Game Making: Start By Healing the Player

"Huh, unexpected!"

Inside the rental house, Chen Xu was a little surprised to see a sales statistic in the background of his official platform.

Because of the increase in the entire data, some of them exceeded his expectations.

On the first day, 162 copies were sold, which is neither high nor low.

On the second day, the sales volume soared by about 4 times, with a total of 610 sales.

The main reason is his propaganda.

With a budget of 20,000 yuan, normal advertising will definitely not be able to come out.

On the one hand, the money is not enough, and on the other hand, the game has some special features.

So Chen Xu's eyes are directly set overseas, a forum that gentlemen often go to.

After all, for Chen Xu, all he wants is exposure.

As for the method, it is the relatively primitive elite navy post.

The large-scale naval bombing of Chen Xu had never occurred to him.

Because that doesn't work very well, it can backfire.

So Chen Xu's approach is to buy accounts and go elite.

Buy some older accounts in the forum, and then publish comment posts.

After the posting is over, there will be other navies from other platforms who will upvote the content of the post.

Of course, the most critical point of this is that the quality of the game must pass the test.

Otherwise, this method of propaganda is not as easy to use as a large-scale navy.

The most critical point for the success of this model is to infect the players who have learned about this game into friendly troops, and let them spontaneously give the surrounding friends and gentlemen Amway.

In his previous life, as a professional game planner and an honest and honest player, Chen Xu naturally understood the truth.

That's for players, what are they interested in?

A very simple theory, that is, as players, most of them like to do one thing.

That is, in normal games, do some colored things; in some colored games, do some normal things.

This sense of contrast can be said to make these players unable to stop.

It's like a joke from an online player: Men's two hobbies, pull Liang's house into the water, and persuade the dust to follow the good.

The same goes for players.

There are always some players who like to do some tricks in the game.

Of course, relying on this alone is obviously not enough to make a game successful, and finally depends on the quality of the game.

But at least this feature can attract players to enter it, which is enough.

Judging from the sales of "Magic Mirror", the current effect of such a publicity strategy can be said to be a success.

After all, the choice of "Magic Mirror" was also carefully considered by Chen Xu.

How about the performance of the same type of competing products in the market, whether the preferences of the gentlemen are different from the previous life, including the platform for sale and the feasibility of promotion, all these aspects have been investigated in advance.

All of them, Chen Xu has already calculated.

Under such circumstances, the success of "Magic Mirror" can be said to be completely within Chen Xu's grasp.

The only thing I didn't expect was that the enthusiasm of the gentlemen was much higher than Chen Xu thought.

The second day sold 610 copies, and Chen Xu believed that this increase was just the beginning.

As time goes on, word of mouth among players will definitely increase the sales of "Magic Mirror" a little bit.

"Well, according to this model, the money owed by the payment software will be repaid directly next week."

"Fortunately, the settlement method of the overseas official platform is real-time credit. As long as the player has passed the refund period, the payment can be directly credited to the account."

"However, just like the previous life, the third-party platform channel is really a little hard to beat."

Thinking of this, Chen Xu couldn't help smacking his lips.

The official game platform takes 30% of the commission, mainly for daily platform maintenance, as well as the update of the game engine and the research and development of the latest technology.

As for the rest of the third-party game platforms, it's a lot more tricky.

Especially when it comes to mobile channels, it basically starts at 50%.

Some even more 73 open, of course, it must be the developer 3, the platform side is 7.

It also has a match with the goose farm in the previous life and the channels of major mobile application malls.

However, there are naturally some advantages, that is, the number of users of these third-party platforms is really not small, plus there are few official recommendations and the algorithms are not scientific.

Therefore, although many of these platforms have higher revenue, game studios and companies still make money.

It's just that I can only drink soup, and the meat is all eaten by the platform channels.

However, for the current Chen Xu, these platforms have only paid a little attention, which is completely meaningless.

It's not that I think it's too dark, and I don't want to go.

In fact, if you really want to go up, the accumulation of funds in the early stage will definitely be faster.

Mainly because the game "Magic Mirror" is a little bit special, even if it is on the platform, it will not give any recommendation.

Of course, this is a domestic platform, and for overseas platforms, the restrictions are not so strict.

But when there is an official platform, there is no need to go to a third-party channel.

Because of those domestic platform providers, overseas really don't have much influence.

Their main direction is in the country.

………………

From the afternoon to the evening, during this period of time, Chen Xu has been paying attention to the data of game sales.

This period is also a prime time for sales growth.

Refreshing the data in the background every hour, we can see that the sales of "Magic Mirror" are rising steadily.

From the previous hour, more than 100 were added, and at this prime time, it has reached more than 200.

Obviously from various information channels, the name of "Magic Mirror" was slowly introduced into the ears of various gentlemen.

This increase in sales is all the support of the amiable gentlemen for the game.

And with the lifting of the player's rating, the rating of "Magic Mirror" was successfully displayed.

9.7 points, an explosive score.

However, Chen Xu was not too excited.

The main reason is that as an 18R game, players can be said to be very tolerant of this type of game, and they have a lot of tolerance.

Compared with traditional games, this score does not have much reference value.

Just like some forums are full of various abuses and different rhythms, in some forums where gentlemen are always haunted.

The user's speech can be described as extremely harmonious. Either the landlord is a good person, and the good person has a safe life, or they exchange their reading experience and love for some teachers.

The only thing that the score of "Magic Mirror" can prove is that in the eyes of players, this game is definitely worth starting and recommending.

After all, who can refuse such an interesting beautiful girl matchmaking game?