Global Tycoon: You Call This A Small Achievement?

Happiness comes from comparison. For Xiangjiang, this is the most beautiful era.

Not to mention that it stands out compared with the vast frozen South Asia and the mainland with a population of more than one billion. Even if they are both small four dragons, Xiangjiang is faintly unique. The per capita income and development level of Xiangjiang citizens are indeed It surpassed the other three little dragons by a long way.

Even the poor people living in turrets and coffin houses can't help but puff up their chests of pride when mentioning the prosperity of Hong Kong!

The catering industry is left to Ah Ping and Mai Yusheng. Asset-heavy industries like this occupy a place in He Zhou's career map, but it has never been the core position.

Even without him, would there be a shortage of restaurant owners in Xiangjiang?

Half an hour later, He Zhou returned to Oriental Press Company and focused on the book publishing business. Shen Ruijia, the former head of the printing department [now the general manager of Oriental Publishing House, reported on the progress since the establishment of the branch.

He Zhou flicked the ash from his cigarette, looked directly at the other person and said, "Old Shen, do you know why I want to separate my book publishing business?"

"Is it because as newspapers grow stronger, the publishing business becomes more complicated?" Shen Ruijia thought for a while and said.

"This is one aspect," He Zhou nodded first, then shook his head. "The book publishing industry is also a very important branch of the media industry. After years of development, this industry has become increasingly mature and has derived many categories.

For example, there are various types of popular novels, social sciences, business, high-end literary works with high cultural content, reference materials for political figures, children's books, etc. "

Today's Oriental Publishing House is obviously far from powerful, and it mainly publishes only 0,000 popular novels. This is really not what a mature publishing house should look like.

Shen Ruijia was a little confused for a while.

Oriental Publishing House started from scratch and took less than a month. Various matters were complicated, not to mention that he was not good at strategic planning.

He Zhou frowned slightly, secretly thinking that he still had to recruit talents from outside and find a partner for Shen Ruijia, otherwise it would be difficult to open up the situation.

After thinking about it, he simply said: "My opinion is mergers and acquisitions, taking over the achievements accumulated by other companies for decades, and then absorbing, integrating and optimizing them to help Oriental Publishing House achieve breakthroughs in its publishing business.

Shen Ruijia's expression lit up when she heard this, and she thought for a moment before saying, "Then we should focus on something, right?"

Being comprehensive in everything will often lead to mediocrity in all aspects. This is true in life, and it is also true in business.

He Zhou was somewhat gratified that his subordinates still had the ability to draw inferences from one instance, which meant that the other party had listened to his words.

"The publishing business must be both large and comprehensive, and it must also specialize in one area and make key breakthroughs!"

In his opinion, the publishing business still has great potential, especially in the field of educational publishing, which is a vast blue ocean.

The most direct one is the teaching aid industry. It’s hard to say about other places. With the support of Oriental Media Group, Oriental Publishing House should be able to easily reach cooperation with major primary and secondary schools and operate it. Maybe it can also become an exclusive company designated by the education yamen. Partner.

Just like Xinhua Bookstore, even when the physical book market has shrunk terribly, it has never suffered a loss in decades, which is quite remarkable (bgfe).

In addition to the local market in Xiangjiang, the mainland's teaching aid market has a bright future. Parents hope that their children will succeed and their daughters will succeed. In other places, they may be frugal, but they never hesitate to spend money on their children's education.

Considering that at this time, the mainland may have doubts about the wide variety of teaching aids, He Zhou's suggestion is to find another way, instructing Shen Ruijia to come up with "New Concept English", "Longman Modern English Dual Interpretation Dictionary" and so on A practical tool book.

In his mind, these are evergreen books. Once a brand is formed, they will be best-selling books for decades, so there is no need to worry about not being able to sell them.

When the mainland's teaching aid market is gradually liberalized, if we quickly enter the market, it will be impossible to monopolize it, but it is not impossible to become a giant.

In addition to teaching aids, it seems that the prospects of the children's book market cannot be underestimated.

As physical books languish in later generations, many publishing houses actually rely on teaching aids and children's books to survive.

However, children's books do not seem to be as pure as many people think. He Zhou remembers that after the textbook controversy, it also involved a lot of problems in the children's book market, including various straightforward stories, short articles, and various painting styles. Weird illustration, far from being as simple as imagined.

