Global Tycoon: You Call This A Small Achievement?

As "News 30 Minutes" and "The Voice of Yazhou" have become popular one after another, ATV has been in the limelight for a while!

Even though TVB had the content advantage, Jiayi TV was still torn apart by ATV, which greatly restored its reputation and ratings.

The media in Hong Kong all cheered that "the old TV station overlord is invincible" and "a skinny camel is bigger than a horse"!

TVB and Jiayi TV, which have been kept in the dark, were almost fooled by this. They thought that Li's TV station was not a concern, but they didn't expect that after changing the name of the TV station to a new owner, they actually came up with such a murderous weapon. .

After being attacked, the two major TV stations almost tacitly decided to shake hands and make peace, intending to completely eliminate ATV before continuing the war.

"Strengthen your strength once and then fail, and then try your best three times!"

He Zhou almost told Meng Chunlei: "This time we caught the two major TV stations off guard, and the competition will inevitably become more intense..."

Meng Chunlei thought for a while and said: "I am confident that we can stabilize the reputation and ratings of "News 30 Minutes" and the ace variety show "The Voice of Yazhou". In addition, "Remember the Lyrics Together" will be broadcast next week. In terms of variety shows, ATV Being able to dominate the world in a short period of time is our biggest advantage.”

"Even if TVB and Jiayi 260 have discovered their own flagship programs, they may not be able to catch up in a while.

He Zhou nodded slightly. "News 30 Minutes" relies on the powerful weapon of Eastern News Agency. If the two major TV stations want to imitate it, they must first establish their own news agencies. This is a time-consuming and labor-intensive project.

Even "The Voice", which is relatively less difficult, will only imitate it without fully understanding the essence.

There are three points of interest in The Voice: one is the student, one is the mentor, and the other is the host.

Especially for the latter, in order to find a host similar to Hua Shao, ATV spent a lot of effort and urged the other party to practice hard for more than a month before the results came out.

"It's not our style to sit back and wait for death. We must take the initiative and disrupt the other party's rhythm." He Zhou stood up and paced around the luxurious office, thinking about a response plan.

The competition between TV stations is different from the competition in the paper media industry in Hong Kong. There are thousands of newspapers and publications in Hong Kong, but there are only three TV stations.

The number is smaller, but that doesn’t mean the competition isn’t fierce.

On the contrary, all walks of life in Xiangjiang are already extremely saturated.

Everyone who survived was someone who had fought his way through the mountain of corpses and sea of ​​blood.

It can be said that every company that goes out from Xiangjiang is ruthless and there is no kind person at all.

Without first achieving a monopoly in the local market in Xiangjiang, how can capital enter a larger pool to compete with crocodiles and snatch food from the tiger's mouth?

"Jiayi TV station is nothing to worry about, so is there a hinterland where we might kill someone?" He Zhou thought while stroking his chin.

The only advantage of Jiayi TV Station is that it has more money.

But the problem is that Jiayi TV has been burning money for many years, and the big boss behind it has always been critical of the lack of hope of profit and return of capital.

Now that Li's TV station has been resurrected and evolved into ATV with even greater strength, it will continue to increase its efforts to burn money. Presumably, Jiayi TV station is under unprecedented pressure from the shareholders behind it.

Compared with Jiayi TV, TVB is a truly terrifying existence, a real opponent, and a real behemoth.

It has its own biggest moat, which is that content is king. In the film and television industry, it has huge advantages in terms of cost, quality rate, number of artists, brokerage business, etc.

Meng Chunlei thought for a while and said, "Boss, do you mean that we also start the self-made drama business? Self-made and self-broadcasting is indeed a good business logic, but it may be difficult to practice.

He Zhou shook his head, "You can do this at the variety show level, but the film and television aspects still need to be carefully considered. What I mean is that ATV can start looking for one or two good (bgfj) dramas to build up ATV's name!"

In just a few days, the public opinion in Xiangjiang has begun to adopt the attitude of "Watch dramas on TVB, news and variety shows on ATV".

This argument seems very good, but in fact, both TVB and ATV are very dissatisfied. The former is not satisfied with lagging behind in the fields of news and variety shows, while the latter is also coveting TVB's huge film and television users.

Self-broadcasting may seem wonderful, but in fact the cost pressure is very high. Even if it is a small drama, it costs tens of millions of Hong Kong dollars. Some high-quality dramas alone cost more than one million Hong Kong dollars.

If several dramas hit the market at the same time, even the TV station would lose its pants.

In this case, outsourcing dramas becomes very necessary.

At present, TVB generally does not purchase dramas from outside, mainly because it cannot finish its own dramas. The same is true for Shaw Brothers Cinemas, which basically only broadcasts its own movies.

If foreign TV series and movies want to log on to Shaw Brothers' platform, they will face a series of incredibly harsh conditions.

Under such conditions, unless there is a big explosion, you will generally lose money and make a profit.

ATV's development path is basically based on Netflix and Penguin Video. It must have self-produced dramas, and it must try to ensure that every quarter there must be a high-quality drama that can carry the popularity of the entire video platform.

This is the foundation of the video platform and a key step to widen the gap with its peers.

In addition, the pace of outsourcing dramas cannot be stopped, and it is very necessary to enrich the copyright library.

In the future, He Zhou will definitely stand on the forefront of the Internet trend, whether it is a long video platform or a short video platform, we will catch them all!

"Purchasing dramas..."

Meng Chunlei nodded, "This is a way out, but I'm afraid Jiayi won't treat money as money.

He Zhou was also a little speechless, but still insisted: "No matter what, you must buy one or two good dramas to support your appearance. You can't ask the TV station to always show high-quality old dramas!" Yuan Li, as the number one in Hong Kong Naturally, this TV station still has some foundation, but no matter how strong the foundation is, it cannot withstand such consumption. k

"It seems that the self-produced drama business will also start as soon as possible."

As he spoke, He Zhou took out a script from the drawer, slowly stepped back, raised his chin, and motioned for the other party to take a look.

Meng Chunlei's eyes fell on the cover of the script, and he couldn't move his eyes away immediately. On the white paper, there were the big words "Feng Shen Bang".

"Boss, this is a big IP!"

"What's the point of a small fight? If you want to undermine the prestige of two old enemies, you still have to watch a big IP drama!"

Obviously, what He Zhou produced was "Feng Shen Bang", one of the few masterpieces produced by Xiangjiang TVB.