Exploiting Hollywood 1980

   "How is the work going in Queensland?"

   Blink of an eye to July, "Die Hard" held a grand premiere at the ACVO Theater in Westwood District, Los Angeles. Two days before the premiere, Ronald hosted Rachel Ward, who had just flown in from Brisbane, and she and her husband, Barry Brown, were due to appear at the premiere together.

   "Have you never filmed a TV series, Ronald?" Ward was a little thinner than when we met last time, maybe she is also following the latest trend in Hollywood and becoming a vegetarian. Whether an actress becomes popular or not depends on luck. Some actors who are no longer popular will attribute the reason to their body being too fat, so they desperately try to lose weight.

   "Yes, I haven't filmed TV dramas, only TV commercials and MVs."

"Ha, that's no wonder. TV dramas are different from movies. We have to shoot as many shots as possible within the specified time, and we don't have much time to refine them." Barry Brown also acted in TV dramas with his wife in Australia. This kind of shooting really doesn't have much technical content.

  Ronald nodded and said yes. It seems that the methodologies of TV dramas and movies are completely different. He shook his head, "By the way, what's the result of the trial screening of the 'Cocktail' starring Tom?"

"Hehehe..." Barry Brown smiled, "I'm one of the leading actors, I can't say the real reaction to the test screening..." His wife Ward gently poked him, this is Ronald, he wants to know something There are many channels for the reaction of the test screening. Wouldn't it be offensive not to tell him?

"However, I can say that about half of the audience in the test screening came to see Tom Cruise. Those people only came when Tom appeared on the screen to be handsome, such as when he was doing fancy bartending. Hurray, for the rest of it, like when I'm doing fancy bartending, they're sitting on the ground talking to each other."

"It doesn't seem to work. I'm so focused on the stars, I can't read the full story. It is estimated that this 'cocktail' will have a very bad reputation. Maybe it will become Tom Cruise's Waterloo." Ronald thought to himself, this kind of beautiful daughter of a rich family, falling in love with a poor boy has never been missing since ancient times, but it is still too boring to arrange a job for a poor boy as a fancy bartender.

   Sure enough, on the day of the premiere, the expression of Tom Cruise who came first was not very good.

   "Die Hard" gained a good reputation in the test screenings. Twentieth Century Fox discussed with Ronald and Joel Silver and adopted a curiosity strategy in the announcement.

  The marketing link in advance is not spoiler at all, it just hangs the curiosity of the audience. After the good word-of-mouth of the first batch of audiences spread, and then combined with the favorable comments from various film critics, the hype was suddenly aroused.

The announcement of "Cocktail" can only adopt a conservative strategy, desperately using Tom Cruise and Elizabeth Sue as the breakthrough point of the publicity, and using Cruise's most handsome fancy style in the movie For the bartending session, a separate trailer was cut and broadcast on major TV stations.

   Regardless of other things, Cruise is also a little worried. If the audience enters the movie theater and finds that the best shots have been included in the trailer, will people be fooled?

   "Barry," Cruise forced a small smile, and hugged Barry Brown, who played his master. "Hi, Ronald, congratulations, I heard the review session for this film was very good."

   "Thanks, let's take a picture." Ronald and Tom hugged, then posed for a photo with Joel Silver.

   "Bruce, congratulations." Tom Cruise took a photo with starring Bruce Willis, Alan Rickman and others, then waved to the audience and reporters at the scene, and was about to go inside.

   "Tom, Tom, look here, let's talk about your new film?" Of course, the reporter pointed the camera at the most popular Cruise, and kept shooting.

   "Why isn't Mimi here?" Ronald asked Paula Wagner, who was following Tom Cruise. The invitation was sent to the couple. Demi Moore, the wife of starring Bruce Willis, was about to give birth and could not come. The heroine, Bonnie Bedelia, will go to Mexico to audition for Paul Newman's new movie. Now those who are capable are going to go abroad to make films to avoid the screenwriter's strike...

  If Mimi doesn’t come here, and today there is the duo of Stallone and Schwarzenegger, the premiere will really become a male hormone conference.

   "They're having a fight, as long as you know it." Paula Wagner said to Ronald in a low voice. The turmoil of "Rain Man" also made Cruise's team fully understand who is the director and friend for their long-term interests. Ronald does not shy away from such things.

   "Hey..." In the film industry, filming often lasts for several months, and after filming, you may take a break and meet your spouse to go out to shoot.

   "Mainly because Tom felt that Mimi wasn't devoted enough to Scientology..."

Why? Ronald did not expect that the problem would lie here. Mimi Rogers, before Scientology did not have this name, she was already a member when she bluffed in Los Angeles with the psychological name of "Dianetics". Her father was the founder of Scientology, L. One of Ron Hubbard's earliest followers. how come?

