Football Giants

"what happened?"

　　 Yang Huan looked at Hamad strangely, wondering in his heart.

　　 Our little prince of the Middle East, when did you become the abandoned woman?

　　 Sun Yue and others all had helpless wry smiles, and obviously there was nothing to do with the little Middle Eastern prince.

　　 "Master Huan, you are too interesting!" Hamad sat down on the sofa near Yang Huan and said angrily.

　　 "Me?" Yang Huan was depressed and funny, "Why am I not interesting enough?"

　　 Is it impossible, what I asked Xiaobu to do, is this guy know about it?

　　 It’s right to think about it, the goddess in people’s minds, it’s really not kind to provide such services to myself.

　　 But this kind of thing, you can't admit it to death, right?

　　 "Then you make such a big investment, why don't you count me?" Hamad asked bitterly.

　　 Yang Huan smiled bitterly, "I have invested in too many projects, which one do you say?"

　　 Everyone also smiled bitterly.

　　Young Master Huan is telling the truth. He often throws whatever he thinks of, with a hammer in the east and a stick in the west, which is messy.

　　 Anyway, there is money and waywardness, what can be done?

　　 "It's your plan to set up two major football matches."

　　 Yang Huan was taken aback first, how did this guy know?

　　 Looking at Sun Yue, Kash Harris and Zhao Yuanfang, these three guys all looked helpless and embarrassed, and at the same time a little awed.

　　 Isn't this the time when you accidentally leaked your mouth, did you know it by this guy?

　　Who knows, once this guy passed, the rich second-generation votes of the Saints Fan Club knew it all at once.

　　 As soon as I heard that Young Master Huan was planning to host two major football matches, these guys immediately followed suit.

　　 The result is obvious, that's how it is now.

　　 Yang Huan didn't blame it either.

　　 When they come, they are not people who can't keep secrets, and second, things will always be known.

　　 It's almost done anyway, and if you know it, you will know it.

　　 "Well, I'm not afraid to tell you honestly, it is true, but it is not completely true!"

　　 Yang Huan confessed straight to the point.

　　 As early as when Yang Huan and Raiola mentioned the potential commercial value of Ibrahimovic, he already had a general idea in his mind, that is, to imitate the way Hollywood stars operate.

　　In Hollywood, the salary of celebrities often only accounts for a part of their income, and some are not even big.

　　 What they really value is the income from business operations.

　　Football stars can do the same. The salary of playing football should not be their main source of income.

　　 Especially in the past few years, the salary of European professional football is changing with each passing day, setting new highs continuously.

　　 The same is true for the Premier League. If this new broadcast contract is signed this summer, within two years, player pay will definitely double again. This should not become the norm.

　　 Because the players have a single income, the players are forced to do everything possible to dig out more income from the team.

　　 In order to retain players, the team has to do everything possible to get more income from sponsors and league broadcasters.

　　 What about sponsors and broadcasters?

　　 is definitely to transfer the pressure to the user.

　　 This is a vicious circle!

　　 Do you remember why the Bundesliga fell in 2001?

　　 You have to know that in the 1990s, the Bundesliga was so splendid, but why did it fall into depression at the beginning of the century?

　　 Because of the bankruptcy of Kirsch Group, the broadcaster of the World Cup and Bundesliga!

　　 Think about it again. Now the broadcast fee is constantly rising. What if Sky TV goes bankrupt one day?

　　 Almost all teams in the entire Premier League will go bankrupt!

　　 Therefore, in the past two years, Yang Huan has been experimenting and exploring some brand new business models.

　　 That is, like Hollywood, diversify the income of players and actively develop commercial value.

　　 Since then, Yang Huan has been paying attention to the brokerage business and sports marketing.

　　Southampton has also been committed to the entertainment route of the stars.

　　 is the business that Sun Yue has been in charge of.

　　 In the past few years, the commercial income of Southampton players has been rising continuously, which has strengthened Yang Huan's ideas.

　　 This is one of them!

　　 As early as last summer, an organization called the Next Generation Competition Committee approached Yang Huan.

　　 The so-called next-generation competition committee is actually known to many people later, the UEFA Youth Champions League.

　　 The two heads of this competition committee are both English, and they were previously engaged in youth training in Watford and Liverpool.

　　 They started planning this event in 2009.

　　 The creativity itself is very good, the idea is also very interesting, it has also received many teams' response, and even successfully held it, but it has not much influence, is not well known, and has not attracted commercial sponsorship.

　　 So, starting in 2009, after one or two successful sessions, they encountered big problems.

　　 Money!

　　 The giants, including Arsenal, Manchester United, Chelsea, Liverpool, etc., are not interested in participating in this event.

　　The reason is simple. Although the game has a high training value, the team is required to pay for it out of their own pockets, so that the youth team has so many players to compete in Europe. How much money does it have to invest?

　　 Youth training is important, but money is even more important.

　　 This event was suspended for two years, but the two Englishmen were not discouraged, and they advertised and sponsored them everywhere.

　　 It took two years to solve the problems of air tickets, board and lodging.

　　 So he cares, the event is on the agenda again.

　　 At this time, they found Southampton, who has invested heavily in youth training, and hoped that Yang Huan could support Southampton in the competition.

　　 You must know that the Saints’ youth training strength, even in Europe, is well-known.

　　 When Yang Huan heard their thoughts, he knew right away that this was the UEFA Youth Champions League that became so popular.

　　 When I heard that they were short of money, Yang Huan didn't say a word, waved his big hand, and put 10 million pounds in.

Not only that, Yang Huan took advantage of the opportunity to take down the next-generation competition committee, which had no money and power, and set up a professional company under the charge of Sun Yuelai, which specializes in the operation of the European Youth Champions League and increases horsepower to attract investment. .

