Football Giants

Yang Huan walked to the window of the room and looked at the blue sky outside through the open window. ╪┟. [.

On the surface of the Solent Strait, there are yachts floating in the sea, as well as passenger ships to and from Southampton and the Isle of Wight, and even all over the world. It looks so lively.

But at this moment, Young Master Huan didn't have the heart to appreciate the beautiful scenery, but frowned.

"Old Sun, you mean, they only plan to sell a part of the shares?"

Sun Yue nodded and said, "50%. In addition, they also asked for the title and the team badge to remain unchanged."

"Nothing remains the same, so it's not because they have the final say?" Yang Huan smiled directly.

In the end, it is the state-owned enterprise, even the selling clubs are selling so bullishly.

"Master Huan, in fact, their abacus is fine."

"Oh?" Yang Huan turned his head with interest.

"For the past two decades, Guoen has always been the banner of the capital. The fans in the capital have supported them, claiming to be the Imperial Forest Army. Even under the influence of subtle influence, the fans even only knew Guoen and erased the capital."

When Yang Huan heard this, he immediately understood what Sun Yue meant.

is not that right?

This is simply making Guoen a business card of the capital!

Investing in this football club is really a bargain for Sino-Singapore Group. I simply don’t know how much advertising costs are saved for them. No, no matter how much advertising you put in, no matter how much resources you put into it, you may not be able to. To achieve this effect.

This is what Yang Huan mentioned before with DaDa, the unique social attributes of football.

"So, their meaning is very clear. Anyway, if they don’t spend money, they will be 50%. If you love management, you will be managed, but the name cannot be changed, and the team logo cannot be changed. The more money you burn, the country The better the results and the higher the popularity, the better for them."

Yang Huan couldn't help but laughed when he heard this, Nimei, isn't this what he did with Tottenham Hotspur? When Hamad of Qatar wanted to buy Tottenham Hotspur, Yang Huan and Daniel Levi had an agreement with him, no matter how much they invested, their shareholding ratio remained unchanged anyway.

At the current valuation of Tottenham Hotspur, the original transaction between the two has made a lot of money!

Of course, behind this, Daniel Levy's painstaking efforts and Yang Huan's strategizing behind the scenes are also crucial. ┞┡╪w{ww..

If there is no such holding, Yang Huan would not bother to manage it!

"If anyone tells me that state-owned enterprises are not shrewd, I will fight him first!" Yang Huan scolded with a smile.

Sun Yue also laughed, this abacus is indeed very loud.

"Master Huan, before I came, I specially commissioned a survey, and it is estimated that in the next three years, 16 teams will invest more than one billion on average."

"Billions in three years?" Yang Huan couldn't help feeling a little moved.

Even if it is RMB, that is quite a staggering figure.

Sun Yue is talking about the average, that is to say, the highest must be more than the lowest, and according to the usual characteristics of the football league, at least eight to ten clubs have reached this number.

Nimei, it's a real money-burning league!

"So, Master Huan, the brokers such as Mendes and Raiola are smart. One or two of them are going to China, and Horabchin. Recently, they have all focused their main business on China. A piece of the market is too big!"

Who said no?

Burning one billion in three years is really awesome!

No wonder that even Sino-Singapore Group can't stand it.

It is really such a burning method, I guess the country will find them in trouble!

"I have calculated it carefully. Sooner or later, we will have a football club. Otherwise, where should we put so many overseas players and the players trained by major domestic youth academies?"

This is what Yang Huan has been considering from the beginning.

Therefore, he registered a football club in Beijing, but only bought out the ownership of the players, but did not participate in the game.

According to the resources currently held by Yang Huan, within three to five years, overseas players will grow up. Yang Huan can form a Chinese team anytime and anywhere, or buy a Chinese team to play in the league.

This was also Yang Huan's plan and idea in the past, but now it seems that it is clearly not feasible.

Because the exhibition is too fast, too fast!

If it is true that Sun Yue said that the team will invest so much in the next three years, then after three to five years, Yang Huan decides to take a shot, I am afraid it will be difficult to buy a team that he is satisfied with and make a backdoor shot.

According to Yang Huan's standards, at least a team from a first-tier city. ╞┡╡.<.

But the problem is that now the first-line teams are too scarce. After the capital comes in, the hype will increase the value and it is difficult to buy it again!

Well, if you don’t buy a team, you have to form your own team to play in the low-level leagues. It will take another two or three years, and you may not be able to gain a foothold in the game because you have to bear the risk of high-quality players being poached.

In Yang Huan's eyes, the most precious thing is time.

For the same amount of money, if you invest now, you can at least guarantee that after three years, Yang Huan will harvest a team that is at least the First Army in China.

But if you vote again after three years, I am afraid it will be difficult to guarantee.

Today's Chinese League is like standing on the wind, flying anytime and anywhere.

For Yang Huan, the opportunity cannot be missed, and the loss will never come!

"Old Sun, what do you think?" Yang Huan asked concerned.

"Guoen is a very good choice!" Sun Yue said concisely.

Yang Huan nodded, "Come and listen."

"This brand has a very high value. It has been in the first army for more than 20 years in professional football. It is in the capital. The average attendance is close to 50,000. The fan culture is quite strong."