Rather than leaving this piece of the market to others and destroying the pure hearts of countless young people, it is better to leave it to him, at least to ensure the three views and prevent children's books from becoming a tool for people with ulterior motives to carry out ulterior motives. .

As time goes by, He Zhou has obtained the sample issue of the first issue of "Kowloon Comics". "Since there are no problems with the sample issue, it is time to start arranging publicity and promotion activities.

As a new comic that also brings together the four major aces, he will never allow a squib at the beginning, so publicity and promotion is inevitable.

At this time, he recalled the sensation of spending millions of dollars on advertising in Singapore, and he inevitably wanted to replicate the advertising miracle again.

However, simple copying is not advisable, it is easy to waste publicity resources and cannot achieve the expected effect.

"How about boss, let's play bigger this time." There seemed to be two blazing flames burning in Shangguan Xiaobao's eyes. It's hard to imagine that that kind of enthusiasm and that kind of madness came from such a thin and short body. shape.

"Tell me about it." He Zhou is never afraid of taking risks. He only cares about the input-output ratio. The key is to make it worthwhile.

Shangguan Xiaobao took a deep breath, "I have studied the origins of Oriental Daily, and I still remember how it swept Hong Kong and defeated several established newspaper giants!"

"Low price strategy? It's not impossible." He Zhou considers himself familiar with this strategy. A price war will be beneficial to Kowloon Comics. Maybe it can defeat comic companies such as Yulang International in one fell swoop and completely dominate Hong Kong. local market.

But is it necessary?

"It's not a low price, it's a direct gift, one million copies!" Shangguan Xiaobao said forcefully.

However, when these words fell in He Zhou's ears, it was like a bolt from the blue.

He almost subconsciously wanted to refute that comic magazines are not newspapers. The cost difference between the two is dozens of times, and one million copies are given away. This means that Jiulong Comics has not yet started to make money for the head office, but is instead making money first. Spend money like water.

However, the moment their eyes met, he realized that the other party was definitely serious.

Only then did he calm down and think about the feasibility of this proposal.

There is no doubt that free is definitely more gimmick than low price.

He Zhou murmured softly, "How to play on the Internet?"

In the Internet era, what is free is the most expensive. In the era before He Zhou traveled through time, both Internet giants and leading entities understood the essence of free and emptied consumers' wallets.

The most typical ones are the food delivery platforms Ugly Tuan and Are You Starving? In the early stage, in order to attract businesses, they provided crazy subsidies and promised various low commissions. They went even further when facing consumers and directly treated consumers to meals for free.

I still remember those passionate years, with the influx of capital and crazy money burning. Both merchants and consumers shouted for conscience platform conscience!

However, in the end, the platform finally revealed its sharp fangs and hideous appearance.

Merchants began to become the meat on the chopping board of the platform, and consumers were locked in the information cocoon created by the algorithm for differentiation.

As the winner-takes-all theory of Internet giants spills over, physical giants are also learning from the Internet. Charging at car charging piles only costs one penny, and charging companies are losing money and making money.

Spending money to seize the market has brought chaos to all walks of life. summer

All free things lead to the same end, which is monopoly!

The best business in the world is a monopoly business.

However, after hesitating for less than a second, He Zhou made a decision and agreed to Shangguan Xiaobao's request.

The cost of one million comics is certainly high, but it is only one or two million Hong Kong dollars. Kowloon Comics can afford it, but other comic companies in Hong Kong cannot afford it.

Directly taking away other Hong Kong comics companies, Kowloon Comics directly became the overlord of Hong Kong comics.

Although he hates involution, what has to be said is that if his industry is not even the number one in Xiangjiang, how can he rush out and fight against the wolves, tigers and leopards in the world?

Before fighting the outside world, you must first make peace with the inside.

Only by seizing the local market in Xiangjiang can there be a way out, and only after being injured can there be a chance to lick the wounds, heal, and make a comeback.

Xiangjiang has long been regarded as a home base by He Zhou. A stable rear area is crucial for any company.

The higher the initial investment, the higher the industry threshold, and the more difficult it is for latecomers to enter. Otherwise, why haven't more food delivery platforms emerged to compete with Ugly Group and Are You Starving?

Because capital knows very well that if you want to unseat the two, you have to spend ten times more capital to defeat the existing hegemon, and the possibility of failure is quite high.

"Remember to make a detailed plan and pay more attention to it."

He Zhou rapped his knuckles on the table, "Kowloon Comics must remember one purpose, that is, comics are not just for children, they are a form of reading entertainment for all ages."