Game Making: Start By Healing the Player

As players look at the game "Dark Souls" more and more objectively.

In the communities of the major Black Soul game boards, players are not as hostile as before when they talk about it.

At the same time, the game's rating also began to rise a little bit.

Although there are still many players who buy and refund.

But this is a very normal phenomenon in Chen Xu's view.

Because even "Dark Souls" has a very unique element charm.

Of course, not all players like this relatively difficult **** challenge.

For some players, Dark Souls is clearly not their favorite game.

And for players who can persevere, after defeating Ash Gouda and passing the Lothric Walls.

Soul Game is a unique bottle of wine, its fragrance is completely released, and they are deeply fascinated.

The second is the dissemination of this piece. "Dark Soul" is like a replica of the original "Escape", and it is even more popular.

The main reason for this is that there was no game before that was as special as Dark Souls.

Many players who have experienced "Dark Souls" have their own "goodwill", and have recommended them to their friends, and amway this game.

"Chen Xu's "Dark Soul", I recommend you to play it! What type? Mowing the grass! It's very cool!"

"Have you seen this big sword? Have you seen this boss? Handsome or not, let's play "Dark Souls" together! It seems that we can play the boss online together later."

"A shield, a long sword, let's spread the flames in this desperate world! Come to Lothric to spread the flames with me!"

"Is the fire girl good-looking? Is this knight handsome? Would you like to spread the fire together?"

Many players have tried their best to bewitch the friends around them and join the great cause of spreading fire together.

In addition, Chen Xu's photos at the exhibition a few months ago, as well as the photos from the previous online press conference, were also excavated by players.

In line with the phrase "Soldier of Love" in an interview with the media last year, it was again put on the topic list by the players.

Especially under the creation of some PS bigwigs, Chen Xu was even made into an expression pack.

In the photo at the exhibition, Chen Xu was originally holding a microphone, but this time it became the game icon of "Dark Souls".

At the same time, there is a line of subtitles next to it, greeting the players cordially: Are you spreading fire?

And under the official blog where Chen Xu announced the launch of "Dark Soul", countless players who said "I want to spread the fire" and "I must spread this fire" also republished their remarks at this time.

They all said that whoever likes to spread this fire and who will spread it, they can't spread it anyway.

In addition, in the game, so far the Ash Judge Gouda, the ordinary corpse, the Lothric Knight, the Winged Knight, the Swordsman and the Crystal Lizard, the treasure chest monster that has caused countless players to be brutally murdered.

Everyone has a corresponding emoji, such as 'Have you felt the fiery enthusiasm of the producer? ' 'This is what I love about players! ’.

The spread of this stalk has also promoted the secondary spread of the popularity of "Dark Souls".

Adding another fire to the game's sales.

Of course, these flames are full of players' resentment.

While the popularity continues to ferment, there are still many players who have used some crooked brains, and have listed Aite Chen Xu's personal account on the official blog, expressing the hope that he can come to serve as the leader of the fire and lead everyone to spread the fire together. .

Although it is said that at the online press conference, the very awesome promotional video was made by Chen Xu.

But after all, it is said that many players still add fuel to the fire with the idea of ​​​​wanting to see Chen Xu suffer.

Despite the major video and live broadcast platforms, countless UP hosts and streamers are suffering.

But the identity is different, and the excitement and freshness it brings are also different!

………………

Nebula Gaming's office.

"Mr. Chen, this follow-up arrangement?" On the side of the Marketing Operations Department, Zhang Yida was a little uncertain.

Although quite confident in the quality of Dark Souls.

But Chen Xu also knows that the success of a game does not depend entirely on the quality of the game itself. The corresponding market operation and promotion are also very helpful for a game.

Simply put, the quality of the game itself is more of a lower limit to ensure sales, but it wants to make sales and influence higher.

In addition to the quality of the game itself, promotion and popularity are also very important.

There are many such examples in previous lives, the most familiar is Titanfall 2.

In terms of quality, its reputation has exploded. Except for the short main line process of the single-machine part of the game, there are no shortcomings and it has surpassed the previous work in all aspects, but in the end it died directly.

Its main core is that its competitors are too strong. Battlefield 1, COD13 and Overwatch are all powerful FPS competitors of the same kind, and their main focus is multiplayer online mode.

In addition, it has not obtained any publicity resources, so there is only a dead end waiting for it.

So in response to the mixed praise and criticism of online players after the release of "Dark Souls", although the data shows that there is no big problem.

However, Chen Xu and Zhang Yida confirmed some follow-up preparations, including guidance on hot topics in games.

It's just that they haven't made any moves here. The online maintenance is just the player's spontaneous maintenance, but instead, "Dark Soul" has changed in a good direction.

"Maintain our official game forum community. In addition, the "Dark Souls" creative workshop can also be prepared to open at that time. As for the operation, it will stop except for advertising." Sitting on the chair, Chen Xu thought about it. Dao to Zhang Yida.

Then Chen Xu chatted with Zhang Yida about matters surrounding "Dark Soul".

It is mainly about some hand-made products in the later stage, but Nebula Games will not participate but authorize them, and is only responsible for the follow-up quality review.

After Zhang Yida left the office, Chen Xu also sat in front of the computer and opened Dark Souls.

He also noticed the information about the players on the official blog on the Internet about Aite in his spare time.

However, if it is live broadcast, he has no plans in this regard.

Because so far, basically most players are still in a groping state for the game "Dark Souls".

So in this one he still try not to interfere too much.

But this own heat should be rubbed or rubbed.

If you are not ready for the live broadcast, you can record a video clip related to "Dark Soul", which is still no problem.

It just happened to be able to give some guidance and comfort to the players.

(Ah... I secretly added one more update, and I fell down when I added another update [Crying Qiqi], I need a monthly ticket and a recommendation ticket to stand up)