Chapter 83

Seeing all the managers look dumbfounded, Lin Feng said in an angry tone:

“The price difference between these foreign luxury cars sold in Tianchao and abroad, I think you all know, take the Mercedes-Benz C-class entry-level model as an example. Various configurations and equipment, and there are no discounts, in this case, the least price for a car to land is more than 370,000.”

“But abroad, a Mercedes-Benz C-Class entry-level model only sold for more than 200,000 yuan, and the options abroad are entirely based on consumer willingness. Where is it like a mandatory option in China? I know it involves The issue of taxation, but even if the taxation of the celestial dynasty is added, their cost will be as high as 30,000 to 50,000 at most.”

When Lin Feng said this, the managers present felt the same.

Yes, these luxury car companies sell so expensive cars in Tianchao because none of the car companies in Tianchao can compete with them.

so,

These car companies have no hesitation in slaughtering the Chinese consumers as fat sheep.

The production cost of an entry-level Mercedes-Benz C-Class is definitely no more than 110,000 yuan, and the total cost of a car is definitely no more than 150,000 yuan, or even lower, if the tax from the celestial kingdom is included.

Then, they sell the starting price of 330,000, plus various mandatory consumption, and the most hateful thing is that if you want to mention the car, you must increase the price.

A car, more than half of the profit, this is only Mercedes-Benz’s cheapest model, the upper E-class, S-class, and those more expensive models, the money made by a car is simply horror!

Not just Mercedes-Benz, Baolai, Alto, and even those second-tier luxury brands have the same routine.

“For so many years, these foreign car companies have regarded Tianchao as their back garden for making money. They have the final say on the price of all cars. We can only passively accept it with our noses. Why?”

Lin Feng has long been shameless about the dirty methods of these car companies.

Not only are the prices at home and abroad are two issues, you say that the price you sell to Tianchao is high, and we will recognize the same quality, but even the quality is not the same level at all.

Take America as an example. Regardless of the German, Japanese or Korean cars, the quality of the models sold in America is absolutely top-notch. All the necessary basic configurations and body materials are produced in full accordance with the highest standards.

However, after the same models entered the Chinese market, these foreign car companies immediately revealed their black-hearted nature, making various simple matching and selling them at high prices.

The anti-collision steel beams turned into foam, the filling materials of vehicle interiors turned into inferior black cotton, and the vehicle suspension was changed from aluminum alloy to iron, resulting in the appearance of various broken axle doors, and after the broken axle, it is difficult for consumers to defend their rights.

In the end, some countries came forward, and car companies symbolically recalled some cars with broken axles, and the disgusting thing is that they just added a fixing kit to the broken axle vehicles and it didn’t matter.

The most disgusting among them is the Korean cars. The cars sold to America and Tianchao are basically two models except for their appearance.

Because in the celestial dynasty, the auto industry does not have its own technology and can’t compete with them at all.

This has caused them to be so rampant.

“Mr Lin is right. I wanted to kill these foreign car companies for a long time.”

“Treat our heavenly consumers as fools and fat sheep!”

“The most irritating thing is these manufacturers, all kinds of simple, even frantic, even the airbag, a must-have configuration for a car, and some have become one of their options.”

Regarding the various dirty routines of foreign car companies, Chinese consumers are full of complaints.

This is why Lin Feng said that all the managers immediately became annoyed.

After arousing their anger, Lin Feng nodded in satisfaction.

“Think about it, comrades, why are these foreign car companies so unscrupulously fooling the Chinese consumers like fools? It’s not because we didn’t have our own core technology before.”

“But now, Baoao has our own technology, we don’t need to be controlled by others, but why do we want to cheat our compatriots like those car companies?”

“Our price is not set by them, but by ourselves.”

“I just want luxury cars to restore their original selling prices in the heavens. Our purpose is to use prices to get the selling prices of those luxury cars down! We need to use quality and service to let those car companies Guys, never dare to fool the Chinese consumers anymore!”

“So, I decided our A4L, 1.8T entry-level model, the lowest price is 188,000, and the highest model is no more than 300,000.”

Lin Feng thought about this pricing strategy for a long time.

0 ··········Find flowers··········

The starting price of 188,000 yuan, the production cost is about 100,000 yuan, plus tax, the total cost of a car is about 150,000 yuan.

Throwing away the cost, there is 38,000 left. Lin Feng left a profit margin of more than 15,000 for the dealer, and the rest is the profit of the manufacturer.

The reason why such a large profit is left to the dealers is that when Lin Feng signed the dealer contract, he set several overlord clauses for those dealers.

1: All charging standards of 4S shops must strictly follow the manufacturer’s standards.

2: It is strictly forbidden for 4S shops to increase charges without permission under various excuses.

2: 4S shops are not allowed to force users to choose and install equipment.

4: It must be implemented in accordance with the service standards specified by the manufacturer.

In the above regulations, if the 4S shop violates any of the provisions, the manufacturer has the right to immediately cancel its 4S shop authorization and permanently pull the 4S shop legal person into the blacklist of all Baoao brands.

……… .. …

A large part of the user recognition of a brand comes from the services of the brand’s 4S stores, so in this regard, Lin Feng’s requirements for 4S stores can be said to be extremely stringent.

Of course, this also makes 4S shops lose a lot of benefits, so Lin Feng also sacrificed the interests of manufacturers to subsidize 4S shops.

The higher the model, the higher the profit Lin Feng will give to the 4S store, so it is completely guaranteed that the other party will make more money than 4S stores such as Mercedes-Benz, Baolai and Alto.

With enough benefits, if these dealers dare to play tricks, then don’t blame Lin Feng for being cruel.

Wow!

As soon as Lin Feng’s price came out, all the managers were shocked instantly.

If this is done, then the profits of the manufacturer will be almost compressed to a negligible point.

“Mr. Lin, is this price too low?”



“Yes, if this price comes out, our profits will be too low.”

“I remember that Volkswagen’s B-segment car seems to have only sold for a starting price of 180,000 yuan.”

Lin Feng knocked on the table, exuding unquestionable aura and said.

“Our A4L is destined to be a model that needs to be sold, so as long as it can make money, then there is no need to worry about others.”

“I just want to use the price to beat the selling price of those luxury brands!”

“As soon as Audi comes out, their good days are over!” Wan.

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