But this kind of thing is hard to say. Ronald has long felt that Mimi Rogers is a very scheming woman. At that time, she wanted to find a beauty from Scientology to do an "audit" for Ronald. calculation of benefits. Could it be that Mimi Rogers is a Scientologist who believes in Scientology in order to meet a Hollywood star like Tom Cruise?

   “Mimi went to some Catholic events and was not very respectful of the current Scientology president, David Miscavige.”

   "Eh...", Ronald heard this, and felt that there were still some philosophers who founded the religion, the old team after death, and the struggle between the new chairman. Tom Cruise is going anyway, just to cure his dyslexia... right?

   "Ronald..."

  A muscular man came over and greeted Ronald warmly. With a slight German accent and an always standard smile, he put his arms around Ronald and motioned for reporters to take pictures.

   "Arnold...How about your new film? I haven't spared time to watch it yet." Ronald finished dealing with the photographers and chatted with Arnold Schwarzenegger.

  “The box office was not satisfactory, but the film critics spoke well of me. They said that I am no longer the Austrian bodybuilding champion with only developed muscles, and I have learned to act.”

   "Hahaha, you are definitely not good at bodybuilding..." Ronald thought to himself, such a poisonous tongue must come from the Chicago duo.

"Hahaha..." Schwarzenegger also laughed, "I went to Moscow to shoot real scenes this time, and I also learned from Huaguo there, letting go of Hollywood to shoot scenes, but we seem to be less curious about Moscow than about Huaguo. "

  Ronald is not surprised by this. Moscow has been hostile to America all year round. The stereotype of the people there is barbaric, cold, and the biggest opponent and threat. But Huaguo is not the main enemy, and it has a long history. When people mention it, they often have a sense of mystery and the idea of ​​traveling.

  So, Schwarzenegger's "Red Heat" was dismal at the box office after it was released last month. The gimmick of on-site shooting in Red Square did not bring many audiences into the cinema.

   "How do you feel about filming in Moscow?" Through cooperating with TV dramas in Australia, Ronald is now interested in filming in locations around the world that are not bound by trade unions and where shooting costs are cheap.

"It's very troublesome. We stayed for two weeks to wait for the shooting permit of the Red Square. Dozens of departments had to stamp their approvals for one thing there. After shooting the Red Square, we went to Lithuania and Latvia to shoot scenes. Anyway, the street scenes are similar. The way people there are closer to Europeans."

  Schwarzenegger is also very interested in the commercial operation of the film. When Ronald asked him about these shootings, he happened to talk about what he was interested in, and the two chatted happily.

"Our enemies are not very good. When we went to Austria and Germany to shoot exterior scenes, there were many beautiful women on the plane with us. When we arrived there, we stayed in the hotel. Many men came and went in and out of the room every day. We stayed for a week and went back. On the plane, there is a lot more luggage, all of which are perfumes and cigarettes, luxuries."

"Until he falls, they still want to destroy the red empire of our imperialist capitalists." Ronald saw another muscular man coming in the door, knowing that Schwarzenegger and him would not appear in the photo at the same time, he personally go in with him.

   "Ah, yes, Bruce is my friend, I also admire the director John McTiernan, yes, I would love to work with him. Sly is still the best."

   When Ronald came out, Stallone was already pulling a female companion and chatting with the reporters. He divorced the Nordic supermodel named Nelson, lost more than half of his family property, and his film career fell to the bottom. Now that the Cannon that signed him with a high salary of over ten million yuan has changed hands, it is impossible for him to get such a salary of tens of millions. Give him a chance to perform arm wrestling.

  So, Stallone is easy to date, as long as there is an opportunity for him to appear with action stars of the same level, he is easy to talk, and the invitation will come. However, the agent is not willing to lower the price if he wants to pay the appearance fee. There are rumors that his endorsements have begun to focus on quantity rather than quality, and some household items for women, such as dishwashing liquid, have also entered the scope of his endorsements.

   "Maybe the rumors are true..." Ronald looked at Stallone being interviewed by Joel Silver from a distance, and said to Michelle Cannold next to him.

   Silver is in front of reporters, trying to get Stallone to say something nice about the Die Hard movie. They have a division of labor. Those who have old grudges with Ronald like Stallone will be received by Silver, while Schwarzenegger and Cruise will be received by Ronald.

   "How do you say that?" Kannold didn't understand.

"Look at his female partner..." Ronald pouted at Stallone's female partner, with a protruding chin, a big nose, a short person, and curly hair that has not been carefully taken care of. It looks like a rich girl who wants to enter the show business Play around.

   "Puchi..." Michelle Cannold is also a handsome guy who has high requirements for women's appearance. Seeing that Stallone has been reduced to become such a nanny, he also laughed out loud.

   "Huh..." It seemed that he heard Ronald pointing at him, and Stallone let out a contempt in his throat. Didn't he want to follow me back then and change the script for me?

  Ronald didn't care about rough people. When he saw Joel Silver rushing over, he asked, "Have you got all the photos?"