"Don't look at the fans in Beijing who scold Guoen harshly, but in fact, behind the scolding, there is a deep feeling. They love this team and they have a deep sense of identity in their bones. curse."

Yang Huan understands this.

It's like the current fans scold Manchester United, why?

If you don't have feelings, who would scold you so rarely and waste saliva!

It is because of love that I scold.

Of course, there are some fans because of other factors, but in any case, some people scolded it to prove that Guoen has a degree of attention and social influence, which is enough.

"With the current popularity of the Chinese league, it is expected that this momentum will continue in the next few years. With the deepening of the reform of the football industry, the entire market will become more and more standardized. Many problems that seem to be unsustainable now will also It can be easily solved, such as the problem of team revenue growth."

Many people now doubt the viability of the Chinese team, and believe that they rely more on the burning of large capital and consortia to survive. Once the capital and consortium refuse to invest, the current momentum of the Chinese team will be difficult to maintain.

But in fact, is it really so?

"In 2009, the Chinese company made a big deal. Without the support of the club, it sold all the team's jersey sponsorships to Nike. However, a few years have passed. Today's China is no longer the same year. When the contract expires, Nike wants to renew this contract. It is estimated that it is unlikely."

"Nike’s revenue in China only accounts for one-tenth of their global revenue, but its profits have reached one-quarter of the world’s. However, his sponsorship of European teams is totally incompetent with the investment of sponsoring teams. proportion."

"It can be foreseen that in the foreseeable future, the jerseys worn by the Chinese team will become the battlefield for many international brands such as Nike, Adidas, Puma and domestic brands to compete wildly."

Yang Huan understood what Sun Yue meant.

If you focus on the immediate situation, the survival of the Chinese team is indeed very problematic and completely unsustainable.

But the problem is that the world is constantly moving forward.

When the capital has been burned in the Chinese League for a few years, the entire market will be revitalized, and then the income will follow.

A large number of sponsors like Nike and Adidas will flood in, and the income of the Chinese team will naturally increase with the tide. At that time, are you afraid of the survival of the team?

As for, if you want to make money from the team, please!

Even in Europe where the football industry is so advanced, it is difficult to make money from investing in football teams. Can it be in China?

In the foreseeable future, China will become the battlefield of major capital competitions, just like the current British capital. What they value is not whether they can make money, but whether they can bring them advertising effects.

It's like Sino-Singapore Group invested in Beijing Guoen Team.

For those large consortia, advertising does not mean that they need to be able to obtain revenue, they are concerned about the effect of advertising.

If for the same amount of money, the attention received by the TV station is five points, but it is eight points for the football team, then they will choose the latter without hesitation.

As for whether they can benefit from the latter, this is simply not what they are considering.

Just ask, Nike sponsors so much money in Southampton, sponsors so much money in Barcelona, ​​can you make it back?

how can that be possible?

But why do they still invest every year and smash every year?

It is because they are fancy advertising platform and effect, not revenue.

"Master Huan, there is another very important reason why I support the acquisition of Jingcheng Guoen. This team is very close to our corporate culture. Their popularity on Weibo and WeChat ranks second. Twenty times the size of Yangcheng Hengda."

"Beijing, this is a unique city advantage. Guoen is such a topical brand. In addition, in the past few years, Guoen fans and domestic fans have become in conflict. This is really the best time for us to enter! "

Yang Huan understood what Sun Yue meant, and he also understood that this was indeed a good opportunity.

He even couldn’t help but outline it in his mind. If he really became the master of the country’s grace, he would immediately burn a lot of money. With his European connections, he would have half-retired in Europe, but hit the hit and the AFC. Still a superstar with more than enough, and then dig a reliable head coach and team.

With this set of team, coupled with the original lineup of Beijing Guoen, introducing domestic strong support, are you afraid that you will not be able to achieve results?

As for investment, I'm afraid it may not be so high.

In particular, Yang Huan’s team has accumulated a wealth of operational experience in Southampton, and backed by Miracle Media, it is fully capable of maximizing the commercial value of the superstar.

Even, if you can take a piece of land in the capital and build a new stadium, it would simply...

"Lao Sun, what is the price of Sino-Singapore Group?" Yang Huan asked concerned.

When Sun Yue heard this, he knew that Young Master Huan had made a decision in his heart, and hurriedly replied: "50% of the shares, 2 billion, and the overall valuation, 4 billion!"

Yang Huan frowned first, as if he felt that the offer was too expensive and too expensive.

But gradually, Young Master Huan's brows flattened, and he said lightly, "What's the matter, whoever tells me that the state-owned enterprise boss is not shrewd, I must fight with him!"

This is already the second time Young Master Huan has said this~www.readwn.com~ Sun Yue chuckled, knowing that Young Master Huan understood.

Investing in this game cannot only look at the present, nor can it compare to the past, it has to look at the future.

According to the national plan, China's sports industry will reach RMB 5 trillion in 2025. What is this concept?

This represents the coming of the big exhibition era of the sports industry!

So this year, major capitals have rushed into the sports industry frantically. Does this not explain the problem?

Football, as the world's largest sport, also has considerable influence in China. Investing in football clubs has just caught up with this wave.

"Value!" Yang Huan made a decision on the spot.

"However, Lao Sun, I have a request."

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