　　 The night before the Europa League final, Yang Huan mentioned this to Platini.

　　 UEFA has invested a lot of money in grassroots football and small-country leagues in the past few years, and there is no longer enough money to invest in such events.

　　 So, when Yang Huan proposed to win the permanent authorization of the UEFA Youth Champions League, Platini said on the spot that UEFA would fully support it and even help Yang Huan go to FIFA to win the global authorization.

Yang Huan knows better than anyone else. In 2014, during his journey, although this event was officially held for three times, even strictly speaking, it was only once officially authorized, but it has attracted countless people. The eyes of sponsors and fans.

　　 Even, it has a nickname, Youth Champions Cup!

　　 This is a great thing!

　　 What could be more profitable and influential than running a prosperous event?

　　 Therefore, Yang Huan decided to invest more in this event.

　　 Next season, the UEFA Youth Champions League will be expanded to twenty-four teams, almost covering the current European giants, and bonuses and appearance fees will be increased again.

　　 The promotion of the event is also placed in front of Yang Huan and others.

　　 This is the second!

　　 One year ago, stimulated by the European Youth Champions League, Yang Huan had another idea at the same time.

　　 The current football matches are booming, but the market is already very dense.

　　 Needless to say, the national team matches, each state has its own cups, the World Cup, and the Olympic Games.

　　 Club competitions are also very intensive. The interstate Champions League, also known as the Club World Cup, belongs to FIFA.

　　 But there is still an amazing potential market, which has not been taken seriously.

　　 That is the summer warm-up match!

　　 The Premier League has an official warm-up event for the Premier League, and sponsors are also actively planning their own matches, such as Audi, and there are also warm-up matches planned by other organizations, such as the North American Invitational.

　　Even the club has its own events, such as the Emirates Cup in Arsenal.

　　 But these are not scaled up!

　　 In Yang Huan’s words, it’s not tall enough!

　　 Bonuses, the bonuses are pitifully small, the appearance fee is also low, and the other packages are not satisfactory.

　　 For example, in the past few years, wealthy teams like to go to China, but in recent years few people are interested. What is the reason?

　　 Firstly, China's football market is not well regulated, the competition operation ability is very bad, and it lacks the international top-level competition operation and promotion ability. Secondly, it is inconvenient, because the most important thing in summer is to exercise the team and warm up.

　　In China, and even in Asia, the strength of the warm-up opponents is obviously too weak to have much warm-up meaning.

　　 may even affect the team's pre-season preparations, leading to the team's poor performance in the new season.

　　 So, Yang Huan was thinking, is there an event that can achieve the best of both worlds?

　　 The answer is yes!

　　 That is to plan a cup match to bring together the top and highest level teams in Europe and the world to play a few warm-up matches.

　　 In such a game, the value of exercise is gained, the preparation effect is achieved, and at the same time, it is possible to make money with one stone, killing two birds with one stone!

　　 So, as early as a year ago, when Yang Huan decided to plan the UEFA Youth Champions League, he decided to plan such an event.

　　 But to plan for such an event, not only need money and resources, but also ability!

　　 This is the third!

　　 The three plans are in front of Yang Huan, and without exception, they all point in the same direction.

　　 And Yang Huan has always been self-aware in everything he does. If he doesn't understand or is not good at things, then find out what he is not good at and find someone who is good at doing it. He would rather spend more money than pretend to understand.

　　 There is no such person around, simple, go to the corner!

　　 I don’t have such resources on hand, simply, buy a company with such resources!

　　 So, since a year ago, Young Master Huan has been in the layout. He asked Sun Yue, Zhao Yuanfang and Keish Harris to contact the five best sports marketing companies in the world today, including img in North America and Infront in Switzerland.

Among them, the CEO of the latter, Philip Blatter, is the nephew of FIFA Chairman Blatter. He has the full authority to sell the broadcasting rights of football matches organized by the World Cup and other major FIFA. It is used in major sports such as the Olympics and Winter Olympics. In the event, it also has an absolute dominant position.

　　 Last year, the media broke the news that Infront Sports Media Group was acquired by a private equity company from London for a high price of 550 million Euros, but because of the low-key relationship, it did not cause much movement in the world.

　　 After taking over Infront, this private equity company continues to move towards img, the world's largest sports marketing company, whose performance is obviously not satisfactory in recent years, with an estimated turnover of up to 2 billion euros.

This has caused quite a stir in the United States and even in the global industry ~www.readwn.com~ Because once successful, the integration of the top two sports marketing companies in the world will become a giant in the field of global sports marketing. .

　　 Moreover, the business of these two companies is not only in sports, but also in the entertainment industry, especially Hollywood.

　　 Hamad and the members of the Saints Fan Club had no idea about the plan of Master Huan.

　　 But they also felt that in the past year, Master Huan was too low-key.

　　 is so low-key that it's a bit outrageous!

　　 But when Hamad heard about this plan by accident, even if he heard only a small part of it, he was shocked.

　　 Just imagine, if the two major events of the UEFA Youth Champions League and the International Champions Cup can be operated into the youth version and the summer version of the UEFA Champions League, it will be a lucrative long-term business.

　　 Just imagine, if the Champions League belongs to a private company, how much more money will it make?

　　One Champions League is enough to make money. How about two Champions Leagues?

　　 Hamad can hardly imagine!

　　 So, when he heard about this plan, his first thought was that I had to hug Master Huan’s thigh that couldn’t be thicker.

　　 Otherwise, after passing this village, there will be no such shop!

　　*

　　*

　　*

　　 [To be continued "This text is provided by the Qihang Update Team@情知道所起hj". If you like this work, welcome to Chuangshi to support the author. 】