   "It was captured. Stallone really needed this opportunity to appear on the stage. He cooperated very well and performed several bodybuilding moves in front of the photographers."

   "That's good, that's good... Is this a record for us?"

"That is, together with Jean-Claude Van Damme, and Lundgren, the premiere of Die Hard is equal to a big gathering of all Hollywood action stars. Everyone appreciates this movie and calls on all action movie lovers to go Go to the cinema and watch this epoch-making action movie."

  Joel Silver swiped in the air with his bare hands, as if he saw the entertainment news program on TV tonight, and the subtitles swiped under the screen were all advertising "Die Hard" for free.

   "It seems that your plan is very good and very successful." Ronald turned around and shook hands with the marketing consultant, Michael Gray. Since the successful marketing of "Moonlight Sultry", every time Daydream's blockbuster is released, Gray has to be invited to make a marketing plan.

  His idea this time is to invite all Hollywood action stars to promote this movie and position the movie as a movie recommended by action stars. Anyway, this movie is different from the previous action movies. Bruce Willis’s character has many shortcomings, like an ordinary person. If this kind of action movie is successful, it will broaden the way for all action stars who come today. , They are also very willing to say something good, let's see how the final box office results are.

"Hello, Ronald!" I was worried about the photos of today's premiere. There were only a group of muscular men and Stallone's ugly girlfriend. Here came a short-haired beauty with black hair and black eyes. Ronald said hello.

   "Hi, Winona, how are you doing?"

   "It's not bad. My agent has shown me a lot of scripts. When will our Sid Sisters premiere?"

  Winona Ryder, the heroine of the "Sid Sisters" that Ronald co-released, is now waiting for this movie to be released, and then she can get better roles with this movie. It has not been released, which makes Winona very worried.

"I have signed up for next year's Sundance Film Festival, and the large-scale screening will be held after the film festival. You just obediently listen to your agent's arrangements." Ronald said with a smile, waiting for the famous beautiful actress , It feels like the little sister next door. Everyone thinks she is cute.

"My agent said the same thing, but my boyfriend said, maybe it would be better to take another play at this stage?" Winona Ryder had a feeling of worshiping a big man to Ronald, and expressed her inner thoughts It's all said and done.

   "Your boyfriend?" Ronald looked at the release manager Michelle Cannold, why do you have a boyfriend in the past few months?

   "It's Johnny...Johnny..." Winona Ryder looked up and looked around, found her boyfriend, and waved him over, "Johnny Depp is also an actor."

   Seeing that it was Johnny Depp who was walking around, the actor who played the soldier with Charlie Sheen in the field platoon, Ronald frowned. Why do you make up and paint like a vampire? Also drew eyeshadow.

   "You decide for yourself. Discuss more with your agent. In addition, let him call Mr. Cannold and save the schedule for next year's film festival. You are the heroine of the movie."

   Ronald admired Winona Ryder and patted her on the head.

   "Hee hee...", Ryder smiled cutely, and walked away holding her boyfriend's hand.

   "Isn't he the actor with that, what's his name?...?" Ronald pointed to Johnny Depp's back and asked Richard beside him. "Why are you dressed like a gypsy now?"

"Sheryn Fenn, um, they were once engaged, but after shooting Field Platoon, I heard that they broke up shortly after. Depp didn't have any new films after Field Platoon, and now he is forming a band with a few friends..." Richard was aware of these developments. Johnny Depp's exposure rate in Hollywood is not low now, but it's all gossip news, and the real actor's career has actually stagnated.

  In "Platoon", Depp also wrote the name of his then girlfriend Xue Linfen on the helmet... At that time, it was written as a sweet anecdote by the Hollywood Reporter...

   It’s no wonder, on the one hand, celebrity couples are always difficult to get along with, on the other hand, after several months of filming, there is a lot of tension and pressure. At this time, it is very relaxing to have a relationship that makes people addicted to it. Ronald put down the topic and walked into the screening hall with several colleagues. The movie is about to start...

   "Huh, huh, huh..."

  After the screening, the audience applauded and began to yell. This action movie is a type they have never seen before. How strange? It seems to combine romance, suspense, and action.

  Why is there such a thrilling scene, such a wonderful fight, such a good-looking action movie, but there is a plot?

   And the plot is obviously very reasonable, right? The lead actor actually has acting skills! And that villain, how can such a dignified and gentle person be so bad!

Buying a ticket, it seems that after watching three movies, the audience disliked the applause and began to stamp their feet to express their inner emotional fluctuations. Before being thrown to death with the big villain, the only policeman and luxury car driver who believed in the protagonist finally met the protagonist And calm down.

   "It seems that the response is very good?" Ronald was overjoyed when he saw this scene. In the middle of the whole movie, there is not a single audience member who goes to the toilet...

   "It depends on the film reviews after the weekend, whether the marketing strategy jointly recommended by male action movie stars is useful." Michael Gray, a marketing consultant, said to Ronald.