Game Entertainment Empire

With the increasing popularity of Minecraft, especially the unique toy of the Nebula game, Amiibo, with the sale of Minecraft, it has become the second largest domestic toy building block sales, which makes the old brand Lego, a toy building block manufacturer, saw something special.

Although in terms of total sales and brand history, Lego is much higher than Nebula’s Amiibo, it does not mean that they have ignored this point.

And as the game industry grows larger, Lego also intends to enter this field, after all, in a sense, games are also a kind of toys.

They have tried several times before, but in the end they all ended in failure, but Nebula's "Minecraft" let them look at the business opportunities.

This is simply a game path tailored for their Lego!

The building block game is promising!

…………

Three days later, after signing the relevant contract in the conference room of Nebula Games, Yang Chen next to him looked at Xu Yu and Lego CEO with a happy smile, and took a sip of coffee silently.

The toy maker is too ruthless. Yang Chen thought about the strategy of Amiibo that Xu Yu had just discussed with the other party.

For example, the channels Lego has, as well as the copyrights of various IP toys in Hollywood, these Lego parties can take the lead to let Nebula games contact and then authorize cooperation.

There are also some DLC content on Minecraft, such as the authorization of some movie IPs, added to Minecraft to present duplicate levels, such as the latest Hollywood superhero blockbuster ‘superman’.

Make the plots in the movie into story levels to allow players to decrypt the level in the game.

The content is free and the appearance is charged.

The Amiibo building block toys such as superman are launched at the same time. Ordinary players can only use Steve in the game. Players with Amiibo can be transformed into superman. Not only does it have a special appearance, but also has a separate voiceover, and the official Send a girlfriend.

At this time, do you guys still buy it?

Yang Chen also said that this is very good. For players, this is actually just a free content MOD, and it has no effect on the game itself.

…………

After confirming cooperation with Lego, a press conference was held by Lego, and at the same time, Lego also provided some help on the overseas promotion channel of Minecraft.

Although it still costs Nebulas games.

With the promotion of various channels, the popularity of overseas Minecraft has also risen rapidly.

A week after the game was launched overseas, more and more videos of "Minecraft" on major video sites became more and more.

It's not much different from domestic video websites. Foreign videos are mainly these kinds.

One is the honest beginners teaching directions, telling players who do not know this game, what kind of game is "Minecraft", how to play it, and where is it interesting.

There is also a general entertainment video, for example, the factory manager chicken farm, through the vicissitudes of life in the game's survival mode to build their own homes, and then began to raise chickens.

The other is the building-oriented house built by yourself, as well as the players who bought Amiibo from the purchasing side. They filmed various buildings into videos and showed them to other players.

As for the last one, it is a kind of video that is totally unavailable in China-transportation!

Some foreign video authors have turned over to China to transfer some excellent videos with translations to video sites such as tubing. This type of video is mainly concentrated on architectural videos and multiplayer content.

And overseas players are also very interested in the multiplayer mode in Minecraft.

‘Oh my God, how many people are fighting, thousands of people fighting? too exaggerated! So exciting! ’

‘These Huaxia players actually elected mayors in the game? This is so interesting! ’

‘Am I the only one curious about these buildings? I saw the Arc de Triomphe, God! The embossed pattern on it feels exactly the same,’

‘These videos must be deceiving! I also built a house in single player mode, and the house I spent an hour building was completely different from those in these videos! ’

‘Why is our multiplayer mode not yet open? We need multiplayer mode! ’

‘+1, I hope that the Nebula game will move faster. I can’t wait to play the multiplayer mode. ’

The popularity of Minecraft overseas can be said to have reached a peak.

Because of regional reasons, overseas prices are lower than those in some special countries such as Russia, and most countries are much higher than domestic prices.

However, this does not affect the popularity of Minecraft at all. There are even a large number of spiritual shareholders of Nebula Games overseas. Like some domestic players, they believe that the price of Nebula Games for Minecraft is too low, very Worried about whether they can make money.

When overseas players are curious about Minecraft, a special video on a domestic video site suddenly burst into flames.

"Thank you for me? "My World" allows him to communicate with his children?" Listening to the notice at the front desk, I have temporarily drawn attention from "My World" side, thinking about the next Yang Chen, who is about to go online with the release of "Silent Hill", should be able to let the cute players experience some of Yang Chen's surprises.

With these curiosities Yang Chen opened the video website, and I saw that a video on the homepage of the click list ranked first.

The video was only about one minute long. Yang Chen ordered it in. The video shows a middle-aged man with a display of Minecraft behind him.

In the video, the 40-year-old'old player' expressed with a very excited tone, because once, when he inadvertently showed the game to his children, he suddenly found that his son had an emotional response due to the role of the game, the game Every "run and jump" that happened in the game can give him feedback. He even laughed because the buttons could control the character, so he quickly seized the opportunity to formulate a "father and son fun" game time.

In "My World", his child's performance is better than before. Even when he sits down to write, he can spend hours building and learning some things in "My World". The skill of the game, even in the game, he can express some inner thoughts smoothly. This is a thing he did not dare to think before.

Looking at the father-level player with an excited face in the video, Yang Chen braced his chin with his hands crossed.

Including "Minecraft" in Dream Memory has actually had this effect, but it is not to say that he can really treat autism.

What made Yang Chen think a little bit was that maybe he should not just make some games that seemed very cool to him~www.readwn.com~ awesome games.

Just like Minecraft, ordinary players can be happy in the game world, and kids at the child level can also experience happiness in the game.

After watching the video, Yang Chenxin has some touches, and also has a rough idea in his heart. He also has a rough idea in the heart of the next game.

In addition to games like "The Elder Scrolls: Skyrim", "Resident Evil", and "Metal Gear: Phantom Pain", he also wants to make games that can make all ages feel happy.

But in addition to games, it seems that a new platform medium is needed.

Yang Chen recalled the contents of the dream memory and touched his chin.

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