"As a media company, we only have one newspaper and one magazine. No matter how you look at it, we are relatively weak and our foundation is not solid.

He Zhou directly called Liu Yiyi, Huang Sheng, Qin Huaishi, Sun Zhongying, Ma Zhiyun and others to a meeting to discuss the next development route.

At present, both "Oriental Daily" and "Economic Weekly" have reached the forefront of the same field, or even the first. However, due to audience problems and economic development level problems, the growth rate will become very slow, almost Hit the ceiling of the industry.

This is easy to understand. You cannot expect people who are illiterate to subscribe to "Oriental Daily" and "Economic Weekly" every day, nor can you expect the bottom class who have not yet solved the problem of food and clothing.

Have the leisure and leisure to improve yourself through learning.

"Boss, you mean we have to open up a new battlefield?" Liu Yiyi heard this and said eagerly, "In my opinion, we might as well start a new newspaper!"

"This..." He Zhou looked puzzled and turned to look at the others, as if asking them if they had anything to say. two

Seeing that no one objected, Liu Yiyi said: "The main target of "Oriental Daily" is "Sing Tao Daily", and its core positioning is the three-in-one business, finance, and novels.

But everyone should not forget that "Ming Pao" also has merits. "

Huang Sheng reacted immediately and blurted out: "What Vice President Liu means is that we run a news newspaper covering current affairs, people's livelihood, and international affairs?"

After the words fell, everyone began to whisper and discuss this new idea.

For things like news, as long as humans still have curiosity and thirst for knowledge, there will definitely be a potential market. The key to the problem is how to quickly start a newspaper.

The status that "Ming Pao" has today is the result of decades of hard work. Since its debut, Oriental Newspaper has always been a direct sweep, and will not allow itself to achieve success slowly.

He Zhou did not expect that this meeting would actually yield unexpected results. "If I want to run a news newspaper, I can think of a good name. Why not call it 'Today's Toutiao'!"

"'Today's headlines'?"

Everyone was startled at first, then their eyes lit up and they praised: "What a good name, perfect for the occasion!"

But before everyone had finished flattering him, He Zhou rejected the name himself, and the reason was that it was too light.

What he wanted to do was not to run a fancy newspaper, but what he valued more was the influence this newspaper would bring.

For example, that software of later generations, its success is mainly based on its unique algorithm and the development of artificial intelligence. On average, a robot can produce several press releases in one minute.

Although there are occasional logical flaws, under this dimensionality reduction attack, it is still easy to defeat traditional newspapers.

"That's all, the name of the new newspaper is yet to be determined, why don't we find a breakthrough first!"

If it doesn't work, you can still call it Global News.

He Zhou brought the topic back, "If it is just a simple imitation of "Ming Pao", then why should consumers choose our nascent newspaper?

We can't simply copy...ah no, it's a reference, we must make necessary optimizations!"

For some reason, He Zhou had the illusion that he was walking the penguin route.

First he targeted "Sing Tao Daily", and now he aimed at "Ming Pao". Now he felt the pleasure of Penguin and the depression of Penguin's opponent.

Liu Yiyi frowned slightly, "In addition to Ming Pao, there are also other newspapers that have done very well in the two sections of current affairs and people's livelihood. As a nascent newspaper, we have obvious weaknesses. In my opinion, it is better to find another way and directly Enter the world of international journalism!”

I have to say that this is a very bold proposal.

As her voice fell, someone immediately raised objections.

In this era when news is not flowing smoothly and there is a serious information gap, if you want to release news on the international situation, you need to station reporters and other personnel who are well versed in the customs and beliefs of each country in order to ensure that major international news is transmitted back to Hong Kong as soon as possible. Headquarters.

This is definitely a huge project that requires a huge amount of manpower and material resources!

Not to mention now, even in a few decades, most media in China do not have this ability. Many times when reporting news about the international situation, they directly reprint national news.

Peer reports.

This behavior seems to save a lot of manpower and material resources and make a profit, but in fact it is being led into the ditch and accepted many malicious and distorted reports from the West.

...Please give me flowers...

Amid the outcry of opposition, He Zhou did not object immediately this time because he knew that once this was done, he would gain endless benefits.

This kind of benefit cannot even be measured in terms of money and interests. At that time, he will be like the Jews who have the hegemony of public opinion. Not only can they make profits for themselves, but they can also use it to influence other countries and even indirectly affect the world situation. .

"If we want to be an international news agency, we must first establish our own news agency. It will not be comparable to Reuters, AFP, and TASS, but it cannot be too far behind."

0

He Zhou knew that this had touched upon the essence of public opinion hegemony. It was difficult, but it was the only way to go!

"Let this matter go for a while. You can try it on a small scale first, but don't make it public."

He Zhou asked again and again, thought for a while and then said: "Since we intend to form our own news agency, the existing framework is not suitable.

In this way, the three original departments of the editorial department, news department, and communications department are all integrated into one department, and Qin Huaishi is still in charge and is directly responsible to me!"

Qin Huaishi, who was originally worried when he heard about the department integration, was immediately overjoyed, "Don't worry, boss, I will definitely do my best!"

He Zhou immediately raised his eyebrows. He didn't like hearing about trying your best, so he said coldly: "Trying your best may not be enough. What I want is success!"

"Don't worry, boss, I will definitely lead the Oriental News Agency to fight a bloody path!" Qin Huaashi quickly expressed his stance and accepted the military order!

He Zhou nodded slightly this time, "In this field, we are all beginners with little experience. We will inevitably stumble when we start. You can refer to Reuters, AFP, and TASS.

If that doesn't work, you can also learn from the Xinhua Society in the Mainland. There is no road in the world, but it becomes a road when people travel more.

In his view, the conditions of the Oriental News Agency of the Oriental Press Company in this era are much better than those of the Xinhua News Agency. The mainland does not have so much allocation for Xinhua News Agency to squander now, and it will be difficult to justify it twenty or thirty years later. .

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