In the reception room, the curtains fluttered gently, and the sandalwood smelled good.

"Brother He, aren't you optimistic about Sing Tao Group's transformation into real estate?" Hu Xian'er felt nervous.

Ever since she insisted on going her own way and determined to transform into real estate, the opposition within the Sing Tao Group has been overwhelming, and many senior officials have criticized it.

But if the newspaper tycoon continues to follow the path of the newspaper tycoon, then Sing Tao Group has actually reached its peak and there is not much room for an upward breakthrough.

If other people said this, she might not care too much, but facing the business tycoon in front of her, she subconsciously respects his opinion very much.

"As far as the real estate industry is concerned, I am very optimistic. All human creations are based on land and cannot be separated from land at any time."

He Zhou talked eloquently, "The circulation of commerce requires factories, warehouses, and shops. Ordinary people also have a rigid need for housing. Even raising pigs requires building pig pens."

Hearing what he said, Hu Xianer's expression not only did not relax, but the strings in her heart tightened because the other party did not answer her questions directly from beginning to end. Instead, it was more like being polite and talking in circles.

"Brother He, please speak frankly." Hu Xian'er said straight to the point: "Xian'er asks herself whether she is the person who listens to other people's opinions."

He Zhou shrugged and said with some helplessness: "Doing business across banks has always been a very risky thing. The real estate industry seems simple. You acquire land from the government, find bank loans with the land, and then carry out construction and development. At the end of the sale, the entire chain is clear and clear, with basically no secrets.

No matter how hard it is to hoard the land and resist the pressure and insist on not developing it, we can just sit there with our legs crossed and wait to collect money!

But there is only one problem, and that is that the lifeline of real estate is cash flow. Once the capital chain breaks, even the gods can't save it. "

For example, Heng Da in his memory had been taken to the morgue and refrigerated long ago, and Sunac was also lying in the intensive care unit waiting for rescue, and most likely he would not be saved.

Frankly speaking, the Hu family has no shortage of relationships and contacts. They have always maintained a good relationship with the Hong Kong government, and banks of all sizes are also very interested in the Hu family's reputation.

But the premise of all this is that the development trend of the real estate industry must be upward. Otherwise, the United States has already given a reference.

After the problems of Freddie Mac and Fannie Mae were exposed, the entire subprime loan market was detonated. Even centuries-old companies like Lehman Brothers and well-known asset management giants are facing a real estate crisis accompanied by a subprime mortgage crisis. It collapsed suddenly, and a group of hyenas fought over it and devoured the remains!

Countless small and medium-sized banks have even incurred bad debts from the Emperor, and are facing serious operating difficulties, and a considerable number of them have even gone bankrupt.

The real estate industry is an industry with a bright future. When the market is good, you can make money even while lying down.

Don't look at the statements of real estate companies that show that the profit rate is not high, only a dozen points, but if you compare it with other large industrial groups, you will know that the average profit rate of the industry does not even have an annual growth of 5%. When encountering exchange rate changes and raw materials, Due to price increases and other circumstances, it is even possible to work for nothing for a year.

Not to mention that the real estate market is a policy-led market. A free wolf can become a giant with a market value of trillions in just a few years, with annual profits of hundreds of billions!

When the market is good, banks and financial institutions take the initiative to provide loans. When the market is bad, real estate companies that lose their sense and use debt to expand will immediately face the problem of tight capital chains for heavy production.

The bank itself can't survive, so what role do connections and connections have?

Anyway, in He Zhou's memory, there were more than 90,000 and nearly 100,000 real estate developers in the Mainland in later generations. After the urbanization rate reached 70%, those who did not face survival pressure seemed to be only Wanda, and the rest counted as one. , directly destroyed.

Can you believe that the debt borne by a real estate company can build five aircraft carrier fleets?

"Thank you, Brother He, for the reminder!" Hu Xian took a deep breath and began to consciously think about the problem of the capital chain of Xingdao Group. If any link is broken, it will lead Xingdao Group to a situation of no return.

He Zhou waved his hand, thought for a moment, and said: "Actually, I have a question, why is the Sing Tao Group going to the United States, Canada, Australia, and New Zealand to acquire land and is indifferent to the Xiangjiang market in front of the city's Liujia Gate?"

To put it bluntly, Sing Tao Group has spent huge sums of money to acquire land all over the world. No matter how much he persuades, Sing Tao Group will not be able to return to Hong Kong at the risk of wasting money.

But if in the original historical time and space, if Hu Xianer had not hoarded land in the United States, Canada, Australia, New Zealand and the Mainland, but had taken root in Xiangjiang real estate, the outcome would have been very different.

At any time, Xiangjiang Real Estate is the most resilient in the world and has the most room for growth. This is still the case even though its housing prices are the highest in the world.

Hu Xianer was very calm, "We have hired many experts. According to their research theories, the urbanization of Xiangjiang has already exceeded 70%, or even approached 75%. Based on the situation in various countries, the prospects of Xiangjiang real estate may have come to an end. There is not much room, but there is plenty of room for decline.”

He Zhou twitched the corner of his mouth and said secretly, 'It turns out it was the so-called experts who brought the Xingdao Group into the ditch.'

This reminded him of the group of guys in the Mainland who also hold the title of expert and professor, who keep preaching that house prices are too high and will fall. Young people must not be fooled. It is better to rent than to buy a house.

It's even more shameful to buy a house with your parents' money.

As a result, a large number of young people were deceived. They missed the opportunity to get on the bus because they were waiting and watching. They watched house prices rising steadily. It seemed that overnight, house prices became unaffordable. No matter how much you saved, Money, no matter how hard I work, I can’t afford a house.

Even if you bite the bullet and get on the bus, you are taking over for others, carrying a lifetime of debt, and being a miserable house slave. Even buying a bottle of mineral water requires careful consideration.

And the experts who advise you every day not to buy a house, but who have already held dozens of house books, have begun to appear on some TV talk shows in a sanctimonious manner, talking shamelessly about some nonsense that house prices are too low and are not conducive to the struggle of young people.

He Zhou did not try to persuade him any more. On the one hand, the two had a close relationship with each other, and on the other hand, they were still in a competitive relationship. He also planned to wait until the Sing Tao Group was in a real estate crisis, appear as a savior, and swallow "Sing Tao" every day. Daily News!

Now, it is absolutely impossible for Sing Tao Group to sell "Sing Tao Daily". It is not a matter of adding more money, but Hu Xian'er's attitude has always been clear and stubborn to the point of being almost paranoid on the issue of preserving the ancestral property.

What's more, picking up bargains is He Zhou's style, and buying at a premium for no reason is the style of taking advantage of others!

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