying on his own vision and methods. After Dayao opened the door to the domestic market for him, his own value has increased several times.

Alexander's real wealth has grown rapidly. It comes from three parts: Toyota Center's naming, wine and domestic strategic cooperation, and his investment company's shares in domestic companies such as China Railway, Anta, and Sinoma, because Alexander himself is engaged in stock investment.

Mark Qin thought about this model, but now Liverpool can't, because Moores is a gambling industry, not to mention that this is a regulated industry in China, even if it is not regulated, he does not need to work hard to create wealth for the Moores family.

"In terms of commercial development, my idea is to build an industry alliance. In fact, Liverpool's most valuable is the brand. The club itself only focuses on building the brand."

"We have established several important parts, one is asset management and operation, including stadiums, training grounds, and youth training bases; the other is commercial sponsorship development; and the last is the investment management department."

Madels' eyes lit up, "The first two are simple, and the third investment management department can you elaborate on it."

"My simple idea now is to rely on Liverpool's brand and some funds to make strategic investments in other industries. For example, your bank, we can cooperate to launch the Liverpool credit card, and use this card to travel to Liverpool, watch football, and buy some discounts and green surroundings. aisle"

"This is an infinitely vast market. I haven't thought about it in detail. It depends on professionals like you, but my general idea is to manage the fan economy and form an all-round Liverpool Industry League from fan terminals to businesses."

"Let professional people do professional things. After the alliance is formed, the partners will naturally raise the flag for Liverpool in order to increase their influence and establish various channels."

"It's like Peter, his current sports peripheral sales company can be incorporated into the industry alliance, and your old investment bank, so that you borrowed Liverpool's power, Liverpool borrowed your hand, this is a win-win situation."

Mark Qin became more excited as he talked about it, as if a magnificent blueprint had already been rolled out before his eyes, and the little Apple 4 that Uncle Joe changed the world would be born next year.

Now only he understands how terrifying the future mobile internet fan economy is! The most important thing for them is to seize the opportunity and position! Because the future market is infinitely vast, UU reading www. uukanshu. com once they can build this model to maturity, money will not be a problem for Liverpool at all.

"I have a question," Madels asked. "Is it feasible to put aside what you said specifically, if you say so well, why don't you do it yourself?"

Mark Qin shook his head, "If you don't talk about the funds on hand, you must use bank leverage. This is no different from those businessmen, and it will definitely be resisted by fans."

"In addition, to make money, you don't have to hold everything in your own hands, so that others will lose motivation. Everyone will make the cake bigger. No one can actually get more."

"How about it, old horse," Mark Qin said with a smile, "Come and do it with me, maybe your second spring is coming."

"Haha," Madels said with a big smile, "You kid can't make a difference even if you go to business. My daughter didn't see the wrong person, but I still have a big question."

"You said"

"How did you get Liverpool back from Moores? I have investigated. Now that Liverpool have won the championship for two consecutive years, the market value has soared to nearly 400 million pounds, and there are nearly 100 million debts."

"In other words, don't worry about the operation problems after you take over. Now you have to let Moores let go, at least 500 million. This is not even if he wants to sell at a premium."

"Where does the money come from?"

Well, the old horse poured a pot of cold water on the pony back to reality. This is really difficult to do. The members can collect 50 million in a short time and only Amitabha, don't expect 500 million.

Ideals are full, reality is often skinny...

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